This is a keynote I did for the marketing team of a FMCG brand. Their question was: what should we be doing to make better campaigns for our brands and products? They are overwhelmed with choices: Should we use digital or classic advertising? Should we engage, activate or promote? Should we build fans and followers or not? I want to argue that the real challenge is not about going digital or not. It’s about being disruptive or not. Disruptive brands or products build audiences both online, offline and through word-of-mouth. Disruptive brands have a bigger impact and are more persuasive in converting prospects into buyers.
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
Digital Thinking on Marketing, Branding and CampaigningTom De Bruyne
Lecture I did for the Rotterdam School of Management on March 19th 2013 on how the disruption of digital challenges us to rethink marketing, branding, advertising and campaigning.
Disruptive Innovation - the key drivers behind today's unprecedented rate of ...Dino Talic
A presentation I gave at the CPA Congress in Brisbane, Australia on 11 Oct 2012. The presentation covers the topic of disruptive innovation and in particular makes a case that industries today are being disrupted at faster rate than ever before in history. I analyse the macro trends driving this acceleration in disruption and also outline how businesses can turn these into opportunities rather than threats.
The next tectonic shift is happening. A cost-effective and easily scalable workforce is now available to anyone in the world. Simultaneously, every industry is now digitised and there is a growing proliferation of cheap and scalable infrastructure - this signals disruption for many existing business models and an opportunity for those willing to act on the changes.
Attend this session to discover:
The shift occurring in the global labour market
How changes in outsourcing and the digital economy will impact your business
How your business can benefit from these changes rather than become a victim
Case studies of businesses driving value through taking advantage of outsourcing and the digital economy
7 top technology trends and what they mean for brand experienceJack Morton Worldwide
Technology drastically impacts every aspect of the world around us these days, but it's harder than ever to integrate technology into live experiences in ways that are relevant, effective and above all seamless.
Discover our top technology trends and what they mean for brands, marketers and brand experience.
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
Economy and digital disruption: what is the impact of the digital disruption on our economy, what are the trends, what are the drivers, what are the business models behind the disruption, and how to deal with the digital disruption?
see also you tube: https://www.youtube.com/playlist?list=PLqx4oNRow1nrw9p7ffuQyC9AVgl7UIkpK
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
Digital Thinking on Marketing, Branding and CampaigningTom De Bruyne
Lecture I did for the Rotterdam School of Management on March 19th 2013 on how the disruption of digital challenges us to rethink marketing, branding, advertising and campaigning.
Disruptive Innovation - the key drivers behind today's unprecedented rate of ...Dino Talic
A presentation I gave at the CPA Congress in Brisbane, Australia on 11 Oct 2012. The presentation covers the topic of disruptive innovation and in particular makes a case that industries today are being disrupted at faster rate than ever before in history. I analyse the macro trends driving this acceleration in disruption and also outline how businesses can turn these into opportunities rather than threats.
The next tectonic shift is happening. A cost-effective and easily scalable workforce is now available to anyone in the world. Simultaneously, every industry is now digitised and there is a growing proliferation of cheap and scalable infrastructure - this signals disruption for many existing business models and an opportunity for those willing to act on the changes.
Attend this session to discover:
The shift occurring in the global labour market
How changes in outsourcing and the digital economy will impact your business
How your business can benefit from these changes rather than become a victim
Case studies of businesses driving value through taking advantage of outsourcing and the digital economy
7 top technology trends and what they mean for brand experienceJack Morton Worldwide
Technology drastically impacts every aspect of the world around us these days, but it's harder than ever to integrate technology into live experiences in ways that are relevant, effective and above all seamless.
Discover our top technology trends and what they mean for brands, marketers and brand experience.
