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That Camp2010 downloadable

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That Camp2010 downloadable

  1. 1. <ul><li>Towards a Digital Museum </li></ul>
  2. 2. Questions <ul><ul><li>Has our audience changed as a result of technological changes? </li></ul></ul><ul><ul><li>Have our organizations changed as a result of technological changes? </li></ul></ul><ul><ul><li>How does a museum shift its shape to maintain connections to a virtual audience? </li></ul></ul>
  3. 3. Evolution of Media <ul><li>Printed media—for 400+ years was the cutting edge way to reach a mass audience </li></ul><ul><li>Radio—38 years to reach an audience of 50 million </li></ul><ul><li>TV—13 years to reach an audience of 50 million </li></ul><ul><li>Internet—4 years to reach an audience of 50 million </li></ul><ul><li>iPod—3 years to reach an audience of 50 million </li></ul><ul><li>facebook—2 years to reach an audience of 50 million </li></ul><ul><li>http://www.howardstevens.info/2009/03/evolution-of-media.html </li></ul>
  4. 4. The Web in 2009 <ul><ul><li>More than 75% of adults use the Internet on a daily basis </li></ul></ul><ul><ul><li>80% of GenX users (35-44 year olds) buy products online </li></ul></ul><ul><ul><li>58% of married-with-children households have two or more computers; often have home networks and multiple mobile devices </li></ul></ul><ul><ul><li>58% of survey respondents go to the internet first to solve problems, before friends, family and professionals </li></ul></ul><ul><ul><li>Only 8% of users are digital collaborators </li></ul></ul><ul><ul><ul><ul><li>Pew Internet & American Life Project, 2009 </li></ul></ul></ul></ul>
  5. 5. The Experience Economy <ul><ul><li>Memorable </li></ul></ul><ul><ul><li>Goods and services are props </li></ul></ul><ul><ul><li>Not static </li></ul></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Active </li></ul></ul><ul><ul><li>Invoke a sense of emotion </li></ul></ul><ul><ul><li>Authentic </li></ul></ul><ul><li>B. Joseph Pine and James Gilmore, Harvard Business Review http://lopeztoledo.files.wordpress.com/2008/10/experience_economy.pdf </li></ul><ul><li>Authenticity: What Consumers Really Want </li></ul>
  6. 6. What does this mean for museums? <ul><li>Tourism is not a sustainable business model for most historic sites </li></ul><ul><ul><ul><li>Sustainability comes through relevance to your communities/audiences </li></ul></ul></ul><ul><ul><ul><li>Attendance figures are not the most valid measure of the positive value and impact of the historic site experience </li></ul></ul></ul><ul><ul><ul><li>Innovation, experimentation, collaboration and a broad sharing of the resulting information are essential to achieving historic sites sustainability on a broad scale </li></ul></ul></ul><ul><ul><ul><ul><li>“ The Kykuit II Summit: The Sustainability of Historic Sites” Vogt, J.D., HISTORY NEWS, v 62, 2007 </li></ul></ul></ul></ul>
  7. 7. What do we do about it? <ul><li>Share authority </li></ul><ul><ul><ul><li>Shift from a temple to a forum </li></ul></ul></ul><ul><li>Outreach and Inreach </li></ul><ul><ul><ul><li>Let audiences reach into our organizations on their terms </li></ul></ul></ul><ul><li>Connect with niche audiences </li></ul><ul><ul><ul><li>Chris Anderson’s Long Tail </li></ul></ul></ul><ul><li>Shift resources </li></ul><ul><ul><ul><li>Financial, staff </li></ul></ul></ul><ul><li>Collaborate </li></ul><ul><ul><ul><li>History organizations are not competing with one another </li></ul></ul></ul>
  8. 8. History is about stories <ul><li>David Thelen </li></ul><ul><ul><li>39% or Americans have hobbies related to the past (genealogy, antiques, reenactors) </li></ul></ul><ul><ul><li>Family is most important past (above US history) for 2/3 of Americans </li></ul></ul><ul><ul><li>Have to connect to people on an individual level (layered experiences) </li></ul></ul><ul><ul><li>Most trusted sources: grandmothers, museums </li></ul></ul><ul><ul><li>http://chnm.gmu.edu/survey/afterdave.html </li></ul></ul>
  9. 9. Affinity groups– tell your story
  10. 10. RFID Layered experiences
  11. 11. http://www.curatingthecity.org/ Connect to the real thing
  12. 12. Networks– you connect for us
  13. 13. Services– we help audiences to preserve their stories
  14. 14. Reinventing OHS <ul><li>Four Priority Initiatives: </li></ul><ul><ul><li>Ohio History Online Portal </li></ul></ul><ul><ul><ul><li>OHS as “hub” or connector </li></ul></ul></ul><ul><ul><li>Collections Learning Center </li></ul></ul><ul><ul><ul><li>Connect with the “real stuff” </li></ul></ul></ul><ul><ul><li>Site Support Services </li></ul></ul><ul><ul><ul><li>History is local </li></ul></ul></ul><ul><ul><li>CW 150 </li></ul></ul><ul><ul><ul><li>Pilot new approaches </li></ul></ul></ul><ul><li>Concepts: </li></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Shared authority </li></ul></ul><ul><ul><li>Key audiences: history professionals, history buffs, teachers and students </li></ul></ul>
  15. 15. www.ohiohistory.org/reinventingohs
  16. 16. [email_address] #digitalangela (614) 297-2576

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