14 Delicious Recipes for Lean a/bs - Mobile Gaming Editionleanplum
This document provides summaries of 14 recipes for optimizing mobile user experience through A/B testing using Leanplum. The recipes address goals like re-engaging inactive users, optimizing the first-time user experience, improving tutorial flows, announcements of new features, push notifications, monetization strategies, and more. Each recipe includes suggestions for what to test and measure and provides a difficulty level and potential impact. The document is intended to help mobile teams use A/B testing to improve activation, engagement, retention and monetization.
The Complete Guide to Enterprise App MarketingMohamed Mahdy
This chapter discusses long-term paid acquisition campaigns for acquiring and engaging app users. It identifies the key goals of long-term campaigns as user acquisition, re-engagement, and brand awareness.
The chapter then covers different types of long-term campaigns, including digital media campaigns using paid social (Facebook, Twitter, LinkedIn), paid search (Google AdWords), and SMS campaigns. It provides tips for optimizing campaigns on each channel, such as testing different ad formats/strategies, considering the strengths of each social network, and including clear calls-to-action.
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015Localytics
This document discusses best practices for push and in-app marketing campaigns on mobile apps. It provides tips for subscriber engagement, message personalization and timing, audience segmentation, call-to-action language, and metrics measurement. Examples are given for push notifications in ecommerce, fitness, and other apps, as well as in-app messages targeting coupons, surveys, and rewards. The future of engagement is addressed through richer push notifications, interactivity, location awareness, and personalization across channels. Key takeaways emphasize targeting the right audience with timed, tested, and automated campaigns to improve conversions.
Webinar: Getting the Most Out of True Impact 2.0Localytics
In this webinar, we discuss best practices for measuring the success of your mobile marketing campaigns and walk through True Impact 2.0, which is Localytics' completely redesigned campaign performance tool. You will learn how True Impact 2.0 can prove that your campaigns are delivering meaningful results. We'll also show you how True Impact 2.0 can help you optimize every message you send.
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
#feedyourapp- San Francisco Breakfast SeriesLocalytics
This document discusses predictive app marketing across the app lifecycle. It begins by noting the growth of mobile apps and importance of engaging and retaining users. It then outlines the app lifecycle stages of acquire, engage, and retain. For retain, it discusses how predictive modeling can be used to identify at-risk users and send personalized messages to reduce churn. Examples are given showing predictive modeling reducing churn by 6.6-14% compared to a control group. The document emphasizes using app data and embedded channels to take predictive actions that maximize user value throughout the lifecycle.
This report is a collection of data points and commentary about how real mobile apps typically perform in the wild, answering questions such as "What is an industry standard retention rate for Android apps?", "When are people usually most responsive to push notifications?" and other similar topics that might help you understand how your app's performance compares to others.
If you’re working on an Android or iOS app (or you’re advising/investing in mobile app teams), this report will help you quickly understand how your app’s performance compares to the competition. While it is primarily intended for an Africa-based audience, the data is universally useful.
This document discusses various monetization models for mobile apps, including paid apps, freemium, free-to-play with in-app purchases, advertising, and referral networks. It provides best practices and examples for each model. The key takeaway is that blended models are becoming more common, and developers should adapt strategies to each individual app rather than relying on one-size-fits-all approaches. Advertising is the most popular revenue model currently, while in-app purchases tend to be most profitable, especially on iOS.
14 Delicious Recipes for Lean a/bs - Mobile Gaming Editionleanplum
This document provides summaries of 14 recipes for optimizing mobile user experience through A/B testing using Leanplum. The recipes address goals like re-engaging inactive users, optimizing the first-time user experience, improving tutorial flows, announcements of new features, push notifications, monetization strategies, and more. Each recipe includes suggestions for what to test and measure and provides a difficulty level and potential impact. The document is intended to help mobile teams use A/B testing to improve activation, engagement, retention and monetization.
The Complete Guide to Enterprise App MarketingMohamed Mahdy
This chapter discusses long-term paid acquisition campaigns for acquiring and engaging app users. It identifies the key goals of long-term campaigns as user acquisition, re-engagement, and brand awareness.
The chapter then covers different types of long-term campaigns, including digital media campaigns using paid social (Facebook, Twitter, LinkedIn), paid search (Google AdWords), and SMS campaigns. It provides tips for optimizing campaigns on each channel, such as testing different ad formats/strategies, considering the strengths of each social network, and including clear calls-to-action.
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015Localytics
This document discusses best practices for push and in-app marketing campaigns on mobile apps. It provides tips for subscriber engagement, message personalization and timing, audience segmentation, call-to-action language, and metrics measurement. Examples are given for push notifications in ecommerce, fitness, and other apps, as well as in-app messages targeting coupons, surveys, and rewards. The future of engagement is addressed through richer push notifications, interactivity, location awareness, and personalization across channels. Key takeaways emphasize targeting the right audience with timed, tested, and automated campaigns to improve conversions.
Webinar: Getting the Most Out of True Impact 2.0Localytics
In this webinar, we discuss best practices for measuring the success of your mobile marketing campaigns and walk through True Impact 2.0, which is Localytics' completely redesigned campaign performance tool. You will learn how True Impact 2.0 can prove that your campaigns are delivering meaningful results. We'll also show you how True Impact 2.0 can help you optimize every message you send.
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
#feedyourapp- San Francisco Breakfast SeriesLocalytics
This document discusses predictive app marketing across the app lifecycle. It begins by noting the growth of mobile apps and importance of engaging and retaining users. It then outlines the app lifecycle stages of acquire, engage, and retain. For retain, it discusses how predictive modeling can be used to identify at-risk users and send personalized messages to reduce churn. Examples are given showing predictive modeling reducing churn by 6.6-14% compared to a control group. The document emphasizes using app data and embedded channels to take predictive actions that maximize user value throughout the lifecycle.
