Watch this session live at 2:45pm EST on Thursday, October 27, 2016 http://aaem.targetmarketingmag.com/session/customer-first-email-marketing/. It has long been proven by academic literature that customer satisfaction leads to customer loyalty and an increased share of wallet (Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994)).
But how do you get satisfied customers? By engaging in customer-first marketing. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how B-to-B, B-to-C, and nonprofit brands his team has reported on are improving their understanding of customers’ needs and wants … and using that knowledge to improve their email marketing.
In this session, you will learn from:
The latest MarketingSherpa research with consumers (fielded in September 2016), including specific data about customers’ perception of email
A selection of case studies MarketingSherpa has chosen from hundreds of submissions to represent inspirational stories of customer-first email marketing, including Dell, Ebates, DonorsChoose, SCI Solutions, and Health Catalyst
Customer-First Mobile Marketing: How B2B, B2C and nonprofit brands are succe...MarketingSherpa
Watch this session live at 3:40pm EST on Thursday, December 8, 2016 http://aamob.targetmarketingmag.com/session/customer-first-mobile-marketing-how-b-to-b-and-b-to-c-brands-are-succeeding-in-an-age-of-skeptical-customers-2/.
It has long been proven by academic literature that customer satisfaction leads to customer loyalty and an increased share of wallet (Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994)).
But how do you get satisfied customers? By engaging in customer-first marketing. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how B2B and B2C brands are improving their understanding of customers’ needs and wants…and using that knowledge to improve their mobile marketing.
In this session, you will learn from:
• The latest MarketingSherpa research with consumers (fielded in September 2016), including specific data about customers’ actions in response to mobile marketing
• Inspirational stories of customer-first marketing from NakedWines, Metropolis, Brian Gavin Diamonds and Door to Door Organics
Email, mobile, and social media marketing lessons from top performing b2-b a...MarketingSherpa
According to MarketingSherpa research with 2,057 U.S. adults, email is the most popular way (across every age group) customers want companies to communicate with them. And we’re sure you’ve been inundated with enough data about the growth of social media and mobile to want to discover ways to incorporate these channels into your marketing mix.
So to help you get a new idea or two for improving your email, social media and mobile marketing, in this session Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share customer-first marketing case studies from successful B2B, B2C and nonprofit brands like Door to Door Organics, DonorsChoose.org, and Optum.
You will learn how to attract, engage, and convert more customers through ideas to optimize your already existing campaigns and launch new marketing programs.
Using behavioural marketing to up the ante in the age of the multi-channel cu...John Watton
Today’s buyers control the buying process, accessing the information they need across ever-increasing channels. Using UK research conducted by Forrester Consulting on behalf of Silverpop, find out how behavioural marketing practices can help you connect with these buyers and realise higher return on marketing investment. You’ll learn how to create a culture of customer obsession; establish a common language across channels and touch points; stop thinking about campaigns and start thinking about engagement; and build the technical infrastructure to support dynamic communications.
Small Business Revenue on the Rise According to New Constant Contact Survey 2014Constant Contact
“Doing more with less” has become a common refrain in America over the last few years and new survey data from Constant Contact®, Inc., released in conjunction with Small Business Week, indicates that small businesses are getting quite good at doing just that. Small businesses surveyed reported a strong 2013, with almost 40 percent saying their revenues increased 10 percent or more over 2012, despite the fact that 65 percent have had to make concessions to economic pressures, from reducing operating costs and marketing budgets, to changing their offerings, and more. The 2013 revenue upswing has small business owners feeling optimistic about what lies ahead, with an overwhelming majority (81 percent) expecting revenues to continue to rise in 2014.
7 Surefire Ways to Improve ROI for Your Email Program - BrightWave MarketingOnline Marketing Summit
7 Surefire Ways to Improve ROI for Your Email Program
Email marketing is the most cost efficient and measurable marketing platform yet ROI is often elusive for many digital marketers. Hear actionable ways to drive revenue, engage your subscribers, cut costs and build stronger relationships with your customers and prospects. List growth, social integration, creative and metrics usage will also be addressed among other email essentials in an always changing email marketing world.
* Simms Jenkins, CEO, BrightWave Marketing
Customer-First Mobile Marketing: How B2B, B2C and nonprofit brands are succe...MarketingSherpa
Watch this session live at 3:40pm EST on Thursday, December 8, 2016 http://aamob.targetmarketingmag.com/session/customer-first-mobile-marketing-how-b-to-b-and-b-to-c-brands-are-succeeding-in-an-age-of-skeptical-customers-2/.
