SlideShare a Scribd company logo
1 of 6
FAILURE: SOWING THE SEEDS OF INNOVATION
Peter Molyneux (Creative Director)
& Milo Bygrave (Game Designer)
London 28-39 May 2019
Command &
Conquer: Generals
(2003)
INNOVATION: A KEY FACTOR TO SUCCESS?
• ‘Innovation' doesn’t always equal ‘new idea’.
Bejeweled (2001)
Candy Crush (2012)
PUBG (03.2017)
Fortnite (07.2017) Clash of Clans (2012)
Simcity (1989)
INNOVATION ACROSS AGES AND INDUSTRIES
1951 2008
1959
1978
2000
2001
“FAILURE” & ITERATION AT THE CORE OF INNOVATION
• ‘Failure is simply the opportunity to begin again, this time more intelligently’
- Henry Ford
WHERE WE ARE HEADING NOW
• Full speed ahead!
FEEL FREE TO ASK QUESTIONS

More Related Content

More from Jessica Tams

Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...
Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...
Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...Jessica Tams
 
The rise of the regulators | Paul Gardner
The rise of the regulators | Paul GardnerThe rise of the regulators | Paul Gardner
The rise of the regulators | Paul GardnerJessica Tams
 
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...Jessica Tams
 
Epic Team Principles | Roman Zorin
Epic Team Principles | Roman ZorinEpic Team Principles | Roman Zorin
Epic Team Principles | Roman ZorinJessica Tams
 
10 Years of Angry Birds | Stephen Porter
10 Years of Angry Birds | Stephen Porter10 Years of Angry Birds | Stephen Porter
10 Years of Angry Birds | Stephen PorterJessica Tams
 
Game Changers: Three Business Disruptions Upon Us | Eric Goldberg
Game Changers: Three Business Disruptions Upon Us | Eric GoldbergGame Changers: Three Business Disruptions Upon Us | Eric Goldberg
Game Changers: Three Business Disruptions Upon Us | Eric GoldbergJessica Tams
 
Understanding Mobile Game Players | Saad Hameed
Understanding Mobile Game Players | Saad HameedUnderstanding Mobile Game Players | Saad Hameed
Understanding Mobile Game Players | Saad HameedJessica Tams
 
Soft Launch Planning and Management | Dylan Tredrea
Soft Launch Planning and Management | Dylan TredreaSoft Launch Planning and Management | Dylan Tredrea
Soft Launch Planning and Management | Dylan TredreaJessica Tams
 
1 Million Years of Audience Watch Time | James Beaven
1 Million Years of Audience Watch Time | James Beaven1 Million Years of Audience Watch Time | James Beaven
1 Million Years of Audience Watch Time | James BeavenJessica Tams
 
Accessible Reality | Trevor Blom
Accessible Reality | Trevor BlomAccessible Reality | Trevor Blom
Accessible Reality | Trevor BlomJessica Tams
 
Maximizing App Monetization: 5 Uncommon Tips | Rémy Cottin
Maximizing App Monetization: 5 Uncommon Tips | Rémy CottinMaximizing App Monetization: 5 Uncommon Tips | Rémy Cottin
Maximizing App Monetization: 5 Uncommon Tips | Rémy CottinJessica Tams
 
Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...
Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...
Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...Jessica Tams
 
Commercial and Contractual Stability in Esports | Adam Whyte
Commercial and Contractual Stability in Esports | Adam WhyteCommercial and Contractual Stability in Esports | Adam Whyte
Commercial and Contractual Stability in Esports | Adam WhyteJessica Tams
 
Playtika's growth by change | Boaz Levin
Playtika's growth by change | Boaz LevinPlaytika's growth by change | Boaz Levin
Playtika's growth by change | Boaz LevinJessica Tams
 
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...Jessica Tams
 
The Business of Family-Friendly Mobile Gaming | Brian Lovell
The Business of Family-Friendly Mobile Gaming | Brian LovellThe Business of Family-Friendly Mobile Gaming | Brian Lovell
The Business of Family-Friendly Mobile Gaming | Brian LovellJessica Tams
 