This report is a collection of data points and commentary about how real mobile apps typically perform in the wild, answering questions such as "What is an industry standard retention rate for Android apps?", "When are people usually most responsive to push notifications?" and other similar topics that might help you understand how your app's performance compares to others.
If you’re working on an Android or iOS app (or you’re advising/investing in mobile app teams), this report will help you quickly understand how your app’s performance compares to the competition. While it is primarily intended for an Africa-based audience, the data is universally useful.
This document discusses various monetization models for mobile apps, including paid apps, freemium, free-to-play with in-app purchases, advertising, and referral networks. It provides best practices and examples for each model. The key takeaway is that blended models are becoming more common, and developers should adapt strategies to each individual app rather than relying on one-size-fits-all approaches. Advertising is the most popular revenue model currently, while in-app purchases tend to be most profitable, especially on iOS.
Flawless! is a mobile app that allows users to virtually try on makeup using their phone's camera. The app has a large database of beauty products that users can experiment with to see what different looks would look like. It also provides beauty tips and advice from professionals. The app aims to target female teenagers, college students, and beauty enthusiasts by offering a free trial version with limited features, with an option to subscribe to a premium version with more tools and an expanded product catalog. An extensive pre-launch marketing strategy is outlined to generate buzz through social media, influencer collaborations, videos, and offline events to acquire users before and after the official launch.
Optimizing Marketing Results By Engaging Customers Using Mobile AppsProscape
How can you meet customer demands for deeper and more meaningful levels of engagement in a mobile-first world? The answer starts with a better understanding of the landscape, your customers’ needs, and the common challenges that all marketers face.
This presentation provides a holistic view of the mobile app creation process. Learn about the latest marketplace trends, the keys to creating a solid mobile strategy, how to build a comprehensive app blueprint, and the finer points of mobile app design.
This document provides information about Mobile App Installs (MAI) on Facebook. It discusses what MAIs are, their key benefits like higher bandwidth and lower costs than other networks. It covers important terminology, the setup process, creative best practices, mobile measurement partners, and how MAIs compare favorably to other networks in terms of volume, quality and costs. Keys to success include optimizing delivery based on creative, understanding ad effectiveness, and measuring installs and user lifetime value.
The document provides information on best practices for using push notifications in different industries, including news/media, jobs, education (ed-tech), e-commerce, and entertainment. For each industry, it discusses common types of notifications, optimal timing for notifications, ideal notification frequency for click-through rates, and best practices for notification content and formatting. The goal is to help businesses in these industries improve engagement through more effective use of push notifications.
11 pre and post launch mobile app marketing pitfalls to avoid Expert Seo
http://www.theexpertseo.com/internet-marketing/iphone-applications-marketing.html....
Search engine optimization, or SEO, is the leading method of internet marketing used to attract relevant visitors to your website. SEO techniques ensure that your website is highly ranked on search results for queries related to your business.
Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to:
• Identify the underlying forces contributing to this important trend
• Outline the remarketing opportunity for mobile app marketers
• Present a framework for strategic remarketing planning and
execution
Running Mobile Ad Campaigns on FacebookSqueeze Mobi
Here's a guide on how to run mobile Ad campaign on Facebook and how you get cheap facebook clicks.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Google Ad Words for video makes it easy for businesses to create YouTube video campaigns. Unlike traditional advertising, YouTube ads allow businesses to connect with potential customers through relevant keyword searches. The platform provides targeting and analytics to help businesses understand their audience and adjust campaigns accordingly. Some key benefits of YouTube advertising include its massive reach of over 1 billion users, affordability through pay-per-view options, and ability to share videos which can expand their impact.
Localytics ENGAGE Opening Keynote with Raj AggarwalLocalytics
Localytics' co-founder and CEO, Raj Aggarwal, talked about the explosion of apps and what is driving this growth, as well as how it's changing the way organizations are making technology decisions. Additionally, Raj shared some original research from a survey of 1,000 mobile device users conducted by Localytics.
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
The corresponding deck to Localytics' webinar on The Do's & Don'ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers' guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
Esta guía está diseñada para los desarrolladores de aplicaciones de comenzar a estudiar la forma de monetizar sus aplicaciones. Proporciona una visión global de aplicación de la monetización y acciones votos ejemplos y consejos prácticos para ayudarle a empezar. #Admob
This document provides a mobile app promotion strategy. It discusses metrics to measure app effectiveness like active install rate and average app rating. Content should be created to explain how to use the app across blogs, social media and more. A product demo video should be recorded. A dedicated landing page should be launched to direct users to sign up for alerts. Targeted paid ads on platforms like Google AdWords and Facebook can be used to promote the app during launch. Key performance indicators like downloads, shares and leads will help evaluate the strategy's success.
Automated segmentation uses RFM (Recency, Frequency, Monetary Value) analysis to divide users into 10 segments based on their usage patterns. The document provides descriptions of each segment, challenges they pose, and recommendations for campaigns to engage each segment, such as offering discounts, surveys, or exclusive content. The goal is to increase retention, revenue, and ROI by sending personalized messages to users based on their segment.
10 mobile engagement best practices explainedMohamed Mahdy
This document provides guidance on developing an effective mobile messaging strategy. It discusses best practices for determining how often to send push notifications, timing messages, messaging all app users through in-app message centers, directing audiences with messages, using different channels like push, in-app, and email, creating engaging message centers, enticing customers to return to apps, getting started with beacon technology, using beacons and location data to improve in-store experiences, and making messages more effective with location history. The document emphasizes focusing on utility and the customer experience over sales and promotions.
