In this session we’ll be walking through the process of building a business website, from initial planning to site launch, for less than $100. Attendees will walk away with an actionable list of to-do items that they can follow to build a business site for themselves or for their clients.
Insider's Guide to Marketing & Selling with WordPress [#WCPHX]Joe Manna
From WordCamp Phoenix 2014, I shared a series of helpful tips for business-minded WordPress users so they can improve their marketing and sales performance with their WordPress sites.
What is Contingent Staffing?
What are the services that are non-profit generating yet critical and recurring for an eCommerce store?
How can Hvantage help to manage your eCommerce store?
What are our Engagement Models?
What are the advantages we offer?
Conversion Optimization in Practice: BaconBiz 2013Patrick McKenzie
Patrick McKenzie (patio11) discusses conversion optimization for SaaS companies, using Freckle as a practical example. Includes advice on headlines, SaaS pricing, button calls to action (CTAs), etc
Analytics Configuration Strategies that Add Value for Your Clients - David Vo...WP Engine
Go beyond the basics of analytics and add more value to your clients. In this session, you’ll get tips from Syed Balkhi, founder of WPBeginner, and Anita Carter from The Creative Diva, on how to configure and launch successful Google Analytics strategies. Anita will walk through basic setup for Google Analytics in WordPress, as well as how to configure eCommerce and form tracking. Syed will then share practical tips for thinking through conversion tracking, so you can offer your clients a well-rounded analytics solution.
How to master your elevator pitch to drive meaningful relationships with your clients and prospects.
(Original presentation from 5/29 Sip & Social: Master Your Elevator Pitch)
Insider's Guide to Marketing & Selling with WordPress [#WCPHX]Joe Manna
From WordCamp Phoenix 2014, I shared a series of helpful tips for business-minded WordPress users so they can improve their marketing and sales performance with their WordPress sites.
What is Contingent Staffing?
What are the services that are non-profit generating yet critical and recurring for an eCommerce store?
How can Hvantage help to manage your eCommerce store?
What are our Engagement Models?
What are the advantages we offer?
Conversion Optimization in Practice: BaconBiz 2013Patrick McKenzie
Patrick McKenzie (patio11) discusses conversion optimization for SaaS companies, using Freckle as a practical example. Includes advice on headlines, SaaS pricing, button calls to action (CTAs), etc
Analytics Configuration Strategies that Add Value for Your Clients - David Vo...WP Engine
Go beyond the basics of analytics and add more value to your clients. In this session, you’ll get tips from Syed Balkhi, founder of WPBeginner, and Anita Carter from The Creative Diva, on how to configure and launch successful Google Analytics strategies. Anita will walk through basic setup for Google Analytics in WordPress, as well as how to configure eCommerce and form tracking. Syed will then share practical tips for thinking through conversion tracking, so you can offer your clients a well-rounded analytics solution.
How to master your elevator pitch to drive meaningful relationships with your clients and prospects.
(Original presentation from 5/29 Sip & Social: Master Your Elevator Pitch)
11 Essential marketing questions you should be asking for your business AJ Davis
Do you know the answers to these questions about your business? We'll cover 11 questions you should be asking, and the research tactics you can carry out via heatmaps, A/B tests, and surveys, in order to answer those questions and grow your business.
Watch the presentation here: https://youtu.be/REHLFLzrnvU
About the speaker
AJ Davis is the founder of digital marketing agency Experiment Zone, specializing in conversion optimization and customer research.
Digital Breakfast: Trends & TechnologiesSocial You
The presentation from our invite-only digital breakfast event. Covering payment gateways, eCommerce, messaging platforms, popular apps, mobile and SEO. June 2016.
This is the handout from a presentation that I made at a startups workshop in Jakarta, Indonesia. I was amazed at the lack of clarity that most of the participants had in their "pitches" and the lack of understanding of the need to tailor your pitch to the audience, as well as your own objectives.
Of course, the actual presentation was less wordy, and adhered to Guy Kawasaki's 30/20/10 rule as well as the 7 x7 mode of slide presentation
This presentation walks the Entrepreneur through the steps to raising Angel and Venture Capital. Topics include assessing the ability to raise capital, assessing the company's value, and a checklist for funding success.
