The document discusses different marketing channels including personal selling, advertising, direct marketing, and sales promotion. It also covers various digital marketing metrics like cost per click, page post engagements, and different types of online advertisements like banner ads, video ads, and display ads. Key performance indicators for different online channels like website conversions, clicks to websites, and app installments are also mentioned.

1. By Ha Tong

2. Tracking and mearsurableOnline / offline channelPromotion mix
MessageCampaign ObjectiveTarget Audience

6. Personal Selling personal meetings, telemarketing, e-mails, and correspondence
Advertising magazines, newspapers, television, websites, city buses, etc.
Direct Marketing direct mail, e-mail
Sales Promotion coupons, product samples, point-of-purchase displays
Public Relations a campaign to encourage businesses to donate computers to
schools, donating to hospitals, donating to a cause

10. CPD (Cost Per Duration) chi phí hiển thị trong khoảng thời gian cụ thể
CPM (Cost Per Mill / Cost Per Thousand Impression) chi phí cho một
nghìn lần hiển thị
CPC (Cost Per Click) chi phí mỗi lần click
PPE (Page Post engagement) lượt tương tác (like, share, comment)

11. AD operation (ad ops)
người giám sát, điều hành hệ thống ads trên digital marketing
Television Website Facebook
SearchEmailYoutube

13. Booking TVC Pop-up Logo

14. Consumer advice/
using products programs
Simple information
Panel

16. Traditional banner ads In-line Ads
Pop–up Ads

18. Page Post Engagements Page Likes

19. Website ConversionsClicks to Websites

20. Offer ClaimsEvent ResponsesApp Installments

22. Skippable Video Ads Non-Skippable Video Ads

23. Display Ads Overlay Ads