05: The 5 App Metrics That Are Crucial To Your App's SuccessLogan Merrick
In this episode of The Buzinga Podcast, Logan discusses the 5 most important metrics for measuring your app's performance, as well as HOW to improve each of them.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
The document discusses mobile app marketing and the AARRR framework. It describes each stage of the framework - Acquisition, Activation, Retention, Referral, and Revenue. For each stage, it provides examples of key metrics and factors to consider to improve user conversion and app success. Overall, the document offers guidance on applying the AARRR framework to optimize the user experience and lifecycle from download to monetization.
How to Increase CTR with Push Notifications Guide?NotifyVisitors
Increase click-through rate by being transparent with the content you are going to share, keep your notifications to the point, the tone must be meaningful, use the right emojis to communicate.
Localytics ENGAGE - The Future of EngagementLocalytics
Lou Orfanos, VP of Product at Localytics, highlights the future of mobile and digital engagement and how leading consumer companies can lead the transformation toward "smarter" engagement across channels, as well as the cutting-edge technology that will enable it.
This document discusses why college students should consider life insurance even though they are young. It notes that life happens unexpectedly and having proper life insurance can provide security for dependents in the event of an untimely death. The document outlines the main types of life insurance policies - term and whole life - and stresses the importance of understanding the specific benefits and needs of the policy that is right for each individual.
1. The document discusses a longevity insurance product called the Symetra Freedom Income Annuity. This annuity allows purchasers to guarantee lifetime retirement income that starts later in life, up to age 95, eliminating the risk of outliving savings.
2. Purchasing the annuity now at a younger age, such as 55, requires a smaller purchase payment to generate the same lifetime monthly income amount than waiting until an older age, such as 80, when payments would be much higher.
3. The annuity offers options to provide guaranteed lifetime income, income for a set period of time, income for two lifetimes, inflation protection, and death benefits for heirs.
Flawless! is a mobile app that allows users to virtually try on makeup using their phone's camera. The app has a large database of beauty products that users can experiment with to see what different looks would look like. It also provides beauty tips and advice from professionals. The app aims to target female teenagers, college students, and beauty enthusiasts by offering a free trial version with limited features, with an option to subscribe to a premium version with more tools and an expanded product catalog. An extensive pre-launch marketing strategy is outlined to generate buzz through social media, influencer collaborations, videos, and offline events to acquire users before and after the official launch.
Optimizing Marketing Results By Engaging Customers Using Mobile AppsProscape
How can you meet customer demands for deeper and more meaningful levels of engagement in a mobile-first world? The answer starts with a better understanding of the landscape, your customers’ needs, and the common challenges that all marketers face.
This presentation provides a holistic view of the mobile app creation process. Learn about the latest marketplace trends, the keys to creating a solid mobile strategy, how to build a comprehensive app blueprint, and the finer points of mobile app design.
This document provides information about Mobile App Installs (MAI) on Facebook. It discusses what MAIs are, their key benefits like higher bandwidth and lower costs than other networks. It covers important terminology, the setup process, creative best practices, mobile measurement partners, and how MAIs compare favorably to other networks in terms of volume, quality and costs. Keys to success include optimizing delivery based on creative, understanding ad effectiveness, and measuring installs and user lifetime value.
The document provides information on best practices for using push notifications in different industries, including news/media, jobs, education (ed-tech), e-commerce, and entertainment. For each industry, it discusses common types of notifications, optimal timing for notifications, ideal notification frequency for click-through rates, and best practices for notification content and formatting. The goal is to help businesses in these industries improve engagement through more effective use of push notifications.
11 pre and post launch mobile app marketing pitfalls to avoid Expert Seo
http://www.theexpertseo.com/internet-marketing/iphone-applications-marketing.html....
Search engine optimization, or SEO, is the leading method of internet marketing used to attract relevant visitors to your website. SEO techniques ensure that your website is highly ranked on search results for queries related to your business.
Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to:
• Identify the underlying forces contributing to this important trend
• Outline the remarketing opportunity for mobile app marketers
• Present a framework for strategic remarketing planning and
execution
Running Mobile Ad Campaigns on FacebookSqueeze Mobi
Here's a guide on how to run mobile Ad campaign on Facebook and how you get cheap facebook clicks.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Google Ad Words for video makes it easy for businesses to create YouTube video campaigns. Unlike traditional advertising, YouTube ads allow businesses to connect with potential customers through relevant keyword searches. The platform provides targeting and analytics to help businesses understand their audience and adjust campaigns accordingly. Some key benefits of YouTube advertising include its massive reach of over 1 billion users, affordability through pay-per-view options, and ability to share videos which can expand their impact.
Localytics ENGAGE Opening Keynote with Raj AggarwalLocalytics
Localytics' co-founder and CEO, Raj Aggarwal, talked about the explosion of apps and what is driving this growth, as well as how it's changing the way organizations are making technology decisions. Additionally, Raj shared some original research from a survey of 1,000 mobile device users conducted by Localytics.
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
The corresponding deck to Localytics' webinar on The Do's & Don'ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers' guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
Esta guía está diseñada para los desarrolladores de aplicaciones de comenzar a estudiar la forma de monetizar sus aplicaciones. Proporciona una visión global de aplicación de la monetización y acciones votos ejemplos y consejos prácticos para ayudarle a empezar. #Admob
This document provides a mobile app promotion strategy. It discusses metrics to measure app effectiveness like active install rate and average app rating. Content should be created to explain how to use the app across blogs, social media and more. A product demo video should be recorded. A dedicated landing page should be launched to direct users to sign up for alerts. Targeted paid ads on platforms like Google AdWords and Facebook can be used to promote the app during launch. Key performance indicators like downloads, shares and leads will help evaluate the strategy's success.