The Growth Loop: How Monetization and User Acquisition will Merge in 2019 | N...
The Growth Loop: How Monetization and User Acquisition will Merge in 2019 | N...The Growth Loop: How Monetization and User Acquisition will Merge in 2019 | N...
The Growth Loop: How Monetization and User Acquisition will Merge in 2019 | N...Jessica Tams
 
Video Game Subscriptions – Deconstruction and Game Design | Chris Early
Video Game Subscriptions – Deconstruction and Game Design | Chris EarlyVideo Game Subscriptions – Deconstruction and Game Design | Chris Early
Video Game Subscriptions – Deconstruction and Game Design | Chris EarlyJessica Tams
 
Integrating Competitive Modes into World of Tanks Blitz | Daria Klimchuk
Integrating Competitive Modes into World of Tanks Blitz | Daria KlimchukIntegrating Competitive Modes into World of Tanks Blitz | Daria Klimchuk
Integrating Competitive Modes into World of Tanks Blitz | Daria KlimchukJessica Tams
 
Maximizing Your User Acquisition Campaigns | Katya Kornilova
Maximizing Your User Acquisition Campaigns | Katya KornilovaMaximizing Your User Acquisition Campaigns | Katya Kornilova
Maximizing Your User Acquisition Campaigns | Katya KornilovaJessica Tams
 

More from Jessica Tams (20)

Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...
Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...
Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...
 
The rise of the regulators | Paul Gardner
The rise of the regulators | Paul GardnerThe rise of the regulators | Paul Gardner
The rise of the regulators | Paul Gardner
 
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...
 
Epic Team Principles | Roman Zorin
Epic Team Principles | Roman ZorinEpic Team Principles | Roman Zorin
Epic Team Principles | Roman Zorin
 
10 Years of Angry Birds | Stephen Porter
10 Years of Angry Birds | Stephen Porter10 Years of Angry Birds | Stephen Porter
10 Years of Angry Birds | Stephen Porter
 
Game Changers: Three Business Disruptions Upon Us | Eric Goldberg
Game Changers: Three Business Disruptions Upon Us | Eric GoldbergGame Changers: Three Business Disruptions Upon Us | Eric Goldberg
Game Changers: Three Business Disruptions Upon Us | Eric Goldberg
 
Understanding Mobile Game Players | Saad Hameed
Understanding Mobile Game Players | Saad HameedUnderstanding Mobile Game Players | Saad Hameed
Understanding Mobile Game Players | Saad Hameed
 
Soft Launch Planning and Management | Dylan Tredrea
Soft Launch Planning and Management | Dylan TredreaSoft Launch Planning and Management | Dylan Tredrea
Soft Launch Planning and Management | Dylan Tredrea
 
1 Million Years of Audience Watch Time | James Beaven
1 Million Years of Audience Watch Time | James Beaven1 Million Years of Audience Watch Time | James Beaven
1 Million Years of Audience Watch Time | James Beaven
 
Accessible Reality | Trevor Blom
Accessible Reality | Trevor BlomAccessible Reality | Trevor Blom
Accessible Reality | Trevor Blom
 
Maximizing App Monetization: 5 Uncommon Tips | Rémy Cottin
Maximizing App Monetization: 5 Uncommon Tips | Rémy CottinMaximizing App Monetization: 5 Uncommon Tips | Rémy Cottin
Maximizing App Monetization: 5 Uncommon Tips | Rémy Cottin
 
Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...
Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...
Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...
 
Commercial and Contractual Stability in Esports | Adam Whyte
Commercial and Contractual Stability in Esports | Adam WhyteCommercial and Contractual Stability in Esports | Adam Whyte
Commercial and Contractual Stability in Esports | Adam Whyte
 
Playtika's growth by change | Boaz Levin
Playtika's growth by change | Boaz LevinPlaytika's growth by change | Boaz Levin
Playtika's growth by change | Boaz Levin
 
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...
 
The Business of Family-Friendly Mobile Gaming | Brian Lovell
The Business of Family-Friendly Mobile Gaming | Brian LovellThe Business of Family-Friendly Mobile Gaming | Brian Lovell
The Business of Family-Friendly Mobile Gaming | Brian Lovell
 
The Growth Loop: How Monetization and User Acquisition will Merge in 2019 | N...
The Growth Loop: How Monetization and User Acquisition will Merge in 2019 | N...The Growth Loop: How Monetization and User Acquisition will Merge in 2019 | N...
The Growth Loop: How Monetization and User Acquisition will Merge in 2019 | N...
 