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
Economy and digital disruption: what is the impact of the digital disruption on our economy, what are the trends, what are the drivers, what are the business models behind the disruption, and how to deal with the digital disruption?
see also you tube: https://www.youtube.com/playlist?list=PLqx4oNRow1nrw9p7ffuQyC9AVgl7UIkpK
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
Surviving the Future: Disruptive Innovation in the Age of INBOUNDSam Mallikarjunan
May you live in interesting times: We live in one of the most interesting periods in the history of commerce. Large, established incumbents are being disrupted by fast moving attackers using new technologies and methodologies. In this talk, I discussed how inbound marketing can not only be used by attackers to disrupt established competitors, but how inbound marketing serves as an "extendable core" that can insulate larger, established business FROM disruption by attackers.
The times they are a-changin’…
And so you have learned about new business models.
Now, be ready for the next 10 disruptive waves.
10 Markets
10 Business Models
50 Examples
100+ Slides
Disruptive Education Model
Disruptive Banking Model
Disruptive Technology Model
Disruptive Media Model
Disruptive Cable & Telco Model
Disruptive Medical Model
Disruptive Travel Model
Disruptive Government Model
Disruptive Consumer Goods Model
Disruptive Retail Model
Produced by Thaesis
Supported by Trendwatching.com
Disrupting in the digital era: key traits of an evolution of disruptive innov...Andrea Paraboschi
The goal of this presentation is to investigate how the digital revolution is impacting the way in which disruptive innovation unfolds. The main theoretical traits of disruptive innovation are presented; then, the key dynamics ignited by the pervasive effects of digitalization are introduced and described. Furthermore, a case-study on the Transportation Network Company UBER as the taxicab industry disruptor is presented, highlighting the key elements that are characterizing the company as a digital-enabled disruptor.
The team at Contagious Magazine spends its days finding, filtering and reviewing the most innovative exercises in branding, technology, and popular culture, and delivering our collective wisdom to our beloved subscribers.
Once a year, we round up the highlights, tell you what's important and why, and push it out to the world, for free.
Welcome to Most Contagious, the only retrospective you'll ever need. Available on a beautiful website here: http://www.mostcontagious.com
www.contagiousmagazine.com
We've analyzed tons of disruptive players when we were writing our book on Digital Transformation. We discovered 7 similarities and call them "The 7 Metaphors of Digital Disruption". We saw that all the disruptors score high on these drivers of transformation while traditional players have trouble with these metaphors. The new players are attacking you on every level.
How can you defend your business from these new players in your market? You should learn how they operate and try to implement (elements of) the business models of disruptive companies.
We've made a presentation that guides you through ten business models of hyper disruptors that we found inspiring. We hope you do too. Please let us know your thoughts about it!
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
Blue Goldfish - Using Technology, Data and Analytics to Drive Both Profits an...Stan Phelps
A blue goldfish is any time a business goes leverages technology, data and analytics to do a "little something extra" to improve the experience for the customer. Are you using info-sense to win profits and prophets?
For information on keynotes and workshops, reach out to speaking@purplegoldfish.com or call 919.360.4702.
X: The Experience When Business Meets Design - GetAbstract SummaryBrian Solis
X by Brian Solis Take-Aways
Designing a worthy customer experience is a competitive necessity.
Customers share their experiences via social media.
More buyers are basing their purchase decisions on the experiences that other consumers share.
Most companies fail to prioritize the customer experience.
Companies that believe in serving customers have a person or team responsible for designing each step of the customer experience.
Offering a great experience requires seeing things from your customer’s perspective.
Begin your improvement process by mapping the experience you currently offer.
Learn about all areas of your customers’ lives, not just their product preferences.
Create a storyboard with composite customer personas to help you visualize the experience you want to design.
Build drama and excitement into every moment of your customer’s experience, including opening the product box.
What You Will Learn
1) How customer experience became the most important criterion in consumer brand choices and 2) What methods you can use to design your consumers’ experience.
Eight 21st century business models in action:
1.THE SUBSCRIPTION MODEL
2.THE FREEMIUM MODEL
3.THE FREE MODEL
4.THE MARKET PLACE
5.ACCESS OVER OWNERSHIP
6.THE EXPERIENCE MODEL
7.The On Demand model
8.THE ECOSYSTEM
Technology is infusing the fashion and beauty industries with more innovations than ever before, giving buyers, editors, and fans a fresh new way to interact with the latest designs.
