You give us 30 minutes, and we'll give you all of the greatest takeaways from two days of MarketingSherpa Email Summit 2014 sessions.
In this MarketingSherpa webinar, sponsored by ExactTarget, we present the most valuable content from more than 20 sessions presented by marketers with transferable and inspirational insights into what works, and what doesn't, in email marketing today.
Daniel Burstein, Director of Editorial Content, and Courtney Eckerle, Manager of Editorial Content, both of MECLABS, present an in-depth recap of Email Summit 2014 to get ahead of your competition this year.
Take a look at current marketing trends and get an action plan on how to take your email marketing strategy to the next level with email auto responders and lead nurturing. Also view practical examples of triggered email sequences and auto responders that increase nurture leads and conversions.
Topics Covered:
• Email marketing trends
• Tips to improve targeting and segmentation
• Drip marketing campaigns to nurture contacts and analyze results
• Practical drip marketing campaign examples to generate results
• Short demo of how to set up drip campaigns
Presenter: Tamara Gielen | Plan to Engage
DigitalDay's email marketing experience in drip marketing campaigns includes project examples from Stanley Steemer, LasikPlus, and several other direct-marketing clients.
As a Silverpop Partner, we leverage this best-in-class email delivery tool and integrate into client's 3rd party and proprietary systems.
See quickfire presentations from 8 home-grown entrepreneurs and developers
1) Localmint - Oisin Ryan
2) Evercam - Vinne Quinn
3) Loylap - Patrick Garry
4) Energy Elephant - Joseph Borza
5) Bus nearby and Powercheck - Neil Turner
6) Foodcloud Ireland, Eoin McCuirc
7) Publicpolicy.ie - Dr Donal de Buitléir
Take a look at current marketing trends and get an action plan on how to take your email marketing strategy to the next level with email auto responders and lead nurturing. Also view practical examples of triggered email sequences and auto responders that increase nurture leads and conversions.
Topics Covered:
• Email marketing trends
• Tips to improve targeting and segmentation
• Drip marketing campaigns to nurture contacts and analyze results
• Practical drip marketing campaign examples to generate results
• Short demo of how to set up drip campaigns
Presenter: Tamara Gielen | Plan to Engage
DigitalDay's email marketing experience in drip marketing campaigns includes project examples from Stanley Steemer, LasikPlus, and several other direct-marketing clients.
As a Silverpop Partner, we leverage this best-in-class email delivery tool and integrate into client's 3rd party and proprietary systems.
See quickfire presentations from 8 home-grown entrepreneurs and developers
1) Localmint - Oisin Ryan
2) Evercam - Vinne Quinn
3) Loylap - Patrick Garry
4) Energy Elephant - Joseph Borza
5) Bus nearby and Powercheck - Neil Turner
6) Foodcloud Ireland, Eoin McCuirc
7) Publicpolicy.ie - Dr Donal de Buitléir
How to MAXIMIZE Lead Flow for YOUR business with PPC & Google AdsSocial Sphere Media
This webinar will be all about how to generate more leads via Paid Search (PPC/AdWords) in your business.
NOW… before you say “PPC Does Not Work…”
I want to encourage you to invest an hour of your time learning about the latest changes in Google AdWords, Paid Search, and how PPC can be the key to almost unlimited scalability in terms of lead flow for your business.
Even if you have invested thousands of dollars in PPC in the past and have gotten no return, I can assure you that with the right strategy and setup (which I will be showing you on the webinar) you can get a great 3-7x ROI via Paid Search.
You'll discover how the AdWords engine works, the secrets to maximizing quality scores, and even proven examples that you can swipe & deploy!
I'll even share with you the most important KPIs & how to track them!
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialsphere...
Instagram: https://www.instagram.com/socialspher...
LinkedIn: https://www.linkedin.com/company/soci...
Twitter: https://twitter.com/socialspherega
In the past few years customer experience has become a competitive differentiator. We’re all in the business of delivering a personalized, unified and all around amazing experience to customers, one that enables the conversion and ultimately builds loyalty. As we talk about providing an optimal cross-channel experience to customers, a new channel is seemingly popping up every month with the continued explosion of mobile and IoT. This means to more moments than ever before challenging us to "get it right," or risk losing relevance and loyalty. People today care about how brands make them feel and how much they anticipate their needs. Patrick Tripp from Adobe will address the question we’re all plagued with as digital marketers: how do you leverage data to master customer experience, and deliver the right offers and messages to people across channels, without overstepping that boundary of “creepiness.”
This presentation is the core PPT used in 3 virtually identical Webinars (DM News, ClickZ and our own) titled "7 Trends to Watch in 2012 and Key Tactics You'll Need to Address Them." The Webinar intent was to lay out 7 trends that digital marketers need to consider in 2012. The trends and ideas fall into 2 camps: Those where you may need to implement the programs simply to catch up to competitors; and those that are still early and you can potentially jump ahead of them.
The 7 trends discussed are: Location-based Marketing; Personality/Humanization of Content; Be Everywhere Your Customers/Prospects Are; Behavioral Data; Screensize-apalooza; Re-engagement and Re-marketing; and Email as Dynamic Platform.
Presenters were Laurie Hood, VP of Product Marketing, Silverpop and Loren McDonald, VP of Industry Relations, Silverpop.
Providing a well-optimized content experience is a crucial part of the content marketing process. The content experience is where content is managed to improve discoverability, where lead generation occurs, and where content can be effectively leveraged throughout the entire buyer journey. And yet, new data indicates that marketers don’t have the technology in place to optimize their content experience.
If content marketing is important to you (and let's face it: it's important to all of us), it's time to learn the 4 Pillars of Content Marketing framework. Uncover valuable insights into how leading marketers are using their software stack to execute their content marketing process during this technology-focused session. You'll also get insight into areas of the content process in which your technology may be lacking.
Poor experiences, low ratings, and missed opportunities to engage and monetize customers are unfortunately the norm, not the exception, for most companies in today’s mobile world. How ironic, given that most consumers are spending the vast majority of their screen time in apps on their phones, which are now viewed as life enhancement devices that provide critical utilitarian function or on-demand entertainment. No other engagement point is as intimate as a mobile app on a phone, and companies that can digitally enhance their customers contextual experiences will have a significant competitive advantage in a world where many organizations aren’t updating or even measuring their apps to provide additional value to their customers. In this session, Nate Smith will share how to organize your app analysis for customer success, around the unique and fundamental combination of high engagement intent, context and recency dimensions that only mobile app data provides.
Acquisition, Conversion and Retention – Getting the Most Out of Your Magento ...Nosto
Here are the presentations for PushON, Peer1, dotMailer, and Nosto which were presented at the PushON Magento Event '' Acquisition, conversion and retention – getting the most out of your Magento website'' that took place in Manchester on 8th of July 2014 at the Hive.
