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Research shows that the average consumer in the US owns 3.64 connected devices. Yet, we as marketers, are still stuck tracking browsers, not real people.
At this month's Wine & Web, Chris Madden from Matchnode, will be teaching us how to use cross-device tracking to make better marketing decisions. We'll discuss:
Different cross-device tracking platforms and how they work
Why you need to track across multiple devices
How to begin
Why it's not as creepy as you might think
You'll leave with actionable first steps and a list of resources, platforms and tools to help you along the way.