the good ad was camlin permanent markers(widow scene),while the bad ad was workplace worksafety (boiling water falls over the body)
for videos :
youtube
This document discusses an advertising campaign by Burger King that used makeup to resemble hamburgers. The campaign's goal was to appeal to beauty-savvy females and encourage the perception of getting a "tasty new look" by eating at Burger King. It utilized contrast techniques by making the makeup stimuli stand out from other beauty products. Reviews found the campaign was quite effective at targeting and attracting its consumer group, using an appropriate technique to generate awareness of their burgers.
This document discusses various strategies for positioning a brand, including:
- Quality positioning - Focusing on a specific area of quality or expertise to differentiate from competitors.
- Value/price positioning - Emphasizing either a high-end or value-priced offering while ensuring quality.
- Benefit positioning - Highlighting the unique benefits of a product or service to appeal to consumer needs.
- Demographic positioning - Targeting brands towards specific age groups or genders.
- Competitor positioning - Establishing superiority by directly comparing to other similar brands.
- Cultural symbol positioning - Leveraging cultural icons to associate the brand with certain attributes.
There have been brands that have made a difference to this fiercely competitive business world just by their sheer brand power.
This brand power is not created overnight. There are multiple factors that play pivotal roles to synergize for creation of a powerful brand image.
This is why some brands eventually evolve to be termed as GENERIC BRANDS because they become synonyms to the product/ service they manufacture.
The key point for all such companies is to create the right perception of their brand amongst their target audience. It’s all about settling down in the minds of the people.
The tools and methods applied to satisfy the customers may be many, but the ultimate goal is always constant.
As a result, the brand of the company becomes its most valuable asset.
A generic brand, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that has become the generic name for, or synonymous with, a general class of product or service, against the usual intentions of the brand's owner. Using a genericized trademark to refer to the general form of what that brand represents is a form of metonymy.
A brand is said to become genericized when it began as a distinctive product identifier but has changed in meaning to become generic. A brand typically becomes "genericized" when the products or services with which it is associated have acquired substantial market dominance or mind share such that the primary meaning of the genericized brand becomes the product or service itself rather than an indication of source for the product or service. A trademark thus popularized has its legal protection at risk in some countries such as the United States and United Kingdom, as its intellectual property rights in the trademark may be lost and competitors enabled to use the genericized brand to describe their similar products, unless the owner of an affected brand works sufficiently to correct and prevent such broad use.
Puma AG is a major sportswear company headquartered in Germany. It has over 7,000 employees worldwide and distributes products to over 80 countries. Puma's vision is to become the fastest sports brand in the world and its mission is to bring the finest sports technology and equipment to the world. It offers a wide range of footwear, apparel, and accessories and sponsors major sporting events. While Nike and Adidas are its main competitors, Puma has been pursuing an aggressive strategic plan to strengthen its brand and increase global market share through product innovation and partnerships.
H&M is a Swedish multinational retailer known for fast fashion clothing. It offers a wide variety of clothing, accessories, and home goods for men, women, teens, and children. H&M has stores in 61 countries worldwide and online shopping in 32 countries. It aims to provide stylish designs at affordable prices to customers of all ages and styles.
Retail store layout,design and displayPrithvi Ghag
The document discusses store layout and design. It describes the objectives of store design as implementing strategy, influencing customer behavior, providing flexibility and controlling costs. The key layout types are grid, racetrack and free form. Space must be efficiently allocated to merchandise categories based on factors like sales productivity. Location of departments and impulse items impacts how customers navigate the store. Planograms are used to optimize product placement within categories.
This document discusses key aspects of developing an effective brand strategy, including establishing a brand vision, positioning, contract, and communication plan. It provides examples of brand visions, positions, and contracts for well-known brands like Disney, Walmart, FedEx, McDonald's, Apple, Google, and Toyota. The document also outlines metrics for measuring return on brand investment, such as brand awareness, contract fulfillment, customer acquisition and loyalty, financial value, and price premium.
This document discusses the key principles and elements of visual merchandising. It outlines that visual merchandising creates a positive image for a business through carefully designing the exterior and interior displays. The main elements of design discussed are space, line, color, shape, texture, form, and value. Other principles covered include balance, emphasis, proportion, rhythm, and harmony. The purpose and responsibilities of a visual merchandiser are also summarized.
