The document provides an overview of the services offered by Outsourced Brand Support (OBS), an Auckland-based marketing agency. OBS offers a wide range of marketing services including graphic design, web development, social media management, branding, and printing. Clients benefit from outsourcing their marketing to allow them to focus on their core business while OBS acts as a seamless extension of their marketing team.

1. OUTLINES
OUTPUTS
OUTCOMES

2. Introduction
Outsourced Marketing
Letting you focus on what you do best!
Outsourced Brand Support is an Auckland based provider of contract
marketing services and strategic brand advice. We work with a wide range of
clients across New Zealand and Australia, providing high-quality marketing and
design support.
Our clients understand the value of working with an outsourced marketing
specialist - as it allows them to focus on other aspects of their business that
they do best. They prefer to let us act as an extension of their team, seamlessly
integrating as required, to take care of all things on the marketing front.
At OBS we love what we do, and we reckon it shows in the quality of our work.
We’re serious about providing measurable value to our clients, but we don’t
take ourselves too seriously either. So if you’re looking for an outsourced
marketing partner that’s cost-effective and easy to work with - then give us a call
today and we can get together for a chat.
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3. Strategy & Execution
Full-service marketing & design agency
Having a clear and carefully considered marketing strategy has never been
more important. With increasing pressure on marketing resources and
budgets, it’s critical that you have a well defined marketing plan for your
brand and the right tools and processes in place to successfully execute that
plan. At OBS we use a proprietary marketing framework called MarketAbility
to help clients better understand the marketing function, take ownership of
the marketing process, and enjoy greater control of their marketing costs.
Your Marketing Activity Plan [MAP]
With a 12 month Marketing Activity Plan [MAP] in place, you will have a clear
picture of what needs to be prioritised at all times. Call us today to make a
time to get a MAP in place for your business.
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4. Ellerslie Business
Assn. Rebrand
Brand Identity
Your brand is so much more than simply your company logo and colours, but
there’s no denying your logo is one of the most visible and public facing aspects
of your brand identity. It’s critical, that you get your branding right, so you can
leverage it to develop your unique brand personality.
We have helped a wide range of clients to develop their brand identity, both
from scratch, or as part of a brand refresh to reinvigorate their business. Visit
our website for examples of our work.
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5. Lunchbox Brand
Development
Graphic Design
Not all graphic design is created equal. At Outsourced Brand Support we’re
very lucky to have a team of in-house designers of the highest calibre. The
team has worked on some of New Zealand’s and the world’s most recognisable
brands and have the skills to ensure your products and services are always
presented in the best possible manner.
Whether its a stunning brand ad for print, or a highly functional piece of product
literature for the sales process, Outsourced Brand Support has you covered for
high quality graphic design.
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6. tastebubs.co.nz
Website
Web Development
The internet has completely changed the way in which we live, learn,
communicate and shop. Having a strong online presence is critical for most
businesses, and the effectiveness of your company’s website will have a
profound impact on your success.
Wherever possible we provide content manageable websites giving you
the perfect platform to better engage your respective audiences with highly
relevant and targeted content. It’s no longer enough for your site to just
look amazing and be easy to find, your website needs to perform and drive
measurable business results, and our web development partners provide sites
that really deliver.
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7. Panasonic
Web Content
Web Management
Outsourced Brand Support provides high-quality website content management
services to a number of clients who require additional, cost-effective support
from time to time. Whether it’s help with a one-off project that needs some
creative inspiration, or a more structured and ongoing support agreement,
OBS is very keen to be involved with your website content management.
We work within a wide range of Content Management Systems (CMS) solutions,
and this means we can normally start working quite seamlessly, regardless of
which CMS interface your current site is using.
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8. Hot Water Heat
Pumps Website
Web Optimisation
At Outsourced Brand Support we take great pride in developing highly
engaging and effective websites for our clients. We also work hard to ensure all
of the content within these sites is highly optimised to meet best practice for
search engine optimisation.
The goal is pretty simple - to get you ranking on the first page of a Google
search. For new sites this process can take a little bit of time, so we encourage
our clients to use paid search activity until such time that we can see the right
levels of organic search results. We can then work with you to develop a full
search marketing SEO programme to drive organic search results, so you can
migrate away from paid search.
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9. Hampden Fence
Product Portfolio
Sales Support
OBS works with a wide range of clients from all kinds of industries. One thing
that is the same, regardless of the client type, is the need for well organised
and compelling sales support material. Professionally presented sales collateral
can be enough to set you apart from your competition, so we work closely with
our clients to ensure every aspect of the sales process is supported with highly
relevant and engaging sales information.