The event covered all the key questions facing eTailers in just a morning.
The following topics were discussed during the event:
* How to increase conversions and boost revenues with personalised recommendations
*How to grow your business online using SEO and PPC
*Why speed matters- a walk through the process of the ideal Magento hosting environment
*Using email marketing to humanise the online purchase journey and maximise the return on relationship
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Driving Conversions and Revenue With A/B TestingBlue Acorn
In our latest webinar we join forces with Magento and Signature Hardware to discuss how to drive revenue with A/B testing. Learn more at www.blueacorn.com
How To Set Up The Perfect Cart Abandonment Campaign (And Make It Your Highest Revenue Generating Email)
- 6 ways to ensure your cart abandonment campaign recovers the most amount of revenue possible.
- How we lifted conversions from email by 33.96% with an little known email marketing feature.
- How to identify more site visitors and capture more emails to generate more revenue.
- A real life cart abandonment campaign case study from Great Fermentations which has been converting at 20% over the last 12 months.
Automated lifecycle email messages are critical to delivering on the email marketer’s dream of the “right time, right message.” Many marketers, however, get caught in the rut of simply churning out more broadcast messages rather than adding these more sophisticated messages based on customer behavior and data.
In this session from the DMA 2012 conference, you’ll learn how to deploy high ROI, low volume triggered emails through a case study and examples from Carey Marston with SmartPak Equine. In addition, Loren McDonald of Silverpop will share best practices and additional client examples of automated programs such as:
• Cross sell and upsell
• Browse abandonment
• Cart abandonment
• Post-purchase series
• Onboarding programs
• Re-engagement programs
• And many more
Learning Points
• Email customers based on customer behavior and data
• Hear how SmartPak deployed high ROI, low volume triggered emails
• See additional examples of best in class automated email programs
In a world where attention is divided among our customers and prospects, email drip campaigns still work, if done well and with value. Learn the Spin Sucks seven-step process here.
10+ tips on how to improve your sales results in 7 daysDivante
What are the success factors in big e-Commerce companies?
Didi you know that 85% of online shoppers start a purchase on one device and finish on another?
Customizing the Content Experience: Five Data Science Insights That Will Impr...Uberflip
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them.
In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole.
You’ll learn:
- How to get 7x your current conversion rate
- One simple thing you can do today to see an 800% lift in content views
- How to implement AI to automatically boost engagement
The tactical ins and outs of actually making it happen.
WHAT SHOULD YOU BUILD?
WHERE SHOULD YOU LAUNCH IT?
WHAT RESOURCES & TOOLS DO YOU NEED?
HOW MUCH TIME SHOULD YOU INVEST?
WHAT MEASUREMENT CAN YOU EXPECT?
We give you answers to some of the most challenging interactive content questions. Learn the tactical ins and outs of getting an interactive content program off the ground, followed by a brief product demo of the leading interactive content marketing platform.
- Resources, Time and Planning
- TCO—Launching and Maintaining
- Evolution and Customization
- Data Opportunities and Management
Research and performance show that interactive content captures attention, engages, converts and profiles leads better than static content. The hurdle has always been making it happen.
Mainly focused on digital/online work, this portfolio is also meant to give an overview of a typical integrated campaign approach, plus special highlights like social media promotions, partnerships, contests, sweepstakes, and content creation, management, and distribution.
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Taboola
On Wednesday, January 20th 2016, Senior Content Strategist of Taboola, Inbar Yagur, and Senior Content Marketing Manager of Movable Ink, Laura Chau, presented a webinar session on email acquisition and lead nurturing with steps on how to engage your audience throughout the communications funnel.
How to MAXIMIZE Lead Flow for YOUR business with PPC & Google AdsSocial Sphere Media
This webinar will be all about how to generate more leads via Paid Search (PPC/AdWords) in your business.
NOW… before you say “PPC Does Not Work…”
I want to encourage you to invest an hour of your time learning about the latest changes in Google AdWords, Paid Search, and how PPC can be the key to almost unlimited scalability in terms of lead flow for your business.
Even if you have invested thousands of dollars in PPC in the past and have gotten no return, I can assure you that with the right strategy and setup (which I will be showing you on the webinar) you can get a great 3-7x ROI via Paid Search.
You'll discover how the AdWords engine works, the secrets to maximizing quality scores, and even proven examples that you can swipe & deploy!
I'll even share with you the most important KPIs & how to track them!
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialsphere...
Instagram: https://www.instagram.com/socialspher...
LinkedIn: https://www.linkedin.com/company/soci...
Twitter: https://twitter.com/socialspherega
In the past few years customer experience has become a competitive differentiator. We’re all in the business of delivering a personalized, unified and all around amazing experience to customers, one that enables the conversion and ultimately builds loyalty. As we talk about providing an optimal cross-channel experience to customers, a new channel is seemingly popping up every month with the continued explosion of mobile and IoT. This means to more moments than ever before challenging us to "get it right," or risk losing relevance and loyalty. People today care about how brands make them feel and how much they anticipate their needs. Patrick Tripp from Adobe will address the question we’re all plagued with as digital marketers: how do you leverage data to master customer experience, and deliver the right offers and messages to people across channels, without overstepping that boundary of “creepiness.”
This presentation is the core PPT used in 3 virtually identical Webinars (DM News, ClickZ and our own) titled "7 Trends to Watch in 2012 and Key Tactics You'll Need to Address Them." The Webinar intent was to lay out 7 trends that digital marketers need to consider in 2012. The trends and ideas fall into 2 camps: Those where you may need to implement the programs simply to catch up to competitors; and those that are still early and you can potentially jump ahead of them.
The 7 trends discussed are: Location-based Marketing; Personality/Humanization of Content; Be Everywhere Your Customers/Prospects Are; Behavioral Data; Screensize-apalooza; Re-engagement and Re-marketing; and Email as Dynamic Platform.
Presenters were Laurie Hood, VP of Product Marketing, Silverpop and Loren McDonald, VP of Industry Relations, Silverpop.
Providing a well-optimized content experience is a crucial part of the content marketing process. The content experience is where content is managed to improve discoverability, where lead generation occurs, and where content can be effectively leveraged throughout the entire buyer journey. And yet, new data indicates that marketers don’t have the technology in place to optimize their content experience.
If content marketing is important to you (and let's face it: it's important to all of us), it's time to learn the 4 Pillars of Content Marketing framework. Uncover valuable insights into how leading marketers are using their software stack to execute their content marketing process during this technology-focused session. You'll also get insight into areas of the content process in which your technology may be lacking.
