This document discusses how Google is changing the search landscape and some strategies for businesses to adapt. It notes that Google is favoring its own properties in search results through features like knowledge panels and mobile-first design. It then provides 6 strategies for businesses to future-proof their search results: 1) focus on concepts not just keywords, 2) establish authority on topics, 3) prioritize endorsements over links, 4) use data markup for benefits like social sharing and rich snippets, 5) design websites mobile-first, and 6) focus on user satisfaction instead of just traffic. The document emphasizes the need for businesses to adapt to Google's shifts in order to remain successful with search.
SEO: New Generation Instrument of International MarketingMarkadabra
It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our lives have changed.
Search engines have changed how we discover information. They've changed how we connect with friends and family. And most importantly, they've changed how we look for goods and services. No longer are we waiting to stumble on an ad to realise we need something -- we're actively seeking out information online about products and services we want to buy.
So this slide is from my Marketing managemenent Master's couse, the part i presented and enjoyed learning all about SEO. The information on the slides are simplified edited. Enjoy.
Data Analytics uncovers valuable insights that can radically transform a company's business model and performance. Put on your numbers hat and find out about all the exciting applications of data analytics, tools and data analysis processes that businesses uses to go from ordinary to extraordinary.
An introduction to data analytics covers:
What is data analytics?
How do I use data?
How do I get started using data in my company?
Presentation is on behalf of Peazie & Collective Campus:
Collective Campus is an Enterprise Innovation School offering short, high-impact workshops and classes to help corporates and their employees remain competitive in an era of rapid disruption.
Peazie is a Social Media Campaign Marketing platform offering brands the power of an agency in a platform that delivers on business objectives; database growth, customer acquisition, and sale.
Lexi is the head of Data and Insights at Peazie and within this role, she is able to apply her unique passion for data, technology and startups to deliver outstanding results for businesses. With a background in economics, research and quantitative analysis, Lexi utilizes a scientific approach to her marketing initiatives and works tirelessly to uncover intelligent data-driven insights that can propel Peazie’s in-house marketing forward, add greater value to its client campaigns and optimise business decisions and priorities.
Brandon Almack - The Day Google AdWords Changed Forever!Marketing Festival
On the 25th June 2015, Google finally allowed us to use audiences created in Google Analytics to reach our customers on Google Search. This has been a game changer. Brendan & his colleague Ciaran will discuss 5 ways you can leverage these audiences within your Google AdWords campaign to drive conversion and maximise account efficiency. All insights will be supported by actual Client case studies and real world results. If you are struggling to find value in RLSAs this talk will arm you with the practical skills you need to target your customers throughout the purchase funnel using custom audience lists.
A presentation given by Q2 Interactive Media in August 2009 to a SEM Sales team in Denver Colorado. This presentation will discuss which is better; SEM or SEO and why. Questions about this presentation should be directed to Q2 Interactive Media by emailing info (at) q2im (dot) com or by calling 719-266-2299
SEO: New Generation Instrument of International MarketingMarkadabra
It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our lives have changed.
Search engines have changed how we discover information. They've changed how we connect with friends and family. And most importantly, they've changed how we look for goods and services. No longer are we waiting to stumble on an ad to realise we need something -- we're actively seeking out information online about products and services we want to buy.
So this slide is from my Marketing managemenent Master's couse, the part i presented and enjoyed learning all about SEO. The information on the slides are simplified edited. Enjoy.
Data Analytics uncovers valuable insights that can radically transform a company's business model and performance. Put on your numbers hat and find out about all the exciting applications of data analytics, tools and data analysis processes that businesses uses to go from ordinary to extraordinary.
An introduction to data analytics covers:
What is data analytics?
How do I use data?
How do I get started using data in my company?
Presentation is on behalf of Peazie & Collective Campus:
Collective Campus is an Enterprise Innovation School offering short, high-impact workshops and classes to help corporates and their employees remain competitive in an era of rapid disruption.
Peazie is a Social Media Campaign Marketing platform offering brands the power of an agency in a platform that delivers on business objectives; database growth, customer acquisition, and sale.