This document discusses an advertising campaign by Burger King that used makeup to resemble hamburgers. The campaign's goal was to appeal to beauty-savvy females and encourage the perception of getting a "tasty new look" by eating at Burger King. It utilized contrast techniques by making the makeup stimuli stand out from other beauty products. Reviews found the campaign was quite effective at targeting and attracting its consumer group, using an appropriate technique to generate awareness of their burgers.
This document discusses various strategies for positioning a brand, including:
- Quality positioning - Focusing on a specific area of quality or expertise to differentiate from competitors.
- Value/price positioning - Emphasizing either a high-end or value-priced offering while ensuring quality.
- Benefit positioning - Highlighting the unique benefits of a product or service to appeal to consumer needs.
- Demographic positioning - Targeting brands towards specific age groups or genders.
- Competitor positioning - Establishing superiority by directly comparing to other similar brands.
- Cultural symbol positioning - Leveraging cultural icons to associate the brand with certain attributes.
There have been brands that have made a difference to this fiercely competitive business world just by their sheer brand power.
This brand power is not created overnight. There are multiple factors that play pivotal roles to synergize for creation of a powerful brand image.
This is why some brands eventually evolve to be termed as GENERIC BRANDS because they become synonyms to the product/ service they manufacture.
The key point for all such companies is to create the right perception of their brand amongst their target audience. It’s all about settling down in the minds of the people.
The tools and methods applied to satisfy the customers may be many, but the ultimate goal is always constant.
As a result, the brand of the company becomes its most valuable asset.
A generic brand, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that has become the generic name for, or synonymous with, a general class of product or service, against the usual intentions of the brand's owner. Using a genericized trademark to refer to the general form of what that brand represents is a form of metonymy.
A brand is said to become genericized when it began as a distinctive product identifier but has changed in meaning to become generic. A brand typically becomes "genericized" when the products or services with which it is associated have acquired substantial market dominance or mind share such that the primary meaning of the genericized brand becomes the product or service itself rather than an indication of source for the product or service. A trademark thus popularized has its legal protection at risk in some countries such as the United States and United Kingdom, as its intellectual property rights in the trademark may be lost and competitors enabled to use the genericized brand to describe their similar products, unless the owner of an affected brand works sufficiently to correct and prevent such broad use.
Puma AG is a major sportswear company headquartered in Germany. It has over 7,000 employees worldwide and distributes products to over 80 countries. Puma's vision is to become the fastest sports brand in the world and its mission is to bring the finest sports technology and equipment to the world. It offers a wide range of footwear, apparel, and accessories and sponsors major sporting events. While Nike and Adidas are its main competitors, Puma has been pursuing an aggressive strategic plan to strengthen its brand and increase global market share through product innovation and partnerships.
H&M is a Swedish multinational retailer known for fast fashion clothing. It offers a wide variety of clothing, accessories, and home goods for men, women, teens, and children. H&M has stores in 61 countries worldwide and online shopping in 32 countries. It aims to provide stylish designs at affordable prices to customers of all ages and styles.
Retail store layout,design and displayPrithvi Ghag
The document discusses store layout and design. It describes the objectives of store design as implementing strategy, influencing customer behavior, providing flexibility and controlling costs. The key layout types are grid, racetrack and free form. Space must be efficiently allocated to merchandise categories based on factors like sales productivity. Location of departments and impulse items impacts how customers navigate the store. Planograms are used to optimize product placement within categories.
This document discusses key aspects of developing an effective brand strategy, including establishing a brand vision, positioning, contract, and communication plan. It provides examples of brand visions, positions, and contracts for well-known brands like Disney, Walmart, FedEx, McDonald's, Apple, Google, and Toyota. The document also outlines metrics for measuring return on brand investment, such as brand awareness, contract fulfillment, customer acquisition and loyalty, financial value, and price premium.
This document discusses the key principles and elements of visual merchandising. It outlines that visual merchandising creates a positive image for a business through carefully designing the exterior and interior displays. The main elements of design discussed are space, line, color, shape, texture, form, and value. Other principles covered include balance, emphasis, proportion, rhythm, and harmony. The purpose and responsibilities of a visual merchandiser are also summarized.
This document provides definitions and explanations of key concepts related to advertising. It defines advertising as any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. The document outlines 10 features of advertising including that it is a means of communication, provides information, and aims to persuade. It also discusses the objectives of advertising which include introducing new products and supporting personal selling. Additionally, the roles of various groups involved in advertising like advertisers, agencies, media, and audiences are described.
