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PGDBA101 Strategic Leadership and Management Skills

BUSINESS ORGANIZATION
DR DOUGLAS NISBET
Learning Themes
There are 3 themes in this Topic:

1. Organisational Structure
2. Information Systems and e-Business
3. Managing Change and Innovation
Learning Objectives – Theme 1

After studying this topic you should understand the
following:

•   Structure and performance of organizationss
•   Elements in structure: the design options
•   Dividing work into functions and divisions
•   Coordinating work: alternative ways
•   Mechanistic and organic structures
•   Learning organizations
Structure and performance




Figure 10.1   Alternative structures and performance
Structure of a unit in a large business




Figure 10.2   The structure within a BAE aircraft factory (www.baesystems.com)
Developing structure in a small business




Figure 10.3   The organisation structure at Multi-show Events
Grouping work into functions and divisions




Figure 10.5   Five types of structure
Coordinating work
If divide work, then need to coordinate it by:
• Direct supervision
• Hierarchy
• Standard inputs or outputs
• Rules and procedures
• Information systems (see Siemens)
• Direct personal contact
What method of coordination works best?
Mechanistic and organic structures




Table 10.4      Characteristics of mechanistic and organic systems
Source: Based on Burns and Stalker (1961)
Strategies and structures




Figure 10.8   Relationship between strategies and structural types
Contingencies – technology
What structure best supports technologies used to
transform inputs, in manufacturing or services?
• For example, production line or custom-made?
• For example, information systems enable different
  ways of delivering services, and prompt a search
  for new structures to support relevant behaviour?
• Chapter 18 (Managing Operations and Quality)
  shows other ways of designing transformation
  processes using different technologies
PROPERTIES
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Contingencies – size and life cycle
What structure best supports an organisation as it
  grows (number of staff)?
• Birth – informal, little division of labour, organic
• Youth – decisions shared more widely, specialists
  employed
• Mid-life – extensive division of responsibility, with
  rules for coordination
• Maturity – mechanistic, perhaps divisions,
  selling some units that no longer fit
Problem of managing the transitions
Learning organizations




Figure 10.10         Clusters of learning organisation features
Source: Pedler et at. (1997)
Learning Objectives – Theme 2


After study of this theme you should understand:
• The importance of Information Systems (IS) and e-business
• How convergence transforms how people add value
• How value depends on technology and organisation
• About operating and management systems and applications –
  enterprise resource planning, customer relations, knowledge
  and e-business
Management depends on information




Figure 12.1       The role of Information systems in organizations
Source: Boddy et al. (2005)
Stages in using the Internet




Figure 12.3   Stages in using the Internet
Co-creation (or Wikinomics)




Figure 12.2   Traditional delivery and customer participation
Computer-based IS




Figure 12.4       The elements of a computer-based IS
Source: Boddy et al. (2009a)
Operating and management systems




Figure 12.5   Types of information system
How the Internet changes the links




Figure 12.6   Reinventing the supply chain
Customer Relationship Management (CRM)




Figure 12.7   Communications methods and message
Enterprise Resource Planning (ERP) systems




Figure 12.8   Anatomy of an enterprise system
Knowledge Management (KM) systems


• Potential benefits
   – Improve way an organisation creates, captures and uses
     knowledge
   – Relates to inputs, transformation and outputs
   – Examples of BP and Buckman Labs
• Difficulties include
   – Most valuable knowledge is tacit (shared understanding,
     often unwritten): IS best suited
     to explicit, codified knowledge
   – Do rewards structures encourage people to share
     knowledge?
IS, strategy and organisation




Figure 12.9       How information systems can change competitive forces: Porter’s model
Source: Adapted and reprinted by permission of Harvard Business Review. Exhibit adapted from Strategy and the Internet, Harvard Business Review, vol. 79, no. 3, pp. 63–78 by M. E.
Porter, Copyright © 2001 by Harvard Business School Publishing Corporation; all rights reserved
Conclusion to Theme 2


• Developing technologies have moved IS from the
  background to the foreground of managing
• Focusing on the technical aspects of computer-
  based systems will usually add less value than
  attending to the strategic, human and
  organisational aspects
• Models presented enable you to question
  whether the assumptions behind a proposal are
  right for the context, to explore alternatives and
  to recognise limitations
Learning Objectives - Theme 3


