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OMMA SocialISSOCIAL MEDIA IN A BUBBLE?
Russian financial institutions Facebook  valuation as high as 76 billion U.S. dollars
Number of  Internet users NASDAQ 100  Index
Social Media Marketing
Social Media is a game changer “Social Media is a Game Changer”
HEAVY USERS HEAVY INFLUENCERS
Broadcast word of mouth
TOP-TWENTY  MOST INFLUENTIAL TOUCH POINTS ON PURCHASE
“Social matters to brands because of advocacy”  9 June
TYPES OF INFLUENCERS Media Elite Business/ Government leaders Recognized experts and analysts Cultural Elite Socially Connected
Earned Media
Social Media is not a strategy Antony Young … Social media is NOT a strategy
Social is not just digital
WE’RE ENTERING A NEW GOLDEN AGE FOR AGENCIES
    “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” Bill Gates
@antonyyoungwww.brandmediastrategy.comwww.optimedia-us.com

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