The Social Impact Statement piloted by GreatNonprofits and The Pittsburgh Foundation provides donors transparency about how their donations create positive change in the community. It gives each donor specific information about the impact of their gifts, including photos and reviews of supported nonprofits. Donors responded positively, with nearly 50% opening and rating the statements 10/10. The Social Impact Statement helps connect donors to the local impact of their giving and could increase future donations and support for high-impact community nonprofits.
3 ways charitable giving is likely to change in 2019 - Adam GantAdam Gant
Adam Gant discusses 3 ways charitable giving is likely to change in 2019 in this in-depth presentational blog. For more information, please visit AdamGant.org!
Guidelines and interesting facts for Holiday Givinggivecentral
The holidays are always a great time for giving thanks. Sharing gifts with each other, helping others makes your relationships better. In Canada, people give charities to many trusts for Holiday Giving.
Just be sure about the charity trusts and the causes for which you are raising funds in the year end fundraising events.
In this presentation, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
In this webinar, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
How Charity Fundraisers Can Empower Us to Rebuild Puerto Rico and Our EmpathyJake Croman
The hardships life throws our way are often unfair, if not traumatic. But what’s truly unfair is having the ability to help those in need and not take the action to assist. Ignoring the problem only causes multiple waves of harsher repercussions that percolate into the riptide of systemic issues in America’s zeitgeist.
3 ways charitable giving is likely to change in 2019 - Adam GantAdam Gant
Adam Gant discusses 3 ways charitable giving is likely to change in 2019 in this in-depth presentational blog. For more information, please visit AdamGant.org!
Guidelines and interesting facts for Holiday Givinggivecentral
The holidays are always a great time for giving thanks. Sharing gifts with each other, helping others makes your relationships better. In Canada, people give charities to many trusts for Holiday Giving.
Just be sure about the charity trusts and the causes for which you are raising funds in the year end fundraising events.
In this presentation, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
In this webinar, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
How Charity Fundraisers Can Empower Us to Rebuild Puerto Rico and Our EmpathyJake Croman
The hardships life throws our way are often unfair, if not traumatic. But what’s truly unfair is having the ability to help those in need and not take the action to assist. Ignoring the problem only causes multiple waves of harsher repercussions that percolate into the riptide of systemic issues in America’s zeitgeist.
These slides are from a presentation, titled "Why I Do What I Do" that I gave to a group of teenagers from throughout the country who attended Philanthropy Camp. The camp is operated by a nonprofit group called Grab the Torch.
A Wake Up Call for P2P Fundraisers - sponsored by DonorDriveJulia Campbell
It’s NOT business as usual for Non-Profit Organizations. Yesterday's growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real. Julia Campbell walks you through the three ways to thrive in the new normal for NPOs.
Keynote sponsored by DonorDrive: https://www.donordrive.com/
Infographic: U.S. Fundraising Operations: Facts, Figures & InsightsCDS Global, Inc.
In a recent white paper, “Fundraising Operations: Making Every Dollar Count,” several nonprofit executives gathered for a lively roundtable discussion about challenges, best practices and efficiencies in fundraising operations. This infographic features a visual representation of the participants comments, along with supporting industry statistics and research.
Speaker: Stephen Mills, Director, BDRC Continental - Sharing insights from our recent study among small and medium level donors within the culture, heritage and leisure arena. How can we more effectively engage this important group? How can we increase the ROI on our fundraising investments? How can we best segment these donors?
GreatNonprofits #GivingTuesday Marketing & Social Media KitGreatNonprofits.org
Nonprofits, get ready for #GivingTuesday - the largest day of giving in the nation - December 3. This free social media and marketing kit is packed with ideas on how you can gain visibility for your nonprofit by leveraging the www.greatnonprofits.org website --- for free!
Using Online Reviews to Showcase Impact: Silicon Valley Hands on Tech EventGreatNonprofits.org
This presentation was given at the Silicon Valley Hands on Tech event, "TechConnect 2.0". You'll learn about the rise of online reviews and crowdsourcing and how nonprofits can take advantage of this trend to build awareness, drive donations and improve programs.
Citizen Feedback Tool: GreatNonprofits Talks to the World BankGreatNonprofits.org
In early 2014, Perla Ni, CEO and Founder of GreatNonprofits.org (the Yelp for Nonprofits) spoke to the World Bank about crowdsourced citizen feedback and opportunities globally. Learn more by reading her presentation.
