This is a sample deck for helping startups to pitch to Accel or for that matter any other investor you are talking to. The idea is to have the key points in your presentation and a general structure for discussion.

1. Sample
pitch
deck
for
Seed/Early/Series
A
round
Accel
Partners
India
Please
feel
free
to
send
your
plans
to
prayank@accel.com

2. General
Guidelines
• There
is
a
difference
between
a
deck
that
you
email
and
a
deck
that
you
present.
• Ideally
for
an
email
deck
you
might
want
to
focus
on
a
teaser
–
getting
the
investor
interested
enough
to
get
you
a
face-­‐to-­‐face
meeting
• A
presentation
deck
you
should
try
to
showcase
the
key
points
of
the
business
/
idea
and
have
an
engaging
conversation
with
the
investor
–
don’t
try
to
cram
everything
into
the
deck
• This
is
a
sample
deck
to
help
you
pitch
to
us
at
Accel.
Accel
Partners
India,
Bangalore
-­‐
2012
2

3. Contents
1. Team
2. Product
3. Customers
4. More
Product
Details
5. Market
Size
6. Competition
7. Current
Status
8. Execution
Plan
Accel
Partners
India,
Bangalore
-­‐
2012
3

4. The
Team
• Information
about
the
team
and
their
background
that
is
relevant
for
making
this
product
successful,
how
long
the
teams
have
been
working
together,
etc..
• Info
around
what
other
leadership
team
slots
that
you
have
to
hire
in
coming
weeks/months.
• In
general,
what
we
want
to
know
is
whether
the
initial
team
that
has
been
put
together
is
sufficient
to
get
the
product
to
level
of
maturity
and
get
some
customer
traction/revenues
or
not.
Accel
Partners
India,
Bangalore
-­‐
2012
4

5. Product
What
does
it
do
(via
demo,
screenshot,
or
some
explanation)?
Get
the
suspense
out
of
the
room.
Accel
Partners
India,
Bangalore
-­‐
2012
5

6. Customer
• What
is
your
target
customer
segment
–
who
are
the
customers/
users
of
the
product,
• how
do
you
find
them,
how
do
you
reach
them,
• what
it
takes
to
convince
them
to
buy
or
use
your
product.
Deeper
insights
around
customer
behavior
and
how
this
product
fits
into
their
world.
Accel
Partners
India,
Bangalore
-­‐
2012
6

7. Product
Details
• More
details
around
the
edges
of
the
product
• Once
customer
starts
using
–
why
they
would
like/love
the
product
• How
it
differentiates
compared
to
competition
• Before/after
analysis
• Defensibility
of
the
product
• Potential
future
roadmap
of
the
product
These
slides
further
reflect
on
founders
thought
process
around
their
customers
and
their
pain
point.
Accel
Partners
India,
Bangalore
-­‐
2012
7

8. Market
• How
big
is
the
market
from
the
customer
segment
analysis?
• What
percentage
of
market
one
can
get?
How?
Accel
Partners
India,
Bangalore
-­‐
2012
8

9. Current
Status
• Is
your
product
in
beta?
Are
there
any
trial
customers?
• Are
there
any
paying
customers?
• What
is
the
feedback
from
current
customers
–
positives
&
negatives?
• Are
you
making
any
revenues
currently?
• How
many
repeat
customers?
• What
is
your
churn?
Accel
Partners
India,
Bangalore
-­‐
2012
9

10. Execution
Plan
• How
much
money/time
you
need
to
answer
some
of
the
open
questions?
• How
you
plan
to
start
spending
money
on
marketing/product/
sales
to
build
a
real
business?
Accel
Partners
India,
Bangalore
-­‐
2012
10

11. ACCEL
PARTNERS,
INDIA
Please
send
your
business
plans
to
–
prayank@accel.com
Accel Partners India, Bangalore - 2012 11