If you want to use Webinars to get leads and even close deals, there is a way to do it and its proven and battle tested. Check out my presentation and let me know if it brought you any value!

1. P E R F E C T W E B I N A R B L U E P R I N T
T H E P E R F E C T W E B I N A R B L U E P R I N T L I T E R A L L Y S E L L S A N Y T H I N G A N D E V E R Y T H I N G

2. L I K E A N D S H A R E
If this presentation brings you any
value, I would love to ask you for a
like and share within your network.

3. A G E N D A
Essential Tools
Link to the Webinar
Webinar Intro
Bold Promise
Qualify yourself
First Dropoff
The one thing
Content
Transition to the sale
The offer
The sales page
The magic of trial closes
Benchmarks
Scarcity
The perfect day
Link to the Webinar

4. E S S E N T I A L T O O L S
C L I C K F U N N E L S . C O M
Clickfunnels is the best funnel software out there. With this tool
you will have an optimized platform to get your audience
registered for your Webinar and much more.
A W E B E R . C O M
Aweber is an Email Marketing and automation tool. You can
connect it with Clickfunnels and have the ultimate Webinar
structure in place (automated reminder, auto follow up and
much more.
G O T O W E B I N A R . C O M
Everybody who thinks about Webinars or held one knows
GoToWebinar, therefore, it needs no introduction.

5. C L I C K F U N N E L W E B I N A R
G E T Y O U R F R E E C O P Y O F T H E P E R F E C T
W E B I N A R A N D S E E I T I N A C T I O N !

6. I N T R O
The beginning is the most important
part of your Webinar. If you are able
to pull off a great intro, you are
almost there!

7. W E B I N A R I N T R O
You should start your Webinar 5 - 10 Minutes before the
actual Start but don't start with your presentation...
Welcome your audience and be positive and energetic!
Say things like "I'm so excited to have you guys, we start
in x minutes and we will cover xyz!" Repeat something
like that as often as new people arrive. Don't be a
beginner with the typical soundcheck boredom.
Use your first impression to get your audience excited
for your presentation.
Y O U C A N T B E B O R I N G !

8. B O L D P R O M I S E
The bold promise describes the goal that you want to
accomplish during your Webinar. You can use phrases
like " and at the end of this Webinar you will know how
to do x in only 10 minutes,"
The magical thing about providing a bold promise to
your audience is, that not only do you set the pace but
you have the chance to define the measure of success
for your Webinar. Without a promise, your audience will
create their own measure to judge you.
S E T T H E M E A S U R E O F S U C C E S S !

9. Q U A L I F Y Y O U R S E L F
At this point, you should give yourself the time to qualify
yourself as an expert (Awards, experiences, pictures with
famous people of your field and impressive projects).
W H Y S H O U L D T H E Y L U S T E N T O Y O U ? !

10. S U R V I V E T H E D R O P
The Intro section is about 10 minutes long and if you are
able to get your audience to this point, 60% of those will
stick to the end!
That's why the magical ten-minute mark is so important.
The Intro can literally make or break you!
T H E M A G I C 1 0

11. N O W Y O U R C O N T E N T
This is the hardest part... you need to
break and rebuild their believes
without selling.

12. Y O U R O N E T H I N G
Clickfunnel does it like this:
"How to make 7 figures next year with this Webinar
Model" It's bold and very narrow...Then they explain
exactly how to achieve the goal.
Pain point 1# They don't know what to do
Pain point 2# They don't know how to do it
Pain point 3# They don't know how make it succeed
The whole content is based on answering those pain
points as specific as possible.
B R E A K A N D R E B U I L D

13. S E C R E T # 1
The structure is tested and already proven its worth.
Clickfunnels launched its software with this script and
perfected it over the years.
They created a 8 figure business with it and more than
one person took that script and reproduced the success.
Its not only one man's opinion but a legit instrument to
boost your sales!
I T S A L L A B O U T T H E S C R I P T