Havas Media attended NYFW Fall 2018 to uncover which digital trends are en vogue.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Advanced Brand and Marketing for Early Stage CompaniesTomas Puig
This workshop was first given at SXSW 2015 as “Advanced Brand and Marketing for Early Stage Companies”. It explains how to evaluate the market and build a framework for creating a best in class marketing group.
Keep in mind this was presented as a workshop with a lot of the slides spoken over. So you may miss some context.
Everyone talks about Disruption like it's a GOOD THINGEric Weaver
BEST SEEN IN FULL-SCREEN MODE
My keynote from #GetSocial2017 in Dublin, Ireland, detailing the challenges created by digital disruption and some tips on how to bring people along on the Digital Transformation Journey. Employees like process and equilibrium and abhor change, yet tech disruption demands change. How do you anticipate the disruption and then transform the team to adapt and adopt?
Persuasion eats advertising for breakfast - #Marcom14SUE Amsterdam
Presentation on how thinking on persuasion design is the way to think about the future of the advertising. The value an agency represents is not creativity or creative communications, but the know-how of influencing choice and buying behavior. Therefore agencies need to work with all the ingredients of the business model: the way a product feels, the way we fuel consumer excitement and Word-of-Mouth and the way we improve the conversion path in general. One of the most interesting questions today for agencies will become: can we be relevant in the absence of a media budget?
Business Leadership and Innovation - What leaders must doTeres Development
Innovation has become a critical and deliberate part of organisational strategic strategy. Why and how we innovate is becoming increasingly critical for leaders at all levels of organisations to understand and implement. We have set out to briefly examine how leaders can lead and foster innovation in their workplace, whether it be their team or organisation.
Surviving the Future: Disruptive Innovation in the Age of INBOUNDSam Mallikarjunan
May you live in interesting times: We live in one of the most interesting periods in the history of commerce. Large, established incumbents are being disrupted by fast moving attackers using new technologies and methodologies. In this talk, I discussed how inbound marketing can not only be used by attackers to disrupt established competitors, but how inbound marketing serves as an "extendable core" that can insulate larger, established business FROM disruption by attackers.
The times they are a-changin’…
And so you have learned about new business models.
Now, be ready for the next 10 disruptive waves.
10 Markets
10 Business Models
50 Examples
100+ Slides
Disruptive Education Model
Disruptive Banking Model
Disruptive Technology Model
Disruptive Media Model
Disruptive Cable & Telco Model
Disruptive Medical Model
Disruptive Travel Model
Disruptive Government Model
Disruptive Consumer Goods Model
Disruptive Retail Model
Produced by Thaesis
Supported by Trendwatching.com
Disrupting in the digital era: key traits of an evolution of disruptive innov...Andrea Paraboschi
The goal of this presentation is to investigate how the digital revolution is impacting the way in which disruptive innovation unfolds. The main theoretical traits of disruptive innovation are presented; then, the key dynamics ignited by the pervasive effects of digitalization are introduced and described. Furthermore, a case-study on the Transportation Network Company UBER as the taxicab industry disruptor is presented, highlighting the key elements that are characterizing the company as a digital-enabled disruptor.
The team at Contagious Magazine spends its days finding, filtering and reviewing the most innovative exercises in branding, technology, and popular culture, and delivering our collective wisdom to our beloved subscribers.
Once a year, we round up the highlights, tell you what's important and why, and push it out to the world, for free.
Welcome to Most Contagious, the only retrospective you'll ever need. Available on a beautiful website here: http://www.mostcontagious.com
www.contagiousmagazine.com
We've analyzed tons of disruptive players when we were writing our book on Digital Transformation. We discovered 7 similarities and call them "The 7 Metaphors of Digital Disruption". We saw that all the disruptors score high on these drivers of transformation while traditional players have trouble with these metaphors. The new players are attacking you on every level.