Managing Change and Innovation is an important part of
Organising Business and after studying this theme you should
understand about:

•   Initiating change – interaction with context
•   Four models of change
•   Driving and restraining forces
•   Forms and sources of resistance
•   Innovation
An overview of the themes




Figure 13.1   A model of the change process
The life cycle illustrated




Figure 13.4       A project life cycle
Source: Lock (2007) p. 8
Models of change – emergent

  • Change takes place in an uncertain context,
    and unrealistic to expect outcomes to be close
    to plan
  • Success depends on
    – Learning during the project
    – Adapting to changing conditions
    – Managing interest groups
  • Plan, but be ready to change
Models of change – participative

   • Change relies on those affected being willing
     to cooperate with the change
   • Success depends on
     – Developing ownership and commitment
     – Consulting widely for ideas
     – Seeking consensus
   • A democratic process
     – Suited to which conditions?
Models of change – political

 • Change often threatens established interests,
   who will oppose it
 • Success depends on
    – Building power sources
    – Creating alliances and coalitions
    – Manipulating information to support position
 • A political process
    – Suited to which conditions?
Kurt Lewin – driving and restraining forces




Figure 13.5   Driving and restraining forces
Innovation




Figure 13.7   Sources of innovation
The Process of innovation




Figure 13.8      A model of the innovation process
Source: Based on Tidd and Bessant (2009)
Organisational support factors

  • Strategy – innovation is explicitly called for in
    the corporate strategy
  • Structure – roles and jobs are defined to aid in
    innovative behaviour
  • Style – management empowers the workforce
    to behave innovatively
  • Support – IT systems are available to support
    innovative behaviour
Conclusion on Theme 3

• External and internal forces driving change
• Managing it depends on having a model of the
  process – such as the interaction model
• Four perspectives offer complementary models
  – which is best for the situation
• Innovation can be used as a tool to enhance what
  the company offers to the market

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101 business oragnisation_rev1