Video Game Subscriptions – Deconstruction and Game Design | Chris Early
Video Game Subscriptions – Deconstruction and Game Design | Chris EarlyVideo Game Subscriptions – Deconstruction and Game Design | Chris Early
Video Game Subscriptions – Deconstruction and Game Design | Chris Early
 
Integrating Competitive Modes into World of Tanks Blitz | Daria Klimchuk
Integrating Competitive Modes into World of Tanks Blitz | Daria KlimchukIntegrating Competitive Modes into World of Tanks Blitz | Daria Klimchuk
Integrating Competitive Modes into World of Tanks Blitz | Daria Klimchuk
 
Maximizing Your User Acquisition Campaigns | Katya Kornilova
Maximizing Your User Acquisition Campaigns | Katya KornilovaMaximizing Your User Acquisition Campaigns | Katya Kornilova
Maximizing Your User Acquisition Campaigns | Katya Kornilova
 

Recently uploaded

办理学位证(UQ文凭证书)昆士兰大学毕业证成绩单原版一模一样
办理学位证(UQ文凭证书)昆士兰大学毕业证成绩单原版一模一样办理学位证(UQ文凭证书)昆士兰大学毕业证成绩单原版一模一样
办理学位证(UQ文凭证书)昆士兰大学毕业证成绩单原版一模一样umasea
 
Folding Cheat Sheet #4 - fourth in a series
Folding Cheat Sheet #4 - fourth in a seriesFolding Cheat Sheet #4 - fourth in a series
Folding Cheat Sheet #4 - fourth in a seriesPhilip Schwarz
 
ODSC - Batch to Stream workshop - integration of Apache Spark, Cassandra, Pos...
ODSC - Batch to Stream workshop - integration of Apache Spark, Cassandra, Pos...ODSC - Batch to Stream workshop - integration of Apache Spark, Cassandra, Pos...
ODSC - Batch to Stream workshop - integration of Apache Spark, Cassandra, Pos...Christina Lin
 
Asset Management Software - Infographic
Asset Management Software - InfographicAsset Management Software - Infographic
Asset Management Software - InfographicHr365.us smith
 
Dealing with Cultural Dispersion — Stefano Lambiase — ICSE-SEIS 2024
Dealing with Cultural Dispersion — Stefano Lambiase — ICSE-SEIS 2024Dealing with Cultural Dispersion — Stefano Lambiase — ICSE-SEIS 2024
Dealing with Cultural Dispersion — Stefano Lambiase — ICSE-SEIS 2024StefanoLambiase
 
GOING AOT WITH GRAALVM – DEVOXX GREECE.pdf
GOING AOT WITH GRAALVM – DEVOXX GREECE.pdfGOING AOT WITH GRAALVM – DEVOXX GREECE.pdf
GOING AOT WITH GRAALVM – DEVOXX GREECE.pdfAlina Yurenko
 
MYjobs Presentation Django-based project
MYjobs Presentation Django-based projectMYjobs Presentation Django-based project
MYjobs Presentation Django-based projectAnoyGreter
 
Cloud Management Software Platforms: OpenStack
Cloud Management Software Platforms: OpenStackCloud Management Software Platforms: OpenStack
Cloud Management Software Platforms: OpenStackVICTOR MAESTRE RAMIREZ
 
chapter--4-software-project-planning.ppt
chapter--4-software-project-planning.pptchapter--4-software-project-planning.ppt
chapter--4-software-project-planning.pptkotipi9215
 
(Genuine) Escort Service Lucknow | Starting ₹,5K To @25k with A/C 🧑🏽‍❤️‍🧑🏻 89...
(Genuine) Escort Service Lucknow | Starting ₹,5K To @25k with A/C 🧑🏽‍❤️‍🧑🏻 89...(Genuine) Escort Service Lucknow | Starting ₹,5K To @25k with A/C 🧑🏽‍❤️‍🧑🏻 89...
(Genuine) Escort Service Lucknow | Starting ₹,5K To @25k with A/C 🧑🏽‍❤️‍🧑🏻 89...gurkirankumar98700
 