Poor experiences, low ratings, and missed opportunities to engage and monetize customers are unfortunately the norm, not the exception, for most companies in today’s mobile world. How ironic, given that most consumers are spending the vast majority of their screen time in apps on their phones, which are now viewed as life enhancement devices that provide critical utilitarian function or on-demand entertainment. No other engagement point is as intimate as a mobile app on a phone, and companies that can digitally enhance their customers contextual experiences will have a significant competitive advantage in a world where many organizations aren’t updating or even measuring their apps to provide additional value to their customers. In this session, Nate Smith will share how to organize your app analysis for customer success, around the unique and fundamental combination of high engagement intent, context and recency dimensions that only mobile app data provides.
Acquisition, Conversion and Retention – Getting the Most Out of Your Magento ...Nosto
Here are the presentations for PushON, Peer1, dotMailer, and Nosto which were presented at the PushON Magento Event '' Acquisition, conversion and retention – getting the most out of your Magento website'' that took place in Manchester on 8th of July 2014 at the Hive.
The event covered all the key questions facing eTailers in just a morning.
The following topics were discussed during the event:
* How to increase conversions and boost revenues with personalised recommendations
*How to grow your business online using SEO and PPC
*Why speed matters- a walk through the process of the ideal Magento hosting environment
*Using email marketing to humanise the online purchase journey and maximise the return on relationship
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Driving Conversions and Revenue With A/B TestingBlue Acorn
In our latest webinar we join forces with Magento and Signature Hardware to discuss how to drive revenue with A/B testing. Learn more at www.blueacorn.com
How To Set Up The Perfect Cart Abandonment Campaign (And Make It Your Highest Revenue Generating Email)
- 6 ways to ensure your cart abandonment campaign recovers the most amount of revenue possible.
- How we lifted conversions from email by 33.96% with an little known email marketing feature.
- How to identify more site visitors and capture more emails to generate more revenue.
- A real life cart abandonment campaign case study from Great Fermentations which has been converting at 20% over the last 12 months.
Automated lifecycle email messages are critical to delivering on the email marketer’s dream of the “right time, right message.” Many marketers, however, get caught in the rut of simply churning out more broadcast messages rather than adding these more sophisticated messages based on customer behavior and data.
In this session from the DMA 2012 conference, you’ll learn how to deploy high ROI, low volume triggered emails through a case study and examples from Carey Marston with SmartPak Equine. In addition, Loren McDonald of Silverpop will share best practices and additional client examples of automated programs such as:
• Cross sell and upsell
• Browse abandonment
• Cart abandonment
• Post-purchase series
• Onboarding programs
• Re-engagement programs
• And many more
Learning Points
• Email customers based on customer behavior and data
• Hear how SmartPak deployed high ROI, low volume triggered emails
• See additional examples of best in class automated email programs
In a world where attention is divided among our customers and prospects, email drip campaigns still work, if done well and with value. Learn the Spin Sucks seven-step process here.
10+ tips on how to improve your sales results in 7 daysDivante
What are the success factors in big e-Commerce companies?
Didi you know that 85% of online shoppers start a purchase on one device and finish on another?
Customizing the Content Experience: Five Data Science Insights That Will Impr...Uberflip
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them.
In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole.
You’ll learn:
- How to get 7x your current conversion rate
- One simple thing you can do today to see an 800% lift in content views
- How to implement AI to automatically boost engagement
The tactical ins and outs of actually making it happen.
WHAT SHOULD YOU BUILD?
WHERE SHOULD YOU LAUNCH IT?
WHAT RESOURCES & TOOLS DO YOU NEED?
HOW MUCH TIME SHOULD YOU INVEST?
WHAT MEASUREMENT CAN YOU EXPECT?
We give you answers to some of the most challenging interactive content questions. Learn the tactical ins and outs of getting an interactive content program off the ground, followed by a brief product demo of the leading interactive content marketing platform.
- Resources, Time and Planning
- TCO—Launching and Maintaining
- Evolution and Customization
- Data Opportunities and Management
Research and performance show that interactive content captures attention, engages, converts and profiles leads better than static content. The hurdle has always been making it happen.
Mainly focused on digital/online work, this portfolio is also meant to give an overview of a typical integrated campaign approach, plus special highlights like social media promotions, partnerships, contests, sweepstakes, and content creation, management, and distribution.
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Taboola
On Wednesday, January 20th 2016, Senior Content Strategist of Taboola, Inbar Yagur, and Senior Content Marketing Manager of Movable Ink, Laura Chau, presented a webinar session on email acquisition and lead nurturing with steps on how to engage your audience throughout the communications funnel.
Graduate from Email Marketing to Marketing AutomationMarketo
Plain old email marketing just doesn't cut it anymore. Watch this presentation to see how easy and powerful marketing automation software can help you engage your audiences in relevant, 1:1 conversations across the channels of their choice, and drive impressive bottom line results fast.
Watch Daniel Burstein, Director of Editorial Content at MarketingSherpa, and JR Hopwood, Vice President of Digital Strategy at Bridgeline Digital, and learn about strategies and technology that allow marketers to seamlessly work customers through each stage of the sales funnel.
Attend the webinar to learn:
Best practices from MarketingSherpa
Technology & features that support marketing goals
Use cases detailing customer journeys
Date/Time: July 31th, 2014 1PM EST
Join Daniel Burstein, Director of Editorial Content at MarketingSherpa, and JR Hopwood, Vice President of Digital Strategy at Bridgeline Digital, and learn about strategies and technology that allow marketers to seamlessly work customers through each stage of the sales funnel.
Attend the webinar to learn:
• Best practices from MarketingSherpa
• Technology & features that support marketing goals
• Use cases detailing customer journeys
Customer Experience Email Marketing (CX Email Marketing) is a balanced approach to email marketing in which brands achieve their goals and objectives by helping customers achieve theirs. It shouldn’t be a radical notion, but a quick glance through the inbox will reveal message after message fails to ask one simple question: “How can we help you today?”
Join this webinar to:
- Discover how Retail and Travel brands are currently faring with each CX Email Marketing pillar: Helpfulness, Personalisation & Customer-focused
- Learn how to leverage the three pillars of CX Email Marketing & deliver more engaging and valuable emails
- Be inspired by some great case studies of emails that are delivering RealTime Customer Email Experiences well
Based on the joint Holistic Email Marketing & Liveclicker Research Report: Customer Experience Email Marketing: Getting Ahead of the Consumer
Webinar:
https://www.holisticemailmarketing.com/in-person/email-marketing-events/holistic-live-connect/webinar-customer-experience-email-marketing-getting-ahead-of-the-consumer/
Report:
https://www.holisticemailmarketing.com/insights/customer-experience-report/
Email Summit 2015: Top takeaways from this year's best sessionsMarketingSherpa
You give us 30 minutes, and we'll give you all of the greatest takeaways from two days of MarketingSherpa Email Summit 2015 sessions.
In our next MarketingSherpa webinar, sponsored by BlueHornet, we'll present the most valuable content from more than 13 sessions presented by marketers with transferable and inspirational insights into what works, and what doesn't, in email marketing today.