These slides are from a presentation, titled "Why I Do What I Do" that I gave to a group of teenagers from throughout the country who attended Philanthropy Camp. The camp is operated by a nonprofit group called Grab the Torch.
A Wake Up Call for P2P Fundraisers - sponsored by DonorDriveJulia Campbell
It’s NOT business as usual for Non-Profit Organizations. Yesterday's growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real. Julia Campbell walks you through the three ways to thrive in the new normal for NPOs.
Keynote sponsored by DonorDrive: https://www.donordrive.com/
Infographic: U.S. Fundraising Operations: Facts, Figures & InsightsCDS Global, Inc.
In a recent white paper, “Fundraising Operations: Making Every Dollar Count,” several nonprofit executives gathered for a lively roundtable discussion about challenges, best practices and efficiencies in fundraising operations. This infographic features a visual representation of the participants comments, along with supporting industry statistics and research.
Speaker: Stephen Mills, Director, BDRC Continental - Sharing insights from our recent study among small and medium level donors within the culture, heritage and leisure arena. How can we more effectively engage this important group? How can we increase the ROI on our fundraising investments? How can we best segment these donors?
GreatNonprofits #GivingTuesday Marketing & Social Media KitGreatNonprofits.org
Nonprofits, get ready for #GivingTuesday - the largest day of giving in the nation - December 3. This free social media and marketing kit is packed with ideas on how you can gain visibility for your nonprofit by leveraging the www.greatnonprofits.org website --- for free!
Using Online Reviews to Showcase Impact: Silicon Valley Hands on Tech EventGreatNonprofits.org
This presentation was given at the Silicon Valley Hands on Tech event, "TechConnect 2.0". You'll learn about the rise of online reviews and crowdsourcing and how nonprofits can take advantage of this trend to build awareness, drive donations and improve programs.
Citizen Feedback Tool: GreatNonprofits Talks to the World BankGreatNonprofits.org
In early 2014, Perla Ni, CEO and Founder of GreatNonprofits.org (the Yelp for Nonprofits) spoke to the World Bank about crowdsourced citizen feedback and opportunities globally. Learn more by reading her presentation.
If you run a nonprofit, you know how important the next few months will be.
The giving season has already begun, and with big days like #GivingTuesday right around the corner, it’s the perfect time to review your end-of-year fundraising plans and make sure you’re set up for success.
To help you get ready, we reached out to people who specialize in helping nonprofits succeed to get their best advice for making the most of this important time of year.
We also looked at some of our favorite nonprofit resources, and gathered expert tips from other nonprofit professionals.
If you’re ready to reach your fundraising goals and set your organization up for success in the New Year, these tips can help!
Turning Your Volunteers Into Donors: Insights for Multi-Chapter NonprofitsBloomerang
Did you know that volunteers who believe in an organization’s mission are 80% more likely to donate? Not only that, but they are also more likely to contribute 10 times more money to charities than non-volunteers. It’s clear that volunteers and donors go hand-in-hand, and every nonprofit needs both to thrive.
Join us for an insightful session where we’ll delve into the art of turning your passionate volunteers into loyal and engaged donors.
Learning Objectives:
Understand Why Donors and Volunteers Lapse
Master Segmentation Strategies
Activate the Power of Empathy and Emotional Connection
Enterprise Online Fundraising Plan and ResearchRebecca Higman
Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting.
The deck includes research topics, creating donor profiles and personas and six strategies to online outreach.
This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.
The full title is "Understanding the new breed of digital donors and how to maximise your fundraising through their networks" and this presentation was given by Bryan Miller and Jonathan Waddingham at the 29th International Fundraising Congress in Holland on the 22nd and 23rd October 2009
Catalysts for change: How philanthropists are forging new paths to long-lasti...Scorpio Partnership
New research released by Scorpio Partnership and the Charities Aid Foundation explores different approaches to philanthropy and how they are evolving as cultures, attitudes and technology change.
2. 2
The Social Impact Statement – piloted by GreatNonprofits and
The Pittsburgh Foundation provides transparency to donors and
a direct link between their gift and the positive change
affected in the community.
1
It’s a fact we face daily in the nonprofit
sector: philanthropy has been relatively
stagnant for years. Giving has only been
growing at two percent, year over year.
