This document summarizes a class on feasibility analysis for business venturing. The class discussed assessing feasibility across various factors and characterizing demand. It included a Q&A session with Danfoss PolyPower on sensor technologies and a guest lecture from Joost Maarse on feasibility analysis and customer development. The next class was announced as a coaching session to submit a progress report and prepare for a presentation on business opportunities.

1. High-­‐Tech
Business
Venturing
(HTBV)
Class
#02:
Feasibility
analysis
PolyPower
Q&A;
Guest
lecture
February
28,
2014
In
collabora*on
with:

2. Today’s
topics
• Recap
of
previous
class
– Modeling
an
idea
– Prototyping
an
opportunity
• Assessing
feasibility
• Q&A
session
with
Danfoss
PolyPower
• Guest
lecture
by
Joost
Maarse
(Grundfos)
– Feasibility
analysis
– Customer
development

3. Recap
• Opportunity
and
idea
modeling
• Super
hunch
sketch
pad

4. 4
IteraSon!
Source:
www.theinnographer.com

5. Assessing
feasibility
• Proposal
MUST
be
feasible
– Industrial;
CompeSSve;
Technical;
Market;
OperaSonal;
Legal;
Financial;
Commercial
• If
not:
– Adept
or
abandon
your
plan
– (Assume
that
it
will
be
feasible)
• Industry
analysis
– AXracSveness
of
industry
• Characterizing
demand
– RealisSc
esSmates
&
nuances
in
demand
– Self-­‐reports
may
be
unreliable
• Stated
preferences
vs.
ulSmate
purchases

6. Q&A
with
Danfoss
PolyPower
Basic
sensor
element
Bending
and
angle
Bending
and
angle,
compensated
Force
or
pressure
Pressure
distribuSon,
array
of
sensors
Shear
(force)
Compensated
shear
force
Angle
and
torque
PosiSon
and
displacement
Strain
with
off-­‐axis
decoupling

7. Guest
lecture
• Joost
Maarse
– InnovaSon
&
Business
graduate
– Entrepreneur
– Business
Developer
at
Grundfos

8. Next
week:
Class
#05
• Coaching
session
– Date:
Friday,
March
7
– Time:
09:15-­‐12:00
– LocaSon:
U303
• Submit
progress
report
• Recent
progress;
current
plan
and
next
steps;
open
quesSons
and
issues
(agenda)
• Wednesday,
March
5;
09:00
(Blackboard)
• March
14:
PresentaSon
of
business
opportunity
– At
Danfoss
PolyPower
in
Nordborg