SlideShare a Scribd company logo
Online AdvertisingAllow your brand get LEVERAGEusing the Digital Media Space
What is?Online Advertising
It’s what youalready know…
You use the Internet,Don’t you?
Then you must have come across a sale orsome promotion while surfing the web…
Well…
You also might have bought a product or service online because of what you saw on a website…
Simply put…
Online Advertising…is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers.
Online AdvertisingTraditional AdvertisingTelevisionRadioPrint
Online Advertising’s reach and potential has proven to befarTraditional Advertising
How do we know this?
Watch this video clip tosee how the table turned in favour of Online Advertisinghttp://www.youtube.com/watch?v=d4aijRJFOq4
Hmm…
…another video clip still in favour of Online Advertising
Really?
Traditional advertising isfast becoming an exhaustedbarking dog See why TraditionalAdvertisingWHY?
Why can we make thisBOLD & DARING statement?
We have reason to
Before anything else…
An important point
No…
THE most important point
The obvious difference between Online Advertisingand Traditional Advertising is the ability to effectively track and target campaigns.Traditional Advertising CAN’T
Back to the reasons why Online Advertising now has the upper hand…
BillboardsBillboards are a great innovative use of unoccupied space viewable by a large diverse groupmostly based around amount of traffic on the road!
BillboardsTo track the complete effectiveness of a billboard advertisement….
Billboards…you would have to be able to determine the following:
BillboardsHow many people pass the billboard?11
BillboardsHow may people actually look at the billboard and process the message?2
BillboardsThen, how many people look at the billboard, use the contact information, then request information or purchase something from the advertiser (conversion)?3
YOU CAN’T
You can’t because it is just NOT POSSIBLE
The same  is actually true about the other traditional media
YOU CAN NOTThere is still no means to measure  views (or opportunities) to conversions, which the vital for tracking the effectivenessof an Ad
Online advertising
Online Advertising..that you can achieveGEOGRAPHIC TARGETINGusing Online Advertising
Online AdvertisingGeo-targeting means having the ability to target a marketing or advertising campaign at a limited set of visitors based on their physical location
Which Means…
You can target your Ads to:
18 year old Females in Abuja or Ekiti35 – 50 year old Males worldwideAll Nigerians & Ghanaians or maybeAnyone interested in flowers
Don’t you agree that itmakes sense and saves costs to Precisely Target Your Ads and Reach The Exact Audience you want with Relevant Targeted Ads?
Isn’t that the Objective of Advertising,getting your Ad seen by Relevant Audience?
Online AdvertisingFor optimal effectiveness and targeting, Online advertising provides the most flexibility for your reach and budget. 
Online AdvertisingThrough analytic software, the most effective measurement metrics are readily available: 
Online Advertising Impressions
 Clicks
 Click-through-rate (CTR)
 Conversions Online AdvertisingImpressions
Online AdvertisingAn impression (in the context of online advertising) is a measure of the number of times an ad is displayed, whether it is clicked on or not. Each time your ad displays it is counted as one impression.
Online AdvertisingClicks
Online AdvertisingA Click is when your Ad is clicked on
Online AdvertisingClick-through-rate
Online AdvertisingClickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions).
Online AdvertisingConversions
Online AdvertisingA conversion occurs when a user completes an action on your site, such as buying something or requesting more information.
Online AdvertisingSamplesHow the Online Ads look like
Text Ads
Online advertising
Online advertising
Online advertising
Still/Image Ads
Square Image Ads
Banner Image Ads
Sky scrapper Ads
Rich Media/Flash Ads
Because of the nature of presentation, the Rich media Ad samples can’t be animated within this PowerPoint slide. However, you can request for the samples after this presentation and it’ll be provided for you to view. Thank you!
Social Media Ad Units
Online advertising
Please note that the above Sample Ad can be animated
Online advertising

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