Is it possible just a piece of paper to change your life?Enhancv
A presentation at Software University about making a resume. Covered topics such as overview of the recruitment industry, usual mistakes and myths about the resume and a complete dissection of every resume section. At the end there is a bit about the personality part of people resumes.
A custom website can help your business stand out in the marketplace, get found more easily online, and increase your revenue. In this Deluxe webinar learn;
- What you might pay for a custom website
- What you should look for in an agency or service
- What the design process looks like
My 60 favourite investor slides to select from in a 12 slide investor pitch deck, available as part of my Capital Raising For Startups Masterclass online video course.
Things I've Learned About Creating a Premium PluginBrian Hogg
So you want to start selling premium plugins? So did I, so I jumped in with both feet. Hear how I got started, what I’ve learned (and am still learning) about selling my first premium plugin for WordPress and how you can get started too.
Let's make testing your new text and design ideas for your landing page as straightforward as possible. Our landing page and tracking template add the last piece to the growth marketing puzzle: A/B Testing with Google Optimize. Follow our step-by-step guide and upgrade your setup. You can show 50% of your visitors your new and hopefully better version of your landing page from here on out. Build-in reports will show you which version has a statistically significant higher conversion rate. Back up your intuition and creativity with data and build up your confidence to make the right choices. You'll be rewarded with lower cost-per-acquisitions and higher customer-lifetime-values, aka happier customers.
This is an internal “brown bag” presentation I did at PlayHaven, introducing the fundamentals of Lean Startup methodology. Unfortunately, the Cookie Monster GIF doesn’t animate in the Slideshare presentation but you enjoy it 24/7 by clicking this link: http://gifsoup.com/view/1836944/cookie-monster.html :)
Also note that you may notice a few jumps in the included audio recording - I had to remove some sensitive material.
Ryan
@rrhoover
http://ryanhoover.me
The webinar covers:
• Process Identification, Planning, Implementing and Monitoring
• Preparation of the Documents
• ISO 9001 Requirements
• Consultant Personality
Presenter:
This webinar was presented by Shahriya Majlesei, PECB Certified Trainer and Executive Director/operation Manager at SMEC Engineering Group.
Link of the recorded session published on YouTube:
11 Essential marketing questions you should be asking for your business AJ Davis
Do you know the answers to these questions about your business? We'll cover 11 questions you should be asking, and the research tactics you can carry out via heatmaps, A/B tests, and surveys, in order to answer those questions and grow your business.
Watch the presentation here: https://youtu.be/REHLFLzrnvU
About the speaker
AJ Davis is the founder of digital marketing agency Experiment Zone, specializing in conversion optimization and customer research.
Digital Breakfast: Trends & TechnologiesSocial You
The presentation from our invite-only digital breakfast event. Covering payment gateways, eCommerce, messaging platforms, popular apps, mobile and SEO. June 2016.
This is the handout from a presentation that I made at a startups workshop in Jakarta, Indonesia. I was amazed at the lack of clarity that most of the participants had in their "pitches" and the lack of understanding of the need to tailor your pitch to the audience, as well as your own objectives.
Of course, the actual presentation was less wordy, and adhered to Guy Kawasaki's 30/20/10 rule as well as the 7 x7 mode of slide presentation
This presentation walks the Entrepreneur through the steps to raising Angel and Venture Capital. Topics include assessing the ability to raise capital, assessing the company's value, and a checklist for funding success.
Is it possible just a piece of paper to change your life?Enhancv
A presentation at Software University about making a resume. Covered topics such as overview of the recruitment industry, usual mistakes and myths about the resume and a complete dissection of every resume section. At the end there is a bit about the personality part of people resumes.
A custom website can help your business stand out in the marketplace, get found more easily online, and increase your revenue. In this Deluxe webinar learn;
- What you might pay for a custom website
- What you should look for in an agency or service
- What the design process looks like
My 60 favourite investor slides to select from in a 12 slide investor pitch deck, available as part of my Capital Raising For Startups Masterclass online video course.
Things I've Learned About Creating a Premium PluginBrian Hogg
So you want to start selling premium plugins? So did I, so I jumped in with both feet. Hear how I got started, what I’ve learned (and am still learning) about selling my first premium plugin for WordPress and how you can get started too.
