This document discusses how to move internal procurement from a transactional "shopping" role to a more strategic function that adds value. It identifies barriers like the intangible nature of procurement's work and lack of involvement in key decisions. The document recommends developing an internal marketing strategy including an audit of current and desired positioning. It also suggests professionalizing procurement, aligning strategically in all decisions, and using indicators to justify moving to the next stage of involvement rather than focusing on transactions. The overall goal is for procurement to have a "meaningful involvement" in the organization.