How can you defend your business from these new players in your market? You should learn how they operate and try to implement (elements of) the business models of disruptive companies.
We've made a presentation that guides you through ten business models of hyper disruptors that we found inspiring. We hope you do too. Please let us know your thoughts about it!
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
Blue Goldfish - Using Technology, Data and Analytics to Drive Both Profits an...Stan Phelps
A blue goldfish is any time a business goes leverages technology, data and analytics to do a "little something extra" to improve the experience for the customer. Are you using info-sense to win profits and prophets?
For information on keynotes and workshops, reach out to speaking@purplegoldfish.com or call 919.360.4702.
X: The Experience When Business Meets Design - GetAbstract SummaryBrian Solis
X by Brian Solis Take-Aways
Designing a worthy customer experience is a competitive necessity.
Customers share their experiences via social media.
More buyers are basing their purchase decisions on the experiences that other consumers share.
Most companies fail to prioritize the customer experience.
Companies that believe in serving customers have a person or team responsible for designing each step of the customer experience.
Offering a great experience requires seeing things from your customer’s perspective.
Begin your improvement process by mapping the experience you currently offer.
Learn about all areas of your customers’ lives, not just their product preferences.
Create a storyboard with composite customer personas to help you visualize the experience you want to design.
Build drama and excitement into every moment of your customer’s experience, including opening the product box.
What You Will Learn
1) How customer experience became the most important criterion in consumer brand choices and 2) What methods you can use to design your consumers’ experience.
Eight 21st century business models in action:
1.THE SUBSCRIPTION MODEL
2.THE FREEMIUM MODEL
3.THE FREE MODEL
4.THE MARKET PLACE
5.ACCESS OVER OWNERSHIP
6.THE EXPERIENCE MODEL
7.The On Demand model
8.THE ECOSYSTEM
Technology is infusing the fashion and beauty industries with more innovations than ever before, giving buyers, editors, and fans a fresh new way to interact with the latest designs.
Havas Media attended NYFW Fall 2018 to uncover which digital trends are en vogue.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Advanced Brand and Marketing for Early Stage CompaniesTomas Puig
This workshop was first given at SXSW 2015 as “Advanced Brand and Marketing for Early Stage Companies”. It explains how to evaluate the market and build a framework for creating a best in class marketing group.
Keep in mind this was presented as a workshop with a lot of the slides spoken over. So you may miss some context.
Everyone talks about Disruption like it's a GOOD THINGEric Weaver
BEST SEEN IN FULL-SCREEN MODE
My keynote from #GetSocial2017 in Dublin, Ireland, detailing the challenges created by digital disruption and some tips on how to bring people along on the Digital Transformation Journey. Employees like process and equilibrium and abhor change, yet tech disruption demands change. How do you anticipate the disruption and then transform the team to adapt and adopt?
Persuasion eats advertising for breakfast - #Marcom14SUE Amsterdam
Presentation on how thinking on persuasion design is the way to think about the future of the advertising. The value an agency represents is not creativity or creative communications, but the know-how of influencing choice and buying behavior. Therefore agencies need to work with all the ingredients of the business model: the way a product feels, the way we fuel consumer excitement and Word-of-Mouth and the way we improve the conversion path in general. One of the most interesting questions today for agencies will become: can we be relevant in the absence of a media budget?
Business Leadership and Innovation - What leaders must doTeres Development
Innovation has become a critical and deliberate part of organisational strategic strategy. Why and how we innovate is becoming increasingly critical for leaders at all levels of organisations to understand and implement. We have set out to briefly examine how leaders can lead and foster innovation in their workplace, whether it be their team or organisation.
Thoughts on ho startups disrupt the 800 pound GorillaReza Malekzadeh
Thoughts on how to disrupt the 800 pound Gorilla. What are the phases of disruption and why the business model matters as much as the technology, if not more.