Automated segmentation uses RFM (Recency, Frequency, Monetary Value) analysis to divide users into 10 segments based on their usage patterns. The document provides descriptions of each segment, challenges they pose, and recommendations for campaigns to engage each segment, such as offering discounts, surveys, or exclusive content. The goal is to increase retention, revenue, and ROI by sending personalized messages to users based on their segment.
10 mobile engagement best practices explainedMohamed Mahdy
This document provides guidance on developing an effective mobile messaging strategy. It discusses best practices for determining how often to send push notifications, timing messages, messaging all app users through in-app message centers, directing audiences with messages, using different channels like push, in-app, and email, creating engaging message centers, enticing customers to return to apps, getting started with beacon technology, using beacons and location data to improve in-store experiences, and making messages more effective with location history. The document emphasizes focusing on utility and the customer experience over sales and promotions.
05: The 5 App Metrics That Are Crucial To Your App's SuccessLogan Merrick
In this episode of The Buzinga Podcast, Logan discusses the 5 most important metrics for measuring your app's performance, as well as HOW to improve each of them.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
The document discusses mobile app marketing and the AARRR framework. It describes each stage of the framework - Acquisition, Activation, Retention, Referral, and Revenue. For each stage, it provides examples of key metrics and factors to consider to improve user conversion and app success. Overall, the document offers guidance on applying the AARRR framework to optimize the user experience and lifecycle from download to monetization.
How to Increase CTR with Push Notifications Guide?NotifyVisitors
Increase click-through rate by being transparent with the content you are going to share, keep your notifications to the point, the tone must be meaningful, use the right emojis to communicate.
Localytics ENGAGE - The Future of EngagementLocalytics
Lou Orfanos, VP of Product at Localytics, highlights the future of mobile and digital engagement and how leading consumer companies can lead the transformation toward "smarter" engagement across channels, as well as the cutting-edge technology that will enable it.
This document discusses why college students should consider life insurance even though they are young. It notes that life happens unexpectedly and having proper life insurance can provide security for dependents in the event of an untimely death. The document outlines the main types of life insurance policies - term and whole life - and stresses the importance of understanding the specific benefits and needs of the policy that is right for each individual.
1. The document discusses a longevity insurance product called the Symetra Freedom Income Annuity. This annuity allows purchasers to guarantee lifetime retirement income that starts later in life, up to age 95, eliminating the risk of outliving savings.
2. Purchasing the annuity now at a younger age, such as 55, requires a smaller purchase payment to generate the same lifetime monthly income amount than waiting until an older age, such as 80, when payments would be much higher.
3. The annuity offers options to provide guaranteed lifetime income, income for a set period of time, income for two lifetimes, inflation protection, and death benefits for heirs.
글로벌 CDN과 동적 웹 가속 기술 (Global CDN & Dynamic Web Acceleration) - FNet Grand Conf...Junho Choi
This document discusses content delivery networks (CDNs) and dynamic web acceleration technologies. It notes that CDNs improve web performance by distributing content globally across edge servers close to users. This reduces latency compared to fetching content directly from origin servers. It also explains that dynamic web acceleration further improves performance of dynamic websites by optimizing connections between CDN edge and origin servers. Examples show page load times can be reduced from over 15 seconds to under 2 seconds with these technologies.
This document provides recommendations for seizure precautions based on a literature review. It identifies patients at risk for seizures and outlines safety measures. These include maintaining a clear airway, removing hazardous objects, loosening tight clothing, and using padded side rails. Nursing assessments of seizure history, medications and brain conditions are recommended to determine risk. Education of patients and families on safety and precautions is also advised. The recommendations are meant to prevent injury and maintain airway patency if a seizure occurs.
This document contains a 30 question multiple choice exam on business law topics. The exam covers common law systems, types of business organizations (corporations, LLCs, partnerships), agency law, alternative dispute resolution, corporate governance issues (duties of care and loyalty, business judgment rule), contracts, employment law, securities law (Sarbanes-Oxley Act), and property law. For each question there are 4 possible answer choices and some include a brief rationale for the correct answer.
The document summarizes the ligase chain reaction (LCR) technique. LCR amplifies DNA sequences using four probes and ligase and polymerase enzymes instead of amplifying DNA through nucleotide polymerization like PCR. It can detect single nucleotide polymorphisms. The process involves denaturing the DNA, annealing probes to the target sequence, and ligating the probes if they match, repeating for exponential amplification. Products are detected through gel electrophoresis or non-radioactive methods. LCR has applications in infectious disease detection, genotyping and mutation analysis.
This document provides an overview of quality assurance and quality control processes in a clinical laboratory setting. It discusses key definitions of quality and quality management. It distinguishes between quality assurance and quality control, describing quality control as measurement to check analytical data quality while quality assurance guarantees integrity of overall data. The document outlines quality control selection criteria and evaluation methods. It also covers documentation requirements for a quality management system including classification of internal documents, external documents, and records.
Budgeting Process [Cost & Management Accounting]M Javaid Bokhari
This document discusses effective budgeting processes. It explains that budgets should focus on allocating resources to achieve organizational goals, not be limited by spending amounts. The annual budget process flows from strategic planning and goals set at the top levels down to departmental budgets. Individual budgets are consolidated into a master budget. Variance analysis compares actual results to flexible budgets tailored for output levels to evaluate resource usage. Overall, effective budgeting aligns activities and resources with strategic goals through a collaborative process.