  • 1. PGDBA101 Strategic Leadership and Management Skills BUSINESS ORGANIZATION DR DOUGLAS NISBET
  • 2. Learning Themes There are 3 themes in this Topic: 1. Organisational Structure 2. Information Systems and e-Business 3. Managing Change and Innovation
  • 3. Learning Objectives – Theme 1 After studying this topic you should understand the following: • Structure and performance of organizationss • Elements in structure: the design options • Dividing work into functions and divisions • Coordinating work: alternative ways • Mechanistic and organic structures • Learning organizations
  • 4. Structure and performance Figure 10.1 Alternative structures and performance
  • 5. Structure of a unit in a large business Figure 10.2 The structure within a BAE aircraft factory (www.baesystems.com)
  • 6. Developing structure in a small business Figure 10.3 The organisation structure at Multi-show Events
  • 7. Grouping work into functions and divisions Figure 10.5 Five types of structure
  • 8. Coordinating work If divide work, then need to coordinate it by: • Direct supervision • Hierarchy • Standard inputs or outputs • Rules and procedures • Information systems (see Siemens) • Direct personal contact What method of coordination works best?
  • 9. Mechanistic and organic structures Table 10.4 Characteristics of mechanistic and organic systems Source: Based on Burns and Stalker (1961)
  • 10. Strategies and structures Figure 10.8 Relationship between strategies and structural types
  • 11. Contingencies – technology What structure best supports technologies used to transform inputs, in manufacturing or services? • For example, production line or custom-made? • For example, information systems enable different ways of delivering services, and prompt a search for new structures to support relevant behaviour? • Chapter 18 (Managing Operations and Quality) shows other ways of designing transformation processes using different technologies
  • 12. PROPERTIES Allow user to leave interaction: Anytime Show ‘Next Slide’ Button: Show always Completion Button Label: Next Slide
  • 13. Contingencies – size and life cycle What structure best supports an organisation as it grows (number of staff)? • Birth – informal, little division of labour, organic • Youth – decisions shared more widely, specialists employed • Mid-life – extensive division of responsibility, with rules for coordination • Maturity – mechanistic, perhaps divisions, selling some units that no longer fit Problem of managing the transitions
  • 14. Learning organizations Figure 10.10 Clusters of learning organisation features Source: Pedler et at. (1997)
  • 15. Learning Objectives – Theme 2 After study of this theme you should understand: • The importance of Information Systems (IS) and e-business • How convergence transforms how people add value • How value depends on technology and organisation • About operating and management systems and applications – enterprise resource planning, customer relations, knowledge and e-business
  • 16. Management depends on information Figure 12.1 The role of Information systems in organizations Source: Boddy et al. (2005)
  • 17. Stages in using the Internet Figure 12.3 Stages in using the Internet
  • 18. Co-creation (or Wikinomics) Figure 12.2 Traditional delivery and customer participation
  • 19. Computer-based IS Figure 12.4 The elements of a computer-based IS Source: Boddy et al. (2009a)
  • 20. Operating and management systems Figure 12.5 Types of information system
  • 21. How the Internet changes the links Figure 12.6 Reinventing the supply chain
  • 22. Customer Relationship Management (CRM) Figure 12.7 Communications methods and message
  • 23. Enterprise Resource Planning (ERP) systems Figure 12.8 Anatomy of an enterprise system
  • 24. Knowledge Management (KM) systems • Potential benefits – Improve way an organisation creates, captures and uses knowledge – Relates to inputs, transformation and outputs – Examples of BP and Buckman Labs • Difficulties include – Most valuable knowledge is tacit (shared understanding, often unwritten): IS best suited to explicit, codified knowledge – Do rewards structures encourage people to share knowledge?
  • 25. IS, strategy and organisation Figure 12.9 How information systems can change competitive forces: Porter’s model Source: Adapted and reprinted by permission of Harvard Business Review. Exhibit adapted from Strategy and the Internet, Harvard Business Review, vol. 79, no. 3, pp. 63–78 by M. E. Porter, Copyright © 2001 by Harvard Business School Publishing Corporation; all rights reserved
  • 26. Conclusion to Theme 2 • Developing technologies have moved IS from the background to the foreground of managing • Focusing on the technical aspects of computer- based systems will usually add less value than attending to the strategic, human and organisational aspects • Models presented enable you to question whether the assumptions behind a proposal are right for the context, to explore alternatives and to recognise limitations
  • 27. Learning Objectives - Theme 3 Managing Change and Innovation is an important part of Organising Business and after studying this theme you should understand about: • Initiating change – interaction with context • Four models of change • Driving and restraining forces • Forms and sources of resistance • Innovation
  • 28. An overview of the themes Figure 13.1 A model of the change process
  • 29. The life cycle illustrated Figure 13.4 A project life cycle Source: Lock (2007) p. 8
  • 30. Models of change – emergent • Change takes place in an uncertain context, and unrealistic to expect outcomes to be close to plan • Success depends on – Learning during the project – Adapting to changing conditions – Managing interest groups • Plan, but be ready to change
  • 31. Models of change – participative • Change relies on those affected being willing to cooperate with the change • Success depends on – Developing ownership and commitment – Consulting widely for ideas – Seeking consensus • A democratic process – Suited to which conditions?
  • 32. Models of change – political • Change often threatens established interests, who will oppose it • Success depends on – Building power sources – Creating alliances and coalitions – Manipulating information to support position • A political process – Suited to which conditions?
  • 33. Kurt Lewin – driving and restraining forces Figure 13.5 Driving and restraining forces
  • 34. Innovation Figure 13.7 Sources of innovation
  • 35. The Process of innovation Figure 13.8 A model of the innovation process Source: Based on Tidd and Bessant (2009)
  • 36. Organisational support factors • Strategy – innovation is explicitly called for in the corporate strategy • Structure – roles and jobs are defined to aid in innovative behaviour • Style – management empowers the workforce to behave innovatively • Support – IT systems are available to support innovative behaviour
  • 37. Conclusion on Theme 3 • External and internal forces driving change • Managing it depends on having a model of the process – such as the interaction model • Four perspectives offer complementary models – which is best for the situation • Innovation can be used as a tool to enhance what the company offers to the market