Technology Disruption and Safety and TrainingJim Gibson
A presentation to the National Safety Council on the How Technology Disruption will alter the Safety and Training landscape and provide tremendous opportunity for the profession
Creative Deliverability - The basics of avoiding the junk folder in email design
2. Deliverability What?
3. Other content deliverability words
4. Image blocking
5. Junk/content filters: Avoiding the junk folder
6. Spam assassin
7. The rest of the inboxes
8. Reputation - Deliverability credit rating
9. Takeaways
The future of retail is in the palm of your hands. Pew Research Center reports 91 percent of American adults use a cell phone—not just for calling and texting. More and more shoppers are using them to locate, research, compare, and purchase products. And cutting-edge retailers are utilizing their customers’ devotion to devices with QR codes, to connect with coupons, and offer a higher level of customer care.
Now it’s a matter of moving with the mobile momentum. Join us to learn how to use mobile devices as a channel to enhance the shopping experience and develop more meaningful relationships with your mobile-savvy consumers. Points our panelists will touch on:
Setting clear goals for a successful CRM deployment.
Putting location-based messaging to work for you.
The benefits of shopping apps for your customers.
Best practices for mobile campaigns.
The importance of a social strategy.
Building a global teaching profile: Showcasing Open Educational Resources a...Michael Paskevicius
Building a global teaching profile: Showcasing Open Educational Resources at the University of Cape Town (UCT).
Delivered November 18, 2009 at the Teaching with Technology Miniconference hosted by the Centre for Educational Technology at UCT.
An Integrated Marketing Communications for Bayridge Cask and Keg.
This project won the Greg Awards 2015 for Best in Integrated Marketing Communications Plan. This plan integrates advertising, marketing communications, digital designs, creative copy, digital strategy, social media and online video integration.
The project was a requirement in fulfillment of a Post Grad Interactive Marketing Communications program of St. Lawrence College, Kingston, Ontario. The program prepares students to be digital strategists in the online world.
A Byte Breakfast talk from 383 on how culture and innovation.
This talk looks at some tools and processes employed by organisations where the culture supports faster innovation.
http://383project.com/blog/creating-a-culture-for-innovation-byte-breakfast/
This is a slightly repurposed presentation I did for an interview at a very large tech company. I sadly did not get the job, but just thought I would share anyway.
Get involved: What goes around comes around - 1/3Magnus Hultberg
First of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part covers background on social media and why it is so important for business. Other parts are on current trends and how to get started with social media in your business.
Let’s face it. Every industry has its own marketing buzzwords. Buzzwords can start off as useful terms, but they get bandied around so much they start to lose their original meaning. As a result, from a communications perspective, you risk getting lost in the crowd. Just because your competitors use a term, it doesn’t mean that you should!
When it comes to overused jargon, arguably some of the biggest offenders are those in the enterprise IT space. ‘Cyber’ this,
‘big data’ that, ‘cloud’ the other; the industry is riddled with terminology we hear time and time again.
It’s a case of ‘they’re using it, we need to.’ Missteps are most noticeable at trade shows where ‘marketing speak’ is front and center. Unfortunately, some have taken this to a place where words simply have no meaning. At a crowded event, why use similar messaging to your competitor next door?
We talked to IT industry journalists, analysts and companies about the phrases they’re sick and tired of hearing. And here are the biggest offenders...
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
Here is Joyce Schwarz look at Adtech from 2002 -- 9 years ago -- how did the online advertising world look then. Enjoy. For a look at the future of online and mobile advertising, email: joyceschwarz@gmail.com or sign up for www.hollywood2020.net her blog which has more than 3/4 million page views and 2000 posts.
