Virtual reality is a computer-generated environment that uses sight and sound to create an illusion of reality for the viewer. It works by using VR development platforms to digitally reconstruct real or imagined 3D spaces that can be published to formats like video for VR headsets. VR is an important tool that can provide fully immersive experiences, making it useful for entertainment, letting customers try products virtually, and creating empathy by experiencing different perspectives. Some examples of effective VR include Amnesty International's experience of war-torn Aleppo, Marriott's virtual tour concept, and Volvo's virtual test drive of their XC90 vehicle.

1. Virtual Reality

2. What is VR?
Virtual Reality is a
computer-generated
environment that
stimulates a viewer’s
senses, usually through
sight and sound, to
create the illusion of
reality.

3. How does VR work?
3D spaces are created
using VR development
platforms to digitally
reconstruct real, or
create imagined,
environments.
These can be published
to different formats
including video for
specialist VR headsets.

4. Why might VR be important?
VR is a powerful tool
capable of providing fully
immersive experiences.
VR is great for
entertainment, for letting
customers try before they
buy, and for creating
empathy.

5. What are the best VR examples?
Amnesty International
Virtual Reality Aleppo
http://bit.ly/28Iw88w
The Marriott Teleporter
http://bit.ly/28Ij2Zu
Volvo XC90 Test Drive
http://bit.ly/28IEQSi