If you’re currently finding that you’re not converting enough enquiry to new
business, then it may be a good time to review your quotes and tender
material. We have worked with a number of our clients to develop and redesign
their Expression of Interest (EOI), Tender and Quotation materials, which has
resulted in measurable lifts in their sales conversion rates.
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10. Scientific Software
& Systems
Case Studies
Case studies are a fantastic way of showcasing your products and services, the
unique skills and capabilities you offer, and the scope of your business through
customer brand experiences.
We have helped a range of clients to develop a library of case studies with rich
customer insight into how their brand has performed in the marketplace. We
provide a unique third-party approach that allows end clients to share feedback
quite freely, which results in rich testimonial content about your business.
The process is straightforward, cost-effective, and results in a set of assets that
can be used in a host of different ways for a business including inclusion with
quotes and tenders, as a leave-behind credentials document at meetings and
as a download for your website.
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11. Jaydex
Company Profile
Photography
They say a picture is worth a thousand words. This is never more true than in
marketing, where great imagery can help take customers on a real journey
of discovery. It is with this in mind that we place a great deal of emphasis on
developing imagery that fits your brand like a glove.
We will work very closely with you to get the best out of any photoshoot to
showcase your brand.
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12. Ellerslie Jewellers
‘Milestones’
Email Marketing
Fast, targeted and offering high levels of personalisation, email marketing is
one of the easiest and most cost-effective methods of communication currently
available. At Outsourced Brand Support we use a number of email marketing
solutions for our clients, and where possible we help our clients to become selfsufficient in managing their own ongoing email marketing programmes.
We also offer monthly maintenance programmes where we agree on the
content and take care of the email process for you.
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13. Kidicorp
‘The Buzz’
Newsletters
Newsletters are an increasingly popular way of telling key brand stakeholders
about what is going on in your world.
Whether its a quarterly newsletter to your customer base, a dealer-channel
bulletin to brand partners, or an internal newsletter to staff and shareholders,
Outsourced Brand Support can help you to develop a unique and compelling
template that perfectly reflects your brand personality.
We can then work with you to establish a process around the development of
content for each new edition, and then work towards making you as
self-sufficient as you want to be for your ongoing newsletter work.
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14. FD Plus Points
Rewards
Brand Loyalty
In marketing there’s arguably nothing better than knowing you have successfully
cultivated a customer into a position of genuine brand loyalty. This is the holy
grail, as loyal customers are invariably more engaged with your brand and the
activity surrounding it, and are much more likely to become a brand advocate
and share their passion for your brand with others.
OBS has helped a number of clients to develop programmes that encourage
and develop brand loyalty, and we have some great examples of how clients
have integrated these programmes into their day-to-day customer interactions.
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15. FD
Vehicle Signage
Printing & Signage
First impressions count so you need to be putting your best foot forward at
all times. Your signage is one of the first interactions a customer will have with
your brand, so its important you are reflecting your brand well with tidy and
professional signage. Whether it is branding on your premises, or some
cost-effective pull-up banners for a tradeshow we can help you to stand out
from the crowd.
Likewise, your printed sales and marketing materials are a direct reflection of
your brand, and therefore the quality of your printing is critical. We work with
printers that deliver outstanding print results at exceptionally good value.
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16. NZ Born
Show Stand
Exhibitions
When it’s time to take your brand to the world and tell people your story at
a trade expo or public event, it’s important to make sure you make a lasting
impression. OBS has considerable experience in exhibitions and events, and
can help to take your stand to another level, with simple but effective ideas and
tools that will ensure you stand out.
OBS can support your various exhibition requirements from stand design and
production, high impact visuals, engaging merchandising and POS material.
Talk to us today about how we can maximise your next event.
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17. Tuatara Brands
NZ Illustration
Illustration
When photography just isn’t cutting it, a really strong option is illustration. At
OBS we’re lucky to have a talented in-house illustrator who can take your ideas
and really bring them to life.
Illustration is an awesome way to create bespoke and highly original content
that you can guarantee no-one else will be using. It’s also very cost-effective,
and depending on the complexity of the project, relatively quick.
Talk to us today about how illustration can take your project to another level.
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18. The Team
With OBS you get a committed and talented team who deliver beautifully
integrated solutions. We each have our own core strengths and collectively we
compliment each other well, offering clients a seamless marketing and design
service.
Clockwise L-R:
Glen Keeley - Managing Director, Copywriter
Craig Moss - Strategy and Business Development
Jo Smith - Graphic Designer, Photographer
Georgina Brothers - Graphic Designer, Illustrator
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19. www.obs.net.nz
phone: 09 358 1922