This document discusses the potential for smartphones to be used for medical diagnosis. It describes how new technologies may allow smartphones to replace ultrasounds and X-rays for some uses by holding the phone up to the body. The document also references how advances in technology have historically impacted medicine and questions whether smartphones represent the future of medicine. It outlines the concept of a new app called Exinol that would enable real-time health checks from anywhere using a smartphone.

1. Diagnosis via Smartphone Victor Daniel-Kalio
FA102a, Research, Product Proposal and Multimedia
Explorations

2. Victor Daniel-KalioDiagnosis via Smartphone
“These fast, low-cost medical technologies will replace
ultrasound and X-rays for specific uses”
Assignment One, Research
http://www.kurzweilai.net/these-fast-low-cost-medical-technologies-will-replace-ultrasound-and-x-rays-for-specific-uses

3. Victor Daniel-KalioDiagnosis via Smartphone
-“You’ll simply hold your phone up to your neck for a
minute or two”
Assignment One, Research
http://www.kurzweilai.net/these-fast-low-cost-medical-technologies-will-replace-ultrasound-and-x-rays-for-specific-uses

4. Victor Daniel-KalioDiagnosis via Smartphone
“Advancements in technology have always had major
impacts in medicine”
Assignment One, Research
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3510747/

5. Victor Daniel-KalioDiagnosis via Smartphone
“Is the future of medicine really in the smartphone?”
Assignment One, Research
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4756052/

6. Diagnosis via Smartphone Victor Daniel-Kalio
“Diagnosis via Smartphone”
Real-time health checks
Problem solution finder
Anywhere you are

7. Diagnosis via Smartphone Victor Daniel-Kalio
Source for Brand Character Words
Florence + The Machine
Song - Only if For A Night

8. Diagnosis via Smartphone Victor Daniel-Kalio
Naming Process
Revolutionize Medicine Experiment
Final Word: Exinol

9. Diagnosis via Smartphone Victor Daniel-Kalio
PERSONA PURPOSE
TONELANGUAGE
honor
strange
dancing
practical
solution
re-alight
concentrate
clear
light
ceremonial
dream
surreal
exinol
Brand Character Diagram (with Original Words)

10. Diagnosis via Smartphone Victor Daniel-Kalio
PERSONA PURPOSE
TONELANGUAGE
honorable
strange
happy
practical
solution
re-ignite
smart
clear
effervescent
ceremonious
dreamy
surreal
exinol
Brand Character Diagram - Final.

11. Victor Daniel-KalioDiagnosis via Smartphone
• No boring stock images
Twitter Campaign Research
https://business.twitter.com/en/blog/do-dont-Twitter-images.html
• Create templates
• No bland colors
• No illustrations

12. Victor Daniel-KalioDiagnosis via Smartphone
• Campaign should fit your goal
Twitter Campaign Research
https://www.socialmediaexaminer.com/build-a-twitter-ad-campaign/
• Target the right audience
• Set up a website tag
• Campaign optimization

13. Victor Daniel-KalioDiagnosis via Smartphone
• Promote fresh content
Twitter Campaign Research
http://www.webseoanalytics.com/blog/12-tips-for-developing-a-successful-twitt
• Be responsive
• Answer questions

14. Victor Daniel-KalioDiagnosis via Smartphone
Twitter Campaign
(1/3) And thus, a transcendence begins. A great reveal is upon us.
Follow along, retweet as we go. #YourLifeYourHands

15. Victor Daniel-KalioDiagnosis via Smartphone
Twitter Campaign
(2/3) Our body is ours. Our #health - that’s on us. Therefore, the
#medicine must be in our hands. #YourLifeYourHands

16. Victor Daniel-KalioDiagnosis via Smartphone
Twitter Campaign
(3/3) Launching Exinol. The innovative new app that puts your
#health in your hands. #YourLifeYourHands

17. Victor Daniel-KalioDiagnosis via Smartphone
Twitter Analytics
Bitly Analytics

18. Victor Daniel-KalioDiagnosis via Smartphone
Twitter Analytics
Google Analytics

19. Victor Daniel-KalioDiagnosis via Smartphone
Twitter Analytics
Twitter Analytics

20. Victor Daniel-KalioDiagnosis via Smartphone
Twitter Analytics

21. Victor Daniel-KalioDiagnosis via Smartphone
Sound Design Exploration: Promotional Podcast Intro
https://soundcloud.com/victor-daniel-kalio/designclass-podcast-
sound

22. Diagnosis via Smartphone Victor Daniel-Kalio
30 Final Images for Motion Graphic Video

23. Diagnosis via Smartphone Victor Daniel-Kalio
Motion Graphic Exploration, Final Video
Link: https://youtu.be/uTqnH19TuFU

24. Diagnosis via Smartphone Victor Daniel-Kalio
Motion Graphic Exploration, Final Video
Link: https://youtu.be/9U53Z0geeJw