What is Fashion PLM and Why Do You Need It
What is Fashion PLM and Why Do You Need ItWhat is Fashion PLM and Why Do You Need It
What is Fashion PLM and Why Do You Need ItWave PLM
 
Professional Resume Template for Software Developers
Professional Resume Template for Software DevelopersProfessional Resume Template for Software Developers
Professional Resume Template for Software DevelopersVinodh Ram
 
React Server Component in Next.js by Hanief Utama
React Server Component in Next.js by Hanief UtamaReact Server Component in Next.js by Hanief Utama
React Server Component in Next.js by Hanief UtamaHanief Utama
 
Automate your Kamailio Test Calls - Kamailio World 2024
Automate your Kamailio Test Calls - Kamailio World 2024Automate your Kamailio Test Calls - Kamailio World 2024
Automate your Kamailio Test Calls - Kamailio World 2024Andreas Granig
 
Russian Call Girls in Karol Bagh Aasnvi ➡️ 8264348440 💋📞 Independent Escort S...
Russian Call Girls in Karol Bagh Aasnvi ➡️ 8264348440 💋📞 Independent Escort S...Russian Call Girls in Karol Bagh Aasnvi ➡️ 8264348440 💋📞 Independent Escort S...
Russian Call Girls in Karol Bagh Aasnvi ➡️ 8264348440 💋📞 Independent Escort S...soniya singh
 
Adobe Marketo Engage Deep Dives: Using Webhooks to Transfer Data
Adobe Marketo Engage Deep Dives: Using Webhooks to Transfer DataAdobe Marketo Engage Deep Dives: Using Webhooks to Transfer Data
Adobe Marketo Engage Deep Dives: Using Webhooks to Transfer DataBradBedford3
 
Der Spagat zwischen BIAS und FAIRNESS (2024)
Der Spagat zwischen BIAS und FAIRNESS (2024)Der Spagat zwischen BIAS und FAIRNESS (2024)
Der Spagat zwischen BIAS und FAIRNESS (2024)OPEN KNOWLEDGE GmbH
 
Unveiling Design Patterns: A Visual Guide with UML Diagrams
Unveiling Design Patterns: A Visual Guide with UML DiagramsUnveiling Design Patterns: A Visual Guide with UML Diagrams
Unveiling Design Patterns: A Visual Guide with UML DiagramsAhmed Mohamed
 
Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...
Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...
Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...MyIntelliSource, Inc.
 

Recently uploaded (20)

办理学位证(UQ文凭证书)昆士兰大学毕业证成绩单原版一模一样
办理学位证(UQ文凭证书)昆士兰大学毕业证成绩单原版一模一样办理学位证(UQ文凭证书)昆士兰大学毕业证成绩单原版一模一样
办理学位证(UQ文凭证书)昆士兰大学毕业证成绩单原版一模一样
 
Folding Cheat Sheet #4 - fourth in a series
Folding Cheat Sheet #4 - fourth in a seriesFolding Cheat Sheet #4 - fourth in a series
Folding Cheat Sheet #4 - fourth in a series
 
ODSC - Batch to Stream workshop - integration of Apache Spark, Cassandra, Pos...
ODSC - Batch to Stream workshop - integration of Apache Spark, Cassandra, Pos...ODSC - Batch to Stream workshop - integration of Apache Spark, Cassandra, Pos...
ODSC - Batch to Stream workshop - integration of Apache Spark, Cassandra, Pos...
 
