The document discusses the evolution and current state of APIs, emphasizing that many API providers fail to meet developers' needs effectively. It highlights trends in modern API management, including the rise of REST and JSON support, and calls for improved interactive documentation and better tools for developers. The overall message stresses the importance of treating APIs as core business components to enhance developer satisfaction and success.

1. Your API is So 2006Delyn Simons@delynator, @mashery#df11August 2011

4. <you think?>

7. 7Accelerating Growth of APIsTotal APIs over timeBased on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

8. APIs since 2006

9. “Their API is so 2006.”

10. “Their API is so awesome.”

12. Who are developers?What do they want?How can you help them get what they want?

13. Developers are 21st century craftsmenPhoto Credit: flickr.com/tom_w_bn

14. and women Photo Credit: © Eric Roth

15. Developers build stuffPhoto Credit: flickr.com/mashery

16. Developers solve problemsPhoto Credit:flickr.com/delynator

17. Developers tinker and prototype Photo Credit: flickr.com/techcrunch

18. Developers change the game

19. Developers rely on tools to practice their tradePhoto Credit: © Eric Roth

21. Who are developers?What do they want?How can I help them get what they want?

22. Tools and terms of service they can rely onPhoto Credit: © Eric Roth

23. API Integration Pain SurveySurvey conducted by YourTrove, Inc. August 2011

24. Results Chart by ProgrammableWeb. Survey conducted by YourTrove, Inc. August 2011

25. Treat your API like a core part of your business“It’s not what we set out to find, but it deserves to be said again: API providers are doing a horrible job of serving their developers well. This is a huge problem.”Survey conducted by YourTrove, Inc. August 2011

26. Who are developers?What do they want?How can I help them get what they want?

27. Tools and terms of service they can rely onPhoto Credit: © Eric Roth

28. “Their API is so 2006.”

29. Modern API management trendsPlease Drop the SOAPChat Less, Do MoreInteractive DocumentationGrowing of internal and partner API usageMainstream API Success

31. Photo Credit:flickr.com/delyn

32. REST vs. SOAP: Simplicity wins again32Distribution of API protocols and stylesBased on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

33. 33REST vs. SOAP: Simplicity winsDistribution of API protocols and stylesBased on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

34. JSON Rising: 55% of new APIs support JSON34Percentage of new APIs with JSON supportBased on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

35. 20% of new APIs support only JSON35Percentage of new APIs with only JSON supportBased on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

36. 1 in every 5 new APIs: “goodbye XML”36Percentage of APIs with XML supportBased on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

37. Modern API management trendsPlease Drop the SOAPChat Less, Do MoreInteractive DocumentationGrowing of internal and partner API usageMainstream API Success (upside + downside)

38. Chat Less, Do More with Push Notifications

41. Modern API management trendsPlease Drop the SOAPChat Less, Do MoreInteractive DocumentationGrowing of internal and partner API usageMainstream API Success (upside + downside)

42. Mashery I/O DocsInteractive DocumentationAll methods and parameters clearly displayed

43. Automatic key/credential retrieval

44. Ability to make live API calls within documentation

45. API call, HTTP header and response displayed

46. Useful for exploring, learning, testing and debugging

48. Modern API management trendsPlease Drop the SOAPChat Less, Do MoreInteractive DocumentationGrowing of internal and partner API usageMainstream API Success (upside + downside)

49. Restructuring for Internal, Partner Growth

50. Modern API management trendsPlease Drop the SOAPChat Less, Do MoreInteractive DocumentationGrowing of internal and partner API usageMainstream API Success

51. APIs since 2006

52. Mainstream Success

53. Mainstream Success – Who’s Next?

54. Modern API management trendsPlease Drop the SOAPChat Less, Do MoreInteractive DocumentationGrowing of internal and partner API usageMainstream API Success

55. Thank you!Your feedback is a gift. Delyn Simons@delynator, @mashery#df11August 2011