It has long been proven by academic literature that customer satisfaction leads to customer loyalty and an increased share of wallet (Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994)).
But how do you get satisfied customers? By engaging in customer-first marketing. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how B2B and B2C brands are improving their understanding of customers’ needs and wants…and using that knowledge to improve their mobile marketing.
In this session, you will learn from:
• The latest MarketingSherpa research with consumers (fielded in September 2016), including specific data about customers’ actions in response to mobile marketing
• Inspirational stories of customer-first marketing from NakedWines, Metropolis, Brian Gavin Diamonds and Door to Door Organics
Email, mobile, and social media marketing lessons from top performing b2-b a...MarketingSherpa
According to MarketingSherpa research with 2,057 U.S. adults, email is the most popular way (across every age group) customers want companies to communicate with them. And we’re sure you’ve been inundated with enough data about the growth of social media and mobile to want to discover ways to incorporate these channels into your marketing mix.
So to help you get a new idea or two for improving your email, social media and mobile marketing, in this session Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share customer-first marketing case studies from successful B2B, B2C and nonprofit brands like Door to Door Organics, DonorsChoose.org, and Optum.
You will learn how to attract, engage, and convert more customers through ideas to optimize your already existing campaigns and launch new marketing programs.
Using behavioural marketing to up the ante in the age of the multi-channel cu...John Watton
Today’s buyers control the buying process, accessing the information they need across ever-increasing channels. Using UK research conducted by Forrester Consulting on behalf of Silverpop, find out how behavioural marketing practices can help you connect with these buyers and realise higher return on marketing investment. You’ll learn how to create a culture of customer obsession; establish a common language across channels and touch points; stop thinking about campaigns and start thinking about engagement; and build the technical infrastructure to support dynamic communications.
Small Business Revenue on the Rise According to New Constant Contact Survey 2014Constant Contact
“Doing more with less” has become a common refrain in America over the last few years and new survey data from Constant Contact®, Inc., released in conjunction with Small Business Week, indicates that small businesses are getting quite good at doing just that. Small businesses surveyed reported a strong 2013, with almost 40 percent saying their revenues increased 10 percent or more over 2012, despite the fact that 65 percent have had to make concessions to economic pressures, from reducing operating costs and marketing budgets, to changing their offerings, and more. The 2013 revenue upswing has small business owners feeling optimistic about what lies ahead, with an overwhelming majority (81 percent) expecting revenues to continue to rise in 2014.
7 Surefire Ways to Improve ROI for Your Email Program - BrightWave MarketingOnline Marketing Summit
7 Surefire Ways to Improve ROI for Your Email Program
Email marketing is the most cost efficient and measurable marketing platform yet ROI is often elusive for many digital marketers. Hear actionable ways to drive revenue, engage your subscribers, cut costs and build stronger relationships with your customers and prospects. List growth, social integration, creative and metrics usage will also be addressed among other email essentials in an always changing email marketing world.
* Simms Jenkins, CEO, BrightWave Marketing
How to sell VeloVita with a digital campaign strategy that worksSteve Jackson
Learn More: http://velovita.global-aroma.com/
My name is Steven Jackson and I want to show you how you can have one of the most profitable online businesses without speaking to family and friends
If you have been in network marketing in the passed you already know what I'm talking about. However, if you are considering a leap of faith into this industry you may not know. So, for those of you who don't know what I am talking about, it goes something like this.
How Kellogg's is Bringing Transparency to Life - Rick WionDigital Megaphone
More than ever, consumers are voicing their opinions and questioning brands publicly. Find out how Rick Wion, Sr. Director of Consumer Engagement at the Kellogg Company and his team are embracing transparency through their Open for Breakfast program. Rick will share how the program began, key learnings and success components of the campaign as well as tips on how you can build stronger relationships with your customers through an open, honest dialog.
How Insurance Agents Build Relationships Through Content MarketingOutboundEngine
Watch the webinar recording: http://youtu.be/oCFzjJo9uuw
The number one goal of content marketing for insurance agents is to increase your referrals through better policyholder relationships. There are 5 benefits of content marketing too, each of which helps grow your overall approach to policyholder retention.