Lexi is the head of Data and Insights at Peazie and within this role, she is able to apply her unique passion for data, technology and startups to deliver outstanding results for businesses. With a background in economics, research and quantitative analysis, Lexi utilizes a scientific approach to her marketing initiatives and works tirelessly to uncover intelligent data-driven insights that can propel Peazie’s in-house marketing forward, add greater value to its client campaigns and optimise business decisions and priorities.
Brandon Almack - The Day Google AdWords Changed Forever!Marketing Festival
On the 25th June 2015, Google finally allowed us to use audiences created in Google Analytics to reach our customers on Google Search. This has been a game changer. Brendan & his colleague Ciaran will discuss 5 ways you can leverage these audiences within your Google AdWords campaign to drive conversion and maximise account efficiency. All insights will be supported by actual Client case studies and real world results. If you are struggling to find value in RLSAs this talk will arm you with the practical skills you need to target your customers throughout the purchase funnel using custom audience lists.
A presentation given by Q2 Interactive Media in August 2009 to a SEM Sales team in Denver Colorado. This presentation will discuss which is better; SEM or SEO and why. Questions about this presentation should be directed to Q2 Interactive Media by emailing info (at) q2im (dot) com or by calling 719-266-2299
SEM Marketing 101 - Key to great SEO is an Amazing WebSiteMaximiliano Lopez
SEM Marketing 101 - Key to great SEO is an Amazing Website.
Many people pay for PPC and SEO when their base website is not capable of converting qualified leads.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
My attempt at explaining SEO to the non-SEOs. This was created for friends and family, and I hope to build from this in the future.
See Notes tab for more info
When it comes to budgeting, we all want to get our money's worth.
And for PPC in particular, there are a ton of secrets and strategies to cut down costs and stretch your existing budget further.
Join our live webinar to learn 11 brilliant money-saving tricks to eliminate wasted spend and increase ROI from paid search.
You'll learn:
-How to squeeze more from your existing PPC budget
-Strategies to optimize bids, keywords, and landing page performance
-How to identify and fix causes of wasted spend in your account
Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal ClientSemrush
These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/
How to Survive the Google Earthquake - Cyrus ShepardCyrus Shepard
Are the changes Google is making to marketing a disaster or opportunity for marketers? How do smart webmasters deal with keywords, links and SEO in the face of massive change? In this presentation for Marketing Festival 2013, Cyrus Shepard explains how opportunity abounds and give strategic advice on rising to the top.
SEM Marketing 101 - Key to great SEO is an Amazing WebSiteMaximiliano Lopez
SEM Marketing 101 - Key to great SEO is an Amazing Website.
Many people pay for PPC and SEO when their base website is not capable of converting qualified leads.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
My attempt at explaining SEO to the non-SEOs. This was created for friends and family, and I hope to build from this in the future.
See Notes tab for more info
When it comes to budgeting, we all want to get our money's worth.
And for PPC in particular, there are a ton of secrets and strategies to cut down costs and stretch your existing budget further.
Join our live webinar to learn 11 brilliant money-saving tricks to eliminate wasted spend and increase ROI from paid search.
You'll learn:
-How to squeeze more from your existing PPC budget
-Strategies to optimize bids, keywords, and landing page performance
-How to identify and fix causes of wasted spend in your account
Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal ClientSemrush
These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/
How to Survive the Google Earthquake - Cyrus ShepardCyrus Shepard
Are the changes Google is making to marketing a disaster or opportunity for marketers? How do smart webmasters deal with keywords, links and SEO in the face of massive change? In this presentation for Marketing Festival 2013, Cyrus Shepard explains how opportunity abounds and give strategic advice on rising to the top.
SEO and Online Marketing - The New Rules for BusinessHans Riemer
Getting found on the Web used to be easy. You'd put up a website, fill it with keyword-rich content, cajole a few links out of your friends and partners, and there you were. SEO (Search Engine Optimization) was a relatively easy and profitable exercise.
Those days are over. Online marketing is now more important than ever, and the rules have changed. The old tricks not only don't work, they can be worse than doing nothing.
Today, the total number of active websites worldwide is approaching 1 Billion. Thats websites, not pages. The odds are against you and getting worse, and not just because of the numbers. Search engines have been sending free customers to your website for years, and theyre not going to give it away anymore.