Join Daniel Burstein, Director of Editorial Content, and Jessica Lorenz, Event Content Manager, both of MarketingSherpa, for the in-depth recap of Email Summit 2015 to get ahead of your competition this year.
Email Marketing and Marketing Automation ExcellenceGetResponse
Dr. Dave Chaffey of Smart Insights discusses the findings from the Email Marketing and Marketing Automation Excellence 2017 report, based on a study conducted in partnership with GetResponse, Holistic Email Marketing, and Content Marketing Institute.
You have compelling, keyword-rich ads, and have seen incremental increases in your click-through-rates, but now you need to convert your clicks to customers, so how do you do that?
Lucky for you, we have original research based on thousands of customers and billions of dollars in ad spend to establish simple strategies for you to triple your conversion rate.
Let us show you how. In this new webinar, you'll learn:
- What a good conversion rate is
- Conversion rate benchmarks
- The impact of Quality Score on cost-per-action
- Results from crazy conversion rate experiments that you can learn from and apply to your account
________________________________________
For more information about WordStream's services, visit www.wordstream.com.
Watch this #COSeries webinar on-demand here: http://dg-r.co/2o4VYtx
Create a campaign ecosystem that builds brand, drives demand, and expands customer relationships.
Not sure where to start with your campaign and content plan? As marketers, our leaders expect us to show measurable growth in building brand, driving demand, and improving customer experience. Join us to get a 5-step blueprint for creating high-performance campaigns that will wow your executives, guide your content creation, and set you up to show measurable results at year’s end. We often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. Build a high-performance marketing plan that will give you the freedom to grow, push boundaries, and track success.
In this webinar we’ll cover:
Aligning your campaign mindset to the buyer's journey;
Building a content plan to fuel your campaigns;
Mind your gaps: uncover your best opportunities for driving buyer's through the funnel; and
Effective metrics for evaluating ROI, and developing reports that “Wow”.
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
Are you seeing a 4,000% return on investment with your email program? If not, your program is achieving below average performance.
Get the tools to:
Create cost effective transactional and marketing email programs
Get your emails delivered to the inbox
Analyze the performance of your programs
Scale your program to meet the needs of your growing business
Future Glance: CRO as part of a multi-channel brand strategy to boost convers...cloud.IQ
Today just 2% of visits to a website result in a sale. According to Forrester, for every $100 spent driving traffic to an ecommerce site, just $1 is spent on converting prospects to customers. This webinar presents a very strong case as to why ecommerce brands should now shift their focus to customer conversion.
Watch the webinar and discover how you can leverage very recent advancements in technology to improve customer conversion and significantly increase online revenue, in a way that requires much less cost and effort than ever before. As even the smallest increase in conversion rate can result in a significant increase in revenue, a focus on conversion rate optimisation (CRO) makes financial sense.
You will also learn how an effective CRO strategy can enhance a multi-channel experience when integrated in the most effective way. Designed for ecommerce brands looking to leverage the latest in digital thinking and technology, this webinar presented by ecommerce conversion experts cloud.IQ together with strategic digital marketing agency McCANN Connected will provide you with the complete picture.
Don't miss expert strategic insights, best practice tips and techniques as well as brand case studies that illustrate how you can increase online revenue by up to 12% using the approach presented.
Essential learnings:
Effective CRO integration as part of a multi-channel brand experience
How to optimise the entire customer journey to purchase
The value of a real-time automated and personalised approach
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
The version of How to Market to, Sell and Service Today's Connected Consumer was presented to the AKZO Acoat group at the Northeast Experts event on May 5, 2016.
"Accelerate Sales With Marketing Automation" by Gavi Zeitlin Regalix
"Accelerate Sales With Marketing Automation":
At this webinar, Gavi Zeitlin, digital marketing consultant and bestselling author of "Email Marketing Automation", discussed:
• Use and abuse of Email Marketing Automation
• Understanding your market & your potential customer
• Techniques for setting up your lead capture funnel
• Practical steps for developing an automated lead generation system on your website
• Using content to elicit immediate response to your emails
View the webinar here http://bit.ly/RegWebGV
- 61% of B2B marketers send all leads directly to Sales; only 27% of those leads will be qualified. [MarketingSherpa]
- Only 50% of leads are qualified but not ready to buy. [Gleanster Research]
- Lead nurturing gets 4-10 times the response rate compared to standalone email blasts. [DemandGen Report]
- Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. [DemandGen Report]
Similar to Email Summit 2014: Top takeaways from this year's award winning campaigns (20)
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
Customer-First Mobile Marketing: How B2B, B2C and nonprofit brands are succe...MarketingSherpa
Watch this session live at 3:40pm EST on Thursday, December 8, 2016 http://aamob.targetmarketingmag.com/session/customer-first-mobile-marketing-how-b-to-b-and-b-to-c-brands-are-succeeding-in-an-age-of-skeptical-customers-2/.
It has long been proven by academic literature that customer satisfaction leads to customer loyalty and an increased share of wallet (Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994)).
But how do you get satisfied customers? By engaging in customer-first marketing. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how B2B and B2C brands are improving their understanding of customers’ needs and wants…and using that knowledge to improve their mobile marketing.
In this session, you will learn from:
• The latest MarketingSherpa research with consumers (fielded in September 2016), including specific data about customers’ actions in response to mobile marketing
• Inspirational stories of customer-first marketing from NakedWines, Metropolis, Brian Gavin Diamonds and Door to Door Organics
Customer-First Email Marketing: How B2B, B2C and nonprofit brands are succeed...MarketingSherpa
Watch this session live at 2:45pm EST on Thursday, October 27, 2016 http://aaem.targetmarketingmag.com/session/customer-first-email-marketing/. It has long been proven by academic literature that customer satisfaction leads to customer loyalty and an increased share of wallet (Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994)).
But how do you get satisfied customers? By engaging in customer-first marketing. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how B-to-B, B-to-C, and nonprofit brands his team has reported on are improving their understanding of customers’ needs and wants … and using that knowledge to improve their email marketing.
In this session, you will learn from:
The latest MarketingSherpa research with consumers (fielded in September 2016), including specific data about customers’ perception of email
A selection of case studies MarketingSherpa has chosen from hundreds of submissions to represent inspirational stories of customer-first email marketing, including Dell, Ebates, DonorsChoose, SCI Solutions, and Health Catalyst
What Do Customers Want? - Daniel Burstein presentation for Integrated Market...MarketingSherpa
Join us as we present this session LIVE at the Integrated Marketing Virtual Conference! Thursday, June 23, 2016 at 11:10 am EST.
http://bit.ly/28LRz7c
Two questions are crucial to every marketer’s success – how well do you know your target customers? And is customer intimacy at the forefront of your marketing campaign?