What’s the cause of this lack of real growth
and more importantly, how can we change
it? There is a definite lack of tools in the
sector for connecting donors to their direct
impact. Donors want to know the on-the-
ground difference that their money is
making. Foundations, and their grantees,
face a difficult task in communicating this
impact to donors. And while overall
philanthropy is sluggish, community-based
giving is growing. So we know that donors
want that kind of local connection—they
want to know how their dollars are changing
their communities.
Keeping this in mind, GreatNonprofits is
developing tools for community foundations
and nonprofits to show donors their direct
2
social impact. This past year,
GreatNonprofits piloted one of those tools --
the Social Impact Statement with the
Pittsburgh Foundation. The goal was to test
the theory that awareness about the direct
impact of one’s giving should positively
influence future charitable giving. The
Social Impact Statement provides
transparency to donors—a direct link
between their gift and the positive change
it affected in their community.
Together, we provided highly personalized
email statements to nearly 10,000 donors.
Each donor received specific information
about what impact each of their donations
had, photos, reviews and recommendations
for other, similar local nonprofits. We
reached out to each nonprofit to provide an
accurate picture for each donor. We wanted
to know, what does a $50 dollar donation go
to, for example. Each donation was linked
with a specific action taken by the
nonprofit.
3. 3
The Nonprofit of the future is going to need to be
able to connect the dots for their donors and the
Social Impact Statement is the way to help the
sector move toward emotionally engaged giving.
For instance, a $50 donation to Network of Hope provided one week’s
worth of food, purchased at the Greater Pittsburgh Community Food Bank,
to supply the Braddock Men's Recovery Home.
What did we learn? Donors loved
it! The emails had an open rate
of nearly fifty percent and nearly
fifty percent of respondents gave
the statement a 10/10 rating.
Plus, by using an algorithm based
on actual donation patterns, the
statement generated
recommendations of 3 additional
nonprofits per donor. Of the full list, we were able to generate
recommendations for all but 27 donors. We heard that donors were
excited to see their personal impact. Making the donation impact
digestible to donors can lead to more donors giving more money, while
rewarding the most high-impact community nonprofits.
The nonprofit of the future is going to need to be able to connect these
dots for their donors and the Social Impact Statement is one way to help
the sector continue to move in this direction of increased transparency
and emotionally-engaged community giving.
What do you think? Is this something that your foundation would be
interested in using to communicate to donors? To learn more about
getting involved, contact Perlani@greatnonprofits.org.
4. 4
Process Overview
To test the theory of impact of
giving The Pittsburgh Foundation
partnered with GreatNonprofits.
Overall 17,000 donors were
identified who gave to 700
organizations; some of which gave
during the Day of Giving.
To create a highly personalized
email that could test future
activities, we created a control
group of 6.9k records that did not
receive any communication and two
test groups: one group of donors
who gave to 1-2 organizations;
another which gave to 3+
organizations.
We used three primary data sources
with many data inputs to make the
experience and report rich. Here’s a
sampling of the data set:
1. Pittsburgh Foundation Data
included organization name, EIN and
URL
2. GreatNonprofits data included
EIN, number of reviews, star rating,
featured reviews and photos
3. The Day of Giving data
included the contact details, the
organization’s mission statement,
recent results, and what could be
done with donations of different
denominations.
This data was amalgamated to put together a statement that was emailed to users (see following
page).
We received nearly a 50% open rate; 24% click through rate, and nearly 50% of the respondents
gave the statement a 10/10 rating. The control group will be used in subsequent years to
measure impact of the personalized experience.
6. 6
The Social Impact
Statement can solve a
critical need in the
nonprofit sector to engage
donors…by providing
valuable information on how
donations made a
difference
Perla Ni, GreatNonprofits
Findings and Next Steps
Following are findings for future implementations:
Initial Findings
• The high poll results indicate a high level of donor satisfaction with the content
• The high open rates of emails indicates that the subject line was compelling
• The poll enabled us to get short-term feedback since the donation day did not happen
again until October
Learn More:
Is a Social Impact Statement of interest to your organizations? Do you want to leverage
community feedback to show impact? Then contact us today about how to get started
with a Social Impact Statement. For details, email support@greatnonprofits.org or our
founder, Perla Ni at perlani@greatnonprofits.org.