Puma was founded in 1924 in Germany as Gebrüder Dassler Schuhfabrik by brothers Adolf and Rudolf Dassler. The brothers split the company in 1948 to form Puma and Adidas as separate entities after their relationship deteriorated. Puma's logo features a leaping mountain lion and was created in 1948, with the current logo designed in 1967.
This document discusses advertising and provides an overview of key concepts. It defines advertising and outlines the five M approach to developing an advertising program: mission, money, message, media, and measurement. It also discusses setting advertising objectives, developing advertising programs, and the main types of media including published and visual/aural media. In conclusion, it states that advertising plays a vital role in promoting products and services by allowing companies to reach their target audiences.
Subroto Bagchi was born in Odisha, India where his father worked as a junior government servant. He studied Political Science and underwent military training, earning the title of 'Para Wings'. He worked in various roles in computer companies from 1981-1999, including as Chief Executive of Wipro's Global R&D. In 1999, he co-founded Mindtree, a global IT services company, and helped lead it through difficult early years. Between 1999-2007, he played a key role in articulating Mindtree's mission and values. He has authored several books on leadership and entrepreneurship.
This document provides an overview of advertising. It begins by defining advertising and describing the AIDA model of attracting attention, interest, desire, and action. It then discusses the key elements, objectives, roles, benefits, types, and issues related to advertising. The document also examines advertising agencies, outlining their features and types. It describes the functions of an advertising department and different organizational structures. Finally, it discusses considerations for selecting an advertising agency.
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
Social, Economical impact, Effect on consumer Demand,Effect on Consumer Choice,Effect on Business cycle,Deception in Advertising
The Subliminal Advertising,Effect on Value System,Effect of Proliferation of Advertising,Use of Stereotypes in Advertising,Offensiveness in Advertising,Effect on Perspective,Social Responsibility,Offensive Advertising
The document presents Jean-Noel Kapferer's Brand Prism model and applies it to the brand Nike. The Brand Prism model examines a brand through six facets: personality, culture, relationship, physique, user self-image, and reflected user. For Nike, these facets include an athletic, sportive spirit personality; American and sports/fitness culture; a relationship of comfort and provocation with users; slogans and logos as the physique; a self-image of being an athlete and brand-conscious for users; and users seeing the brand as full of energy, aggressive, youthful and competitive.
Ch4 management of sales territories and quotaspinkeshparvani
The document summarizes methods for designing sales territories and setting sales quotas. It discusses procedures for designing territories using build-up and breakdown methods to equalize workload or sales potential across territories. Quotas can be set using total market estimates, territory potential, past sales experience, executive judgement, salespeople's estimates, or to fit compensation plans. Combination quotas are also used to control multiple performance metrics.
The document provides an overview of Adidas' marketing strategy. It discusses Adidas' mission and vision to be the global leader in sports and focus on innovation. It outlines Adidas' business model of streamlining operations and focusing on innovative products. The target market is athletes aged 20-29 and influential consumers aged 14-19. Main competitors are discussed. The marketing mix of product, price, place and promotion is explained, including brand ambassadors, team sponsorships, and the "Impossible is Nothing" campaign. The marketing budget for R&D and overall is also summarized.
Copywriting - Art of Advertising WritingAkram Badr
Want to write your first selling copy? Go through this guide to understand what's copywriting and how to enhance your skills writing for advertising.
Connect with me via Linkedin: eg.linkedin.com/in/AkramBadrCreative
Thanks for supporting. Share for the maximum benefit!
The document provides guidance on rigorously evaluating new business ideas and opportunities. It emphasizes the importance of examining both the attractiveness of the target market and industry from macro and micro perspectives. Specifically, it recommends analyzing market and industry size, growth trends, competitive forces, barriers to entry, and whether the opportunity offers sustainable advantages. Additionally, it stresses the importance of evaluating the entrepreneurial team's ability to execute on critical success factors and their connections within the industry's value chain. Failure to properly evaluate these key domains could lead a new venture to fail.
This document is an introduction section of a project submitted for a Bachelor's degree in Business Administration. It provides conceptual definitions and frameworks related to visual merchandising and impulse buying behavior. It discusses the purpose of examining the relationship between college students' apparel impulse buying and external factors like visual merchandising. It also outlines the rationale for studying this topic and highlights the significance of understanding impulse buying triggers within retail settings.
