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Internet trends for 
2015&2019 
Media House, 2014 12
Internet trends for 2015. Programatic buying 
technology will be game changer 
Mobile 
internet 
penetration 
grows 
Increase in 
video 
marketing as 
Youtube 
enters Baltics 
Interactive 
ads are way 
more 
effective than 
standart 
banners 
Development 
of 
programatic 
buying 
More 
attention 
to banner 
viewability 
2015 
2
Internet trends for 2019. Interconnected medias 
Content 
marketing 
growth 
Location 
based 
targeting 
Mobile 
internet will 
become 
significant 
media 
channel 
User data 
based 
communication 
Other 
medias 
go digital 
Lines 
between 
traditional 
and digital 
media will 
continue to 
blur 
2019

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Internet trends 2015 & 2019

  • 1. Internet trends for 2015&2019 Media House, 2014 12
  • 2. Internet trends for 2015. Programatic buying technology will be game changer Mobile internet penetration grows Increase in video marketing as Youtube enters Baltics Interactive ads are way more effective than standart banners Development of programatic buying More attention to banner viewability 2015 2
  • 3. Internet trends for 2019. Interconnected medias Content marketing growth Location based targeting Mobile internet will become significant media channel User data based communication Other medias go digital Lines between traditional and digital media will continue to blur 2019