Livestock insurance lessons from the indian experienceCIRM
The study began with an objective to develop a deeper understanding of livestock insurance sector challenges and to identify potential solutions to enable the growth and proliferation of livestock insurance in developing countries. As India is one of the largest markets for livestock insurance, and one where livestock insurance products have been in existence for the past many years, it was worth understanding the Indian livestock insurance market and learn from it about the various challenges faced, so that those challenges could be addressed efficiently in future in India and other developing markets. The study includes multiple dimensions, such as: understanding the Indian livestock insurance industry, challenges faced by insurers in massification of livestock insurance and various delivery channels presently in vogue in India. It also includes understanding the performance of livestock insurance products and the impact of various policy efforts by the Indian insurance regulator. The idea is to suggest possible catalysts necessary to ensure higher uptake of livestock insurance space. The study is targeted to benefit national and international livestock insurers, brokers, academia and aggregators like cattle cooperatives, MFIs, NGOs and dairies.
The document discusses different levels of products including the core product, which is central to the company's performance. It also discusses tangible products, which have specific features, and augmented products, which provide additional features not expected by customers. The document then discusses different types of product mixes companies can have according to Seaton and Benett, and lists the main stages of the product life cycle.
This document provides a detailed tutorial on the procedure for culturing human melanocytes. Key steps include:
1) Isolating epidermis from skin specimens using dispase enzyme solution overnight at 4°C.
2) Dispersing epidermal cells using trypsin and mechanically dissociating into a single cell suspension.
3) Seeding cells in TPA-free growth medium and incubating without disturbance for 48-72 hours.
4) Maintaining cultures by changing medium twice weekly and passaging confluent cultures using trypsin.
Methods for cryopreserving and thawing melanocytes are also described. Morphology and growth characteristics of cultured melanocytes are provided.
What are Software Defined Application ServicesLori MacVittie
This document discusses software-defined application services from F5 Networks. It defines application services as programs that execute actions on application data and protocols between end users and applications. It introduces the concept of software-defined application services as being programmable through open APIs and scripting languages. The document describes F5's software-defined application services portfolio called Synthesis, which provides programmability, high performance, and orchestration capabilities for application services across data centers, public clouds, and as managed services.
This document discusses key performance indicators (KPIs) for technical architects. It provides steps to create KPIs for technical architects, including defining objectives, identifying key result areas and tasks, and determining methods to measure results. The document also discusses mistakes to avoid, such as creating too many KPIs or ones that do not change based on goals. Finally, it recommends visiting an external website for additional KPI materials tailored for technical architects.
Mobile App Optimizaiton for Acquisition, Activation, Retention Optimizely
With millions of apps in the App Store and Google Play, it can be hard to stand out. And, user acquisition is only half the battle: 80-90% of downloaded apps are used once and then deleted.
Today, best-in-class apps are meticulously focused on building lasting relationships with their users through optimization. In this webinar, we’ll cover the essential optimization principles necessary for user acquisition, activation, and retention.
You'll learn:
-Best practices for identifying optimization goals
-Key mobile metrics you’ll need to guide the process
-A decision-making framework for choosing what to A/B test
-Experiment success stories from app development teams
With the market for apps being extremely crowded and the quality bar rising continuously, the era of the get rich quick apps have long gone by and the real challenge for the marketers/ App Entrepreneur is to gain a significant mindshare of their user base.
This is where the significance of Mobile App retention comes in. With so many apps to download and use on the app store, most of the apps get lost among the collection of apps downloaded by the user or gets deleted soon after download. It is estimated that in case of most apps within a period of 3 months, over ¾th of their customer base is long gone, which in all sense affects your ARPU and in turn your net revenue.
App Entrepreneurs have a retention problem rather than a discovery problem. The ASO techniques are extremely important in getting apps visibility on the app store and maybe a few downloads but with the plethora of apps on the app store and the relatively low barrier to delete an app from a mobile, the major challenge for an app maker/ marketer is to increase the user retention and with it the Lifetime value of their users.
Key learnings:
-Using advanced analytics to uncover monetization opportunities
-Types of campaigns you should automate to drive engagement and save you time
-Lifecycle optimization to take you from activation to repeat purchase
-Tap into dormant and churned users for new monetization opportunities
Official Facebook Mobile App Installs PlaybookAllFacebook.de
This document provides guidance on optimizing mobile app install and engagement campaigns on Facebook. It recommends a phased approach of first laying groundwork by setting up tracking and audiences, then setting up campaigns focused on acquiring, engaging and re-engaging users through testing and optimization, and finally continuing to learn and optimize efforts. Key tactics discussed include identifying high value audiences, using lookalike audiences and custom audiences, testing creative, and optimizing towards metrics like installs, purchases and long term value.
DesignCenterInc_Whitepaper_How-To-Create-A-Thriving-Enterprise-AppKen Haus
The document outlines 10 steps to maximize user engagement with a new enterprise app: 1) Brand the app, 2) Tease the app in advance, 3) Launch the app with energy, 4) Market the app's value to users, 5) Provide useful accessories, 6) Incentivize early adoption, 7) Train and support users, 8) Continually promote the app, 9) Maintain and update the app's content, and 10) Regularly evolve the app with new features and improvements based on user feedback. Following these steps can help ensure an app has a long and prosperous lifespan within an organization.
Webinar 2 How to optimize your mobile user onboarding (With: Ariel Kedem f...Roy Povarchik
This document provides tips on optimizing mobile onboarding experiences through four topics: onboarding myths, user engagement, personalized experiences, and retention tools. It discusses common onboarding mistakes to avoid, such as providing one experience for all users or not allowing users to skip onboarding. The document also covers testing different onboarding flow types like benefits-focused, functionality-focused, and walkthroughs. It emphasizes the importance of analyzing data from tests to iterate onboarding quickly based on user behavior and drop-offs.
