Marketing Trends in 2012

589 views

Published on

Global Keynote speaker Erik Vermeulen dissects 6 Marketing Trends that will impact business in 2012. Specifically Erik looks at the trend to Mobile tech, Video as a means to convey concise marketing messages, Demographic trends and the impact of Big Data on segmenting your marketing efforts - a lesson learnt from the 9/11 tragedy. Erik also believes that Advocacy will fast replace "hard sell" advertising.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
589
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Mobile phone story: Driving home, phone beeps, shopping, smart fridge, smart homes, based on cellphone tech.
  • Marketing Trends in 2012

    1. 1. Oracle SA, February 2012Marketing Trends 2012 Presented by Erik Vermeulen.
    2. 2. What is the PURPOSE of your business? FIND KEEP GROW The RIGHT Customers
    3. 3. Global Economic ChangeAttention Economy Attraction EconomyInterruption EngagementReactive InteractiveBig Promises Intimate GesturesWhat you need What I want
    4. 4. •Opened accounts with USD 4000•PO Box•Regular wire transfers from abroad•Large deposits, with small withdrawals•No regular living expenses•No monthly patterns of deposits•No savings accounts or deposit boxes•High ratio of cash withdrawals to cheques issued
    5. 5. •Men•26 - 35•Own a mobile phone•Student•Rent and not own a home•Muslim name•NOT HAVE LIFE INSURANCE
    6. 6. Big Data
    7. 7. Demographics UrbanWomen Silver
    8. 8. Demographics Women now control USD 12 trillion That’s 70% of household spending Women will increaseWomen income by USD 1 trillion per year.
    9. 9. DemographicsWeekly, Urban By 2030,1,2million >60% willpeople move live in cities.to cities2010-2050: OpportunityUrban pop Orwill grow by Threat?3 billion.
    10. 10. DemographicsIn the US alone, there will be2,2million more people>55 every year until 2020.China: 18% - 38% of pop.More discretionaryspending than any othergeneration. Silver
    11. 11. Advocacy
    12. 12. Video
    13. 13. Mobile
    14. 14. 7/10 SME’s say Social Media toolshave helped them build closerrelationships with customers andpartners.Loudhouse Research, 2011
    15. 15. Years to reach 50 millionusers.... Radio 38 years
    16. 16. Years to reach 50 millionusers.... TV 15 years
    17. 17. Years to reach 50 millionusers.... Internet 4 years
    18. 18. BlackBerry App World...1 Billion apps downloadedOver 3 million DAILYdownloads
    19. 19. 76%In South Africa in 2009 ofpeople >16 years of age logged ontoSocial Networking sites.
    20. 20. Added 100 million users in 9 months
    21. 21. Facebook for BlackBerrysmart-phones has doubled theuser base in the last 12 monthswith 37 million monthly activeusers. ”
    22. 22. Apple Apps has200 million users,who downloaded 15 BILLION apps. PROFIT: $ 292 million
    23. 23. 80% ofusers are tweeting frommobile devices.
    24. 24. Businesses using Social Mediaare TWICE as likelyto see opportunities towin clients from largecompetitors.Loudhouse Research, 2011
    25. 25. Marketing Trends for 2012 To book Erik Vermeulen to deliver this Keynote Presentation at your next conference contact him on: Tel: +27 83 603 7119 Twitter: ErikMVermeulen E-mail: erik@erikvermeulen.com Web: www.erikvermeulen.com

    ×