Hoe je Facebook Analytics kunt gebruiken om jouw content beter te makenSUE Amsterdam
In deze presentatie nemen Niek Stevens en Nelleke van der Voort van SUE Amsterdam je mee door Facebook insights en geven ze een aantal praktische tips om je content aan de hand van data te verbeteren.
www.sueamsterdam.com | www.facebook.com/sueamsterdam | www.twitter.com/sueamsterdam
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Affordable Stationery Printing Services in Jaipur | Navpack n Print
The disruption of branding, advertising and campaigning
1. THE DISRUPTION OF
BRANDING, ADVERTISING
AND CAMPAIGNING
STRATEGIES TO WIN AS AN FMCG BRAND IN
THE POST-ADVERTISING ERA
Wednesday, February 27, 13
2. THIS IS ME
I AM TOM DE BRUYNE,
I CO-FOUNDED AND WORK AS CREATIVE DIRECTOR
AT CAMPAIGN AGENCY SUE AMSTERDAM
I TWEET AT @TOMDEBRUYNE
MAIL ME: TOM@SUEAMSTERDAM.COM
I spoke at TEDX: http://sue.am/tom_at_tedx
My slideshares are here: http://sue.am/tdb_slides
And I cofounded the lingerie webshop www.Salondesir.com
Wednesday, February 27, 13
3. WHAT AM I GOING TO TALK ABOUT?
This is a keynote I did for the marketing team of a FMCG brand. Their
question was: what should we be doing to make better campaigns for our
brands and products? They are overwhelmed with choices: Should we use
Chapter 1: Insert heading in bold here
digital or classic advertising? Should we engage, activate or promote?
PutShouldsubtitlefanslight here or not? I want to argue that the real
the we build in and followers
challenge is not going digital or not. It’s about being disruptive or not.
Disruptive brands or products build audiences both online, offline and
through word-of-mouth.
Wednesday, February 27, 13
4. 1. WHAT IS DISRUPTION?
2. DISRUPTIVE THINKING IN MARKETING
3. DISRUPTING THE AGENCY
Wednesday, February 27, 13
5. 1. WHAT IS DISRUPTION?
2. DISRUPTIVE THINKING IN MARKETING
3. DISRUPTING THE AGENCY
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6. DISRUPTION / CREATIVE DESTRUCTION
1. Change doesn't come overnight. Change comes from disruptive players
2. Disruptive innovation isn’t necessarily a new technology; it’s usually a
recombination of existing technologies served up in disruptive way
Chapter leaders nearly never see it coming bold here
3. Market 1: Insert heading in
Put4.the subtitle in light hereby adding features, disruptors find ways
Market leaders always respond
to solve customer problems at lower costs, while stealing market share
Clayton Christensen, The innovators dilemma
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7. DISRUPTING MUSIC - COMPUTER - TELEPHONE
Although one should always be very careful with using Apple in presentations, they are by far the
most disruptive brand ever. With a smart combination of hardware, software and services, Apple
disrupted the music industry, the mobile industry and the computer industry. They outsmarted
record labels, computer manufacturers, and brought companies like Nokia, Dell in serious trouble
Wednesday, February 27, 13
8. DISRUPTING AIRLINE TRAVEL (AND THE EU)
Easyjet and Ryanair disrupted the Airline industry with a smart recombination of technologies that
made booking super easy and traveling really cheap. Their offering is far less qualitative than the
traditional players, but their pricing makes them irresistible. Easyjet has done far more for the
European feeling than the EU could ever do.
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9. DISRUPTING THE HOTEL BUSINESS
Disruption in the hotel industry comes from unexpected places: Booking.com made hotel brands
obsolete by allowing people to book based on reviews, ratings, location, deals,... and there are so many
city trippers who book a private room via AirBnB, that the hotel industry is seeing a rapid decline,
both in the number of bookings as in the average price for a hotel room. Mediocre hotels are doomed.
Wednesday, February 27, 13
10. THE REAL MOBILE DISRUPTION
It’s interesting to see that traditional retailers work on a mobile strategy. They wonder whether they
should build an app, or have QR codes. The real disruption is that mobile makes the world hyper
transparent. Bestbuy, the big electronics retailer is suffering a lot from people who use Amazon
Pricecheck at the Bestbuy stores, to check whether they could find the item cheaper at Amazon.com.
Amazon disrupts retail with a combination of a mobile app, sharp prices and same-day delivery.