The document discusses the creative aspects of advertising. It defines creativity as the ability to develop ideas that are novel as well as useful. Creative advertising is advertising that grabs attention, is interesting and memorable, frames brand experiences effectively, and is relevant to the target audience. The creative process involves developing a creative brief, message strategy, and execution style. Message strategies include generic, unique selling proposition, positioning, brand image, and resonance messages. The creative team, including the creative director and copywriter, work to design advertisements using these creative elements.
The document discusses various aspects of design management and retail merchandising. It defines key terms like window display and visual merchandising and explains their importance in retail. It discusses techniques used for window displays, in-store design, and effective advertising campaigns. It also covers topics like store planograms, merchandising philosophy, analysis for developing sales forecasts, and determining merchandise requirements. The overall document provides an overview of best practices and strategies for retail design, merchandising, and inventory planning.
The document discusses various components of store design including store exterior, interior, layouts and image. It describes factors like location, signage, displays, and circulation patterns that affect the exterior and interior of a store. Different types of layouts - free flow, grid, loop and spine are explained along with examples. Store image and online retailing are also briefly covered.
Marketing positioning is the process by which marketers try to create an identity for a brand in the minds of customers. Repositioning involves changing this identity relative to competitors. Reasons for repositioning include responding to competition, increasing slow sales, clarifying the brand message, boosting company value, and attracting new customers. Repositioning can strengthen competitive position, improve sales, better target the market, align with customer needs, and generate media attention through various approaches like emphasizing celebrity endorsements, changing target segments, symbolism, moving up-market, expanding niches, or overhauling brand image.
This document discusses key concepts in brand management. It defines a brand as a name or symbol that identifies a seller's goods/services and differentiates them from competitors. Building a brand involves activities to nurture it into a profitable asset, such as product development, advertising, and ensuring delivery matches promises. Strong brands have high equity allowing premium pricing and defense against competition. Managing brand associations, status, ambassadors, and vitality helps build brands, while ensuring all customer experiences match the brand image avoids pitfalls.
Giordano International is a Hong Kong-based retailer founded in 1981 that sells men's, women's and children's clothing. It has over 8,000 employees and operates more than 2,700 stores across 40 countries worldwide. The company's mission is "to make people look good and feel great" and its vision is "to be the best and biggest world brand in apparel retailing". It has the most stores in China, Taiwan, South Korea and Hong Kong.
This is a collection of good and bad advertisements both in Print & TV. And this is only according to my own standards so some may or may not agree with me.
This document alternates between discussing the good and the bad, with the good being mentioned more times than the bad. It touches on positive and negative aspects without providing many details, focusing more on comparing the good and the bad at a high level.
This document provides definitions and explanations of key concepts related to advertising. It defines advertising as any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. The document outlines 10 features of advertising including that it is a means of communication, provides information, and aims to persuade. It also discusses the objectives of advertising which include introducing new products and supporting personal selling. Additionally, the roles of various groups involved in advertising like advertisers, agencies, media, and audiences are described.
Puma was founded in 1924 in Germany as Gebrüder Dassler Schuhfabrik by brothers Adolf and Rudolf Dassler. The brothers split the company in 1948 to form Puma and Adidas as separate entities after their relationship deteriorated. Puma's logo features a leaping mountain lion and was created in 1948, with the current logo designed in 1967.
This document discusses advertising and provides an overview of key concepts. It defines advertising and outlines the five M approach to developing an advertising program: mission, money, message, media, and measurement. It also discusses setting advertising objectives, developing advertising programs, and the main types of media including published and visual/aural media. In conclusion, it states that advertising plays a vital role in promoting products and services by allowing companies to reach their target audiences.
Subroto Bagchi was born in Odisha, India where his father worked as a junior government servant. He studied Political Science and underwent military training, earning the title of 'Para Wings'. He worked in various roles in computer companies from 1981-1999, including as Chief Executive of Wipro's Global R&D. In 1999, he co-founded Mindtree, a global IT services company, and helped lead it through difficult early years. Between 1999-2007, he played a key role in articulating Mindtree's mission and values. He has authored several books on leadership and entrepreneurship.
This document provides an overview of advertising. It begins by defining advertising and describing the AIDA model of attracting attention, interest, desire, and action. It then discusses the key elements, objectives, roles, benefits, types, and issues related to advertising. The document also examines advertising agencies, outlining their features and types. It describes the functions of an advertising department and different organizational structures. Finally, it discusses considerations for selecting an advertising agency.
