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INTRODUCTION TO
TECHNOPRENEURSHIP
Chapter 1
Entrepreneur Are Made and Not Born
“The entrepreneurial mystique? It’s not
magic, it’s not mysterious and it has
nothing to do with the genes. It is a
discipline. And like any discipline, it can
be learned.”
…Peter Drucker
ENTREPRENEUR
Who is Entrepreneur ?
DEFINING
An innovator or developer who recognizes
and seizes opportunities; converts these
opportunities into workable/marketable
ideas; adds value through time, effort, money
or skills; assumes the risks of the competitive
marketplace to implement these ideas;
realizes the rewards from these efforts.
(Kuratko & Hodgetts,2007)
ENTREPRENEURSHIP
▪ Entrepreneurship is the practice of
embarking on a new business or
reviving an existing business by pooling
together a bunch of resources in order
to exploit new found opportunities
What is Entrepreneurship ?
DEFINING
TECHNOPRENEUR
Who is Technopreneur?
▪ An entrepreneur who uses cutting-edge
technology to develop new business.
▪ Is an entrepreneur who involves himself in
technological changes in producing goods and
services for his organization.
▪ They are entrepreneurs who used “technology”
as their driven factor in transforming resources
into goods and services, creating an environment
conducive to industrial growth”…
DEFINING
TYPES OF TECHNOLOGY
ENTREPRENEURSHIP
1) Technology developers
- those who develop a unique technology
capable of driving a new business (inventors)
2) Technology users
- those who see a new technology
development and understand how it can be
applied to meet a market need (innovators)
2 types of technology entrepreneurship
TECHNOPRENEURS
Technopreneurs……
TECHNOPRENEURSHIP
Technological Entrepreneurship
DEFINING
▪It is simply entrepreneurship in a technology-
intensive context
▪It is a process of merging technology prowess
and entrepreneurial talent and skills
TECHNOPRENEURSHIP
Examples of Technopreneurship
A technology-based enterprise is one that derives a competitive
advantage from direct or indirect use of technology
Example 1: Apple iPod
- it has a number of innovations
- the most significant of which is 160Gb 1.8 inch
hard disk drive ( smaller than average hard disk 3.5
inch a 40Gb capacity )
- Many people, even techies was fascinated by this
and wonder how Apple able to do that
TECHNOPRENEURSHIP
Examples of Technopreneurship?
Example 2: UPS (United Parcel Services)
- able to offer one day delivery anywhere in
the world
-They have their sorting and delivery facility
that could process up to 1,000,000,000
parcels a year
TECHNOPRENEURSHIP
•It doesn’t limit technopreneurship to really high-tech stuff
or to business we normally relate to as ‘technology-based’.
•For example, an internet café is not considered a
technology-based enterprise even if it uses computers in its
business operation.
•However, it could be considered a technology-based
enterprise if the computers and or the computer network is
configured much differently than ordinary internet café
businesses
INTRAPRENEUR
Who is Intrapreneur?
DEFINING
▪ Are individuals in organizations with
high entrepreneurial characteristics.
▪ Is an entrepreneur within a large organization
with high entrepreneurial characteristics who
strongly believes in his talent and ability and
has a strong desire to create something using
his own initiative and creativity.
INTRAPRENEUR (Cont..)
Who is Intrapreneur?
DEFINING
▪ In the world corporate business,
intrapreneurs emerge as that breed who is a
cross between managers and entrepreneurs
▪They work for the corporation but are given
the task of starting new ventures
INTRAPRENEUR ( Cont..)
Sony PlayStation
Intrapreneur:
Ken Kutaragi Company:
Sony Computer Entertainment Inc.
Year Launched: 1994
•Ken Kutaragi was working in Sony’s sound labs when he
bought his daughter a Nintendo game console
•Watching her play, he was dismayed by the system’s
primitive sound effects.
•He realized that a digital chip dedicated solely to sound
would improve the quality of the games-and theproduct itself
• Keeping his job at Sony, Kutaragi developed the SPC7000 forthe next
generation of Nintendo machines.
• Sony execs nearly fired him after discovering his sidelineproject, but
then-CEO Norio Ohga realized the valueof his innovation and encouraged
Kutaragi’s efforts
• With Sony’s blessing, Kutaragi worked with Nintendo todevelop a
CD-ROM-based Nintendo
• Kutaragi helped Sony develop its own gaming system, whichbecame the
PlayStation.
• He first PlayStation made Sony a major player in the games market, but the
PlayStation 2 did even better, becoming the best-selling game console of all
time.
INTRAPRENEUR ( Cont..)
Entrepreneurial process vs.
Technopreneurial process
Entrepreneurial process
Entrepreneurial process vs.
Technopreneurial process
Technopreneurial process
▪Able to determine risk and has the courage to
take risks
▪Independent and self-confident, yet knows where
to get help
▪Likes a challenge
▪Hardworking and willing to stick with a project
▪Not easily discouraged
▪Robust, very energetic and can handle stress
▪Has a strong sense of self-worth
Entrepreneurship vs. Technopreneurship
Similarities . . .