7 Content Marketing Trends That Matter in 2017Jay Baer
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and his Convince & Convert Consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
Social Listening in Practice: Social SellingBrandwatch
This paper, one of the Social Listening in Practice use case series, is going to show you how social selling will bring your business into the sights of the 81% of consumers who are undertaking pre-purchase research online right now.
Why brands should focus on working with brand ambassadors in stead of investi...Ambassify
Workshop at Bike Valley to prove that working with brand ambassadors really pays.
Brand ambassadors help you generate extra sales through Word-Of-Mouth.
8 B2B ENGAGEMENT TECHNIQUES THAT WILL FLOOR YOUR CUSTOMERStechnodatagroup
Customers today are proving to be pricier than ever before. A study from Iris, Chicago in this regard is proving to be an eye opener for marketers. It suggests that B2B marketers often face the cold shoulder from customers, that too more often than they deserve.
How to Overcome the 3 Most Common Content Marketing Barriers to Increase Traf...MarketingSherpa
"Our customers … are really the best ambassadors …We want to make sure that we’re connecting with those people when they’re engaging in conversations online and make sure that we’re supporting them.”
– Shannon Hughes, Senior Director of Marketing, Udemy
MarketingSherpa reporters interview more than 250 marketers every year to find out what really works across marketing channels. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how leading brands connect with their customers using content marketing as part of a multichannel strategy based on lessons from:
Udemy’s 43% increase in mentions across social media channels
IBM’s 291% increase in social referral traffic
River Pools & Spas’ 80% conversion rate
MarketingExperiments’ 232% increase in blog traffic
And many more B-to-B and B-to-C case studies
The Top 5 Marketing Discoveries of 2015: 12 months of research in just 60 min...MarketingExperiments
At MarketingExperiments, 2015 has been another great year full of new research and discoveries about what makes customers say 'yes.' It’s not easy to attend or watch every Web clinic, so we want to provide you with the opportunity to catch up on what you may have missed.
In this 60-minute webinar, we looked back at our thousands of hours of research from 2015 to bring you five of the most surprising, actionable discoveries from the year. These simple principles will help you to quickly improve multiple aspects of your digital campaigns — from subject lines and calls-to-action to visitor engagement and mobile design.
With 2016 fast approaching, now is the time to make sure that all of the elements of your digital marketing campaigns are as effective as they can be. Join us on December 9 to learn quick, actionable tactics for improving your marketing collateral in time for the new year.
How to sell VeloVita with a digital campaign strategy that worksSteve Jackson
Learn More: http://velovita.global-aroma.com/
My name is Steven Jackson and I want to show you how you can have one of the most profitable online businesses without speaking to family and friends
If you have been in network marketing in the passed you already know what I'm talking about. However, if you are considering a leap of faith into this industry you may not know. So, for those of you who don't know what I am talking about, it goes something like this.
How Kellogg's is Bringing Transparency to Life - Rick WionDigital Megaphone
More than ever, consumers are voicing their opinions and questioning brands publicly. Find out how Rick Wion, Sr. Director of Consumer Engagement at the Kellogg Company and his team are embracing transparency through their Open for Breakfast program. Rick will share how the program began, key learnings and success components of the campaign as well as tips on how you can build stronger relationships with your customers through an open, honest dialog.
How Insurance Agents Build Relationships Through Content MarketingOutboundEngine
Watch the webinar recording: http://youtu.be/oCFzjJo9uuw
The number one goal of content marketing for insurance agents is to increase your referrals through better policyholder relationships. There are 5 benefits of content marketing too, each of which helps grow your overall approach to policyholder retention.
7 Content Marketing Trends That Matter in 2017Jay Baer
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and his Convince & Convert Consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
Social Listening in Practice: Social SellingBrandwatch
This paper, one of the Social Listening in Practice use case series, is going to show you how social selling will bring your business into the sights of the 81% of consumers who are undertaking pre-purchase research online right now.
Why brands should focus on working with brand ambassadors in stead of investi...Ambassify
Workshop at Bike Valley to prove that working with brand ambassadors really pays.
Brand ambassadors help you generate extra sales through Word-Of-Mouth.
8 B2B ENGAGEMENT TECHNIQUES THAT WILL FLOOR YOUR CUSTOMERStechnodatagroup
Customers today are proving to be pricier than ever before. A study from Iris, Chicago in this regard is proving to be an eye opener for marketers. It suggests that B2B marketers often face the cold shoulder from customers, that too more often than they deserve.
