The keynote addressed real challenges in software quality like reduced costs, faster delivery, and complex ecosystems. It discussed using insights from requirements, development, verification, and production to manage quality across the lifecycle. The increasing costs of defects were shown, from $80 in requirements to $7,600 once released. A design failure example showed individual components working but failing when integrated. Risks of time, quality, and cost were depicted as interconnected vertices. A unified platform across requirements, change management, and quality management was presented to improve coordination, track builds/defects, and manage risk through process improvement.