Let's make testing your new text and design ideas for your landing page as straightforward as possible. Our landing page and tracking template add the last piece to the growth marketing puzzle: A/B Testing with Google Optimize. Follow our step-by-step guide and upgrade your setup. You can show 50% of your visitors your new and hopefully better version of your landing page from here on out. Build-in reports will show you which version has a statistically significant higher conversion rate. Back up your intuition and creativity with data and build up your confidence to make the right choices. You'll be rewarded with lower cost-per-acquisitions and higher customer-lifetime-values, aka happier customers.
This is an internal “brown bag” presentation I did at PlayHaven, introducing the fundamentals of Lean Startup methodology. Unfortunately, the Cookie Monster GIF doesn’t animate in the Slideshare presentation but you enjoy it 24/7 by clicking this link: http://gifsoup.com/view/1836944/cookie-monster.html :)
Also note that you may notice a few jumps in the included audio recording - I had to remove some sensitive material.
Ryan
@rrhoover
http://ryanhoover.me
The webinar covers:
• Process Identification, Planning, Implementing and Monitoring
• Preparation of the Documents
• ISO 9001 Requirements
• Consultant Personality
Presenter:
This webinar was presented by Shahriya Majlesei, PECB Certified Trainer and Executive Director/operation Manager at SMEC Engineering Group.
Link of the recorded session published on YouTube:
A pitch deck template with sample copy to help technology startups sell their business concept to angel investors and VCs. Inspired by pitch deck words of wisdom from Dave McClure (500 Startups), AirBnb, Guy Kawasaki and Venture Hacks (the folks behind AngelList).
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
An overview of how to reach Minimum Sellable Product (MSP) for early stage startups and Labs. Class offered via NY Fashion Technology Accelerator at AlleyNYC, course contributed by Koombea.
Koombea is a product development agency specializing in mobile apps and technology.
More information at koombea.com/MVP
13 Stages for Launching and Growing Your Online Business.pdfAdsy
Would you like to know how to successfully start and grow your business? In this presentation, you will find what steps you should take, what things to keep in mind, and how to work with feedback and develop your business online.
Chambers of Commerce and the Never Ending Tech RevolutionGIS Planning
In the age of Yelp! and other popular online social networking sites, providing member value is a 24/7 job. In this American Chamber of Commerce Executives Annual Conference session attendees learned how new digital tools and online strategies help chambers offer new member services, improve retention, grow online revenue and stimulate regional economic development.
Topics include:
- Disintermediation
- The new value of chambers of commerce
- Reducing transactional friction
- Tech companies disrupting chambers
- Five things chambers can do to win online
- The challenge of face-to-face networking
- Big businesses are a big problem for small businesses
- Online member services
- Online business assistance
- Market research
- Business intelligence and market research
- Search engine optimization
- Get your business online
- Chamber directories
- Online learning vs. training for online success
- Site selection and business attraction
- Economic development
- Online GIS
- Marketing effectiveness
- Membership drives
- Internet ambassadors
- Social media challenges
- Weaknesses of mobile apps
- Online advertising
- Freemium as a business model for chambers of commerce
Learning from Product Failure to Achieve New Product SuccessCarlton Nettleton
Hear how we used value proposition design and Innovation Games to re-focus a failing product into a winning product design. This was a talk at the Scrum Gathering Munich 2016.
How great is your product idea? Every idea is great, but not every product idea can monetize itself. The product development process is crucial in deciding whether or not your product can be pushed to production. This guide will teach you how to validate your product ideas so that you can launch your next product successfully.
Stop Learning to Code, Focus on the Business, Product and CareerMatthew Cunningham
As a Designer, we mainly think about user experience, how users interact with UI and working with engineers to help deliver a good user experience. But have you stopped to think about the other side of that? The business side? Learning the business will ultimately make you more valuable and a better designer.
In today’s user experience industry more and more emphasis is placed on knowing how to code. There are countless articles showing why learning code or understanding code will make you a better designer. While understanding code or being able to code can be an important skill, there’s a more important skill to learn for designers: how to build, sell and market a product. There is so much more to delivering a quality product than just code and easy to use UI.
WordPress for All - WordCamp Rochester 2019Andy McIlwain
I had the privilege of keynoting WordCamp Rochester this weekend. My talk, WordPress for All, was a reminder of how the web — and WordPress — came to be.
