04 e marketing
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E-marketing refers to marketing goods and services through digital media and electronic devices. It involves building and maintaining customer relationships through electronic means like the internet to facilitate exchanges that help achieve marketing objectives. Some key benefits of e-marketing include lower transaction costs, an ability to immediately respond to customers, and effective customer targeting. However, e-marketing also faces challenges like potential for misleading information, high setup costs, and risks to customer privacy.
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04 e marketing
- 1. e- marketin g Noushad P.K Department of Commerce Irshadiya College of Commerce and Social Sciences, Feroke noushadferoke@gmail.com
- 2. MEANING It is also known as digital marketing, web marketing, on-line marketing or search marketing It refers to the marketing of goods and services through electronic devices and digital media It is the process of building and maintaining customer relationships through electronic media to facilitate exchange of goods and services for the purpose of achieving marketing objectives
- 3. FEATURES Identifying and satisfying customer needs through electronic media Keeping close to the customers through electronic means Extension of direct marketing Highly interactive in nature Personalization is possible
- 4. MERITS Lower transaction costs Immediate response Customer relationship Easy to personalize Effective targeting
- 5. DEMERITS Misleading information Wrong/defective product shipment Less interaction between buyer and seller High set up cost Customer privacy
- 6. TRADITIONAL V/S E-MARKETING Traditional Marketing Marketing through traditional devices Customer is a target High transaction costs Based on segmentation There is a physical market Dealings in cash or cheque E-Marketing Marketing through electronic devices Customer is a partner Low transaction costs Based on communities There is a virtual market Dealing in digital cash or e-cheque
- 7. REASONS FOR NON-POPULARITY Computers have not penetrated in home use Many customers feel comfortable with the concept of touch, feel, buy Many people consider shopping as an entertainment Many consumers prefer to get the news in a traditional manner In industrial market, it is virtually impossible to buy
- 8. IMPORTANCE Reach Scope Interactivity Immediacy Demographics and Targeting Adaptivity and Closed Loop Marketing
- 9. SCOPE Internet Marketing Digital Marketing Search Engine Marketing E-Mail Marketing Viral Marketing Tele-Shopping E-Branding E-Advertising