Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

1530 yon nuta


Published on

  • Be the first to comment

  • Be the first to like this

1530 yon nuta

  1. 1. Group-Buying/Daily Deal market on a steep upward trajectory<br />As the Group-Buying/Daily Deal market emerges, low barriers to entry enabling hundreds of new sites to crop up. But is there really room for everyone?<br />25% of deal sites have folded or consolidated, but new deal sites still outpacing attrition<br />For a copy of full Local Offer Network report, please email<br />
  2. 2. Groupon & LivingSocial have both seen audiences grow ~3X over the past year<br />+250% vs. yr ago<br />+182% vs. yr ago<br />
  3. 3. Groupon subscribers skew toward restaurant deals, while LivingSocial subscribers tended to purchase a variety of deals<br />Categories of Deals Purchased via Groupon or LivingSocial<br />Q. Which of the following types of deals have you purchased on Groupon/LivingSocial?<br />Source: comScore Survey – April 2011<br />
  4. 4. How loyal are daily deal subscribers?<br />Repeat visitation among users is similar, but LivingSocial has a slightly higher rate of churn among subscribers. Is daily deal fatigue a factor?<br />*Churn rate = No. of Past Subscribers / (No. of Current Subscribers + No. of Past Subscribers)<br />