10 invaluable inbound marketing methods

1. 10 Invaluable Inbound Marketing Methods
According to a college essay's best friend, Wikipedia, inbound marketing is defined as: €...a marketing
strategy that focuses on getting found by customers.€
€But Abe, isn't that the point of all advertising,€ you ask?
Unlike traditional forms of advertising, inbound marketing is all about engaging potential customers through
valuable content, social media and similar methods.
Instead of traditional forms of marketing, such as newspapers, television commercials, radio ads and direct
mail€"all of which require you to break through prospects' €sales barriers€€"inbound marketing has become
a lot more powerful.
In this article, you'll discover 10 ways to use inbound marketing.
I encourage you to read this list, bookmark it, and make an effort to apply at least one new approach to
your business each week.
Here are your 10 ways to use inbound marketing for your business:
Inbound Marketing Method #1 - Provide Useful and Interesting Content On Your Blog
The great thing about content, is that it's €sticky€.
Instead of constantly relying on getting your prospects and customers to read blatant sales pitches, content
is more engaging and actually adds value.
Through content, you are able to demonstrate your knowledge, educate your market about problems you
are able to solve, or simply build some extra €good will€ with your prospects.
To a point, using content as an inbound marketing method is also a way to invoke the almighty power of the
€law of reciprocity€: doing something positive creates a natural desire to return the favor.
In business, this could very likely be in the form of a sale.
Inbound Marketing Method #2 - Social Bookmarking
It's no secret that social media can quickly launch your business (and/or content) to €viral€ status.
Every time you create content, remember to submit it to all the major social media sites. This helps rank
your content and increases your chances of it being found by others in your market.
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2. You can use sites like Ping.fm to quickly update all your social networking accounts at once.
Inbound Marketing Method #3 - Repurpose Your Content In Multiple Formats For
Broader Impact
Location, location, location...
It doesn't just apply to real estate, anymore.
By creating content and then packaging it in different formats, you have a lot more leverage in your
marketing.
For example:
If you are interviewed or conduct an interview with someone else, you could take the audio and create a
transcript of everything that's said.
Suddenly, you not only have the ability to upload the original content to audio sharing sites (podcasts, etc.),
you also have a PDF to submit to PDF sharing sites.
If you really wanted to take it a step further, you could first transcribe the audio into Powerpoint (Microsoft)
or Pages (Apple) and then export your slides as a PDF.
Doing so will give you: the original audio, a PDF transcript, and slides.
(There are also sites specifically dedicated to uploading/sharing slides!)
You might say that every piece of content is in fact like another piece of virtual real estate you can create
for your business.
Location, location, location!
Inbound Marketing Method #4 - Guest Posts On Related Sites
One of the quickest ways to reach out to your target market is to go where they're already hanging out.
If you can find sites that have discussions about things that are relevant to your market and your business,
it never hurts to offer creating content as a guest contributor.
You can use appearances on multiple sites to share your knowledge and position yourself (and/or your
company) as an authority in your niche.
Inbound Marketing Method #5 - Submit To Article Submission Sites
Another way to tap into huge sources of established traffic, is article directories.
These sites are usually highly-regarded by search engines, due to constantly being updated with content by
users.
As a result, you can rank nicely for many different levels of keywords with enough effort.
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3. At the end of each article you submit, you would add your author resource (bio) box, which includes a link
back to whatever site you want to attract people to.
Like guest posts and other content in general, you can use your profiles on these sites to further establish
yourself as an expert in your niche.
Inbound Marketing Method #6 - Forum Post Links
There are two ways forum posts can benefit you...
First, by their very nature, forums are always focused on a specific area of interest. In other words, they're a
perfect resource for communicating with whatever niche you're in.
On forums, you're usually allowed to put whatever you want in your €signature€ - a block of space below
your posts that can contain links for other members to learn more about you.
So as you post to forums, you create mini pieces of content that give value to other members. The more
you post, the stronger your reputation and the more people will naturally want to hear more about what you
have to say.
On top of that, the other benefit of forums is their (usually) high rankings in search engines.
From an SEO perspective, that means links coming from the forums have a high value to search engines. By
putting links in your posts and signature file, you can boost your rankings for whatever keywords you're
targeting.
Just be sure not to spam your links, since it's very strongly frowned upon by both community members and
moderators.
You can find a list of forums, listed by category, at Big-Boards.com.
Inbound Marketing Method #7 - Exceptional Customer Service
In your own personal experiences, have you ever had a crummy experience with a customer service rep?
Kind of leaves you not wanting to continue to give them your business, doesn't it?
A lot of people make the assumption that customer service is nothing more than answering questions and
making sure projects and orders are taken care of.
The truth is, you can make your customer service an experience.
Derek Sivers, founder of CD Baby, has previously set many great examples of this.
In a video Sivers put out, he shares stories of CD Baby (which he eventually sold) putting extra items in
their customers' packages.
But not just any items...
On the company's order form, one of the fields customers can fill in is their answer to €is there anything
else you need?€ (or something to that affect).
For kicks, many customers would put random requests in the box.
To their surprise, however, CD baby would often include them in the package.
Two fun examples are a pack of a customer's favorite gum and another user, who requested either a rubber
or real-life squid!
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4. Both of these were provided...
Inbound Marketing Method #8 - Start An Affiliate Program For Your Products Or Services
Who doesn't like to make extra money?
By having your own affiliate program in place, you can (and most likely will) attract others who are willing to
promote your offers for you.
In return, your affiliates receive a percentage of each sale.
Inbound Marketing Method #9 - Interviews & Other Media Appearances
By nature, many people trust the opinions of publishers and media companies (especially news channels).
If you're able to position yourself to be invited as a guest to be interviewed or contribute material to a major
publication, it's almost impossible for your credibility not to skyrocket.
Plus, your appearance can very easily intrigue others to learn more about you and your company.
Inbound Marketing Method #10 - Interesting Videos and Distribution To Vide
Provided to you by Ad Fast Media Advertising network
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