In this session, Daniel Burstein, director of editorial content, MarketingSherpa, shares what the marketing publication has discovered about customer-centric marketing. You will:
•Learn results of research with 2,021 consumers and 455 marketers to discover disconnects between what channels and marketing techniques customers prefer from brands … and what marketers are actually doing
•Discover ways to unveil customer insights with resources you may already have, with examples from case studies with CNET, Marriott, HomeAdvisor, WeddingWire and flash sale site Doggyloot
•Get inspired to craft customer interactions that end with a win-win – happy customers and better bottom-line results.
Learn from the case studies and research, get your questions answered, and have a little bit of fun while doing it.
Email, mobile, and social media marketing lessons from top performing b2-b a...MarketingSherpa
According to MarketingSherpa research with 2,057 U.S. adults, email is the most popular way (across every age group) customers want companies to communicate with them. And we’re sure you’ve been inundated with enough data about the growth of social media and mobile to want to discover ways to incorporate these channels into your marketing mix.
So to help you get a new idea or two for improving your email, social media and mobile marketing, in this session Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share customer-first marketing case studies from successful B2B, B2C and nonprofit brands like Door to Door Organics, DonorsChoose.org, and Optum.
You will learn how to attract, engage, and convert more customers through ideas to optimize your already existing campaigns and launch new marketing programs.
At MarketingSherpa Summit 2016, marketers came together from across the world to discuss and discover what works in digital marketing. With topics featuring Email & Mobile, Content & Social and Digital & Data, brand-side marketers and industry experts took the stage to share their case studies, insights and actionable takeaways.
Daniel Burstein, Courtney Eckerle and Shelby Dorsey — all from the MarketingSherpa Editorial Team — will discuss the most inspirational and actionable lessons from this year's event.
They'll cover the top takeaways from Summit to help you:
∙ Use social media and email to engage your customers
∙ Produce content within your everyday company cycle
∙ Cement a customer-centric strategy
∙ Use testing to improve and optimize
∙ Act on data to improve marketing performance
The MarketingSherpa blog post "How to Sell Your Marketing and Advertising Ideas to Your Boss and Clients (with free template)" includes a few tips for presenting your campaign, in addition to marketing and advertising ideas to help you win budget, resources and approval. Read the full post at http://sherpablog.marketingsherpa.com/marketing/how-to-sell-to-your-boss/.
How to Overcome the 3 Most Common Content Marketing Barriers to Increase Traf...MarketingSherpa
"Our customers … are really the best ambassadors …We want to make sure that we’re connecting with those people when they’re engaging in conversations online and make sure that we’re supporting them.”
– Shannon Hughes, Senior Director of Marketing, Udemy
MarketingSherpa reporters interview more than 250 marketers every year to find out what really works across marketing channels. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how leading brands connect with their customers using content marketing as part of a multichannel strategy based on lessons from:
Udemy’s 43% increase in mentions across social media channels
IBM’s 291% increase in social referral traffic
River Pools & Spas’ 80% conversion rate
MarketingExperiments’ 232% increase in blog traffic
And many more B-to-B and B-to-C case studies
Content Marketing: Case Studies and Strategies for SuccessMarketingSherpa
Content created for UNF Social Media Class, presented by Daniel Burstein and Regina Love.
How can content marketing impact your marketing goals?
In this presentation, Daniel and Regina will define content marketing and explore how creating content attracts an audience and earns companies trust in the eyes of the modern customer.
Special Live Test Clinic: The MECLABS team reveals the results of LifeWay’s e...MarketingSherpa
Do you feel like you’ve tried just about every type of design and copy and still aren’t seeing results? What can you do to completely challenge your testing paradigm? Is it possible to leverage qualitative feedback to produce quantitative results? If so, how?
At Email Summit 2015, we brought these challenges from one of your peers – the marketers at LifeWay – to the entire audience of Marketers at Summit. This experienced peer group provided suggestions for improving LifeWay’s email marketing.
The team from MECLABS, MarketingSherpa’s parent research institute, then worked with LifeWay to test this qualitiatve feedback and will present key lessons learned from this experimentation during this unique live event we’ve dubbed a MarketingSherpa Web clinic.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Content Marketing: Case studies and strategies for successMarketingSherpa
Presentation by Erin Hogg, Reporter, MECLABS, at UNF's Social Media Marketing class.
This presentation explores the familial relationship of content marketing and social media.
It also provides real examples and case studies of how content marketing is linked to sales and the concept of relationship marketing and establishing a life-long customer by building up company reputation and trust.
MarketingSherpa hosted the official Media Center at the Internet Retailer Conference and Exhibition (IRCE) and interviewed industry experts and in-the-trenches marketers about what's working in ecommerce. Watch all of the interviews at: http://www.MarketingSherpa.com/IRCE
Live from IRCE: Key insights from the MarketingSherpa E-commerce Benchmark StudyMarketingSherpa
What drives e-commerce marketing success today?
MarketingSherpa, thanks to a research grant by Magento, an eBay company, embarked on a nine-month research project to help answer this question. The result is the MarketingSherpa E-commerce Benchmark Study, which addresses 25 core e-commerce questions based on responses from 4,346 marketers.
Join us for this special MarketingSherpa webinar, broadcast live from the world’s largest e-commerce event – IRCE 2014 – where marketing thought leaders will discuss key charts from the Benchmark Study, and how e-commerce marketers can use this data to overcome challenges and improve results in their own companies. You’ll learn from three expert marketers as they discuss:
• Overall e-commerce conversion rates
• Channels that drive significant traffic
• Barriers to growth that e-commerce marketers face
This webinar is sponsored by Magento.
Download your complimentary copy of the MarketingSherpa E-commerce Benchmark Study: MarketingSherpa.com/Ecommerce
Marketing Mashup: Top takeaways from Web Opt Summit 2014MarketingSherpa
you have 30 minutes, we have all the highlights from Web Optimization Summit 2014 in New York City.
Join Daniel Burstein, Director of Editorial Content, and Allison Banko, Reporter, both of MECLABS, as they distill the "need-to-knows" from sessions with organizations such as The Boston Globe, Harvard Business School and Ancestry.com.
In this presentation, they'll cover the main takeaways from the stage, topics like:
- Sustainable competitive advantage
- Selling the intangible
- Moving beyond the landing page
- How, when and why minor changes have a major impact on conversions
- And many more
*Slides from this presentation will be sent to registrants at it's conclusion.
Omni-channel Marketing: Optimizing digital content efforts to maximize growth...MarketingSherpa
In this MarketingSherpa webinar, e-commerce veteran Tom Davis, Global Head of Ecommerce, Puma will share his unified approach to global e-commerce. Davis will speak about how Puma has overcome technological, operational and organizational challenges to embrace digital engagement with customers.
Davis will speak from his more than 15 years of management experience in this webinar, discussing constantly evolving best practices and exploring recent retailing trends. Currently, he oversees the global e-commerce business for Puma SE, which covers more than 30 countries. He possesses hands-on experience with business management (P&L), re-platforming, emerging market e-commerce strategy, customization and e-commerce operations.
