SMARTPHONES                    BROADBAND     (66,000,000)   WIRELESS TECHNOLOGY                   (75,000,000)            ...
CONTENT / DISTRIBUTION!      TV EPISODES          VIGNETTES         BROADCAST!                            CABLE! LINEAR VI...
ELECTRONIC MEDIA CONSUMPTION EXTENDERS!                       ? STANDARD DEFINITION                                       ...
SCALE VS. SCOPE!                               ECONOMIES        SCALE                                            SCOPE    ...
SMARTPHONES                    BROADBAND     (66,000,000)   WIRELESS TECHNOLOGY                   (75,000,000)            ...
6!
PRINT COMMANDMENTS !         (FIRST FIVE)!  I.  Take Advantage Of The New      Medium’s Functionality  II.  Provide Clear ...
TELEVISION COMMANDMENTS !(SECOND SCREEN DIRECTIONAL APPLICATIONS)!         I.  Driving Tune-In         II. Live In Sync   ...
CBS                                      eTV Advertising Sales                                                            ...
ENTITLEMENT SPONSORSHIP!One-screen                                        Two-screen                                      ...
BRANDED INTEGRATED CONTENT!One-screen                                        Two-screen                                   ...
SYNCHRONOUS INTERACTIVE ADVERTISEMENT! One-screen                                        Two-screen                       ...
RFI: REQUEST FOR INFORMATION!One-screen                                        Two-screen                                 ...
FOLLOW THROUGH TO WEBSITE!One-screen                                        Two-screen                                    ...
PRODUCT SURVEY/INTEGRATED CONTENT!One-screen                                        Two-screen                            ...
SMOKE & FIRE!“If you ask me, the fire has the most potential,but it’s the smoke that has people talking.”!                 ...
“What’s the takeaway on all this?”!                                      17!
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1245 tablet mitch oscar

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1245 tablet mitch oscar

  1. 1. SMARTPHONES BROADBAND (66,000,000) WIRELESS TECHNOLOGY (75,000,000) (285,000,000)DIGITAL VIDEO RECORDER VIDEO GAME CONSOLES (38,000,000+) (57,000,000+) ADDRESSABILITY TELETV / IPTV (70,000,000+) (7,000,000) DIGITAL CABLE INTERACTIVE MEDIA GUIDE (45,000,000) (100,000,000+) SATELLITE TV AD SUPPORTED VOD (33,000,000+) (50,000,000) DIGITAL RADIO TELEVISION HOUSEHOLDS (SELECT MARKETS) (116,000,000 X 2.3) SATELLITE RADIO OUT OF HOME DIGITAL VIDEO TABLETS (22,000,000) (10,300,000) 1!
  2. 2. CONTENT / DISTRIBUTION! TV EPISODES VIGNETTES BROADCAST! CABLE! LINEAR VIDEO BLOCKS DIGITAL TERRESTRIAL! SATELLITE! LONG FORM VIDEO TELETV (IPTV)! HOME VIDEO!USER GENERATED CONTENT PLACE BASED VENUES! TELESCOPING CONTENT VIDEO CONSOLES! VIDEO DEVICES (SINGLE / MULTITASK)! HOME VIDEO BROADBAND (CABLE MODEM / DSL / BPL)! PORTALS! SEARCH INFOTAINMENT AD NETWORKS! AUDIO EPISODES BLOGISPHERE! SOCIAL NETWORKS! PODCASTING WIRELESS DEVICES! MOBISODES WI-FI / WI-MAX! DIGITAL / ANALOG RADIO! BLOGS SATELLITE RADIO! WEBISODES PHONECASTS! IPADISODES 2!
  3. 3. ELECTRONIC MEDIA CONSUMPTION EXTENDERS! ? STANDARD DEFINITION ? HIGH DEFINITION BROADBAND CONNECTIVITYTELEVISIONS UNIT PRICING VIDEO STREAMERSSamsung SUBSCRIPTION Apple iTunesLG Electronics AVAILABILITY Netflix StreamingMitsubishi Blockbuster On Demand INTEROPERABILITY ? ?Panasonic CinemaNowSharp AUTHENTICATION Amazon Video On DemandSony ADVERTISING VuduVizio Yahoo Widgets PAY PER PLAY VIDEO COMMUNICATIONS ? MOBILE DEVICES GAMING CONSOLES/DVD PLAYERS Apple/iPad Xbox Live LG PlayStation 3 Blackberry Nintendo Wii Palm Blu-ray Samsung T Mobile Google 3!
  4. 4. SCALE VS. SCOPE! ECONOMIES SCALE SCOPE ANALOG DIGITAL Repurposing Gamut Creationmedia advertising media advertising tv tv broadband broadband wireless wireless 4!
  5. 5. SMARTPHONES BROADBAND (66,000,000) WIRELESS TECHNOLOGY (75,000,000) (285,000,000)DIGITAL VIDEO RECORDER VIDEO GAME CONSOLES (38,000,000+) (57,000,000+) ADDRESSABILITY TELETV / IPTV (70,000,000+) (7,000,000) DIGITAL CABLE INTERACTIVE MEDIA GUIDE (45,000,000) (100,000,000+) SATELLITE TV AD SUPPORTED VOD (33,000,000+) (50,000,000) DIGITAL RADIO TELEVISION HOUSEHOLDS (SELECT MARKETS) (116,000,000 X 2.3) SATELLITE RADIO OUT OF HOME DIGITAL VIDEO TABLETS (20,000,000) (10,300,000) 5!
  6. 6. 6!
  7. 7. PRINT COMMANDMENTS ! (FIRST FIVE)! I.  Take Advantage Of The New Medium’s Functionality II.  Provide Clear Instructions On Hand To Engage With Your Ad III.  Avoid Direct Repurposing Of Creative Assets From Other Media IV.  Tell A Story V.  Lead Them Down The Purchase Funnel Conde Nast 2010 7!
  8. 8. TELEVISION COMMANDMENTS !(SECOND SCREEN DIRECTIONAL APPLICATIONS)! I.  Driving Tune-In II. Live In Sync III.  Mobile DVR IV.  Barcode Linkage V.  Program Access OMMA Tablet Revolution 2011 8!
  9. 9. CBS eTV Advertising Sales MARCH 2005This presentation contains information intended solely for the meeting participants for the purpose of evaluating a business transaction with GoldPocket Interactive,Inc. The information contained therein is proprietary, confidential, and protected by copyright. Any dissemination, distribution, or reproduction of such information is strictly prohibited. 9! Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL
  10. 10. ENTITLEMENT SPONSORSHIP!One-screen Two-screen 10! Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL
  11. 11. BRANDED INTEGRATED CONTENT!One-screen Two-screen 11! Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL
  12. 12. SYNCHRONOUS INTERACTIVE ADVERTISEMENT! One-screen Two-screen 12! Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL
  13. 13. RFI: REQUEST FOR INFORMATION!One-screen Two-screen 13! Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL
  14. 14. FOLLOW THROUGH TO WEBSITE!One-screen Two-screen 14! Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL
  15. 15. PRODUCT SURVEY/INTEGRATED CONTENT!One-screen Two-screen 15! Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL
  16. 16. SMOKE & FIRE!“If you ask me, the fire has the most potential,but it’s the smoke that has people talking.”! 16!
  17. 17. “What’s the takeaway on all this?”! 17!

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