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We’re going to cover every step in the process for outranking your competitors. From researching keywords to ranking high, this is a complete course on search engine optimization. This extended session focuses on the specific actions that drive the rankings and targeted traffic.
In this in-person class Andy Crestodina, Strategic Director and Founder of Orbit Media, will cover all of the most common SEO questions:
What are the biggest mistakes that website owners make?
Does duplicate content really hurt your rankings?
What are the most important search ranking factors?
What actions give you a durable advantage?
Which tools are truly useful? Which are free?
How is SEO ROI measured?
After attending this session, you’ll know how to:
Pick your battles: Find the phrases that you can win for
Indicate relevance: Use keywords in ways that show you’re the real thing
Target topics: Go beyond the keyphrase, finding semantic clues
Build authority: Grow your site’s credibility through networking and collaboration
Be opportunistic: Use Analytics to quickly find low-hanging fruit
Once finished, you’ll never look at webpages the same again.