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The Present And The Future Of Online Advertising

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Dragan Varagic
Dragan Varagic

The document discusses the present and future of advertising, particularly online advertising. It covers topics like traditional media versus online advertising, branding versus direct response advertising, metrics like key performance indicators (KPI), and content marketing strategies. The future of advertising is focused on the open web and using social media and content to engage audiences.

BusinessTechnology
1 of 23
The Present and the Future of (e) Advertising Dragan Varagi c, E-business Consultant , Program Manager for E-business postgraduate studies – FTN, Novi Sad www.draganvaragic.com , www.iimeuro.ns.ac.yu , www.pretraga.co.yu FONKLAME 2009
Present of Advertising & PR FONKLAME Traditional Media
Present of Advertising - AIDA FONKLAME Copyright © Zenit OptiMedia 200 8 Copyright © 200 3 Prentice Hall - E-marketing 3rd edition, Strauss, El-Ansary,Frost A TTENTION I NTEREST D ESIRE A CTION A WARENESS ADVERTISING PUBLIC RELATIONS PERSONAL SALES MASS SALES SALES PROMOTION HYPERMEDIA
Present of Advertising – Brand Vs. Direct FONKLAME Branding Vs. Direct-Response Advertising Copyright © 2008 2HotMarketing
Present of Advertising – Media Consumption FONKLAME 2005
Present of Advertising – Media Consumption FONKLAME 2005 www. online-publishers .org
Present of Advertising – Media Consumption FONKLAME 2005
Online Advertising Share www.draganvaragic.com FONKLAME Copyright © Microsoft India 200 8
Online Advertising Share - Medi a www.draganvaragic.com FONKLAME Copyright © IAB 200 8 www. iab.net
Online Advertising Share - ROI www.draganvaragic.com FONKLAME www. marketingsherpa . com
Context in Problems – PPC “ blindness ” Copyright © 200 5 Cornell university Copyright © 200 8 Cornell university When did you click on contextual ad last time ? FONKLAME
Correct Online Advertising – KPI Do you know what are KPI? FONKLAME
Correct Online Advertising – KPI www.draganvaragic.com FONKLAME Do you know what are KPI? Copyright © 2007 eConsultancy.com
Inbound Vs. Outbound Marketing www.draganvaragic.com FONKLAME Copyright © 2008 HubSpot.com
Content Marketing www.draganvaragic.com FONKLAME www.vizedu.com
Content Marketing – Content Sharing - SMO www.draganvaragic.com FONKLAME Social Media
Content Marketing ~ PR www.draganvaragic.com FONKLAME Copyright © 2007 Paul McKeon Copyright © 2008 Junta42 ONE-TO-MANY Emails, Ads, PR, PPC, Offline tactics DEEP DIVES White Papers, Case Studies, Brochures, etc. ONE-ON-ONE PowerPoints Letters Warranties
Content Marketing – Future: Open Web www.draganvaragic.com FONKLAME
Content Marketing - Example www.draganvaragic.com FONKLAME www.positive.rs
Online Advertising and Serbia www.draganvaragic.com FONKLAME ,[object Object],[object Object],[object Object],[object Object],[object Object]
What to Take From This Lecture ? www.draganvaragic.com ,[object Object],[object Object],[object Object],[object Object],[object Object],FONKLAME
I na kraju… www.draganvaragic.com FONKLAME www.themeatrix . com
Aktuelno stanje ogla šavanja u svetu i budućnost (e)-oglašavanja Dragan Varagić , www.draganvaragic.com , www.iimeuro.ns.ac.yu , www.pretraga.co.yu FONKLAME 2009 Questions?

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The Present And The Future Of Online Advertising

  • 1. The Present and the Future of (e) Advertising Dragan Varagi c, E-business Consultant , Program Manager for E-business postgraduate studies – FTN, Novi Sad www.draganvaragic.com , www.iimeuro.ns.ac.yu , www.pretraga.co.yu FONKLAME 2009
  • 2. Present of Advertising & PR FONKLAME Traditional Media
  • 3. Present of Advertising - AIDA FONKLAME Copyright © Zenit OptiMedia 200 8 Copyright © 200 3 Prentice Hall - E-marketing 3rd edition, Strauss, El-Ansary,Frost A TTENTION I NTEREST D ESIRE A CTION A WARENESS ADVERTISING PUBLIC RELATIONS PERSONAL SALES MASS SALES SALES PROMOTION HYPERMEDIA
  • 4. Present of Advertising – Brand Vs. Direct FONKLAME Branding Vs. Direct-Response Advertising Copyright © 2008 2HotMarketing
  • 5. Present of Advertising – Media Consumption FONKLAME 2005
  • 6. Present of Advertising – Media Consumption FONKLAME 2005 www. online-publishers .org
  • 7. Present of Advertising – Media Consumption FONKLAME 2005
  • 8. Online Advertising Share www.draganvaragic.com FONKLAME Copyright © Microsoft India 200 8
  • 9. Online Advertising Share - Medi a www.draganvaragic.com FONKLAME Copyright © IAB 200 8 www. iab.net
  • 10. Online Advertising Share - ROI www.draganvaragic.com FONKLAME www. marketingsherpa . com
  • 11. Context in Problems – PPC “ blindness ” Copyright © 200 5 Cornell university Copyright © 200 8 Cornell university When did you click on contextual ad last time ? FONKLAME
  • 12. Correct Online Advertising – KPI Do you know what are KPI? FONKLAME
  • 13. Correct Online Advertising – KPI www.draganvaragic.com FONKLAME Do you know what are KPI? Copyright © 2007 eConsultancy.com
  • 14. Inbound Vs. Outbound Marketing www.draganvaragic.com FONKLAME Copyright © 2008 HubSpot.com
  • 15. Content Marketing www.draganvaragic.com FONKLAME www.vizedu.com
  • 16. Content Marketing – Content Sharing - SMO www.draganvaragic.com FONKLAME Social Media
  • 17. Content Marketing ~ PR www.draganvaragic.com FONKLAME Copyright © 2007 Paul McKeon Copyright © 2008 Junta42 ONE-TO-MANY Emails, Ads, PR, PPC, Offline tactics DEEP DIVES White Papers, Case Studies, Brochures, etc. ONE-ON-ONE PowerPoints Letters Warranties
  • 18. Content Marketing – Future: Open Web www.draganvaragic.com FONKLAME
  • 19. Content Marketing - Example www.draganvaragic.com FONKLAME www.positive.rs
  • 20.
  • 21.
  • 22. I na kraju… www.draganvaragic.com FONKLAME www.themeatrix . com
  • 23. Aktuelno stanje ogla šavanja u svetu i budućnost (e)-oglašavanja Dragan Varagić , www.draganvaragic.com , www.iimeuro.ns.ac.yu , www.pretraga.co.yu FONKLAME 2009 Questions?