How to Overcome the 3 Most Common Content Marketing Barriers to Increase Traf...MarketingSherpa
"Our customers … are really the best ambassadors …We want to make sure that we’re connecting with those people when they’re engaging in conversations online and make sure that we’re supporting them.”
– Shannon Hughes, Senior Director of Marketing, Udemy
MarketingSherpa reporters interview more than 250 marketers every year to find out what really works across marketing channels. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how leading brands connect with their customers using content marketing as part of a multichannel strategy based on lessons from:
Udemy’s 43% increase in mentions across social media channels
IBM’s 291% increase in social referral traffic
River Pools & Spas’ 80% conversion rate
MarketingExperiments’ 232% increase in blog traffic
And many more B-to-B and B-to-C case studies
The Top 5 Marketing Discoveries of 2015: 12 months of research in just 60 min...MarketingExperiments
At MarketingExperiments, 2015 has been another great year full of new research and discoveries about what makes customers say 'yes.' It’s not easy to attend or watch every Web clinic, so we want to provide you with the opportunity to catch up on what you may have missed.
In this 60-minute webinar, we looked back at our thousands of hours of research from 2015 to bring you five of the most surprising, actionable discoveries from the year. These simple principles will help you to quickly improve multiple aspects of your digital campaigns — from subject lines and calls-to-action to visitor engagement and mobile design.
With 2016 fast approaching, now is the time to make sure that all of the elements of your digital marketing campaigns are as effective as they can be. Join us on December 9 to learn quick, actionable tactics for improving your marketing collateral in time for the new year.
How to Write Headlines That Convert: Key discoveries from a meta-analysis of ...MarketingExperiments
The headline is an element that it so simple — you don't need any special coding skills to change headlines on your websites. Yet, headlines require serious attention. In this Web clinic, we shared a headline change that resulted in an 816% increase in conversion, just from understanding the cognitive psychology of the customer.
The headline is so crucial to marketing campaigns that we have three writers performing a meta-analysis of our lab’s more than 15 years of behavioral research measuring real customer reactions to websites and campaigns from B2B, B2C and nonprofit brands.
This Web clinic revealed key discoveries from this meta-analysis to help any marketer — no matter how much or how little copywriting experience they have — create more effective headlines.
You’ll learn actionable principles for creating headlines that work to improve the results of all your marketing campaigns, emails and websites.
Infografit kertovat Lohjan Matkailupalvelukeskuksen sähköisistäkanavista ja toiminnasta yhteisöpalveluissa. Tilastot ovat toukokuulta 2015. Infografit on laatinut Helena Kontio
Mobile devices (iPad, Tablets, and Mobile Devices) have become a favorite tool of REALTORS®. Today we will show you a few apps to leverage your mobile devices in a listing presentation that make you stand out and save you TIME.
Learn the latest mobile applications and strategies to bring the world into your customer’s home.
Describe iPad and Droid apps to simplify the real estate transaction
Illustrate how mobile devices will save all parties to the transaction time, money and energy
Set up devices for real-time delivery of information
What Do Customers Want? - Daniel Burstein presentation for Integrated Market...MarketingSherpa
Join us as we present this session LIVE at the Integrated Marketing Virtual Conference! Thursday, June 23, 2016 at 11:10 am EST.
http://bit.ly/28LRz7c
Two questions are crucial to every marketer’s success – how well do you know your target customers? And is customer intimacy at the forefront of your marketing campaign?
In this session, Daniel Burstein, director of editorial content, MarketingSherpa, shares what the marketing publication has discovered about customer-centric marketing. You will:
•Learn results of research with 2,021 consumers and 455 marketers to discover disconnects between what channels and marketing techniques customers prefer from brands … and what marketers are actually doing
•Discover ways to unveil customer insights with resources you may already have, with examples from case studies with CNET, Marriott, HomeAdvisor, WeddingWire and flash sale site Doggyloot
•Get inspired to craft customer interactions that end with a win-win – happy customers and better bottom-line results.
Learn from the case studies and research, get your questions answered, and have a little bit of fun while doing it.
Repeatable Brand Strategy: How successful brands are outmaneuvering the compe...MarketingExperiments
As marketers, our primary problem today is not brand confusion but rather confusion about brand.
