The document discusses the 10 year anniversary of the DOI Desk at ETH Zurich library which assigns persistent identifiers (DOIs) to research outputs. It provides background on how DOIs solve the problem of "link rot" by creating long-lasting references even if web URLs change. Over the past decade, the DOI Desk has registered over 2 million DOIs for various research outputs from 46 client institutions. It is working to transition clients to new DOI registration workflows and tools in collaboration with DataCite.