Editor's Notes

  1. There is evidence that a company’s structure affects whether it adds value to resources. This includes:How to divide and coordinate tasksCurrent structure reflects assumptions Knowledge enables us to questionAssumptions in a structure, and its contextAlternatives availableLimitations of any structureAs a business grows, those running it divide the work and coordinate the parts – they create a structure within which people workWhen an organisation is not performing well, managers often change the structureReflect the belief that structure affects performanceClarifies expectations and enables monitoringAvoids confusion and waste of poor structureWhat kind of structure works best?
  2. Structure is how work is divided, supervised and coordinatedIt defines the responsibilities of divisions, departments and people and what they are expected to do.It is summarised in an organisation chart such as this exaample for BAE Systems.
  3. Compare the BAE chart with this one for Multi-show events.
  4. What decisions can people at different levels inthe vertical hierarchy take?Centralisation (those at the centre make most decisions) and its opposite, both have advantages and disadvantages (Table 10.2)A shifting balance, reflecting Attempts at rational analysisManagers’ career interestsSiemens (see p.362)What degree of centralisation works best?Functional (see BAE Systems)Common professional or other expertise (Figure 10.2)Divisional Products, customers (Figure 10.7) or geographyMatrixIn functional groups, work on divisional tasksTeamsMembers work on distinct tasks and link with othersNetworksOrganisation as broker between independent units
  5. Burns and Stalker identified alternative formsEach appropriate to certain conditionsMechanistic – stable Organic – unstableFit with conditions led to high performanceLater work (Lawrence and Lorsch 1967) focused on differences between units within the same organisationRelated differences to contingencies
  6. For example, cost leadership or differentiation – what structure to encourage relevant behaviour?Cost leadership requires efficiency – a functional structure?Differentiation needs innovation – matrix or team-based?Monsanto an example of a company whose innovative business is supported by a highly organic structure
  7. Managing depends on information (Fig. 12.1)Steady increase in power of computing systemsIS moved from background to foreground tasksConvergence of data, voice and visual systems is changing business and public servicesEffective use of IS to support strategy depends on managing organisational issues.
  8. Technological developments enable managers to:Use IS in established organizations to add value to data – Figure 12.3
  9. Producers and consumers to co-create value – Figure 12.2
  10. Value depends on managing technology AND organisation – Figure 12.4 Data - Recorded descriptions of things and eventsInformation - Processed data that means something to the person receiving itKnowledge - A property of people which guides their action – embodies experience and learningRelate to inputs, transformation and outputs - Enables people to add value to resources
  11. Internet allows companies to coordinateprocesses with others, regardless of distanceE-commerceSelling goods or services over the Internet (Google)E-businessIntegration, through the Internet, of all processes of an organisation, from its suppliers throughto its customers (Nestlé shows the challenges)Common applications: CRM, ERP and KM
  12. Potential benefits:Gather customer data swiftlyIdentify most and least valuable customersIncrease loyalty by providing customised offersReduce costs of maintaining and securing customersSee Tesco (Part 6 case) for their Clubcard schemePossible disadvantages:Hard to implement – require changes to manyother systems
  13. Potential benefitsIntegrate customer and financial informationStandardise manufacturing processes and reduce inventory Improve information for management decisions across sitesLink suppliers and customers onlineDifficulties includeGeneric systems may diminish uniquenessPromote centralisation – is that suitable?Complex to implement – many fail
  14. Managers frequently change aspects of their organisation to improve performanceAlternative ways of managing change reflect assumptions about its nature Models enable you to questionWhether the approach being used is suitablefor the contextWhat alternatives may work better in that situation?
  15. Change goes through a series of stepsSuccess depends on managing these efficientlyObjectives, responsibilities, deadlines, budgets, monitorFocus on planning and control Many established tools and techniques –Figure 13.3 and Figure13.4A rational processSuited to which types of project or conditions?
  16. How people react to change affects, and is affected by, those promoting itFrom strong support to strong oppositionTo analyse resistance,Problems with content of change – see Table 13.3 Problems with process – see ‘models of change’
  17. Innovation is the process through which new ideas, objects, behaviours and practices are created developed and implementedIncremental innovations are small changes in a current product or process which brings a minor improvementRadical innovations are large game changing developments that alter the competitive landscape