When it comes down to the essentials of what makes a brand successful, Aristotle gave us the answer around 2,300 years ago. What’s more, he made it into a repeatable method that just about anyone can use to create a more successful brand.
In this 35-minute replay, Flint McGlaughlin, Managing Director, MECLABS Institute, shows you how to apply Aristotle’s framework to your brand and marketing so you can outmaneuver your competitors.
Strengthen your copy in 35 minutes: Proven strategies to boost the effectiven...MarketingExperiments
You are under constant pressure to quickly pump out copy, often under seemingly impossible deadlines. Without always having the time to test, how can you give your copy the best chance of actually being effective?
In this 35-minute Web clinic, we’ll dive into over 15 years of research from the MECLABS Institute to answer such questions as:
• How long should your copy be?
• What format should it take?
• What should you emphasize?
• What order should it be presented in?
During the November Web clinic, we will share numerous tests that have revealed actionable tactics to strengthen copy across emails, landing pages and PPC ads, and provide attendees with transferable takeaways that they can leverage for their own copy.
Does Fear-based Marketing Work: How one company saw a $45 million increase in...MarketingExperiments
As marketers, we are often taught to identify and tap into the pain points of our customers. But once we pinpoint these sources of customer anxiety, how should we proceed? Should we attempt to alleviate this stress through encouragement or empowerment, or should we instead ratchet up the tension, frightening prospects into thinking that only we can solve their problem?
In this 35-minute live clinic, available at MarketingExperiments.com, we looked at six case case studies, covering everything from social media testing and nonprofit donation drives, to the overall messaging strategy of a Fortune 500 company.
Site Banners Tested: How Minor Changes led to a 433% increase in clickthrough...MarketingExperiments
Is your site banner doing a good enough job effectively conveying critical information to your customer? How can you tell?
And is a banner even beneficial to your specific site?
Past MarketingSherpa eye-tracking research has shown that up to 80% of repeat site visitors exhibit banner blindness, ignoring certain areas of a page entirely if they believe the content will not directly address their needs.
How can you best leverage this prime real estate to boost site performance, rather than hurt clickthrough and conversion?
In this 35-minute Web clinic – Mike Loveridge, Head of Digital Test and Learn, Humana, will join the MarketingExperiments team live to discuss a series of banner tests that his team carried out, including one test that increased clickthrough by 433%.
Linqia: State of Influencer Marketing 2020 and COVID-19 RecommendationsLinqia
In this webinar, Linqia's Director of Marketing, Alicia Mickelsen, will highlight key findings from our annual report, The State of Influencer Marketing 2020. In addition to presenting findings from our report, Linqia's Brand Partnerships Lead, Keith Bendes, also provides real world advice for you from influencers and Linqia experts alike around how to think about influencer marketing within the context of COVID-19.
Key findings from the survey include:
- 89% of marketers plan to re-use influencer content across social, website, email & display ads
- 77% of marketers say they plan to work with micro-influencers over other types
- Nearly 100% of respondents plan to use Instagram for influencer marketing this year
- Influencer content outperforms typical branded content by 2.7x on paid channels
Key Insights from The Local Merchant ReportStreet Fight
Street Fight Insights Director of Research, David Card offers a sneak peek inside the 2015 Local Merchant Report. Download the full report at http://bit.ly/1djmdUl
The 12 Key Takeaways from SocialMediaExaminer's Industry ReportWishpond
We've analyzed and synthesized SME's industry report to give you the 12 key takeaways you need to know.
We give you the facts and stats (complete with bar-graphs and pie charts) and then the concrete takeaway that ensures you understand what you're seeing and can apply it for yourself.
Check it out! And a huge thanks to SME for their comprehensive study!
Where SMBs really advertise and where the PLAN to spend more next yearDick Larkin
Gordon Borrell, Greg Harmon and Dick Larkin discuss findings from Borrell Associates' annual survey of small and medium sized advertisers to better understand where they are currently advertising and what changes they plan on making in their advertising spend.
One of the biggest gaps is in Mobile Marketing for SMBs. 85% said that they considered mobile to be important to their overall marketing, but only 19% are currently doing anything about it.
Newspapers continue to garner the lion's share of SMB ad dollars, but that number is dropping and an increasing rate.
85% said that they are advertising on Facebook. That's an enormous awareness of the social network.
