This document discusses how to articulate business value in software projects through a business value framework. It presents Aditi's business value framework, which identifies key stakeholders, establishes baselines, plans value measurements, and promotes a knowledge sharing culture. The framework aims to accelerate time to market, drive effectiveness and efficiency, and increase profit margins and account growth. It also presents a case study where Aditi delivered business value on a test services project through controlled defects, increased automation, and accelerated regression testing, resulting in improved quality, less rework, and overall effort and financial gains. Success enablers included people development, process improvements, and tools/techniques integration focused on continuous improvement.

1. Business Value Articulation
In
Software Projects
By
Malay Srinivas & Vinay Jagtap

2. Abstract
Business
Value
Framework –
Aditi way

3. Voice of Customers
Innovations / Accelerate How will I drive
Ideas time to effectiveness
market & Efficiency
No production
bugs What are my true
responsibilities?
Ownership
CSAT / ESAT
Value for
Money - ROI Profit
Decrease in margins &
operational Account
cost Growth

4. Traditional Way
- Product will not
have P0 bugs
- Product
Maintainability
- Rich look
Define the SLA / Goals
Performance
Quality Measurement
- Competitive Billing
rates CSAT & - On-time delivery
- Buffer Resources /
-
Discounts
Onsite/Offshore
ESAT - Query Resolution
in with-in 3 days
utilization
Cost Delivery

5. Scorecard Approach
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6. Case Study
• Test Services Enabled project
• Scope of the project is to provide
the test service in terms of
Defining the test cases, Test
execution, Automation, Test Pass
& Regression.
POC
• Customer wants to see more
• Position Aditi as “Independent ROI
Testing Services partner” • Too many change requests
• Radical cost models of Business Problem • Competition from other vendors
execution Focus Statement • Requirement from customer to
• Time to market acceleration show improvement every
quarter
Objective
• Enable & Improve the customer
business & satisfaction
• Stay amid competition
• Outcome Guarantees
• Consistent and transparent focus
on ROI
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7. Business Value Framework – Aditi Way
Identify Key Establish
Stake Holders Baseline
Cause & Effect
Risks & Dependencies
Pareto
Plan Value
Measurement Knowledge
System Sharing Culture
Poka Yoke
Project Product Process
Deployment
• Requirements Coverage • Defects Reopened • Test Productivity
• Test Coverage • New Defects • Test Case progression
• Test Effectiveness • Open Defects • Test Case effectiveness
• Code Quality • Cost of Quality
• Build Quality
• Reliability Index

8. Business Value Delivered – Case Study
5%
improvement in
Schedule
Controlled –Defects+ Increased Automation + Accelerated Regression = Improved Quality + Less Rework + Effort & Financial Gain
Overall 18%
reduction in
cycle time
Continuous Improvement
Average 5 % ~ 23 % improvement
10 % more increase in in defect verification 5 % decrease in
ad-hoc bugs Automation Health of Showstopper not repro bugs
Index bugs

9. Success Enablers
People • Training & skill development
• Growth path & career ladder
• Alpha Teams
• Rewards & Recognition
• Knowledge management
Process • Reviews & Continues Process Improvements
• Stringent quality gates
• Defined performance objectives
• SLA driven governance
Tools & • Tool research & integration
Techniques • Project modeling and automation
• Scientific estimation models
• Software optimization techniques
• Increased reusability – scenario based
repository
Continuous Improvement

10. Summary
• Metrics & measurement
In Common
Common • Focus on SLA / Goal Adherence
• Focus on completing the project successfully
• Focus on creating value
Differentiator • Work as extended arm of customer
• Discipline & culture of obtaining the required data
Challenges • Continuous improvement & value demonstration

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