How Whirlpool Took a 180-Degree Turn with Just One TestMarketingSherpa
“This is a testimony of how even the most seemingly mundane changes can have a startling impact and help change a culture,” Thomas Mender, Senior Manager or Database Marketing, Whirlpool, said.
In this MarketingSherpa webinar, Mender and Daniel Burstein, Director of Editorial Content, MECLABS, will provide you with a behind-the-scenes look at the Whirlpool Ice lead generation campaign.
Mender will also explain how he took what he learned from Email Summit 2013, and challenged the brand and agency teams to develop a version of the creative that focused solely on the business goal.
You will discover how:
• Mender overcame initial skepticism to move to a “less is more” approach.
• The team integrated online and offline marketing to maximize the email open rate and get consumers “in the door.”
• One minor change led to a 42% lift in clickthrough and helped create a test-and-learn culture at Whirlpool.
Visual Storyteller Job Opening: Is the next step in your career a Visual Stor...MarketingSherpa
Are you looking for a work environment where you can get your hands dirty and figure out what you do best?
If so, you could be a good fit for MECLABS…
Are you ready to:
Make a real difference for some of the world's leading organizations?
Expand your talent and intelligence with the world's foremost thought-leaders in sales and
marketing optimization?
Stand on the front lines of business success by helping the best in business do even better?
Ensure your professional dreams come true with an organization where learning is the highest objective?
If so, then you're ready for MECLABS!
As a Content Presentation Specialist, you will merge your story telling abilities with your eye for visual design by owning the support of all MECLABS presentations. You’ll be the go-to authority to help colleagues and thought leaders share their stories through:
• Editing presentation copy and repurposing content into a visual story.
• Insuring consistent methodology by being a gatekeeper for all MECLABS public presentations.
• Collaborating with Marketing to ensure consistent brand guidelines are adhered to in presentations.
• Creating visual elements for presentation design inside and outside of presentation tools.
• Supporting content such as:
• MarketingSherpa webinar presentations
• Live events (i.e., MECLABS Summits)
• MarketingSherpa Benchmark Reports (BMR)
• Staying informed and up to date on presentation technology and current trends.
• Providing logistical support for webinars.
• Managing and owning the MECLABS presentation library.
We’re ready for you if you have this experience and education:
• Bachelor’s degree in Journalism, Marketing, or a related field.
• Demonstrated ability to handle multiple tasks and extremely detail oriented.
• Demonstrated proficiency in the MS Office Suite.
• Advanced proficiency in MS Power point and Word.
• Exceptional communication skills, both verbal and written.
It would be a bonus if you had:
•Working knowledge or proficiency in graphic design software: InDesign, Photoshop, etc.
In addition to building your brightest future at MECLABS, you'll receive benefits like:
• A starting salary commensurate with overall qualifications including experience, education and meeting identified job profile
• A creative, fun work environment just five minutes from the beach
• Continuous professional development through mentorships and training courses
• Comprehensive health and dental insurance plans
• Company-paid short-term and long-term disability plans
• A generous Paid Time Off plan (PTO)
• Advancement opportunities
• Employee referral bonus program
Apply at http://www.meclabs.com/careers
How a Tech Company Increased Briefing Calls 50% by Combining Physical Mail an...MarketingSherpa
In our next MarketingSherpa webinar, you'll learn how an enterprise software solutions startup was able to develop a marketing campaign that repeatedly generated impressions from influential buyers and decision-makers at a fraction of the cost of traditional direct mail campaigns.
Join Daniel Burstein, Director of Editorial Content, MECLABS, and Bob Birge, Marketing Director, Blue Pillar, as they discuss how to:
• Create and design physical, dimensional mailers to coincide with email campaigns
• Stand out in a typically red ocean environment
• Create real brand awareness at a cost that would make even the most frugal companies blush
• Conduct a campaign that delivers high-level qualified lead opportunities into the sales pipeline
• Make a serious impact for your company with minimal time and financial investment
• Raise your batting average significantly by using proven, age-old traditional marketing practices in today’s crowded, tech-driven environment
This presentation is provided courtesy of Oracle Eloqua
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Email Summit 2014: Top takeaways from
this year’s award-winning campaigns
#SherpaWebinar
3. Today’s speakers
Courtney Eckerle
Manager of Editorial Content
MECLABS
@CourtneyEckerle
Daniel Burstein
Director of Editorial Content
MECLABS
@DanielBurstein
#SherpaWebinar
6. Related resources
•
B2B Email Marketing: How a publishing company used marketing automation to increase CTR 1,112% – Email
Awards 2014 Best in Show, Lead Generation
•
Email Marketing: E-commerce site increases online ticket purchases by 66% with relevant content – Email
Awards 2014 Best in Show, E-commerce
•
MarketingSherpa Email Summit 2013 Wrap-up: Top 5 takeaways for email marketers
•
Marketing Automation: Key challenges a global information company overcame to transform from batch and
blast to persona-driven email marketing
•
Email Marketing: Copyblogger's email list grows by 400% using free paywall to access "MyCopyblogger" content
•
Email Marketing: Weekly newsletter sees 400% lift in reactivation of inactive subscribers with personalization
•
Email Marketing: Dell lifts revenue 109% via GIF-centric campaign
#SherpaWebinar
7. 10.5 hours. 158 slides. 30 minutes. What should we do?
• Go fast and get through as much as we can
• Keep things slow and steady
#SherpaWebinar
8. Lesson #1. Testing small can lead to big changes
in conversion and culture
#SherpaWebinar
9. Why One Test Triggered a 180-Degree Turn in How
All Whirlpool Brands Direct Market to Consumers
Thomas Mender
Sr. Manager, Database Marketing
Whirlpool
#SherpaWebinar
14. Testing: Calls-to-action
Experiment ID: Summit Experiment – Calls-to-Action
Location: Whirlpool Testing Library
Campaign Focus: Ice email campaign
Research Notes:
Background: Applying what was learned about minimizing CTAs in email sends at
Email Summit 2013.
Objective: To achieve a higher clickthrough rate.
Primary Research Question: Will having a single CTA be more effective than
multiple CTAs?
Test Design: Single variable A/B split test
#SherpaWebinar
15. Testing: Calls-to-action
• Primary goal of the campaign is to
promote one-time promotional email
($400 off)
• Recipients: Total of 700k of current
customers
•
•
•
•
Hand-raisers
Recent purchasers (≤5 years)
Old purchasers (>5 years)
Current Ice product owners
#SherpaWebinar
Control
20. Current process
Data collection
Test is launched
Building
customer profile
Marketing team
approves creatives
Creating test ideas
– collaborate
Agency builds
creatives
#SherpaWebinar
25. How a Seasonal Retailer Evolved from Promo
Emails to Year-Round Content Marketing
Marcia Oakes
Senior Online Marketing Manager
Calendars.com
#SherpaWebinar
26. The problem
Highly seasonal product
• Compelling promotions in off-season is a challenge
• Deliverability issues from decreased engagement
and inconsistent mail volume
#SherpaWebinar
28. You can’t always get
what you want
… and it takes a significant
time investment to get
what you need.
