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Doing Less with More - Invisible Design and User Research
The keynote presentation 'Doing Less with More' at Interact London 2014 explores the principles of design thinking and user experience through concepts like flow and effective customer relationships. Featured insights from industry leaders emphasize the importance of simplicity and clarity in design, while providing practical guidance on research methods and fostering creativity. The presentation ultimately advocates for a focus on quality and efficiency in design processes.
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Doing Less with More - Invisible Design and User Research
- 1. Doing less with more KeynotePresentation Interact London 2014 – October 9, 2014 Andreas Adamec @andreasadamec Bernadette Irizarry @bernirizarry
- 2. Andreas Adamec Manager ofUX and Design Warner Bros @andreasadamec Bernadette Irizarry CEO and Founder VLVT / Velvet Hammer Design @bernirizarry
- 3. blogs.independent.co.uk All Things D https://nest.com/Apple Watch Website http://www.habumusic.com/Photo: Universal News ABD Sport Tech Hive Amazon http://www.aol.com/ Life Lock
- 4. invisible design in theforeground
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- 7. http://www.cgu.edu/pages/10509.asp Photograph byGabriella Marks http://amzn.com/0061339202 http://amzn.com/1477800832
- 8. Csikszentmihalyi’s Flow Model Csikszentmihalyi,M. (1990). Flow:The Psychology of Optimal Experience. New York, NY: Harper & Row.
- 9. Kotler’s Four Stagesof Flow Duration? Duration? D u r a t i o n ? D uration? STRUGGLE RELAXATION CONSOLIDATION FLOW 1 2 4 3 Worry Recovery Memory Clarity Connection Focus Control Arousal Relaxation Anticipation Frustration Boredom Exhaustion Anxiety Kotler, S. (2014). The Rise of Superman. New York, NY: Houghton Mifflin Harcourt Publishing Company.
- 10. • Clear goals •Immediate feedback to one’s actions • Good balance between challenges and skills • Action and awareness are merged • No worry of failure • Self-consciousness disappears • The sense of time becomes distorted • The activity becomes an end in itself Prerequisites and Conditions for Flow
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- 14. CHIP KIDD http://chipkidd.com Photograph byGabriella Marks Chip Kidd Ted Talk: Designing Books is no laughing matter. Okay it is. March 2012 cjsrnews.com
- 15. Chipp Kidd/Alfred A.Knopf, NPR 1Q84 Haruki Murakami Book Cover Design Chip Kidd
- 16. My Name IsRed, A. Knopf Hardcover, © Reed Business information
- 17. PAPER & MOLESKINhttps://www.fiftythree.com/paper http://mymoleskine.moleskine.com/community/paperbyfiftythree.php
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- 19. DISNEY MAGIC BAND http://howheasked.com/disney-marriage-proposal http://401kkid.com/kids-who-understand-money-disney/DisneyMagic Band - Disneyworld.disney.go.com Image: Adam Voorhes, Design: Bryan Chrisite Design Wired, (2014, September) 13 Lessons for a New Era http://howheasked.com/disney-marriage-proposalhttp://disneymusings.blogspot.com/2013/10/our-disney-magic-band-experience.html
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- 22. iOS 8 https://www.swarmapp.com/ iOS 8- Apple.com
- 23. NYTIMES INNOVATION LAB Image: Joe Pugliese Wired, (2014, September) 13 Lessons for a New Era
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- 26. David Kelly OnDesign Thinking - Fast Company http://www.fastcompany.com/1139331/ideos-david-kelley-design-thinking http://www.creativeconfidence.com/ http://www.creativeconfidence.com/ Creative Confidence Trailer http://article.wn.com/view/2014/03/29/ Ideo_executives_tout_creative_confidence_in_the_workplace/#
- 27. CORRELATION WITH PRICE PREMIUM CORRELATIONWITH MARKET SHARE Complete Stranger Fleeting Acquaintances Casual Acquaintances One Night Stand Fling Secret Affair Enemies Annoying Acquaintances Stalker - Prey Guru - Discipline Dealer - Addict Star - Groupie Villain - Victim Online Friend Marriage-on the Rocks Close Sibling Love - Hate Next Door Neighbors Former Friend Colleagues Marriage Partners Teammates Best Friends Buddies Old Friends What relationship do your customers want Avery, J., Fournier, S., and Wittenbraker, J. (2014, July–August). Unlock the Mysteries of Your Customer Relationships. Harvard Business Review.
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- 30. Behavioral Attitudinal Qualitative (direct) Quantitative (indirect) DATASOURCE APPROACH Whatpeople do What people say Why & How to Fix It How many & How much What Do We Need To Understand © 2014 by Christian Rohrer, When to Use Which User-Experience Research Methods
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- 32. • Research providesguardrails, not answers • Know what you really want to understand • Freshness of your data matters • Recruit the right audience • Designing and conducting tests is a skill • Include colleagues, stakeholders and other groups • With great power, comes great responsibility A few things to remember
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