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11. DISRUPTING THE TV EXPERIENCE
The future of television is not television as we know it. The cable carriers are fighting for the set-top
box. The real disruption in televsion is not a smart TV, but smart apps that use the TV screen for
display. Apps like Wappzapp allow you to find popular video content online, content that your friends
liked or shared, etc... The tablet or phone becomes both the remote control and smart apps
outperform TV-broadcasters in helping people to find the content they (or their friends) like.
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12. IN THE FUTURE, EVERY
COMPANY WILL BE A
MEDIA COMPANY
Richard Edelman
This means that disruptive advertising on TV is eventually going to become a thing of the past.
The only way to be seen will be to have interesting or relevant content.
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13. (Reed’s law)
DISRUPTING PRICING - DEALS ARE THE NEW NORM
For me, one of the most fascinating aspects of the digital and the mobile revolution is the extreme
empowerment of people in getting the best deal. You will be simply not smart enough if you’re still
willing to pay the premium price, given the fact that there’s always a deal available. We will see even
more extreme consequences of this empowerment in the future. I predict that one day an app will
connect all visitors to a pub that will allow them to collectively negotiate lower prices for beer.
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14. VS
Link
DISRUPTING THE INTERNET OF WITH THINGS
The industry is obsessed with smart objects that will make your life more efficient. That’s why they
always come up with idiot ideas like the smart fridge. Russell Davies argues that the real disruption
comes from hackers and the maker movement, who tinker stuff for the magic and beauty of it. In this
blogpost a guy shares a script that connects his Fitbit activity tracker with his fridge. If he hasn’t
burned enough calories per day, his fridge will switch off. Pretty genius way to motivate yourself.
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15. I always think the big difference between the
Makers and the corporate Internet Of Things
(IOT) is that the IOT people are trying to make
the world more efficient and controlled and the
Makers are trying to make it more personal and
magic. They're imagining objects that come to
life like they do in Harry Potter.
Russell Davies - The internet with things
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16. 1. WHAT IS CREATIVE DESTRUCTION?
2. DISRUPTIVE THINKING IN MARKETING
3. DISRUPTING THE AGENCY
Now that we’ve been looking at how industry after industry is being disrupted, it’s time to ask ourself
where disruption could come from in both the FMCG industry as in the way the FMCG industry
markets its products. More than in any other industry, FMCG brands are being build through
advertising and campaigning. The question is: How can we disrupt the classic advertising campaign?
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17. CREATIVE DISRUPTION IN FMCG
CAN COME FROM DIFFERENT ANGLES:
DISRUPTIVE PRODUCTS
DISRUPTIVE CAMPAIGNS
DISRUPTIVE BRANDS
I thinks there are different ways in which FMCG marketing can be disrupted. Disruption can be
reached in the product or in the way the product or the brand is being promoted. Or - in the best
scenario - through a smart combination of these three ingredients.
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18. BUILD SMART SERVICES IN THE PRODUCT
The first disruption is building smart services into products. My favorite example is “keep the change”,
a service build on top of your credit card that rounds up every payment and transfers this money to
your savings account. It’s build on the idea that although people know they should save more, they
can’t seem to get them to act accordingly. Keep the Change is made to design automatic saving
behavior. The service turned out a huge success for Bank of America and KTC turned out to become a
unique differentiating product in the gray zone of banking products.
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19. BUILD CONVERSATION INTO THE PRODUCT
(DESIGN FOR EXCITEMENT)
Mass marketing is all about promoting highly commoditized undifferentiated products through a
layer of branding. But there’s so much creativity that could make commodity products incredibly
conversation worthy and attractive. We call this design for excitement. TIP: see SUE Amsterdam MD
Astrid Groenewegen her Pinterest wall for over 1500 examples of design for excitement ideas.
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20. REAL TIME CAMPAIGNING
(pown or be powned)
Disruption in campaigning can come from real time campaigning in stead of carefully planned media
planning. Sainsbury realized that the letter by 3 year old Lilly Robinson was genius: she wondered
why Sainsbury calls their bread tiger bread? It should be called Giraffe bread, given the fact that it
looks more like giraffe stripes. Sainsbury changed the name of the bread and answered the girl.