14. S E C R E T # 2
You have to understand the business model, that means
you can't just stop holding Webinars. You have to
optimize them and even if your Webinar rules, dont
create another one but stick with whats winning (sounds
easy but most people try to reinvent the wheel).
Think about it like this:
You are building a Broadway show and its a huge
success at opening night and the next day you close it
and create a new play. Don't change your show, take it
to the next city!
U N D E R S T A N D I N G T H E M O D E L

15. Sell Optimize Repeat
Promote
10K5K 10K
Webinar
Follow up
W E B I N A R M O D E L
M T W T F S S
Promote
25K3K 15K
Webinar
Follow up
M T W T F S S

16. S E C R E T # 3
You can automate Webinars but you shouldn't do it right
away. You learn so much from your audience...but you
only learn if you actually get that feedback.
Export every question that your audience asked during
the Webinar and tweak your presentation to answer the
FAQs. Automate it when its perfect.
Russel Brunson the creator of the perfect webinar script
held 30+ live Webinars until he made the automated
version.
L I V E U N T I L . . .

17. T I M E T O S E L L
Watch the Webinar to see the
transition in action!

18. T R A N S I T I O N T O S A L E
The Transition will be hard and it will cost you a lot of
listeners but that's normal. To reduce the number of
drop-offs you need to ask your audience if they are
interested in getting more information,
"Let me ask you guys a question. How many of you would
be interested in xyz? Awesome a lot of you!"
With that, you create social proof by asking your
audience and reduce your drop off rate at once!
T H E A S K

19. T H E O F F E R
You should stack your offer one item at the time and
repeat the total offer as often as possible. Without doing
so the total price will be connected to the only thing
they remember (like the crap item you put in there just
because you had it).
That means:
First Item: VIP Facebook group (you will get this)
Second Item: one on one consulting ("not only will you
get item one but you get item two as well.")
Third Item: one-month free tool (not only 1 and 2 but 3
as well!)
S T A C K A N D T A L K

20. T H E S A L E S P A G E
You should use an URL that is extremely easy to
remember. So that your audience is able to fill it into the
browser without hesitation.
For example www,yourdomain.com/go
Not only are you enabling your audience to find the offer
easier but you are able to track the exact number of
people that were interested in your offer and even
retarget them afterwards.
A S S H O R T A S P O S S I B L E

21. W E B I N A R F A C T S
There are a few things that you can

22. B E N C H M A R K
A good Webinar has a show-up rate of 25% and a
conversion rate of 7% - 10%. With that, you can calculate
an approximate budget to promote your Webinar.
Let's assume you have a product that sells for 1000$ and
you aim for 1000 registered people for your Webinar.
That means only 250 will show up and 25 will buy. That
amounts in a total of 25.000$.
You have a 1000$ for each user to register and show up
for your next Webinar, which should be more than
enough.
T H E S E A R E B E N C H M A R K S F R O M T H E C L I C K F U N N E L W E B N I A R B L U E P R I N T

23. T H E T R I A L C L O S E
To get your audience nodding, you need to work the trial
closes from start to end. It's easier than it sounds...
Phrases like:
"Could you imagine, how that would be like?"
"Wouldnt that be awesome?"
"You might think, thats not likely for me, right?"
"Does that make sense to you?"
Can be used in almost every situation.
M A K E Y O U R A U D I E N C E N O D

24. S C A R C I T Y
Clickfunnels has a funnel for webinars with all the best
practice features already included but if you decide to
go without the essential tools your landing page should
have:
A calendar with the next live Webinar date
A section where you show the scarcity of the Webinar
(only 200 Spots, very limited Webinar)
A count down
A prominent button to register
G E T T H E M T O R E G I S T E R

25. T H E P E R F E C T D A Y
You can choose every weekday you like but there are two
days that outperform the others.
Wednesday and Friday!
Start the Promotion on Monday and follow up from
Saturday to Sunday.
T H E Y W O N T S H O W U P O N S U N D A Y

26. C L I C K F U N N E L W E B I N A R
G E T Y O U R F R E E C O P Y O F T H E P E R F E C T
W E B I N A R A N D S E E I T I N A C T I O N !

27. T H A N K Y O U S O M U C H F O R
Y O U R A T T E N T I O N !
If I broad you any value feel free to
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