The document discusses the importance of setting measurable marketing goals for mobile app campaigns that go beyond just downloads or rankings. It emphasizes considering goals related to acquiring loyal users, revenue generation, and other business objectives. It also stresses the need to use optimization technologies to evaluate campaign performance and ensure ad spending is focused on the strategies delivering the desired results and ROI.
Sean Oliver leads Mobile Product Marketing at Optimizely. Prior to Optimizely, Sean worked on Consumer Product Marketing at LinkedIn and Microso . When he’s not optimizing all things mobile, he can be found hiking and traveling the world.
Dave McClure’s Pirate Metrics (AARRR) Startup Metrics for Pirates Push Notifications Remarketing App Store Listing In-App Advertising Social Advertising ASO New User Onboarding Waitlist In-App Purchases Ads Desktop Purchases My App
Why Optimize?
To successfully start a process of optimization, you’ll need:
Customer Acquisition Costs Quantifying LTV:CAC Monetization Retention Virality Acquisition Costs Lifetime Value :
2 Acquisition Activation Retention
Defining Acquisition:
How Users Discover Apps
First Impressions
App Store Optimization: Opportunities to influence a download decision
App Store Optimization: Test your value prop with assets you have
App Store Optimization: Use a landing page to test elements of ASO. Low-cost traffic
3 Acquisition Activation Retention
Defining Activation: Converting someone who has downloaded an app into an active user. This metric also indicates the quality of your First Time User Experience (FTUE).
Activation Hurdles 81% of users say an app needs to make a good first impression for them to continue using it
Keys to a Great User Onboarding Experience Optimizing
Increased activation from 25% to 66.5%
Activation—Retention “For us, activation is directly correlated to retention. Without activation, retention is poor.”
When optimizing for activation, consider: • Does your app require registration? • What is the order of operations for first time users? • Does your app help users complete actions on first-time use? • Does your app live up to its value prop during onboarding? Optimizing for Activation
4 Acquisition Activation Retention
Defining Retention: A measure of how many of your customers/users come back over time.
Mobile app retention varies widely by app category Optimizing User Retention Source
Retention Hurdles iOS notifications are opt-in.
Optimizing for Retention Optimize when and how you ask for push notification permissions:
Ideas for Tests:
5 Acquisition Activation Retention BONUS: Reviews!
Reviews are important because they affect ASO
The Result: Optimize for App Store Reviews More, High-Quality Reviews = Higher App Store Ranking = More Efficient Acquisition Learn More in their Blog Post
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
Optimizely Mobile Guide Optimizely for Mobile optimize.ly/appoptimization optimizely.com/mobile
Presented at 360 iDev Denver 2012
We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget.
With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business.
We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base.
The document discusses 6 common marketing pitfalls for mobile apps: 1) Assuming users will find your app without promotion, 2) Not having a marketing strategy, 3) Releasing the app without optimizing speed, 4) Focusing too much on self-promotion rather than user needs, 5) Treating the app like a mobile website or desktop app, and 6) Neglecting user privacy concerns. It provides tips to avoid these pitfalls such as using social media promotion, optimizing the app experience, focusing content on user needs, and implementing privacy policies.
A user's first session determines the rest of their journey with your brand. If your onboarding process fails to help new users become more familiar with your app and understand your app's value and core features, you may lose them faster than you acquire them.
Here are the essential components of an effective onboarding campaign and tips and examples on how to introduce new users to your app and increase engagement and retention.
App marketing is crucial since it will help you increase your app visibility and improves downloads. Thus, avoid these 5 marketing pitfalls - mobisoftinfotech.com
App market has gone tremendously in the recent past. This young market has flourished beyond imagination and is expanding at a much faster rate. In such a market, it is necessary that you have right marketing strategy in whose absence sustaining would be close to impossible.
This is why today every app owner demands a well experienced app marketing expert who could help them market their app on different app stores. Though, one rely completely on the app marketing expert, there are certain pointers that can be missed easily.
For instance, content. For an app owner, content may not play vital role in app marketing whereas it could be used wisely to generate traffic and make your app visible on app stores. One can write blogs, publish social media posts, and can use App Store Optimization technique to get the attention of their potential users.
Likewise, the loading speed of your app would play a vital role in helping you get desired attention. You need to ensure that your app should load fast, within seconds; otherwise your potential users won’t show any interest on your app, and thus the chances of moving out of the app store increases. So, if you want to stay up in the market, avoiding these app marketing pitfalls are important
This document provides guidelines for submitting an industry project in 6 parts. Part 1 involves product analytics, Part 2 covers growth strategies, Part 3 is the product roadmap, Part 4 includes the product and sprint backlogs, Part 5 is the product requirements document, and Part 6 is the go-to-market strategy. The submission format is specified for each part, with Parts 1, 2 and 6 to be submitted in a PowerPoint file, Parts 3 and 4 in an Excel file, and Part 5 in a Word document.
Segmentation Strategies for Mobile MarketersCleverTap
1. The document discusses segmentation strategies for mobile marketers, including how to create customer segments based on behaviors and attributes and develop effective engagement and re-engagement strategies.
2. It introduces CleverTap, an intelligent mobile marketing platform, and YouAppi, a platform for driving high quality users through acquisition and re-engagement.
3. Key recommendations include segmenting users based on in-app behaviors and attributes, analyzing segment performance, and engaging segments to improve metrics like retention, conversion, and lifetime value.
Similar to 10 Delicious Recipes for Lean a/bs - For Consumer Brands and mCommerce (20)
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdfflufftailshop
When it comes to unit testing in the .NET ecosystem, developers have a wide range of options available. Among the most popular choices are NUnit, XUnit, and MSTest. These unit testing frameworks provide essential tools and features to help ensure the quality and reliability of code. However, understanding the differences between these frameworks is crucial for selecting the most suitable one for your projects.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
3. From re-activation to increasing mobile engagement and
monetization, we hope these delicious A/B testing recipes
will help your team optimize the mobile user experience.