From Post to Podcast: PodCamp Toronto 2019Andy McIlwain
How to use your existing tech and free software to repurpose content. Covers written posts, visuals, presentations, video, streaming, webinars, and a recorded podcast. Presented at PodCamp Toronto 2019. Find the full notes, related links, and additional resources at https://andymci.ca/post-to-podcast/
You might've heard a thing or two about Gutenberg, the new default editor for WordPress. Like many longtime WordPress users I was hesitant, if not reluctant, to start using it. But guess what? It's not bad! In fact, it's pretty great. In this session we're going to look at Gutenberg from a practical point of view: how it changes our day-to-day work with WordPress, and how it opens up a new way of thinking about content on the web.
If you're building a site with WordPress, there's one thing you'll definitely need: content. Unfortunately, content is hard. But it doesn't have to be. This session from WordCamp Toronto 2016 walks through the process of planning, producing, and promoting content. It's easy to follow and includes recommendations for a bunch of free tools.
Content Creation Regimen - WordCamp Hamilton 2016Andy McIlwain
Content creation is the hardest part of content marketing. No amount of reading articles, listening to podcasts, or attending conferences will change that. You need to do the work if you want to make an impact.
Content creation is the hardest part of content marketing. Follow this step-by-step guide to get your content production process up and running.
Full post available at https://andymci.com/content-creation-regimen/
Creating Communities - PodCamp Toronto 2016Andy McIlwain
Communities are supportive networks of people that can be built around anything. You can tap into the power of community to meet new people, create relationships, collaborate on projects, raise awareness for a cause, improve your business, support your customers, and above all else, make a real impact on the lives of others.
Consider this session a fun kick-off into the world of community creation. We’ll start with some high-level theory, slowly descend into some examples of successful communities, and then gently touch down with practical resources for starting your own community initiatives.
Presented at the joint Techalicious + Toronto WordPress Group meetup on April 4, 2015. This introductory meetup covered the following:
1.) Introduction to WordPress
• How do websites work?
• How does WordPress work?
• How do we get WordPress up and running?
• WordPress Parlance: Posts, Pages, Permalinks, Plugins, and Themes
2.) Introduction to WordPress Themes
• Finding Free Themes
• Customizing Themes with CSS
• Starter Themes vs. Theme Frameworks
3.) Building Your Own Theme
• Wireframing: Paper to Pixels
• Creating an HTML & CSS Mockup
• Transform It Into a Theme with PHP
4.) Next Steps
• Guides & Reference Material
• Useful Tools
• Getting Help
See comments on the event pages:
• http://www.meetup.com/Techalicious/events/219445848/
• http://www.meetup.com/WPToronto/events/219575540/
Crafting Custom CSS @ PodCamp Toronto 2015 #PCTO15Andy McIlwain
“Custom CSS” is often touted as a feature for blogging and website services like WordPress, Tumblr, Blogger, and Squarespace. But a blank code editor can be a daunting thing for non-coders. Where do you even begin?
We’re going to tackle that problem in this session. We’ll explore the fundamentals of HTML & CSS, the building blocks of the web. You’ll learn how to use your browser to inspect page code, and how to write basic CSS to customize the look and feel of your blog or website.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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10 Steps to Build a Business Website for Under $100
1. 10 Steps to Build a
Business Website for
Under $100
Andy McIlwain @WordCamp Hamilton 2015
Saturday June 6, 2015
2. Hello! I’m Andy.
Andy McIlwain
Front-End Developer, Brainrider
Co-Organizer, Toronto WordCamps & Meetups
Instructor, Camp Tech
twitter.com/andymci
linkedin.com/in/andymci
slideshare.net/andymci
3. What We’re Covering
1. ProfileYour Client
2. Identify Challenges & Objectives
3. Profile the Audience
4. Create a Sitemap
5. Determine Calls toAction
6. Gather Information
7. Layout & Design
8. The Build
9. Launch & Post-Mortem
10. Maintenance & Support
You’ll walk away with an
actionable list of to-do items to
build a business site inWordPress!
Not teaching you how to code a
WordPress site, use specific
plugins, or customize themes!