Massive PR and online conversation followed.
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21. vs
CONTENT MARKETING: SERIOUS VS ENTERTAINING
Albert Heijn is doing a great job in creating hundreds of instruction videos for every day recipes. They
are hardly campaigning it, but you can find their videos high in the rankings with nearly every recipe
query you Google. That’s a smart, long term investment in creating a digital footprint for the brand.
Red Bull does they opposite by funding highly entertaining content creation (like Felix Baumgarten’s
jump) or by funding interesting projects like Streetartview.com, a crowdsourced street art encyclopedia
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22. DISRUPTIVE BRANDING: HAVE AN INTERESTING
BRAND BELIEF AND A COMMITMENT
The most interesting brands have a very outspoken belief and a brand commitment. When we dit the
KLM Surprise campaign (at our previous agency), we simply looked for a smart way to prove KLM’s
commitment to its brand promise “journeys of inspiration”. And it’s so easy to do cool stuff for Nike
Running, when you have a brand that commits itself to liberate runners from boredom.
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23. DISRUPTIVE BRANDING: HAVE AN INTERESTING
BRAND BELIEF AND A COMMITMENT
Coke is doing really interesting things since they elaborate on the story of becoming a force to inspire
happiness in the world. This leads to great advertising, remarkable experiments, highly interesting
societal projects and overall an incredible amount of genuine attention, brand sympathy, word-of-
mouth and PR. Sales increased a lot since they embraced this brand commitment.
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24. ADVERTISING IS NOT DEAD
Advertising is not dead. A lot of digital agencies claim that advertising is dead. I don’t believe that.
Tom Himpe made this really powerful slide that summarizes it perfectly. Advertising’s role has
changed. In stead of promoting unremarkable products through creative communication, should i put
a spotlight on remarkable products or remarkable services or remarkable behavior by the brand.
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25. 1. WHAT IS CREATIVE DESTRUCTION?
2. DISRUPTIVE THINKING IN MARKETING
3. DISRUPTING THE AGENCY
This brings me to this final part: What will disrupt the advertising or media agency? And what can we
do about it? Although I could talk for hours about this, I will limit myself to a few final remarks.
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26. WHERE DOES DISRUPTION COME FROM?
ENTERTAINMENT COMPANIES
DESIGN AGENCIES
CONVERSION DRIVEN AGENCIES
GOOGLE AND FACEBOOK
CROWDSOURCING PLATFORMS
First of all: disruption can come from unexpected angles: Entertainment companies and production
houses approach brands directly and offerst them a role in the programms, in stead of in the
commercials. Design agencies can disrupt us by designing smart services into products. Digital
marketing agencies disrupt us heavily with a powerful conversion based offering. While our industry
doesn’t take these guys serious because they don’t “get” branding, are they offering a marketing
approach with highly measurable impact on sales and lead generation. Guess who will eventually win
the heart and the mind of marketers. And Google / Facebook are disrupting media agencies.
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27. "i want to see the industry redefine itself around human
understanding. ... what an agency needs to do is to use ideas and
turn human understanding into business advantage for our
clients. that is a big broad definition. much broader than the kind
of narrow persuasive definition that most people have in their
head when they think about an advertising agency".
Rory Sutherland
Rory Sutherland, chairman of the UK advertising industry IPA proposes this brilliant elegant idea. He
compares the advertising industry with the British Empire: we’re managing slow decline. If we want
to become relevant again we should stop looking at media, online, offline, direct, social, etc... In stead
we should put human understand and insights in how we make choices at the heart of what we do.
Creativity is not about being original, but about having a smart idea that impacts the bottomline of
our clients. (watch this brilliant 10 minutes rant on Youtube)
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28. MY LITTLE PROPOSAL:
The future agency is a campaigning agency that
designs conversationworthy products and builds and
converts audiences for them. This will mean the end of
the media vs digital vs advertising agencies.
The future of advertising is creative selling
Wednesday, February 27, 13