The Leanplum Team
Leanplum unleashes the value of your user data by making it easy to A/B test and
personalize mobile content and messaging. Get immediate feedback on experiments
with metrics you can act on today.
leanplum
4. Table of Recipes
Re-Activate
First Time User Experience (FTUE)
HOLIDAY PROMOTION
ONBOARDING FLOW
SOCIAL SIGN IN
NEW FEATURE ANNOUNCEMENT
Push Notification
CART ABANDONMENT
3
7
9
1
5
Few opportunities exist that allow you
to re-engage your users with a push
notification without irritating them. These
recipes provide the right opportunities.
The cost to re-activate and keep an
existing user is much lower than the
cost to acquire a new user, so use this
channel strategically.
User flows are the lifeblood of your app.
If there are any arterial blockages, users
can churn after asking themselves “Now
What?” The most important user flow to
optimize is the first 10 seconds when a
user enters your app (the first time user
experience), because a majority of users
will leave within this time period and
never come back.
5. Engage
Monetize
NEW FEATURE ANNOUNCEMENT
In-App Message
OPTIMIZE FOR
SOCIAL BEHAVIOR
NEW FEATURE DEPLOYMENT
APP RATING SCREEN
PRICE SENSITIVITY
11
13
15
17
19
No mobile app is truly static. Being
lean means iterating, learning and
gaining insights through data and
generating new ideas to test. User
engagement encompasses a broad
swath of recipes, from individual
UI elements within screens (call
to action, copy, colors, images) to
funnel analysis and optimizing for
specific goals or achievements (social
sharing, posting content, uploading
photos, leveling up, etc).
App monetization is critical for any
company that relies on ROI to keep the
lights on. Make sure you know who your
most avid and loyal users are. They
are the ones most likely to monetize, or
keep monetizing.
6. NEW FEATURE ANNOUNCEMENT
Push Notification
WHAT TO MEASURE:
As a Product Manager, I want to notify users of recently launched new
content and features via push notification to maximize engagement
and retention.
• Push notification:
- text
- deep link location
- in-app message (aka landing page)
Re-Activate
As you develop a cadence of announcements, measure and get
feedback on which features and content different user segments find
the most relevant and engaging. Be sure to measure and optimize
your campaigns by the most responsive user segments and A/B test
your messaging.
1
Difficulty level:
Novice
Impact:
3/5
WHAT TO A/B TEST:
GOAL:
leanplum
Pro-Tip:
7. WHAT TO MEASURE:
WHO TO TARGET:
• Push notification:
- total deliveries
- total open
- open rate
• New feature or content clicks
per user
• DAU/MAU
• Day 1, 3, 7, 14, 30 retention
• ARPU, ARPPU
All users
8. HOLIDAY PROMOTION
As a Marketer, I want to re-engage inactive users with a seasonal
promotion (aka tentpole event) push notification.
• Push notification:
- text
- discount coupon
- in-app message (aka landing page)
- deep link location
Re-Activate
Sending special offers via push notification during seasonal events
like holidays is a good tactic to re-activate users who may be more
receptive during these times.
3
Difficulty level:
Basic
Impact:
2/5
WHAT TO A/B TEST:
leanplum
Pro-Tip:
GOAL:
9. WHAT TO MEASURE:
WHO TO TARGET:
• Push notification:
- total deliveries
- total opens
- open rate
• Promoted item clicks per user
• Time spent in app per daily
user
• DAU/MAU
• Day 1, 3, 7, 14, 30 retention
• ARPU / ARPPU
All users during the seasonal
event
10. CART ABANDONMENT
As a Marketer, I want to re-engage users who added items to the cart
but did not go through with their purchase.
• Push notification
- text
- discount coupon
Re-Activate
This recipe is a must-do for marketers. Use targeted local push
notifications as a best practice to re-engage with a user’s purchase
intent. Offering a discount or special offer may persuade them
to come back and complete their purchase. Pair this with a
corresponding in-app message to maintain consistency in offer
messaging and incentives.
5
Difficulty level:
Intermediate
Impact:
3/5
WHAT TO A/B TEST:
leanplum
Pro-Tip:
GOAL:
11. WHAT TO MEASURE:
WHO TO TARGET:
• Push notification:
- total deliveries
- total opens
- open rate
• Checkout occurrences per
user
• Time spent in app per daily
user
• DAU/MAU
• Day 1, 3, 7, 14, 30 retention
• ARPU / ARPPU
All users who add items to a
cart but don’t complete the
purchase within a certain
period of time
12. ONBOARDING FLOW
As a Product Manager, I want to experiment with a completely new
re-designed onboarding flow to optimize the completion rate.
• Onboarding flow
- Number of onboarding steps
- Onboarding completion incentive on / off
- New onboarding flow on / off
FirstTimeUserExperience(FTUE)
A large majority of users will abandon your app in the first 30
seconds. Continuously optimizing the on-boarding experience
ensures there is no “now what” moment. Lifts in on-boarding
completion rates can have a much larger impact downstream.
7
Difficulty level:
Intermediate
Impact:
5/5
WHAT TO A/B TEST:
leanplum
Pro-Tip:
GOAL:
13. WHAT TO MEASURE:
WHO TO TARGET:
• Funnel Analysis:
- onboarding completion rate
- step-to-step completion rate
- time spent in each step
- time spent from first to last
step
• Time spent in app per daily
user
• DAU/MAU
• Day 1, 3, 7, 14, 30 retention
• ARPU / ARPPU
New users
14. SOCIAL SIGN-IN
As a Product Manager, I want to maximize the number of new users
who sign in / create a profile with a social plug-in (FB / Twitter /
Google+).
