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1245 tablet jon brendsel


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1245 tablet jon brendsel

  1. 1. Second ScreeningMaking the Most of TV <br />Jon Brendsel, VP Products, PBS<br />
  2. 2. PBS Video for iPad<br />Goals<br />Drive TV Tune-in<br />Increase overall share of ‘mind’<br />Deepen connection through engagement<br />Monetization through merchandising & advertising<br />
  3. 3. Not a zero sum game<br />86% use their mobile devices while watching TV<br />
  4. 4. Companion OpportunitiesTune-In to Monetizable Opportunities<br />TV schedules drive broadcast tune-in for member stations<br />App is the catalog to drive tune-in to other on-demand experiences (Netflix, Hulu, iTunes)<br />Use context to program relevant, related content<br />
  5. 5. Companion OpportunitiesiPad as the ‘on-demand’ tuner / DVR<br />Play long form content on ‘big screen’<br />HDMI, VGA, AirPlay<br />Program related content<br />‘Own it’ opportunities<br />
  6. 6. Companion OpportunitiesSynchronized Experiences<br />Program related content / services in tablet<br />Vendors<br />IntoNow acquired by Yahoo)<br />Nielsen<br />BrightContext<br />