Although Vietnamese love Facebook and smartphones are everywhere, enterprises fail to leverage this opportunities and rely on traditional media approach. Q&Me by Asia Plus Inc has gone through multiple analysis how to narrow this gap and approach users via social media
Predict 2014, Doug Camplejohn Welcome to PredictFliptop
Why are we here talking about B2B marketing and data?
The fact is that it’s 2014, yet most B2B sales & marketing is still a guessing game. We throw money at different programs to see what sticks. We assign best guess scores to activities in our marketing automation systems. We use “rules of thumb” to see if we’re going to make our number for the quarter.
Social media is the information hub for Vietnamese and many brands take it as the trigger to promote their products. This survey reveals the current consumer behaviors as to online / social medias as well as consumers’ reactions to their marketing
This survey was conducted among 860 samples of 18-47 years old in May 2019.
Retail Trends: Finding the Edge to Win will showcase how floor covering retailers can thrive in the digital universe where customer expectations are constantly evolving. Attendees will secure game-changing, real-world examples of what a retailer needs to know to move at the speed of the customer and achieve exponential growth.
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
At MarketingSherpa Summit 2016, marketers came together from across the world to discuss and discover what works in digital marketing. With topics featuring Email & Mobile, Content & Social and Digital & Data, brand-side marketers and industry experts took the stage to share their case studies, insights and actionable takeaways.
Daniel Burstein, Courtney Eckerle and Shelby Dorsey — all from the MarketingSherpa Editorial Team — will discuss the most inspirational and actionable lessons from this year's event.
They'll cover the top takeaways from Summit to help you:
∙ Use social media and email to engage your customers
∙ Produce content within your everyday company cycle
∙ Cement a customer-centric strategy
∙ Use testing to improve and optimize
∙ Act on data to improve marketing performance
The MarketingSherpa blog post "How to Sell Your Marketing and Advertising Ideas to Your Boss and Clients (with free template)" includes a few tips for presenting your campaign, in addition to marketing and advertising ideas to help you win budget, resources and approval. Read the full post at http://sherpablog.marketingsherpa.com/marketing/how-to-sell-to-your-boss/.
Content Marketing: Case Studies and Strategies for SuccessMarketingSherpa
Content created for UNF Social Media Class, presented by Daniel Burstein and Regina Love.
How can content marketing impact your marketing goals?
In this presentation, Daniel and Regina will define content marketing and explore how creating content attracts an audience and earns companies trust in the eyes of the modern customer.
Special Live Test Clinic: The MECLABS team reveals the results of LifeWay’s e...MarketingSherpa
Do you feel like you’ve tried just about every type of design and copy and still aren’t seeing results? What can you do to completely challenge your testing paradigm? Is it possible to leverage qualitative feedback to produce quantitative results? If so, how?
At Email Summit 2015, we brought these challenges from one of your peers – the marketers at LifeWay – to the entire audience of Marketers at Summit. This experienced peer group provided suggestions for improving LifeWay’s email marketing.
The team from MECLABS, MarketingSherpa’s parent research institute, then worked with LifeWay to test this qualitiatve feedback and will present key lessons learned from this experimentation during this unique live event we’ve dubbed a MarketingSherpa Web clinic.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Email Summit 2015: Top takeaways from this year's best sessionsMarketingSherpa
You give us 30 minutes, and we'll give you all of the greatest takeaways from two days of MarketingSherpa Email Summit 2015 sessions.
In our next MarketingSherpa webinar, sponsored by BlueHornet, we'll present the most valuable content from more than 13 sessions presented by marketers with transferable and inspirational insights into what works, and what doesn't, in email marketing today.
Join Daniel Burstein, Director of Editorial Content, and Jessica Lorenz, Event Content Manager, both of MarketingSherpa, for the in-depth recap of Email Summit 2015 to get ahead of your competition this year.
Content Marketing: Case studies and strategies for successMarketingSherpa
Presentation by Erin Hogg, Reporter, MECLABS, at UNF's Social Media Marketing class.
This presentation explores the familial relationship of content marketing and social media.
It also provides real examples and case studies of how content marketing is linked to sales and the concept of relationship marketing and establishing a life-long customer by building up company reputation and trust.
