The document outlines 3 strategies to market Northern Bay Resort over 30 days: 1) Leverage the website as a marketing platform by optimizing it for organic search and adding reservation functionality. 2) Drive internet traffic through paid search, optimizing organic search rankings, and leveraging key websites. 3) Leverage email marketing by utilizing the owner's network, existing customer data, and triggering emails based on customer behaviors.

1. PowerPlay Sales & Marketing Systems™ Solution Brief 3 Strategies in 30 Days How to Put Northern Bay Back on the Map

6. Website as a Marketing Platform

10. Drive Internet Traffic

12. Web Traffic – Northern Bay and Competitors

17. Leverage Email

19. The Power Of The Owner Network Owner Network - Owner Network - Owner Network - Owner Network

21. We NEED A System

23. How Does It Work: Introduction Capture Network Contact Names Spreadsheet Online Form Email1: Introducing Northern Bay Open? Email2: Introducing Northern Bay STOP Yes No Open? Email3: <First Name> - Look at Northern Bay STOP Yes No Click Click Click

24. How Does It Work: Periodic Promotions Email Database Seasonal/Promo1 Click Click Click Seasonal/Promo2 Seasonal/Promo3

25. How Does It Work: Get Names In Database Excel Spreadsheet Email Database Web Form

26. How Does It Work: Email Details From Line: Personalized From You CANSPAM: Personalized From You Salutation: Personalized To Your Contact

27. Leverage Previous Visitors and CRM Data Search Data Customer Marketing Database Message Response Data Site Analytics Surveys Scoring Purchase History Sales Database E- Commerce Data Direct Mails Emails Opt-ins RSS Feeds Mobile Devices Landing Pages