5. Step 1: Profile Your Client
Sum this up in a paragraph or two to describe your client:
• Who are they?
• What do they sell?
• What problems do they solve?
For Example:
“MiskTechnology Services (MTS)
provides on-site and remote tech
support to small businesses.They
help their customers manage IT
issues without needing an IT
department.”
7. Step 2: Identify Challenges &
Objectives
• What problems are your client facing?
• What’re the goals for the site?
Primary, Secondary,Tertiary
• How will we determine success?
What are the metrics?
Create an itemized list. Keep it simple.
simple.
Example:
“MTS wants to reduce low-
value support calls by 20%
(tracked via helpdesk) by
directing customers to a self-
service knowledge base for
common issues.”
9. Step 3: Profile the Audience
Describe three segments in detail:
Primary, Secondary, Tertiary
• Who are they?
• What problems do they have?
• How can your client solve those
• Why is your client a good fit for that
segment?
Remember: Always, always, always have
client’s audiences in mind.
Example:
“Small businesses in the
GTHA with 10 or more
employees struggling
with day-to-day IT
issues. We have a local
helpdesk and on-site
personnel to dispatch
for them.”
10. Step 3 Cont’d: Understand the
Journey
Symptoms
• What pain is
the audience
feeling?
Condition
• What is the
source of the
pain?
Remedy
• What do
they need to
do to stop
the pain?
Implementation
• Why should
they choose
your client?
Early-stage
prospects
(leads).
Late-stage (hot!)
prospects (leads).They’re learning!
Tip: “Prospects” and “leads” are terms for potential customers.
11. Example: Tech Support
Symptoms
• “We keep
wasting time
troubleshooting
our technology.”
Condition
• “We don’t have
the in-house
expertise to
manage IT.”
Remedy
• “We need on-
call IT support
that can come
to our office.”
Implementation
• “Which IT
support should
we choose, and
why?”
12. Example: Web Agency
Symptoms
• “Potential
customers
can’t find us
on Google.”
Condition
• “There’s
nothing
about us on
the web.”
Remedy
• “We need to
build a
website for
our
business.”
Implementation
• “Who should
we get to
build our
website, and
why?”
13. Example: Financial Planning
Symptoms
• “We’re
having a
hard time
paying our
bills.”
Condition
• “We’re
wasting
money on
things we
don’t need.”
Remedy
• “We need a
financial
plan to
guide our
spending
habits.”
Implementation
• “Who should
we go to for
financial
advice, and
why?”
14. Example: Home Contractor
Symptoms
• “Water is
leaking
through
our
ceiling.”
Condition
• “Our roof is
old and
decaying.”
Remedy
• “We need
to replace
the roof
and repair
damage.”
Implement
• “Which
contractor
should we
go with,
and why?”
16. Step 4: Create a Sitemap
Map everything out. What pages are
going to be created? A simple
spreadsheet is good to use for this.
Consider:
• What content exists already?
• What segment does it speak to?
• What else do you need?
17. Example Sitemap
Page Audience Purpose CTA
Home General Introduce business,
showcase promotions
Navigation
Products Office Managers Lists all products we sell. Purchase/Order
Services Office Managers,
CIO
Services offered, rates,
pricing, availability.
Request a Quote
Blog Public, Employees,
Partners
Recent company news,
events, alerts, updates.
Subscribe for Updates
About Us Public, Employees Corporate information,
careers, press releases.
Contact Us
Resources DIY Troubleshooters Guides, FAQs, templates,
tools, calculators
Download
Customer Support Existing Customers View support terms, request
support
Contact Support
19. Step 5: Determine Calls to Action
(CTA)
• What CTAs are appropriate to each page?
• What’s the most important CTA across everything?
• Don’t overdo it with the calls to action.
20. Step 5 Aside: Climbing CTA
Mountain
• Book an Appointment
• Request a Quote
• Buy Now
Sell
• View Demo
• Download Information Sheet
• See Pricing
Evaluate
• Download Guide
• Read Tutorial
• Subscribe for Updates/Discounts
Educate
• “How do I…?” (SEO)
• Share on Social Media
• Link To Us
Attract
22. Step 6: Gathering Intel (Forms!)
Many of your CTAs will require prospects to fill out
a form. In a spreadsheet, list out the forms you
need to build, the fields, and the information that
you need to gather.
