This document discusses strategies for planning and effectively utilizing Web 2.0 tools in a cultural heritage context. Key points include understanding audience needs, developing a business plan, managing blogs and social media, and monitoring engagement while addressing privacy and spam concerns. Overall, it emphasizes tailored approaches to enhance communication and interaction with diverse user groups.

1. Getting it Right with Web 2.0 Ann Chapman UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) About this Talk This talk will cover how to plan Web 2.0 use and some ideas on how to get the best from it. http://www.ukoln.ac.uk/cultural-heritage/events/social-web-birmingham-2010-10/ Twitter: http://twitter.com/ukolnculture/ Email: [email_address]

2. Ask the questions Start the planning process by asking What do I want to achieve? Who do I want to make contact with? What is the area of interest – reading, family history, films? What social web tools and services are they likely to be using?

3. Accept Multiple Solutions One size won’t fit all Children Teens Senior citizens Reading groups Public or private blog Privacy concerns - teens – wiki instead

4. Write a business plan Outline The specific audience What you want to achieve What you intend using What needs to be done Set-up Daily, weekly, monthly effort Who will be working on it Solo or team effort Holiday and illness cover How you will monitor it (e.g. moderate comments) How you will measure impact

5. User Names and Passwords Think generic not personal User names Role or Job title (abbreviate if needed) Institution and/or Team title E.g. FashionMuseum, MMAmbassadors Passwords May need to share Insert number within word and add capitals E.g. Co1St2Um3e Emails E.g. youthteam@devon.gov.uk

6. Think about … Set-up First blog post What this blog is about Comments allowed? Moderated? Blog policy – keep it simple, make it public Regular input Keeps people interested Blogs – weekly posts minimum Tweets – use feeds from blogs and Facebook accounts

7. Plan ahead … For blogs Schedule non-time dependent pieces Service profiles (mobile libraries, museum touch sessions) Meet the staff profiles Star objects Guest posts Staff profiles Visiting authors or artists What other (libraries/archives/museums) are doing

8. What else? Think about Checking/deleting spam comments Every day is good routine Monitoring impact Number of followers on Twitter Visits to Wiki More people joining reading groups Good attendance at events

9. More about Spam Blogs set for Comments attract spam so: Turn on the spam filter Set Comments as ‘moderated’ or check every day Empty spam folder regularly Easy to spot spam Links to sites for viagra, porn Making money online Political / religious comment In a foreign language Not so obvious spam ‘ Your post (blog) is wonderful’ – check source Your URLs or RSS feed not working Can I link to your site? Extract from one of your posts used as a comment

10. Plan How to Close Down Think about and record Why close down End of project Not meeting objectives How Close with final post giving status but leave visible Close and remove Preservation External site or internal? Snapshot or whole thing

11. Questions Any questions? Name : Ann Chapman Address : UKOLN, University of Bath, BATH, UK Email : a.d.chapman@ukoln.ac.uk Web site : http://www.ukoln.ac.uk/ Blog : http://blogs.ukoln.ac.uk/cultural-heritage/