SlideShare a Scribd company logo
Social Media: New Marketing Technologies for Accounting Firms Rick Telberg Bay Street Group LLC June 2009 for MACPAs MDBIZEXPO www.cpatrendlines.com
Yellow Pages?
SMB Moves to the Web
The Affluent Move to Social Media
How Twitter Will Change Business ,[object Object],[object Object],[object Object]
Social Networking Usage ,[object Object],[object Object],[object Object],[object Object]
Median Age ,[object Object],[object Object],[object Object],[object Object]
LinkedIn
Facebook
Plaxo
MySpace.com
Twitter
Brian Falony Atlanta
CPA Trendlines Research CPAs Online ,[object Object],[object Object],[object Object],[object Object],[object Object]
CPA Trendlines Research CPAs Online ,[object Object],[object Object],[object Object]
CPA Trendlines Research CPAs Online ,[object Object],[object Object],[object Object],[object Object]
CPA Trendlines Research CPAs Online ,[object Object],[object Object],[object Object],[object Object]
CPA Trendlines Research CPAs Online Shop online 77% Attend webinars 61% Watch video on the Internet 53% Listen to podcasts 28%
CPA Trendlines Research CPAs Online Email on a cellphone (ie: BlackBerry or iPhone) 50% Instant message (on PC’s) 31% Text message (Cell phone SMS) 38%
CPA Trendlines Research CPAs Online Message boards or Listervs 24% Visit blogs 36% Comment on blogs 14% Write on my own (or my company's) blog 11%
CPA Trendlines Research CPAs Online LinkedIn 54% Facebook 48% Twitter 21% Plaxo 12% MySpace 6%
CPAs’ “favorite?”
CPA Trendlines Research CPAs Online - Linkedin ,[object Object],[object Object],[object Object],[object Object]
CPA Trendlines Research CPAs Online - Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
CPA Trendlines Research CPAs Online - Twitter ,[object Object],[object Object],[object Object]
Intuit Community
Sage Software
James Carroll CPA, Owings Mills, Md.
James Carroll CPA, Owings Mills, Md.
Jeff Elliott, Shane Eloe Numbersinsights.com @OmahaCPA
Stambaugh Ness, York, Pa. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Porter Keadle Moore, Atlanta
Dental CPAs / Naden Lean
Andrew Rose, Timonium, Md.
Neil Fauerbach, Madison, Wisc.
Neil Fauerbach, Madison, Wisc.
Neil Fauerbach, Madison, Wisc.
Somerset CPAs, Indianapolis
Chad Bordeaux, Lake Wylie, S.C.
Chad Bordeaux, Lake Wylie, S.C.
Joey Brannon, Bradenton, Fla.
Scot Justice Nashville, “VirtualCFO”
Scot Justice Nashville, “VirtualCFO”
Bonadio CPAs, Buffalo, N.Y.
Alan Vitberg, Buffalo, N.Y.
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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