<ul><li>Synchronized experience that enhances what’s happening on-air in real-time.
Integrated across the entirety of Shark Week, on all digital platforms.</li></ul> (Web, iPhone, iPad, Android, Facebook)<br /><ul><li> Social and interactive features that make TV more entertaining for viewers.
Deep sponsor integration that let’s them be part of the audience conversation.</li></li></ul><li>The experience synchronizes with the nightly broadcast of Shark Week, <br />3 hours each night over the 6 day run.<br />
The “Buzz” area lets fans socially engage each other while they watch. <br />A flow of comments from Twitter, Facebook, and Discovery brings the community together.<br />
A key incentive for viewers is the ability to access Behind The Scenes content that isn’t available anywhere else. It provides the “inside story” to fans that crave a VIP experience.<br />
Behind The Scenes content can include video, photos, and stories from the production crew.<br />The content can be quickly shared via Facebook and Twitter by viewers to their friends.<br />
A gaming element allows fans to compete with trivia and predictions tied to what’s happening on-air at that moment. Fans compete to improve their “Shark Rank” and win prizes.<br />
Synchronized to on-air spots, the Co-Viewing experience can present video interstitials, polls, and additional content that complement the commercial. <br />