• What information does the client need?
• What information does the client want?
Rule of thumb:The more you ask for, the less you’ll
receive.
24. Step 7: Layout & Design
• Gather & incorporate assets. (Client logos,
colours, fonts, brand guidelines, etc.)
• User expectations have been set.
(You aren’t building an art installation.)
• Using a theme or building from scratch?
Doesn’t matter. Keep your pages fast and
focused.
25. Step 7 Aside: What layouts do you
need?
Home Page Archive (Index) Post
Gateway to all the
things.
One focus per page. Posts, search results. Engaging & shareable.
27. Step 8: The Build (“The Shopping
List”)Item What? Cost
Hosting, Domain A Small Orange (plans start at $35/year) $35
Theme Refer to layouts, I like Genesis as a foundation to build on. $60
Pages Refer to sitemap, use CMS Tree View to map out $0
CTAs Refer to CTA plan, use plugins for controlling visibility $0
Forms Formidable (Plugin) $0
Lead Tracking LeadIn (Plugin) $0
Email Service
Provider
MailChimp (Service) $0
SEO Optimization WordPress SEO by Yoast (Plugin) $0
Backups BackWPUp or Updraft Plus (Plugins) $0
Security Wordfence (Plugin), Members (Plugin) $0
Analytics Yoast Google Analytics (Plugin) $0
Grand Total $95
29. Step 9: Launch & Post-Mortem
Launch
• Go live when people are there to fix
• Go live when there’ll be minimal
(Check Analytics for traffic trends.)
Post Mortem
• Internal huddle! What went well?
could be improved?
31. Things to keep in mind…
• Monthly Retainers = Recurring Revenue
• Tie into reporting; show clients their
money is being spent on something real.
• Set limits on what you cover in
maintenance (new projects have a way
of sneaking in…)
• Have clear expectations.
33. What We Covered
1. ProfileYour Client
2. Identify Challenges & Objectives
3. Profile the Audience
4. Create a Sitemap
5. Determine Calls toAction
6. Gather Information
7. Layout & Design
8. The Build
9. Launch & Post-Mortem
10. Maintenance & Support
34. The Takeaways
• Building a business site involves more
than just building the site.
• Planning, expertise, guidance,
execution, support – this is what you’re
paying for when you hire a professional.
• Each step of this session is actionable.
Download the worksheet @
www.andymci.com/website100/
35. Thank You! Questions?
Some calls to action for ya:
• Each step of this session is actionable! Download the plan
template @ www.andymci.com/website100/
• Are you a WP developer who loves this approach to sites?
www.brainrider.com/about-us/become-a-rider/
Find Me Online!
• twitter.com/andymci
• linkedin.com/in/andymci
• slideshare.net/andymci
Editor's Notes
Question: How many of you are building business websites, or plan on building a business website?
Purpose of the profile is to make you think about your client. Get the gears turning. Ensure you have a proper understanding of the
Your audience profiles will be a go-to reference throughout the build project.
Go through existing website, sales literature, assets, etc.
Figure out who the target audience is for each piece of content.
Identify gaps. What’s missing?
You’ll need to do some research here. Look at competitors, talk to customers, front-line staff.
What questions do people have? What are they asking for?
Map things out before you start building! This example is of an IT services company.
Purpose of mapping out content isn’t to nail down everything 100%.
Purpose is to get a better understanding of what content is on the site and who it is written for.
“Plan of attack”. What’s going on this site?
- Information you capture is relative to what you’re asking for.
Don’t have too many CTAs. “Banner blindness” is a real thing.
What’s the site-wide CTA? This should be something you’re always trying to drive people towards. (e.g. Contact Sales or Book an Appointment. It’s like the “Big Red Button”)
Attract: Bring people in from referrals (direct links), social (shared content), or search (published content).
Educate: AKA nurturing. Prompt to engage in exchange for something (i.e. email address).
Evaluate: Help prospect qualify themselves, learn more about product/service/solution you’re offering.
Sell: Connect the prospect with your sales funnel.
Website should support/fit with existing marketing material (if it exists).
Users have a general idea of how sites work. They’re on your site to get help/complete a task, not “explore”.
Users aren’t patient. Everything should load quickly and get to the point.