This document provides statistics that could be included in an agency's pitch deck to make it more compelling. Some key stats include: when a brand posts twice daily on Facebook, engagement decreases with 57% fewer likes and 78% fewer comments per post; click-through rates on triggered emails are 119% higher than normal messages; email opens on smartphones and tablets have increased 80% in the last six months; less than 0.5% of Facebook fans engage with the brand they follow in a given week.

1. 10
AWESOMELY
PROVOCATIVE STATS TO
INCLUDE IN YOUR
AGENCY’S PITCH DECK.

2. 57/78%
THE MORE POSTS PER DAY,
THE LESS ENGAGEMENT –
WHEN A BRAND POSTS
TWICE A DAY, THOSE POSTS
ONLY RECEIVE 57% OF THE
LIKES AND 78% OF THE
COMMENTS PER POST.
- TRACK SOCIAL
http://tracksocial.com/blog/2012/06/optimizing-facebook-engagement-part-2-
how-frequently-to-post/

3. 119%
THE CLICK-THROUGH RATE
ON TRIGGERED MESSAGES
IS 119% HIGHER THAN
“BUSINESS AS USUAL
MESSAGES.
- EPSILON & DMA
http://www.epsilon.com/download/q1-2012-north-america-email-trend-results-
open-rates-improve-over-previous-quarter-and-prev

4. 80%
EMAIL OPENS ON
SMARTPHONES AND TABLETS
HAVE INCREASED 80% OVER
THE LAST SIX MONTHS.
- LITMUS
http://litmus.com/blog/email-client-market-share-stats-infographic-june-2012

5. 0.5%
IN ANY GIVEN WEEK, LESS THAN
0.5% OF FACEBOOK FANS
ENGAGE WITH THE BRAND THEY
ARE FANS OF.
- MARKETING SCIENCE
http://marketingscience.info/assets/documents/275/Facebook_fans_A_fan_for_li
fe.pdf

6. 61%
61% OF EMAILS RECEIVED AT
PROFESSIONAL EMAIL
ACCOUNTS ARE NON-
ESSENTIAL.
- MIMECAST
http://www.mimecast.com/About-us/Press-releases/Dates/2012/6/Only-one-in-
three-emails-received-is-essential-for-work/

7. 20%
20% OF FACEBOOK USERS
HAVE PURCHASED
SOMETHING BECAUSE OF
ADS OR COMMENTS THEY
SAW THERE.
- Ipsos
http://ipsos-na.com/news-polls/

8. 3 BIL
YOUTUBE USERS WATCH
MORE THAN 3 BILLION
HOURS OF VIDEO PER
MONTH.
- YOUTUBE
http://youtube-global.blogspot.com/2012/05/its-youtubes-7th-birthday-and-
youve.html

9. 91%
91% OF ONLINE ADULTS USE
SOCIAL MEDIA REGULARLY.
- EXPERIAN
http://www.experian.com/simmons-research/register-2012-digital-marketer.html

10. 38%
38% OF PEOPLE HAVE
RECOMMENDED A BRAND
THEY “LIKE” OR FOLLOW ON A
SOCIAL NETWORK.
- IPSOS
http://ipsos-na.com/news-polls/pressrelease.aspx?id=5645

11. 45%
45% OF US BUSINESSES ARE
CONDUCTING SOME FORM OF
MOBILE MARKETING, WITH
MOBILE WEBSITES (70%),
MOBILE APPLICATIONS (55%),
AND QR CODES (49%) THE
MOST COMMON TACTICS.
- STRONGMAIL
http://www.strongmail.com/pdf/SM_MobileSurvey2012

12. HUNDREDS OF MARKETING
AGENCIES ARE USING HUBSPOT TO
DELIVER BETTER RESULTS TO THEIR
CLIENTS. LEARN HOW OUR
PARTNER PROGRAM CAN HELP YOU
DO THE SAME.
HUBSPOT.COM/LETS-TALK