Based on chapter 21 of Kotler book , "Managing a Holistic Marketing Organization for the Long Run".

1. What are important trends in
marketing practices?

2. Trends
A direction or sequence of events
with momentum and durability

3. Important Shifts in Marketing and
Business Practices
Reengineering
Outsourcing
Benchmarking
Supplier MarketingCustomer partnering
Merging
Globalizing
Flattening
FocusingJustifying
Accelerating
Broadening
Empowering
Monitoring

4. Appointing teams to manage customer-
value-building processes and break
down walls between departments

5. Buying more goods and services from
outside domestic or foreign vendors

6. Studying “best practice
companies” to improve
performance

7. Justifying
Becoming more accountable by measuring ,
analyzing , and documenting the effects of marketing
actions

8. Partnering with fewer but better
value-adding suppliers

9. Acquiring or merging with firms in the
same or complementary industries to
gain economies of scale and scope

10. Globalizing
Increasing efforts to “think global”
and “act local”

11. Reducing the number
of organizational
levels to get closer to
the customer

12. Focusing
Determining the most profitable
businesses and customers and
focusing on them

13. Working more closely with customers to
add value to their operations

14. Designing the organization and
setting up processes to respond more
quickly to changes in the environment

15. Factoring the interests of customers , employees,
shareholders and other stakeholders into the
activities of the enterprise

16. Empowering
Encouraging and empowering
personnel to produce more ideas
and take more initiative

17. Monitoring
Tracking what is said online and elsewhere
and studying customers, competitors , and
others to improve business practices

18. And the most Important...
Upsurge
in Social
Media

19. Created By : Shubham
Maheshwari , IIT Guwahati
During an internship by Prof. Sameer
Mathur, IIM Lucknow.
www.IIMInternship.com