Oscar Gibb is developing an audio documentary project based on Market Weighton, a small town in England. His initial idea was to interview "odd" people in the town, but after revising his mood board, he decided to make it a more serious radio show documentary about issues in the entire town. The mood board influenced his project by helping him narrow his focus and decide what research and questions were needed. Key influences on his project include the Joe Rogan podcast for allowing different opinions to be shared, A Christmas Carol for having a storyline of personal growth, and a Conor McGregor documentary for its behind-the-scenes perspective and story alignment.