Entrepreneurship vs.
Technopreneurship
Differences . . .
• Likes to innovate
• Is part of a team
• Is able to do many things at once, but
chooses to delegate
• Is innovative and has a greater vision
• Likes to be the one to control
innovation and be part of an evolution
• Is motivated by a strong vision and the
passion to innovate
• Takes failure in stride and knows it will
lead to success if correction can be
made
• Likes to compete
• Is a self-starter/pioneer
• Is able to do many things at once
• Is creative, and has dreams and
goals
• Likes to work for him or herself and be in
control
• Is motivated by a strong desire to achieve and
attain financial
success
• Focuses his/her attention on the chances of
success rather than the possibility of failure
CURRENT TECH DEVELOPMENT
•Since 1996, one of the MSC Malaysia's key
strategic thrusts has been the development of
Malaysian ICT Small and Medium Enterprises
(SMEs). Its approach has been to catalyze a highly
competitive cluster of Malaysian ICT / Multimedia
and other strategic high technology companies
which can become world-class over time
CURRENT TECH DEVELOPMENT
•The SMEs are seen as substantial contributors and
job opportunities in the knowledge-based
economy.
•As a result of MSC Malaysia initiatives, as of 31
July 2005, there were 3,413 Malaysian ICT SMEs
compared to fewer than 300 in 1996.
CURRENT TECH DEVELOPMENT
▪In recognising the need to further enhance the
MSC Malaysia’s efforts to develop Malaysian
SMEs in strategic high technology industries,
such as ICT, Multimedia, Biotechnology and
other life science industries, the Government
launched the Development Flagship (TDF) in
November 2001
CURRENT TECH DEVELOPMENT
▪ The lead agency driving the Flagship is
the Ministry of Energy, Communications
and Multimedia with Multimedia
Development Corporation acting as the
implementing agency for the Flagship.
MSC Flagship Applications
E-Business
Telehealth
Smart Schools Multipurpose Card
R&D Cluster
Electronic Government
Worldwide
Manufacturing Web
Borderless Marketing
Centre
Technopreneur
Development
CURRENT TECH DEVELOPMENT
The core objectives of the Flagship are:
i.To spawn and nurture a critical mass of strategic high
technology industries such as ICT, Multimedia,
Biotechnology and other life science start-ups.
ii.To facilitate the growth of existing ICT SMEs into
world-class companies.
TECHNOPRENEURSHIP
TECHNOPRENEURSHIP
TECHNOPRENEURSHIP
TECHNOPRENEURSHIP
COMPETITORS
TECHNOPRENEURSHIP

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1. INTRODUCTION TO TECHNOPRENEURSHIP.pdf

  • 2. Entrepreneur Are Made and Not Born “The entrepreneurial mystique? It’s not magic, it’s not mysterious and it has nothing to do with the genes. It is a discipline. And like any discipline, it can be learned.” …Peter Drucker
  • 3. ENTREPRENEUR Who is Entrepreneur ? DEFINING An innovator or developer who recognizes and seizes opportunities; converts these opportunities into workable/marketable ideas; adds value through time, effort, money or skills; assumes the risks of the competitive marketplace to implement these ideas; realizes the rewards from these efforts. (Kuratko & Hodgetts,2007)
  • 4. ENTREPRENEURSHIP ▪ Entrepreneurship is the practice of embarking on a new business or reviving an existing business by pooling together a bunch of resources in order to exploit new found opportunities What is Entrepreneurship ? DEFINING
  • 5. TECHNOPRENEUR Who is Technopreneur? ▪ An entrepreneur who uses cutting-edge technology to develop new business. ▪ Is an entrepreneur who involves himself in technological changes in producing goods and services for his organization. ▪ They are entrepreneurs who used “technology” as their driven factor in transforming resources into goods and services, creating an environment conducive to industrial growth”… DEFINING
  • 6. TYPES OF TECHNOLOGY ENTREPRENEURSHIP 1) Technology developers - those who develop a unique technology capable of driving a new business (inventors) 2) Technology users - those who see a new technology development and understand how it can be applied to meet a market need (innovators) 2 types of technology entrepreneurship
  • 8. TECHNOPRENEURSHIP Technological Entrepreneurship DEFINING ▪It is simply entrepreneurship in a technology- intensive context ▪It is a process of merging technology prowess and entrepreneurial talent and skills
  • 9. TECHNOPRENEURSHIP Examples of Technopreneurship A technology-based enterprise is one that derives a competitive advantage from direct or indirect use of technology Example 1: Apple iPod - it has a number of innovations - the most significant of which is 160Gb 1.8 inch hard disk drive ( smaller than average hard disk 3.5 inch a 40Gb capacity ) - Many people, even techies was fascinated by this and wonder how Apple able to do that
  • 10. TECHNOPRENEURSHIP Examples of Technopreneurship? Example 2: UPS (United Parcel Services) - able to offer one day delivery anywhere in the world -They have their sorting and delivery facility that could process up to 1,000,000,000 parcels a year
  • 11. TECHNOPRENEURSHIP •It doesn’t limit technopreneurship to really high-tech stuff or to business we normally relate to as ‘technology-based’. •For example, an internet café is not considered a technology-based enterprise even if it uses computers in its business operation. •However, it could be considered a technology-based enterprise if the computers and or the computer network is configured much differently than ordinary internet café businesses
  • 12. INTRAPRENEUR Who is Intrapreneur? DEFINING ▪ Are individuals in organizations with high entrepreneurial characteristics. ▪ Is an entrepreneur within a large organization with high entrepreneurial characteristics who strongly believes in his talent and ability and has a strong desire to create something using his own initiative and creativity.