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
Social, Economical impact, Effect on consumer Demand,Effect on Consumer Choice,Effect on Business cycle,Deception in Advertising
The Subliminal Advertising,Effect on Value System,Effect of Proliferation of Advertising,Use of Stereotypes in Advertising,Offensiveness in Advertising,Effect on Perspective,Social Responsibility,Offensive Advertising
The document presents Jean-Noel Kapferer's Brand Prism model and applies it to the brand Nike. The Brand Prism model examines a brand through six facets: personality, culture, relationship, physique, user self-image, and reflected user. For Nike, these facets include an athletic, sportive spirit personality; American and sports/fitness culture; a relationship of comfort and provocation with users; slogans and logos as the physique; a self-image of being an athlete and brand-conscious for users; and users seeing the brand as full of energy, aggressive, youthful and competitive.
Ch4 management of sales territories and quotaspinkeshparvani
The document summarizes methods for designing sales territories and setting sales quotas. It discusses procedures for designing territories using build-up and breakdown methods to equalize workload or sales potential across territories. Quotas can be set using total market estimates, territory potential, past sales experience, executive judgement, salespeople's estimates, or to fit compensation plans. Combination quotas are also used to control multiple performance metrics.
The document provides an overview of Adidas' marketing strategy. It discusses Adidas' mission and vision to be the global leader in sports and focus on innovation. It outlines Adidas' business model of streamlining operations and focusing on innovative products. The target market is athletes aged 20-29 and influential consumers aged 14-19. Main competitors are discussed. The marketing mix of product, price, place and promotion is explained, including brand ambassadors, team sponsorships, and the "Impossible is Nothing" campaign. The marketing budget for R&D and overall is also summarized.
Copywriting - Art of Advertising WritingAkram Badr
Want to write your first selling copy? Go through this guide to understand what's copywriting and how to enhance your skills writing for advertising.
Connect with me via Linkedin: eg.linkedin.com/in/AkramBadrCreative
Thanks for supporting. Share for the maximum benefit!
The document provides guidance on rigorously evaluating new business ideas and opportunities. It emphasizes the importance of examining both the attractiveness of the target market and industry from macro and micro perspectives. Specifically, it recommends analyzing market and industry size, growth trends, competitive forces, barriers to entry, and whether the opportunity offers sustainable advantages. Additionally, it stresses the importance of evaluating the entrepreneurial team's ability to execute on critical success factors and their connections within the industry's value chain. Failure to properly evaluate these key domains could lead a new venture to fail.
This document is an introduction section of a project submitted for a Bachelor's degree in Business Administration. It provides conceptual definitions and frameworks related to visual merchandising and impulse buying behavior. It discusses the purpose of examining the relationship between college students' apparel impulse buying and external factors like visual merchandising. It also outlines the rationale for studying this topic and highlights the significance of understanding impulse buying triggers within retail settings.
The document discusses the creative aspects of advertising. It defines creativity as the ability to develop ideas that are novel as well as useful. Creative advertising is advertising that grabs attention, is interesting and memorable, frames brand experiences effectively, and is relevant to the target audience. The creative process involves developing a creative brief, message strategy, and execution style. Message strategies include generic, unique selling proposition, positioning, brand image, and resonance messages. The creative team, including the creative director and copywriter, work to design advertisements using these creative elements.
The document discusses various aspects of design management and retail merchandising. It defines key terms like window display and visual merchandising and explains their importance in retail. It discusses techniques used for window displays, in-store design, and effective advertising campaigns. It also covers topics like store planograms, merchandising philosophy, analysis for developing sales forecasts, and determining merchandise requirements. The overall document provides an overview of best practices and strategies for retail design, merchandising, and inventory planning.
The document discusses various components of store design including store exterior, interior, layouts and image. It describes factors like location, signage, displays, and circulation patterns that affect the exterior and interior of a store. Different types of layouts - free flow, grid, loop and spine are explained along with examples. Store image and online retailing are also briefly covered.
Marketing positioning is the process by which marketers try to create an identity for a brand in the minds of customers. Repositioning involves changing this identity relative to competitors. Reasons for repositioning include responding to competition, increasing slow sales, clarifying the brand message, boosting company value, and attracting new customers. Repositioning can strengthen competitive position, improve sales, better target the market, align with customer needs, and generate media attention through various approaches like emphasizing celebrity endorsements, changing target segments, symbolism, moving up-market, expanding niches, or overhauling brand image.
