The document provides 10 tips for revving up a business. Tip 1 advises to clearly define why you are starting the business. Tip 2 stresses knowing your business numbers and addressing problems quickly. Tip 3 recommends owning business outcomes by focusing on 3 specific goals. The tips continue advising knowing customers, creating a target list, finding the right work environment, leveraging existing resources, working media angles, finding collaborators, and staying organized. A quote at the end notes that trying to appeal to everyone may not reach many people.

1. 10 Tips to Rev Up Your
Business
Susan Kates, MBA
April 11, 2012

2. Tip 1
Why?
Why am I starting this business?
The answer might be surprising.

3. Tip 2
 Know your numbers.
 Don’t let things slide thinking the problem
will go away. It never does, in fact it gets
tougher and tougher

4. Tip 3
 Own your outcomes.
 Pick3 things, ONLY 3 and make them
happen. Be specific, be clear and write
them down.

5. Tip 4
 Know who you are targeting.
 Talk to your customers so you know who
they are and what they are looking for.
 What is the problem you are trying to
solve.
 Ask them if your product offers a solution.

6. Tip 5
 Create your top 50 list.
 Who are the people and businesses you
are trying to connect with.
 Use

7. Tip 6
 Find the right environment for success.
 Find a place to work, if where you are
working isn’t working for you

8. Tip 7
 Don’t reinvent the wheel.
 Know your competition, know what they
are doing, but don’t try something so
different that it doesn’t work

9. Tip 8
 Work the media.
 Find your angle and work it.
 Don’t forget social media can also help
you.

10. Tip 9
 Find collaborators.
 Collaboratorswill help promote your
business. Remember you will need to
promote their’s

11. Tip 10
 Stay organized.
 Plan your work and work your plan.

12. Recap
A product for everyone
rarely reaches much of
anyone.
 Seth Godin