The document discusses several topics related to business and success including creativity, customer service, personal reflection, inspiration, branding, passion, adaptation, financial tracking, performance, marketing, and unique selling propositions. Key ideas are embracing failure in the creative process, thanking customers, reviewing finances to track progress, and basing advertising on ROI.

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3. What separates creative ideas from the not-so-creative isn’t the
ability to come up with them, but the ability to have confidence in
them, or to trust ourselves to realize them.
Create a culture that is open to creative risk-taking and an
environment where failure is accepted as part of the creative process.
As the saying goes, “ideas are cheap, execution is hard.”
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5. Always say “Thank you.”
Show your customers you appreciate their business. They are the
reason you do what you do and it’s an undeniable way to further
enhance them for the long term.
Reply to every online review publicly, thanking them for taking the
time to give you feedback. This also shows prospective customers and
other members of your online community that you are genuinely
dedicated to good customer service and to hearing all feedback.
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7. Personal time is critical because it's the time you're able to review
your life and where it is headed; that is the time that you reflect and
develop new strategies for your success journey.
The day-to-day regimen of successful people is not that hard to
master. Anybody may do it, though not everybody has the proper
mindset to really see it through.
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9. Inspiration can arise anywhere, anytime, from anyone. Many creative
ideas come during down time, when you’re not focusing on the task
at hand.
There is always room to learn something new.
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11. Fonts give off different vibes, create a sense of personality and trust.
With the right font, you can convey a message about your business.
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13. Very rarely does success have to do with money alone.
Do the things you’re passionate about. Don’t get intimidated by
others in your industry who are headed for success.
Your journey will have lots of steps but ultimately being yourself and
believing in what you have to offer will carry you through.
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15. If your business doesn't adapt and evolve it likely won't last long.
There is almost no career in the world that allows you to be the same
person and do the same things over and over and find the same
results as the years pass.
Successful people don't let themselves get weighed down by their
past. If you live in your past, you're never going to be happy in the
present especially if you have a painful past. Live in the moment.
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17. When you see financial trends in black and white on your net worth
statements, you are forced to confront the realities of where you
stand.
Reviewing your net worth statements over time can help you
determine where you are, and how to get where you want to be.
This gives you encouragement when you are heading in the right
direction and provides a wake-up call if you are not on track.
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19. When people work with a positive mind-set, performance on nearly
every level—productivity, creativity, engagement—improves. Yet
happiness is perhaps the most misunderstood driver of performance.
Success is a moving target—as soon as you hit your target, you raise it
again—the happiness that results from success is fleeting.
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21. Base your advertising decisions on ROI alone. It doesn't matter if you
think it’s the best ad ever or if you don’t see the value in social media
marketing; all that matters is the revenue generated.

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23. While marketing tools and technologies have evolved, one golden
rule of marketing has not: brand loyalty and reputation are still based
on the quality of the customer experience.
And there's no better source to tell us how we're doing than the
customers themselves.
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25. A strong, instantly recognizable unique selling proposition (USP) can
make or break businesses operating. It’s essential that you leverage
your USP and make it the cornerstone of your overall marketing
strategy.
The best USPs directly address a specific need experienced by a
company’s ideal customer and emphasize what individual quality
separates a business from its competition.
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