This document discusses the advantages of online advertising over traditional advertising. It notes that online advertising allows for precise geographic targeting of ads to specific audiences. Additionally, online advertising provides metrics like impressions, clicks, click-through-rate, and conversions that allow advertisers to accurately track campaign effectiveness, unlike traditional media where it is impossible to track views to conversions. These factors demonstrate why online advertising now has an upper hand compared to traditional advertising methods with limited tracking abilities.

1. Online Advertising Allow your brand get LEVERAGE using the Digital Media Space

2. What is? Online Advertising

3. It’s what you already know…

4. You use the Internet, Don’t you?

5. Then you must have come across a sale or some promotion while surfing the web…

6. Well…

7. You also might have bought a product or service online because of what you saw on a website…

8. Simply put…

9. Online Advertising …is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers.

10. Online Advertising Traditional Advertising Television Radio Print

11. Online Advertising’s reach and potential has proven to be far Traditional Advertising

12. How do we know this?

13. Watch this video clip to see how the table turned in favour of Online Advertising http://www.youtube.com/watch?v=d4aijRJFOq4

14. Hmm…

15. …another video clip still in favour of Online Advertising

16. Really?

17. Traditional advertising is fast becoming an exhausted barking dog See why Traditional Advertising WHY?

18. Why can we make this BOLD & DARING statement?

19. We have reason to

20. Before anything else…

21. An important point

22. No…

23. THE most important point

24. The obvious difference between Online Advertising and Traditional Advertising is the ability to effectively track and target campaigns. Traditional Advertising CAN’T

25. Back to the reasons why Online Advertising now has the upper hand…

26. Billboards Billboards are a great innovative use of unoccupied space viewable by a large diverse group mostly based around amount of traffic on the road!

27. Billboards To track the complete effectiveness of a billboard advertisement….

28. Billboards …you would have to be able to determine the following:

29. Billboards How many people pass the billboard? 1 1

30. Billboards How may people actually look at the billboard and process the message? 2

31. Billboards Then, how many people look at the billboard, use the contact information, then request information or purchase something from the advertiser (conversion)? 3

32. YOU CAN’T

33. You can’t because it is just NOT POSSIBLE

34. The same is actually true about the other traditional media

35. YOU CAN NOT There is still no means to measure views (or opportunities) to conversions, which the vital for tracking the effectiveness of an Ad

37. Online Advertising ..that you can achieve GEOGRAPHIC TARGETING using Online Advertising

38. Online Advertising Geo-targeting means having the ability to target a marketing or advertising campaign at a limited set of visitors based on their physical location

39. Which Means…

40. You can target your Ads to:

41. 18 year old Females in Abuja or Ekiti 35 – 50 year old Males worldwide All Nigerians & Ghanaians or maybe Anyone interested in flowers

42. Don’t you agree that it makes sense and saves costs to Precisely Target Your Ads and Reach The Exact Audience you want with Relevant Targeted Ads?

43. Isn’t that the Objective of Advertising, getting your Ad seen by Relevant Audience?

44. Online Advertising For optimal effectiveness and targeting, Online advertising provides the most flexibility for your reach and budget.

45. Online Advertising Through analytic software, the most effective measurement metrics are readily available:

47. Clicks

48. Click-through-rate (CTR)

50. Online Advertising An impression (in the context of online advertising) is a measure of the number of times an ad is displayed, whether it is clicked on or not. Each time your ad displays it is counted as one impression.

51. Online Advertising Clicks

52. Online Advertising A Click is when your Ad is clicked on

53. Online Advertising Click-through-rate

54. Online Advertising Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions).

55. Online Advertising Conversions

56. Online Advertising A conversion occurs when a user completes an action on your site, such as buying something or requesting more information.

57. Online Advertising Samples How the Online Ads look like

58. Text Ads

62. Still/Image Ads

63. Square Image Ads

64. Banner Image Ads

65. Sky scrapper Ads

66. Rich Media/Flash Ads

67. Because of the nature of presentation, the Rich media Ad samples can’t be animated within this PowerPoint slide. However, you can request for the samples after this presentation and it’ll be provided for you to view. Thank you!

68. Social Media Ad Units

70. Please note that the above Sample Ad can be animated

72. Join the winning side!

73. Thank you for viewing this presenation