  • 13. INTRAPRENEUR (Cont..) Who is Intrapreneur? DEFINING ▪ In the world corporate business, intrapreneurs emerge as that breed who is a cross between managers and entrepreneurs ▪They work for the corporation but are given the task of starting new ventures
  • 14. INTRAPRENEUR ( Cont..) Sony PlayStation Intrapreneur: Ken Kutaragi Company: Sony Computer Entertainment Inc. Year Launched: 1994 •Ken Kutaragi was working in Sony’s sound labs when he bought his daughter a Nintendo game console •Watching her play, he was dismayed by the system’s primitive sound effects. •He realized that a digital chip dedicated solely to sound would improve the quality of the games-and theproduct itself
  • 15. • Keeping his job at Sony, Kutaragi developed the SPC7000 forthe next generation of Nintendo machines. • Sony execs nearly fired him after discovering his sidelineproject, but then-CEO Norio Ohga realized the valueof his innovation and encouraged Kutaragi’s efforts • With Sony’s blessing, Kutaragi worked with Nintendo todevelop a CD-ROM-based Nintendo • Kutaragi helped Sony develop its own gaming system, whichbecame the PlayStation. • He first PlayStation made Sony a major player in the games market, but the PlayStation 2 did even better, becoming the best-selling game console of all time. INTRAPRENEUR ( Cont..)
  • 16. Entrepreneurial process vs. Technopreneurial process Entrepreneurial process
  • 17. Entrepreneurial process vs. Technopreneurial process Technopreneurial process
  • 18. ▪Able to determine risk and has the courage to take risks ▪Independent and self-confident, yet knows where to get help ▪Likes a challenge ▪Hardworking and willing to stick with a project ▪Not easily discouraged ▪Robust, very energetic and can handle stress ▪Has a strong sense of self-worth Entrepreneurship vs. Technopreneurship Similarities . . .
  • 19. Entrepreneurship vs. Technopreneurship Differences . . . • Likes to innovate • Is part of a team • Is able to do many things at once, but chooses to delegate • Is innovative and has a greater vision • Likes to be the one to control innovation and be part of an evolution • Is motivated by a strong vision and the passion to innovate • Takes failure in stride and knows it will lead to success if correction can be made • Likes to compete • Is a self-starter/pioneer • Is able to do many things at once • Is creative, and has dreams and goals • Likes to work for him or herself and be in control • Is motivated by a strong desire to achieve and attain financial success • Focuses his/her attention on the chances of success rather than the possibility of failure
  • 20. CURRENT TECH DEVELOPMENT •Since 1996, one of the MSC Malaysia's key strategic thrusts has been the development of Malaysian ICT Small and Medium Enterprises (SMEs). Its approach has been to catalyze a highly competitive cluster of Malaysian ICT / Multimedia and other strategic high technology companies which can become world-class over time
  • 21. CURRENT TECH DEVELOPMENT •The SMEs are seen as substantial contributors and job opportunities in the knowledge-based economy. •As a result of MSC Malaysia initiatives, as of 31 July 2005, there were 3,413 Malaysian ICT SMEs compared to fewer than 300 in 1996.
  • 22. CURRENT TECH DEVELOPMENT ▪In recognising the need to further enhance the MSC Malaysia’s efforts to develop Malaysian SMEs in strategic high technology industries, such as ICT, Multimedia, Biotechnology and other life science industries, the Government launched the Development Flagship (TDF) in November 2001
  • 23. CURRENT TECH DEVELOPMENT ▪ The lead agency driving the Flagship is the Ministry of Energy, Communications and Multimedia with Multimedia Development Corporation acting as the implementing agency for the Flagship.
  • 24. MSC Flagship Applications E-Business Telehealth Smart Schools Multipurpose Card R&D Cluster Electronic Government Worldwide Manufacturing Web Borderless Marketing Centre Technopreneur Development
  • 25. CURRENT TECH DEVELOPMENT The core objectives of the Flagship are: i.To spawn and nurture a critical mass of strategic high technology industries such as ICT, Multimedia, Biotechnology and other life science start-ups. ii.To facilitate the growth of existing ICT SMEs into world-class companies.