<ul><li>Synchronized experience that enhances what’s happening on-air in real-time.
 Integrated across the entirety of Shark Week, on all digital platforms.</li></ul>  (Web, iPhone, iPad, Android, Facebook)...
 Deep sponsor integration that let’s them be part of the audience conversation.</li></li></ul><li>The experience synchroni...
The “Buzz” area lets fans socially engage each other while they watch. <br />A flow of comments from Twitter, Facebook, an...
A key incentive for viewers is the ability to access Behind The Scenes content that isn’t available anywhere else.  It pro...
Behind The Scenes content can include video, photos, and stories from the production crew.<br />The content can be quickly...
A gaming element allows fans to compete with trivia and predictions tied to what’s happening on-air at that moment.  Fans ...
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1245 tablet doug craig

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1245 tablet doug craig

  1. 1.
  2. 2. <ul><li>Synchronized experience that enhances what’s happening on-air in real-time.
  3. 3. Integrated across the entirety of Shark Week, on all digital platforms.</li></ul> (Web, iPhone, iPad, Android, Facebook)<br /><ul><li> Social and interactive features that make TV more entertaining for viewers.
  4. 4. Deep sponsor integration that let’s them be part of the audience conversation.</li></li></ul><li>The experience synchronizes with the nightly broadcast of Shark Week, <br />3 hours each night over the 6 day run.<br />
  5. 5. The “Buzz” area lets fans socially engage each other while they watch. <br />A flow of comments from Twitter, Facebook, and Discovery brings the community together.<br />
  6. 6. A key incentive for viewers is the ability to access Behind The Scenes content that isn’t available anywhere else. It provides the “inside story” to fans that crave a VIP experience.<br />
  7. 7. Behind The Scenes content can include video, photos, and stories from the production crew.<br />The content can be quickly shared via Facebook and Twitter by viewers to their friends.<br />
  8. 8. A gaming element allows fans to compete with trivia and predictions tied to what’s happening on-air at that moment. Fans compete to improve their “Shark Rank” and win prizes.<br />
  9. 9. Synchronized to on-air spots, the Co-Viewing experience can present video interstitials, polls, and additional content that complement the commercial. <br />

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