This document discusses key concepts in brand management. It defines a brand as a name or symbol that identifies a seller's goods/services and differentiates them from competitors. Building a brand involves activities to nurture it into a profitable asset, such as product development, advertising, and ensuring delivery matches promises. Strong brands have high equity allowing premium pricing and defense against competition. Managing brand associations, status, ambassadors, and vitality helps build brands, while ensuring all customer experiences match the brand image avoids pitfalls.
Giordano International is a Hong Kong-based retailer founded in 1981 that sells men's, women's and children's clothing. It has over 8,000 employees and operates more than 2,700 stores across 40 countries worldwide. The company's mission is "to make people look good and feel great" and its vision is "to be the best and biggest world brand in apparel retailing". It has the most stores in China, Taiwan, South Korea and Hong Kong.
This is a collection of good and bad advertisements both in Print & TV. And this is only according to my own standards so some may or may not agree with me.
This document alternates between discussing the good and the bad, with the good being mentioned more times than the bad. It touches on positive and negative aspects without providing many details, focusing more on comparing the good and the bad at a high level.
Advertisers and Marketers has often got their campaigns right but there is also a great number of times that we have seen terrible ones. This presentation outlines the best and worst 50 ads.
The document discusses key characteristics and concepts in advertising including:
1. Good advertising should interest the target audience and influence them in the intended way.
2. Advertising aims to change attitudes which are made up of cognitive, affective, and behavioral components.
3. Celebrities, company executives, employees, and customers can all act as endorsers or spokespeople in advertising.
4. Advertising messages have a structure and appeal that can be rational, emotional, or use humor or fear. Competitive advertising compares brands.
The document discusses what makes an advertisement successful, including providing entertainment, catching viewers' eyes, and clearly conveying information. It also notes that using famous celebrities and proper media groups can help. The history of an insurance company is presented, along with its mission to help customers mitigate life and financial risks. Key aspects of good advertisements are said to include linking to popular activities like cricket and connecting emotionally with audiences. Bad advertisements are defined as those that lack entertainment, knowledge sharing, strategies, and clarity in messaging.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
The document discusses different types of advertisements:
1) Print advertising includes newspapers, magazines, brochures and flyers. It provides more detailed information.
2) Outdoor advertising uses billboards and signage to grab attention of passersby.
3) Broadcast advertising includes television, radio, and internet ads. Television ads are popular but costly depending on air time and channel popularity.
The document discusses different types of advertising, including:
- Outdoor, indoor, radio, TV, print, and digital advertisements.
- Brand, retail, classified, public service, and political advertisements.
- Covert, celebrity, and infomercial advertisements.
- Local, national, and international advertisements targeting specific regions or countries.
The document discusses the definition and purposes of advertising. Advertising is defined as any paid, non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. Some key purposes of advertising include introducing new products, supporting personal selling, reaching broader audiences, entering new markets, increasing competition, enhancing goodwill, improving dealer relations, and warning against imitations. The document also lists various advertising media like newspapers, magazines, billboards, television, radio, and the internet.
24 Native Advertising Examples - from This Week in Native AdsNudge Analytics
This document contains links to various articles on topics such as road trips, cultural influences, job interviews, avocado recipes, wilderness survival, sports, cat ownership, education, travel destinations, retail trends, exercise, cognac, gaming, food, gifts, parties, architecture, and how nature inspires industry. The links represent sponsored and promotional content from an array of publications and companies.
Tieng anh 1 Topic daily routines Đại học thương mạiJenny Hương
This presentation discusses the daily routine and weekend habits of a group of students. Their daily routine includes waking up early to catch the bus to school, having classes from 7:15am to 11:30am, eating lunch with family, taking a nap, and then doing homework, playing sports, or helping with chores. On weekends they like to visit grandparents, cook with their mother, meet with friends, do homework after dinner, and go to bed at 11:30pm. The presentation was given by group 3 on the topic of daily routines.
Comparative Advertisement and Product DisparagementShubhi Verma
This document discusses comparative advertising and product disparagement under Indian law. It begins by defining these concepts and outlining relevant acts like the MRTP Act 1969. Case studies from India and other countries like the US and Germany are presented. The key findings are that comparative advertising is allowed under constitutional rights to free speech if it is truthful, but disparaging a competitor's product is prohibited. Indian law and judicial precedents make it clear that competitors can be referenced when comparing products, but not in a way that damages their reputation or trademark. Overall the position in India is similar to other countries that allow comparative advertising.
