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Studies consistently show that email has the highest ROI of any marketing channel. But that doesn't mean promoting your content effectively through email is easy! This presentation will cover:
How to maximize clickthroughs without overhyping (or otherwise setting the wrong expectations)
Proven ways to put your reader in a frame of mind that increases connection, trust and ultimately, conversions.
Top tips for keeping unsubscribes and website bounces from email traffic under control
With a few solid strategies in place, your emails can add value to your web content and more compelling than it would be on its own. This material will be most beneficial for marketers who already have email lists and something to sell them.