• Number of registration form fields
• Position of social sign in button
• Sign in screen text, look & feel
FirstTimeUserExperience(FTUE)
One-tap social sign-ins reduce friction when compared to email
registration, and enable app developers to capture a richer set of
user data to better tailor the user experience. As a best practice, you
should always tell your users why you want them to login with a social
sign-in so they have context for the request.
9
Difficulty level:
Intermediate
Impact:
4/5
WHAT TO A/B TEST:
leanplum
Pro-Tip:
GOAL:
15. WHAT TO MEASURE:
WHO TO TARGET:
• Funnel Analysis:
- social sign in rate
- manual sign in rate
- step-to-step completion rate
- time spent in each step
- time spent from first to final
step
• Avg. 1st session length
• Time spent in app per daily
user
• DAU/MAU
• Day 1, 3, 7, 14, 30 retention
• ARPU / ARPPU
New users
16. NEW FEATURE DEPLOYMENT
As a Product Manager, I want to test new content or features on a
subset of my users first to avoid hurting engagement or monetization.
• On-off switch for the new content or feature
Engage
Sophisticated mobile product teams rollout new features and content
gradually first to a small percentage of their users, and then step-by-
step to 100% of their user base. Using this method mitigates the risk
of any new release negatively affecting your user experience.
11
Difficulty level:
Intermediate
Impact:
5/5
WHAT TO A/B TEST:
leanplum
Pro-Tip:
GOAL:
17. WHAT TO MEASURE:
WHO TO TARGET:
• New feature or content:
- total views
- total clicks
- click-through rate
• Time spent in app per daily
user
• DAU/MAU
• Day 1, 3, 7, 14, 30 retention
• ARPU / ARPPU
Smaller percent of users,
potentially limited to Tier 2
regions or markets first, then
100% of users.
18. NEW FEATURE ANNOUNCEMENT
In-App Message
WHAT TO MEASURE:
As a Product Manager, I want to notify returning users of recently
launched new content and features via in-app messaging to maximize
engagement and retention.
• In-app message
- headline text
- body text
- background image
- call-to-action color, copy, placement
• In-app message on / off
Engage
Your app is never static. You want your users to know there is always
something new and exciting in store for them. Not everyone will
be interested in every new feature, so make sure you target your
announcement to the most relevant user segment.
13
Difficulty level:
Novice
Impact:
2/5
WHAT TO A/B TEST:
leanplum
Pro-Tip:
GOAL:
19. WHAT TO MEASURE:
WHO TO TARGET:
• In-app message:
- total views
- total clicks
- click-through rate
• New content or feature clicks
per user
• Time spent in app per daily
user
• DAU / MAU
• Day 1, 3, 7, 14, 30 retention
• ARPU, ARPPU
Returning users when the app
starts, but only once per user
20. OPTIMIZE FOR SOCIAL BEHAVIOR
As a Product Manager, I want to maximize social engagement
opportunities for my most viral users but limit them for my less social
users.
• Social sharing features on / off
Engage
You want to optimize virality as much as possible for highly social
users. However, non-social users will not respond to requests to
share/post achievements and should have limited exposure to social
requests in order to prevent them from churning.
15
Difficulty level:
Intermediate
Impact:
3/5
WHAT TO A/B TEST:
leanplum
Pro-Tip:
GOAL:
21. WHAT TO MEASURE:
WHO TO TARGET:
• Social sharing features:
- total views
- total clicks
- click-through rate
• Social vs. non-social user
funnel analysis
• Time spent in app per daily
user
• DAU/MAU
• Day 1, 3, 7, 14, 30 retention
Start with all users, then target
social / non-social personas
22. APP RATING SCREEN
As a Product Manager, I want to optimize for a 5 star rating by
requesting happy users to rate my app at the appropriate time.
• In-app message:
- headline text
- body text
- background image
- call-to-action color, copy,
placement
• In-app message on / off
Engage
High average app ratings are a driving force behind gaining more
organic and viral installs of your app. Low ratings can hurt the
adoption of your app. If you are running paid marketing campaigns,
low ratings can significantly increase your overall cost-per-
acquisition. To optimize for the highest rating, try showing the rating
screen at moments of high user engagement or flow.
17
Difficulty level:
Basic
Impact:
3/5
WHAT TO A/B TEST:
leanplum
Pro-Tip:
GOAL:
23. WHAT TO MEASURE:
WHO TO TARGET:
• Total 4 or 5 star ratings
• Time spent in app per daily
user
• DAU/MAU
• Day 1, 3, 7, 14, 30 retention
• ARPU, ARPPU
All users who pass an
emotional milestone event and
spent some time in the app.
Limit to once per user.
24. PRICE SENSITIVITY
As a Product Manager, I want to maximize total revenue by testing
price points and discounts for items in my inventory.
• Price point • Storefront
- look and feel
- text
- call-to-action button placement,
text, color, size
- background image
Monetize
Be sure to slice your data and zero in on specific user segments
when doing analysis. For example, you may find a meaningful lift in
purchase rates and revenue amongst males ages 18-24 whereas
there may be no noticeable effect on females aged 46-55 for the
same experiment.
19
Difficulty level:
Intermediate
Impact:
3/5
WHAT TO A/B TEST:
leanplum
Pro-Tip:
GOAL:
25. WHAT TO MEASURE:
WHO TO TARGET:
• Time spent in app per daily
user
• DAU/MAU
• Day 1, 3, 7, 14, 30 retention
• ARPU / ARPPU
All users. Consider targeting by
country.