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Social Media

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Brief History of social media.

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Social Media

  1. 1. Results of the emergence of digital & social media.
  2. 2. Emergence of Digital & Social MediaDigital Media andSocial media havehad an extremelylarge and powerfulimpact.Together they havenearly “taken over”when compared toother forms ofmedia.
  3. 3.  Social Media Offers: Personal & Professional relationship maintenance Matchmaking/dating Create new connections Online gaming/competitions Virtual life/worlds Sharing images/video Collaborations and other group and individual activities.
  4. 4. People = Generation X and Generation Y (Millennials’) Technology = Infrastructure & accessibilityThe two important elements social media relies on.
  5. 5. Social Media& Generation X78 Million people inthe U.S. classified asGeneration X basedon ages 25 to 50 usesocial medianetworks at leastonce a month.
  6. 6. B2B social media, the AD agencies & small business usage.
  7. 7. Social Media, the AdvertisingAgency and Small BusinessB2B Marketersin the U.S. usingsocial medianetworks as partof theirstrategiesincreased from63 % in 2010 to66 % in 2011 bya margin of 3%.(Sagefrog)
  8. 8. Advertising & MarketingTraditional (Four P’s) Social (Four C’s) Product Place Price Promotion (Wasiak)
  9. 9. Types of Social Media Social networking sites Blogging Image & video sharing Music & radio sites Email Live video (ex: Skype) Gaming Clubs, associations & organizations News updating Comment participation in online communities
  10. 10. Stephey, M.J. "Gen-X: The Ignored Generation?" Time. Time, 16 Apr. 2008. Web. 15 Sept. 2012.<http://www.time.com/time/arts/article/0,8599,1731528,00.html>. 6EMarketer, comp. "US Social Network Users, by Age, 2008-2014 (millions)." Chart. Total Access - EMarketer.EMarketer Inc., Apr. 2010. Web. 15 Sept. 2012.<http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:95882>. 6"Eighties Movie Quotes." In The 80s. Ed. Charles R. Grosvenor, Jr. Charles R. Grosvenor Jr., 1995-2012. Web. 15Sept. 2012. <http://www.inthe80s.com/moviequotes/s.shtml>. 6"B2B Marketers Still Unsure about Social Media Strategies." EMarketer.com. EMarketer Inc., 11 Nov. 2011. Web. 15Sept. 2012. <http://www.emarketer.com/Article.aspx?id=1008689>. 8Social Media Tactics Used by US B2B Marketers, 2011 (% of respondents)Sagefrog Marketing Group. "Social Media Tactics Used by US B2B Marketers, 2011 (% of Respondents)." Chart.Total Access - EMarketer. EMarketer Inc., 2 Aug. 2011. Web. 14 Sept. 2012.<http://totalaccess.emarketer.com/Chart.aspx?R=111927>. 8Wasiak, Hank. "How Social Media Has Radically Altered Advertising." Mashable.com. Mashable, Inc, 6 July 2010.Web. 14 Sept. 2012. <http://mashable.com/2010/07/06/social-media-advertising/>. 9

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