#SherpaWebinar
29. You can’t always get
what you want
… and it takes a significant
time investment to get
what you need.
Connecting content to consumers
• Develop quality content
• Identify “evergreen” content you may
already have available
• Create a content calendar – make a
plan for the resources and time you
need
#SherpaWebinar
37. The results
• Newsletter produces a positive ROI, despite
low conversion rates
• Good customer feedback
*Other factors contributed
#SherpaWebinar
+71%
Open
Rate*
38. The results
“You nailed it.”
-Beverly
+71%
• Newsletter produces a positive ROI, despite
Open
low conversion rates
Rate
“BRAVO for your wonderful *
• Good customer feedback
“I enjoy reading your
monthly Flip Day
calendar.”
-Kim
Flip Day newsletter!”
-Claire
#SherpaWebinar
39. DEG: Smarter Digital
We craft smart digital strategies for
flagship brands like Lee Jeans, Hyatt,
Purina, GoPro and more
We generate demand through
compelling and sustainable digital
relationships
We are the ONLY 2x ExactTarget Partner
of the Year
Web: www.DEGdigital.com
Twitter: @DEGdigital
40. Are you interested in becoming a
MarketingSherpa case study?
Contact us at: Editor@MarketingSherpa.com
#SherpaWebinar
42. Old Dog, New Tricks
How Dell designed an email with old technology to launch a new product
Dave Sierk
Consumer & Small Business Email Strategist
Dell
#SherpaWebinar
47. The new Dell Convertible Tablet is unlike any other tablet you’ve seen before! Why settle
for the machine you have, when Convertible Ultrabook™ offers so much more? Convert
it, touch it, wake it in a flash. Multitask with blazing fast performance, access files in a
snap, use it all day long...and enjoy peace of mind with built-in security. Wondering
exactly how the Convertible Ultrabook™ works? During the day you can simply use this
computer as your everyday, go-to laptop. Open up the front and start typing away. But
once you’re ready to head out, close up the laptop and rest assured that if you need to
use your Convertible Ultrabook™ at any time, you can open the cover, flip it around and
suddenly you’ll have a working tablet in your hands. The tablet side of the screen hides
the keyboard that you were previously using your Ultrabook™ 2 as a laptop! And in a
flash you can lift up the top part of your tablet, flip it back around to turn your Convertible
Ultrabook™ back into the laptop you were working on your presentation on this morning.
The ability to flip and turn this computer around into a tablet is unlike any other piece of
technology out on the market. Work on your laptop during the day and turn it into a tablet
by night – you will get the best of both worlds with the Convertible Ultrabook™
#SherpaWebinar
51. 109% Increase in revenue
Compared to benchmarked data from last year
Increase against quarterly benchmark for
similar promotional campaigns
Email with animated GIF
Click Rate
42.6%
Conversion
103%
Revenue
109%
#SherpaWebinar
53. Email on the Wild Side
How an equipment company created emails that
changed the culture of its marketing campaigns
Chris Hawver
Team Leader, Americas Marketing
Tennant Company
#SherpaWebinar
54. Email on the Wild Side: I Wanna Ride
New email design
#SherpaWebinar
55. Email on the Wild Side: I Wanna Ride
New landing page design
#SherpaWebinar
56. Experiment: Background
Experiment ID: Tennant Subject Line Test
Record Location: Tennant Testing Library
Research
Background: Tennant, a global cleaning equipment company.
Objective: To increase email open rates and number of demos scheduled.
Primary Research Question: Which subject line will generate the greatest overall
open rate?
Test Design: A/B/C split test
#SherpaWebinar
57. Experiment: Subject line test
Which subject line won?
A. Meet the NEW Tennant B10 and T12
(Traditional)
B. Wanna Ride? Take the NEW T12 and B10 for a
Spin (Non-traditional)
C. Take a Ride on the Wild Side with the new
Tennant T12 and B10 (Hybrid)
#SherpaWebinar
58. Experiment: Results
24% increase in total opens
Subject line C (Hybrid) increased open rate by 24.2%
Open Rate
Relative
Difference
A. Meet the NEW Tennant B10 and T12 (Traditional)
26.6%
-
B. Wanna Ride? Take the NEW T12 and B10 for a Spin (Non-traditional)
24.9%
-6.5%
33%
24.2%
Subject Lines
C. Take a Ride on the Wild Side with the new Tennant T12 and B10 (Hybrid)
!
What You Need to Understand: The subject line focused on a mix of
product relevance and target audience appeal outperformed the
traditional subject line by 24%.
#SherpaWebinar
59. The success of this campaign transformed our
marketing.
#SherpaWebinar
60. Email on the Wild Side: Culture change
How our culture transformed
• New and creative ideas to drive future email efforts
• Focus on customer benefits and advantages
• Offer solutions, not products
• Using email for lead generation
• Integration of email campaigns with other channels
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61. Overall results
• Qualified leads 36% over goal
• New product revenue 110% of goal
• Overall ROMI 10:1 (working to 15:1 in 2014)
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65. How To: Implement automation technology
Craft
Create
automated
drip tracks
for each
persona
forms to
capture
persona
information
Make
templates
with
customizable
content
blocks
Tip: Don’t stop batch and
blast – be smarter about it!
#SherpaWebinar
Build
database
throughout
campaign
using
progressive
profiling
Test
Use A/B
testing to
optimize
66. How the program works
Welcome
Email
Nurture Messaging
Persona Messaging
Week 1:
Week 2:
Week 3:
Week 4:
Week 5:
Week 6:
5 Ways IHS Can Help
Case Study for you
IHS best content
Schedule Demo
Insider Drip
Insider Nurture
Progressive Profiling
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67. How To: Implement automation technology
Craft
Create
automated
drip tracks
for each
persona
forms to
capture
persona
information
Make
templates
with
customizable
content
blocks
Build
database
throughout
campaign
using
progressive
profiling
Tip: Don’t just add
technology, change the
culture.
#SherpaWebinar
Test
Use A/B
testing to
optimize
68. Tip: Ask for the persona
What is your
current role?
68
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69. Tip: Iceberg form strategy
Forms Learning #1
From this short form,
we get all this!
