This document outlines the schedule and assessment criteria for an entrepreneurship course. It includes: 1) An agenda for the 10 sessions covering topics like ideation, technology, elevator pitches, strategy, and financing. 2) Assessment criteria which includes grades for a final presentation, business report, elevator pitch, and participation. 3) A description of the current "Elevator Pitch" session where student teams will present their business ideas to a jury of consultants for feedback. 4) An announcement that the next session will focus on developing a business strategy using a real-life case study.

1. Maissenhälter, Reetz – Alexy, Milanow
Kick-off
1
Advanced Topics in Entrepreneurship
Benedikt Maissenhälter / David Reetz
Prof. Dr. Oliver Alexy / Prof. Hana Milanov PhD
Applied Business
Venturing
Session #4
Elevator Pitch
Jury
Laura Ebert
Siemens Management Consulting
Markus Hagenmaier
Boston Consulting Group
Andreas Liebl
McKinsey & Co.

2. 2
ARE YOU
READY?

3. Session
Date
Time and Room
Topic
# 1
October 17, 2013
10.00-12.00
Room 0544
Kick-off
# 2
October 31, 2013
9.00-15.00
Room 6009 (Karlstr. 45)
Ideation & Creativity
# 3
November 14, 2013
10.00-12.00
Room 0544
Technology & Entrepreneurship
# 4
November 27, 2013
12.30-15.00
Room 6009 (Karlstr.45)
Elevator Pitch
# 5
December 13, 2013
9.00-13.00
Room 0544
Strategy
# 6
December, 2013
TBA
Route to Market and Operationalization
# 7
January 19-21, 2014
TBA
3-Day Field Trip to Berlin
# 8
January 24, 2014
10.00-12.30pm
Room 0544
Financing a Start-up
# 9
January 30, 2013
14.00-17.30pm
Room 6009 (Karlstr. 45)
Slide Writing and Presentation Training
# 10
February 04, 2014
10.00-14.00
Room Z536
Final Presentation and Course Wrap-up
3
Sessions

4. 4
Course Assessment
Final Presentation of the Business Idea
(team grade)
Business Opportunity Report
(team grade)
25%
Elevator Pitch Session
(team grade on the written document + peer feedback)
In-Class Participation
(individual grade)
30%
10%
35%

5. 5
Maissenhälter, Reetz – Alexy, Milanov
Kick-off
What did we discuss last time?

6. 6
Maissenhälter, Reetz – Alexy, Milanov
Kick-off
Is the sequencing of tech development
sensible from a business perspective?

7. 7
Maissenhälter, Reetz – Alexy, Milanov
Kick-off
Your Elevator-Pitch

8. 8
#4: The Rules
What is in for you?
§ Feedback on your pitch from the jury of consultants
§ Suggestions on how to improve and develop your project
§ Evaluation from your peers
§ Prizes for the best two teams
One person per team gets in the elevator
-> presses the button to the 5th floor and starts pitching
Points we are interested in:
1) What is your business idea?
2) What value do you create and for whom? Who cares?
3) Which market are you targeting?
4) What is your business model? How do you make money?
5) How will you operationalise it? What do you do next?
5th floor
1st floor

9. 9
Teams
Team A – Leadbees
Team B – 360Schule
Team C – Water Purification
Team D – Konux
Team E – Surf Pulse
Team F – SIM Cards

10. Showtime

11. 11
The Jury
Andreas Liebl
Management
Consulting
Markus Hagenmaier
Management
Consulting
Laura Ebert
Management
Consulting

12. 12
Teams
Team A
Leadbees
Team B
360Schule
Team C
Water Purification
Team D
Konux
Team E
Surf Pulse
Team F
SIM Cards
Team F
SIM Cards
Team A
Leadbees
Team B
360Schule
Team C
Water Purification
Team D
Konux
Team E
Surf Pulse

13. 13
Maissenhälter, Reetz – Alexy, Milanov
Kick-off
The next session #5

14. 14
#5: Strategy
§ Work on a real-life business case, analyze a
competitive situation of a company and develop
a strategy
§ Familiarize with strategy development before
applying it to your venture
13.12.2013, 9am-1pm
Room 0544, Luisenstraße 5 (Main Campus)
Sascha Peter
& Colleagues
Associate Partner
Monitor Deloitte
Strategy Consulting
§ Re-assess and test assumptions about
your business idea
§ How can you operationalize it?
§ Which evidence do you have?

15. 15
Readings
Voluntary

16. 16
Great job today – see you next session!
TUM Entrepreneurship Research Institute
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