Asset Management Software - Infographic
Asset Management Software - InfographicAsset Management Software - Infographic
Asset Management Software - Infographic
 
Dealing with Cultural Dispersion — Stefano Lambiase — ICSE-SEIS 2024
Dealing with Cultural Dispersion — Stefano Lambiase — ICSE-SEIS 2024Dealing with Cultural Dispersion — Stefano Lambiase — ICSE-SEIS 2024
Dealing with Cultural Dispersion — Stefano Lambiase — ICSE-SEIS 2024
 
GOING AOT WITH GRAALVM – DEVOXX GREECE.pdf
GOING AOT WITH GRAALVM – DEVOXX GREECE.pdfGOING AOT WITH GRAALVM – DEVOXX GREECE.pdf
GOING AOT WITH GRAALVM – DEVOXX GREECE.pdf
 
MYjobs Presentation Django-based project
MYjobs Presentation Django-based projectMYjobs Presentation Django-based project
MYjobs Presentation Django-based project
 
Cloud Management Software Platforms: OpenStack
Cloud Management Software Platforms: OpenStackCloud Management Software Platforms: OpenStack
Cloud Management Software Platforms: OpenStack
 
chapter--4-software-project-planning.ppt
chapter--4-software-project-planning.pptchapter--4-software-project-planning.ppt
chapter--4-software-project-planning.ppt
 
(Genuine) Escort Service Lucknow | Starting ₹,5K To @25k with A/C 🧑🏽‍❤️‍🧑🏻 89...
(Genuine) Escort Service Lucknow | Starting ₹,5K To @25k with A/C 🧑🏽‍❤️‍🧑🏻 89...(Genuine) Escort Service Lucknow | Starting ₹,5K To @25k with A/C 🧑🏽‍❤️‍🧑🏻 89...
(Genuine) Escort Service Lucknow | Starting ₹,5K To @25k with A/C 🧑🏽‍❤️‍🧑🏻 89...
 
What is Fashion PLM and Why Do You Need It
What is Fashion PLM and Why Do You Need ItWhat is Fashion PLM and Why Do You Need It
What is Fashion PLM and Why Do You Need It
 
Professional Resume Template for Software Developers
Professional Resume Template for Software DevelopersProfessional Resume Template for Software Developers
Professional Resume Template for Software Developers
 
React Server Component in Next.js by Hanief Utama
React Server Component in Next.js by Hanief UtamaReact Server Component in Next.js by Hanief Utama
React Server Component in Next.js by Hanief Utama
 
Automate your Kamailio Test Calls - Kamailio World 2024
Automate your Kamailio Test Calls - Kamailio World 2024Automate your Kamailio Test Calls - Kamailio World 2024
Automate your Kamailio Test Calls - Kamailio World 2024
 
Russian Call Girls in Karol Bagh Aasnvi ➡️ 8264348440 💋📞 Independent Escort S...
Russian Call Girls in Karol Bagh Aasnvi ➡️ 8264348440 💋📞 Independent Escort S...Russian Call Girls in Karol Bagh Aasnvi ➡️ 8264348440 💋📞 Independent Escort S...
Russian Call Girls in Karol Bagh Aasnvi ➡️ 8264348440 💋📞 Independent Escort S...
 
Adobe Marketo Engage Deep Dives: Using Webhooks to Transfer Data
Adobe Marketo Engage Deep Dives: Using Webhooks to Transfer DataAdobe Marketo Engage Deep Dives: Using Webhooks to Transfer Data
Adobe Marketo Engage Deep Dives: Using Webhooks to Transfer Data
 
Hot Sexy call girls in Patel Nagar🔝 9953056974 🔝 escort Service
Hot Sexy call girls in Patel Nagar🔝 9953056974 🔝 escort ServiceHot Sexy call girls in Patel Nagar🔝 9953056974 🔝 escort Service
Hot Sexy call girls in Patel Nagar🔝 9953056974 🔝 escort Service
 
Der Spagat zwischen BIAS und FAIRNESS (2024)
Der Spagat zwischen BIAS und FAIRNESS (2024)Der Spagat zwischen BIAS und FAIRNESS (2024)
Der Spagat zwischen BIAS und FAIRNESS (2024)
 
Unveiling Design Patterns: A Visual Guide with UML Diagrams
Unveiling Design Patterns: A Visual Guide with UML DiagramsUnveiling Design Patterns: A Visual Guide with UML Diagrams
Unveiling Design Patterns: A Visual Guide with UML Diagrams
 
Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...
Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...
Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...
 

Failure: Sowing the Seeds of Innovation | Peter Molyneux, Milo Bygrave