•
•
•
•
•
•
•
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Company (structured)
Address
Company phone
Fortune 1000 flag
Industry
Employee count
Annual sales
70. How To: Implement automation technology
Craft
Create
automated
drip tracks
for each
persona
forms to
capture
persona
information
Make
templates
with
customizable
content
blocks
#SherpaWebinar
Build
database
throughout
campaign
using
progressive
profiling
Test
Use A/B
testing to
optimize
72. How To: Implement automation technology
Craft
Create
automated
drip tracks
for each
persona
forms to
capture
persona
information
Make
templates
with
customizable
content
blocks
Tip: You don’t have to
build your targeted
database all at once.
#SherpaWebinar
Build
database
throughout
campaign
using
progressive
profiling
Test
Use A/B
testing to
optimize
74. Progressive Profiling: Initial sign-up
Form shrunk
from 15 required
fields down to 7
Plus, this is another iceberg form:
• Company (structured)
• Address
• Company phone
• Fortune 1000 flag
• Industry
• Employee count
• Annual sales
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77. Progressive Profiling: Contact
Ask for/confirm
address because
they are ready to
buy!
Tip: Auto-fill
information that you
already know.
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78. How To: Implement automation technology
Craft
Create
automated
drip tracks
for each
persona
forms to
capture
persona
information
Make
templates
with
customizable
content
blocks
Build
database
throughout
campaign
using
progressive
profiling
Tip: Get it out the door!
Follow best practices first,
then optimize with data.
#SherpaWebinar
Test
Use A/B
testing to
optimize
79. Top takeaways
• It is all about content – and the right target audience – and the right timing.
It’s a three-legged stool.
• The payback on this approach is ultimately less overhead and higher
engagement vs. traditional batch and blast.
• Getting the organization to think in terms of persona-relevant content and
buying-stage-relevant content = higher success = sales.
• Use the technology: Triggered communications, form design and database
enrichment will fuel your success long term.
• Just start and keep it simple. Remember, the fast eat the slow.
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81. Segmentation and Personalization
How an e-commerce site transformed its
email program to increase purchases by 66%
Paul Ramirez
VP, Operations
Eventful
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Ryan Blomberg
Director, Engineering
Eventful
83. Record store recommendations
• Popularity
What everybody is listening to
• Categorization
The artists in the same genre of that one
• Sponsorship
The artists people paid us to promote
• Staff picks
What the record store employees are listening to
• Fans like you
Fans of this artist also love this artist and this artist and this artist
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100. What if you don’t
have this technology?
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101. 1
Craft forms with purpose
2
Connect the dots
3
Predict from known data
4
Be something bigger
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102. The first takeaway
• No more standard forms.
• What are the right fields? Right number of fields?
• Every opportunity to engage is a chance to learn
more about your customers and serve them
better.
• Figure out why your audience might want to hear
from you. Connect to that motivation.
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110. 12% increase in site visits
Increase in site visits after the addition of non-performer event alerts
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111. Lesson #7. Link your campaign to relevant pop
culture
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112. Above the Noise
How an IT company leveraged a
multichannel campaign to “wake the dead”
Christine Nurnberger
Vice President, Marketing
SunGard Availability Services
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117. Campaign overview
Sales Call Follow-up
C-Level
AR & PR
Cloud
Availability
Mail 1
IT Disaster
Recovery
Mail 2
Social
Media
PR Agency
Follow-up
Email List
Winners
Asset Email
Retargeting list
Retargeting
Inactive Users
“Enter to Win”
Landing Page
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Placed in
CRM
120. Campaign overview
Sales Call Follow-up
C-Level
AR & PR
Cloud
Availability
Mail 1
IT Disaster
Recovery
Mail 2
Social
Media
Email List
Winners
Asset Email
Retargeting list
Retargeting “Enter to Win”
Inactive Users Landing Page
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Placed in
CRM
PR Agency
Follow-up
124. Landing page with registration page
Linked to how migrating
to the cloud as a business
option aligns with
surviving the zombie
apocalypse
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128. Campaign Winners 2: Survival kit
Brochure
Backpack
Silly string
“World War Z”
movie tickets
Survival guide
Flashlight/compass
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129. Results
• "IT Availability Cloud" email campaign achieved 1.2% higher click-toopen (CTO) rates among the director level, and above average rates in
global, large and medium enterprises.
• The "Disaster Recovery/Managed Recovery Program" campaign
created a 3% increase in CTO rates among president or owner titles.
• The retargeting email reactivated 2% of contacts who had not
interacted with SunGard within the previous six months.
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130. How do we best tell
that story?
Learn about the customer
Connect with your audience
Test the waters
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131. How to choose the
right channels
1. Can it communicate the right message?
2. Can it reach the right audience?
3. Can it communicate in a way that will
resonate with our audience?
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132. Top takeaways
1. Don't be afraid to step outside the box and try a new creative messaging approach –
it could have huge payoffs in B2B (particularly among the difficult to reach C-suite).
2. Even in today's B2B marketing and digital era, direct mail may not be as dead as
zombies.
3. Leverage social channels to help amplify your message.
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134. Email Design: How to optimize for
all environments in a mobile world
Justine Jordan, Marketing Director, Litmus
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135. Session speaker
Justine Jordan
Marketing Director
Litmus
I’m an email builder, designer, marketer, teacher and all-around
opinionated person. Approaching eight years in email!
@meladorri
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136. • How can you create mobile-friendly emails?
• Best practices, examples and tips
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138. Mobile is big, but how big?
Mobile:
Smartphones (iPhone, Android)
and tablets
24%
Webmail
49%
27%
Desktop
Mobile
Desktop:
Installed email programs
(Outlook, Apple Mail)
Webmail:
Email accessed through a Web
browser (Gmail, Hotmail,
Yahoo)
Source: Litmus Email Analytics; 306 million worldwide opens
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146. One chance to make an impression
Read anyway
Don't know
View on computer
Unsubscribe
Delete it
How does a poorly designed email affect
your perception of the brand?
6.30%
3.80%
Slightly
Negative
51%
13.50%
+68%
30.20%
+15%
80.30%
If you get a mobile email that doesn’t look good, what do you do?
75%
negative
BlueHornet Study: Consumer Views of Email Marketing, 2012 and 2013
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Strongly
Negative
24%
Neutral
25%
147. From Name
Subject Line
Preheader
The Subscriber
Experience
Open
Tap
The mobile experience is different
than the desktop experience
Page
Conversion
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153. Bigger is better
•
•
•
•
•
Body copy: 16px+
Headlines: 22px+
Buttons: 44px by 44px
Space: 10px+
Tappable touch targets
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154. Less is more
• Analyze each section of your
email and messaging
• Prioritize goals and actions
• Look at historical performance
for clues on what to cut
• Aim for 2 to 4 sentences at 16px
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155. Responsive design/media queries
• More than a “line of code”
• Set of conditional statement that enables specific styles
• If the screen size is x, then display y
• If the screen size is x, then increase headline size to y
• If screen size is x, then show image at 100%
• Detects screen size, not device type
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156. First responsive email = highest traffic ever!
Mobile traffic exceeded previous week
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