LinkedIn is a major business networking platform with over 500 million users globally that allows users to connect with colleagues and prospects, build their professional profile and brand, and use features like groups and advanced search to find and attract new customers for their business. The document provides guidance on creating an optimized LinkedIn profile, growing one's professional network, and employing strategies like developing content, joining relevant groups, and using tools like SlideShare to find and engage with potential customers on LinkedIn.

1. For
Business
Susan Kates - MBA

2. LinkedIn for Business
Agenda
1. Why LinkedIn
2. Your LinkedIn Profile
3. Building your LinkedIn Network
4. Using LinkedIn for Finding and
Attracting Customers

3. Why LinkedIn?
LinkedIn hits
7 M from Canada,
74 M from US,
11M in UK,
11 M in Brazil,
18 M in India
Approximately 2 members/second join
86,400 seconds/day = 172,800 registrations per day

4. Why LinkedIn?
It’s not about what you know but who you now.

5. Why LinkedIn?
THE business networking site

6. Why LinkedIn?

7. LinkedIn Profile

8. LinkedIn Profile
• Put more emphasis on your profile photo.
• Work on your headline--it's more important
than ever!
• The summary section is much more
prominent.
• http://topdogsocialmedia.com/linkedin-
training-creating-the-perfect-profile/

9. Building your Network
Grow your network: Connect

10. Finding & Attracting
Customers

11. Finding & Attracting
Customers
The 7 Phases of a LinkedIn Master Strategic Plan:
1. Assessment – Assess your strengths, weaknesses & needed assets for
success
2. Strategic Plan – Outline a Strategy, confirm your call to
action, voice, appropriate automation, scalability opportunities, etc…
3. Product & Marketing Path Development – Identify what works for your
target market
4. Lay the appropriate foundation – it’s not enough to simply put up your
name and call it a day!
5. Get Found – Apply strategies and tactics to attracting your market to you
internally on the site
6. Build a community – Groups can help you to build highly targeted or
massive sized pools of targeted key constituents, prospects, clients, etc…
7. Promotion, Campaigns, Word of Mouth – Attract your market into your
Social Circle of Influence

12. Finding & Attracting
Customers
• Create a social media policy
• Profile guidelines
• Build authority and generate
leads
• Use LinkedIn to profile your business
• Actively identify potential leads using the
advanced search function
• Content plan

13. Finding & Attracting
Customers
Join Groups

14. Finding & Attracting
Customers
Create a slideshare presentation

15. Recommendations

16. Recommendations
Just get started