This document analyzes mergers and acquisitions in the apparel retail industry from 2010 to 2015. It finds that the average deal value was $278 million, with average price-to-revenue and price-to-EBITDA multiples of 0.9x and 11.4x, respectively. Transaction multiples trended down from 2010 to 2012 but increased in 2014 and 2015. The largest portion of deals were under $100 million. Geographically, deals were distributed across Asia Pacific, Europe/MENA/Africa, and the Americas.
The document lists the names and slogans of various brands, organizations, and causes including Ford Explorer, Faber Castell, the Ad Council, Colgate, Earthday Network, Pine Cleen Glen20, The Richards Group, Samantha Dickson Brain Tumour Trust, Kiwi, T-Mobile, Voltaren, World Press Freedom Day, Green tea, campaigns against drinking and driving and climate change, Hubba Bubba, support for Japan, ACE, Samsung Galaxy Tab, Thomasville Dresser, Ulker Olay, Jeep, Segmento, Greenpeace, and Trivial Pursuit.
This document outlines Unilever's 10 principles of good brand advertising and procedures for developing advertising campaigns. The 10 principles state that good advertising is consumer-oriented, focuses on a single selling idea, presents the most persuasive idea, is unique, involves the consumer emotionally, is credible, is simple and clear, associates the brand with the idea, takes advantage of the advertising medium, and prompts action. The document also describes Unilever's 7 basic steps for planning an ad campaign, from appraising the opportunity to evaluating results. It emphasizes using research at every stage of development and testing concepts and creative executions before a major campaign.
This short document discusses advertising using chess metaphors in 5 brief sections. It begins with an introduction to advertising with a large budget, then moves to challenging the reader, gaining an advantage, putting the reader in a weaker position, and concluding that the advertising campaign was successful.
This document presents a SWOT analysis and market research on UFONE GSM, a Pakistani cellular service provider. It discusses UFONE's competitors, packages, strengths such as its large market share, and weaknesses like issues with franchises. Customer research was conducted through a questionnaire of 10 UFONE users. The analysis found areas for improvement like clearly identifying hidden charges. In conclusion, recommendations are made for UFONE to develop new services like international SMS packages to attract more customers.
This document is a marketing guide that provides an extensive list of topics and strategies for marketing a transportation business. It includes sections on prospecting customers, online and offline marketing techniques, effective sales strategies, templates, and tips for performance excellence and success management. The guide offers advice on everything from email campaigns and social media to direct mail, trade shows, and developing strategic alliances to help transportation companies promote their brand and increase sales.
10 8-10 leighton broadcasting - the marketing bridgedsoldner
The document discusses principles of marketing including the marketing bridge between a business and its customers. It emphasizes the importance of advertising, merchandising, personal selling, and other marketing forces in creating awareness, conviction, and driving customers to action. It notes that most businesses can grow by better retaining existing customers, as it is more costly to acquire new customers. The key to successful advertising is crafting the right message to appeal to different types of buyers. Building top of mind awareness through consistent advertising is important to be considered by more customers. A business builds a long term competitive advantage based not on product or price alone but on value and trust with customers.
30th June 2011, We had Dan Storey from Guerrilla Marketing your Business run a workshop on International Marketing - Developing a Strategy for small business owners on a limited budget.
The document discusses promotional campaigns and inbound vs outbound marketing. It defines what a campaign is and the typical process for developing one, including setting goals and objectives, defining metrics, developing strategy and themes, producing creative content, and rollout. It also discusses factors to consider like target audiences, message sources, structures, appeals, executions, and success measurements.
This document discusses how public relations (PR) can benefit sales. It outlines that PR provides visibility for a brand by placing messages in various media outlets, which helps keep a company's name top of mind. PR also provides credibility when a company is referenced by third parties. Additionally, PR can generate early stage leads through content like news releases, whitepapers, webinars and podcasts. The document provides examples of how Cincom has successfully generated leads through PR content in the past. It then outlines Cincom's PR focus areas for fiscal year 2008, which include increasing media placements, developing an employee communications program, and raising the profile of the CEO. The role of a CEO's reputation for a company is also discussed
In this presentation you will find the answers about :
What is WOMM
What is the importance of WOMM
How to generate WOMM content
What are the advantages of WOMM
Hope you will find this information helpful and let me know if you have any doubts about Word Of Mouth Marketing in the comments below
How to Find Initial Customers for Your Early Startup? - Himani KankariaHimani Kankaria
Early startup owners (B2B, SaaS, eCommerce) struggle with finding early customers, making it difficult to grow and sustain the business while scaling up the product or services and setting up the team and processes.