In SEO and Online Marketing, we're going to take a look at this rapidly evolving landscape. You'll learn what's happening, why it's happening, and what your business needs to do now to compete and win.
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
July 26 @ 6:00 pm - 8:00 pm
Britney MullerOur July Marquee speaker is Britney Muller, SEO & Content Architect at Moz. She is a Minnesota native who relocated to Colorado after graduating from the University of Minnesota and has been working in digital marketing since 2007. Britney now resides in Denver, CO where she began teaching herself code in 2010 and founded Pryde Marketing in 2012. Pryde optimizes businesses online and offline conversion rates through in-depth geo-local target market and customer acquisition research. She also joined Moz in July 2016 and is responsible for managing all on-site SEO, discovering digital opportunities and assisting with overall product strategy. In her spare time, Britney enjoys snowboarding, golf, cross-country skiing, reading, knitting and spending time with friends and family in her spare time. But if we’re being honest, she truly loves playing around with APIs, scraping data, reverse engineering websites, and getting better at python, javascript and Ruby in her spare time as well.
Motto: If you aren’t living on the edge, you’re taking up too much space.
Session Details:
Whether you solely rely on Google or not, the future of search engines will play a huge part of your marketing plans. As Google and Bing look to continuously improve their customer experience, you too must continue to stay current on updates, research your competitors and test your strategies. Do that and you’ll make it through. Attendees will walk away with specific insights they can take back and immediately apply to their everyday work.
In this session Britney will uncover:
Where Search is today
Where Search is going
How to prepare for the future (complete with executable takeaways).
And much more
Recommended for: Businesses, marketing professionals and agencies with an intermediate to advanced level of SEO and digital marketing knowledge.
Ebriks-Tips for Google Ranking Evolution.georgepaulv
Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
Ebriks-Tips for Google Ranking Evolution.georgepaulv
Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
9 Steps to Search Engine Optimization (SEO) SuccessScott Mowery
Scott Mowery, Digital Marketing Manager at Cleveland Clinic, presented search engine marketing tips at the Sales and Marketing Executives (SME) of Cleveland Professional Development Day on Feb. 12, 2013.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Lessons in Link-Building and Good SEO - Christoph Cemper, Link Research ToolsPerformanceIN
Just one Google penalty is enough to destroy years of progress in building a website and making sure it stays in line with the search engine’s rather unforgiving algorithm. Negative SEO is not something agencies, affiliates or any website manager can afford to entertain, but help is on the way.
Join Link Research Tools’ CEO Christoph C. Cemper for an all-encompassing lesson on the art of intelligent site building. His presentation will delve deep into SEO-boosting tactics while exposing some of the dos and don’ts of search optimisation. Those pencils will have to be sharpened as Christoph displays the key learnings from 1000s of recovered websites, garnered over ten years of successful link-building.
In 2014, Filip managed to exceed our audience's expectations with a well-researched and energizing lecture. Since then, he's managed to build a successful tech startup and has worked for clients across the globe. We are very proud to present you one of the brightest minds on the Czech marketing scene!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
27. “Google’s mission is to organize the
world’s information and make it
universally accessible and useful.”
http://www.google.com/about/company/
28. “Google’s mission is to organize the
world’s information and make it
universally accessible and useful.”
Does not include the words “search engine”
http://www.google.com/about/company/
32. Decreasing
“Domain Diversity measures the percentage of
unique sub-domains across the URLs in the
data set. The less diversity there is, the more
domain "crowding" we observed.”
http://mozcast.com/metrics
44. Keywords by themselves don’t rank
Keywords
“pay day loans”
irrelevant and
out of
context
This page
is about
exercise
Spam
http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html
45. 50-80% of Your Traffic Comes From
Keywords You Didn’t Try For
http://moz.com/blog/how-to-rank
65. High Correlation Between Social
Sharing and Rankings
(Correlation is not causation)
Social Metrics
Keyword Usage
http://moz.com/search-ranking-factors
80. First Touch - Middle - Last Touch
!
Web
Analytics
2013
81. Do Visitors Like My Site?
Instead of Just Visiting
Measure:
• Bounce Rate
• Time on Site
• Pages per Visit
• Share Rate
• Mention Rate
http://moz.com/blog/seo-satisfaction