Himani Kankaria discusses a few ways to find initial but right customers for your business to help you sustain in this highly competitive market and grow consistently.
If you still have questions, reach out to Himani on the following platforms:
Website: https://missivedigital.com/
LinkedIn: https://www.linkedin.com/in/himanikankaria/
Twitter: https://twitter.com/himani_kankaria
Does the concept of a brand exist in politics?
Link to videos
http://www.domovod.info/entry.php?106
I say YES - because a brand is fundamentally about a set of values and a long term relationship between a company and customer. That company can provide goods or services - and the services can be political.
I think that the concept of brand and especially brand management and brand equity might be more relevant in politics than anywhere else.
I have made a series of three videos.
Part 1: The basics of brands in business
https://www.youtube.com/watch?v=UzS3jUywcQk
Part 2: Does the phenomenon of brands exist in politics?
https://www.youtube.com/watch?v=HSi6Pu4qVlE
Part 3: Brand management in politics
https://www.youtube.com/watch?v=tvotlu4wpv8
This set of slides includes the slides from all three videos
Advertising is crucial and very creative job. Advertising as a medium can be used for different purposes such as to inform, persuade the consumers with a view to influence their psychology and behavior
Organizations can spend a high percentage of their marketing budget on lead generation efforts, only to find that their leads aren't converting. Finding qualified leads has become more challenging than ever before, while making marketing planning and prospect nurturing more critical.
Watch Finding & Nurturing the Right Prospects and gain a deeper understanding of strategies for identifying and nurturing high-value leads in a challenging economy.
The document discusses the importance of reputation for companies and the challenges of managing reputation. While 95% of Fortune 500 CEOs see reputation as the most important factor for success, only 14% are actively working to enhance their company's reputation. It argues that reputation is difficult to quantify and takes a long time to realize. The document advocates for a single-minded approach to managing reputation that involves the whole company and is measured. It provides the example of an accounting firm that revitalized itself by creating a strong brand and managing behaviors, relationships, and reputation.
Social Media Week Chicago: All Earned Media Not EqualHouse Party, Inc.
This document discusses experience-driven social marketing and its benefits over traditional marketing. It argues that providing consumers a memorable brand experience leads to more credible, positive word-of-mouth advocacy that generates bigger lifts for brands. Specifically, experience-driven campaigns can result in 150-200% increases in brand metrics, 10-15% sales lifts, and a return of $2 for every $1 spent due to the high credibility of experiences shared between consumers. The document outlines how to design effective experience-driven campaigns, from setting goals to measuring results across online and offline channels.
This document outlines 7 strategies for doubling a business: 1) Know your target audience by understanding their needs, location, and demographics; 2) Write attention-grabbing headlines that highlight problems instead of just welcoming visitors; 3) Focus on problems instead of just solutions to tap into humans' instinct to react to problems; 4) Leverage social proof like testimonials and case studies to appeal to humans' herd mentality; 5) Remove risk for customers to increase sales by offering guarantees; 6) Analyze metrics like bounce rate and conversion rate from analytics to improve the site; 7) Prioritize conversions over just traffic by optimizing the site and using paid traffic to test and improve before focusing on overall traffic.
Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Check out http://insivia.com to learn more.
The document discusses the concept of viral marketing, which aims to encourage people to voluntarily share marketing messages. It outlines factors for successful viral campaigns such as brevity, appealing content, and seeding content in social networks and blogs. Examples of viral marketing campaigns are also provided, like a Cadbury chocolate ad featuring a gorilla that generated discussion and increased sales.
AdRoll is the global leader in retargeting, with over 15,000 active advertisers worldwide.
Read Gary Fox's presentation 'Reach Your Customers Everywhere' from Oi15
Word Of Mouth Marketing Strategy PowerPoint Presentation SlidesSlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Word Of Mouth Marketing Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of twenty three slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/39GoDdc
Business West held a one day workshop on Innovative Marketing Strategies for Small Businesses on a limited Budget, this covered Guerrilla Marketing, Fusion Marketing, Affilliate Marketing and Joint Venture Marketing along with learning about the socail media tools you can use to put these strategies into action.
Similar to good advertisement versus bad advertisement (20)
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The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
6. CHARACTERISTICS OF A BAD ADVERTISEMENT Media plan missed the mark Uninspired creative strategy Lack of technical sophistications Unattractive Unconvincing product claims
7.
8. Suggestions for Bad Ad Put an enliven creative strategy Give guiding ads than to evoke Emotions of fear