MarketingSherpa hosted the official Media Center at the Internet Retailer Conference and Exhibition (IRCE) and interviewed industry experts and in-the-trenches marketers about what's working in ecommerce. Watch all of the interviews at: http://www.MarketingSherpa.com/IRCE
Live from IRCE: Key insights from the MarketingSherpa E-commerce Benchmark StudyMarketingSherpa
What drives e-commerce marketing success today?
MarketingSherpa, thanks to a research grant by Magento, an eBay company, embarked on a nine-month research project to help answer this question. The result is the MarketingSherpa E-commerce Benchmark Study, which addresses 25 core e-commerce questions based on responses from 4,346 marketers.
Join us for this special MarketingSherpa webinar, broadcast live from the world’s largest e-commerce event – IRCE 2014 – where marketing thought leaders will discuss key charts from the Benchmark Study, and how e-commerce marketers can use this data to overcome challenges and improve results in their own companies. You’ll learn from three expert marketers as they discuss:
• Overall e-commerce conversion rates
• Channels that drive significant traffic
• Barriers to growth that e-commerce marketers face
This webinar is sponsored by Magento.
Download your complimentary copy of the MarketingSherpa E-commerce Benchmark Study: MarketingSherpa.com/Ecommerce
Marketing Mashup: Top takeaways from Web Opt Summit 2014MarketingSherpa
you have 30 minutes, we have all the highlights from Web Optimization Summit 2014 in New York City.
Join Daniel Burstein, Director of Editorial Content, and Allison Banko, Reporter, both of MECLABS, as they distill the "need-to-knows" from sessions with organizations such as The Boston Globe, Harvard Business School and Ancestry.com.
In this presentation, they'll cover the main takeaways from the stage, topics like:
- Sustainable competitive advantage
- Selling the intangible
- Moving beyond the landing page
- How, when and why minor changes have a major impact on conversions
- And many more
*Slides from this presentation will be sent to registrants at it's conclusion.
Omni-channel Marketing: Optimizing digital content efforts to maximize growth...MarketingSherpa
In this MarketingSherpa webinar, e-commerce veteran Tom Davis, Global Head of Ecommerce, Puma will share his unified approach to global e-commerce. Davis will speak about how Puma has overcome technological, operational and organizational challenges to embrace digital engagement with customers.
Davis will speak from his more than 15 years of management experience in this webinar, discussing constantly evolving best practices and exploring recent retailing trends. Currently, he oversees the global e-commerce business for Puma SE, which covers more than 30 countries. He possesses hands-on experience with business management (P&L), re-platforming, emerging market e-commerce strategy, customization and e-commerce operations.
How Whirlpool Took a 180-Degree Turn with Just One TestMarketingSherpa
“This is a testimony of how even the most seemingly mundane changes can have a startling impact and help change a culture,” Thomas Mender, Senior Manager or Database Marketing, Whirlpool, said.
In this MarketingSherpa webinar, Mender and Daniel Burstein, Director of Editorial Content, MECLABS, will provide you with a behind-the-scenes look at the Whirlpool Ice lead generation campaign.
Mender will also explain how he took what he learned from Email Summit 2013, and challenged the brand and agency teams to develop a version of the creative that focused solely on the business goal.
You will discover how:
• Mender overcame initial skepticism to move to a “less is more” approach.
• The team integrated online and offline marketing to maximize the email open rate and get consumers “in the door.”
• One minor change led to a 42% lift in clickthrough and helped create a test-and-learn culture at Whirlpool.
Visual Storyteller Job Opening: Is the next step in your career a Visual Stor...MarketingSherpa
Are you looking for a work environment where you can get your hands dirty and figure out what you do best?
If so, you could be a good fit for MECLABS…
Are you ready to:
Make a real difference for some of the world's leading organizations?
Expand your talent and intelligence with the world's foremost thought-leaders in sales and
marketing optimization?
Stand on the front lines of business success by helping the best in business do even better?
Ensure your professional dreams come true with an organization where learning is the highest objective?
If so, then you're ready for MECLABS!
As a Content Presentation Specialist, you will merge your story telling abilities with your eye for visual design by owning the support of all MECLABS presentations. You’ll be the go-to authority to help colleagues and thought leaders share their stories through:
• Editing presentation copy and repurposing content into a visual story.
• Insuring consistent methodology by being a gatekeeper for all MECLABS public presentations.
• Collaborating with Marketing to ensure consistent brand guidelines are adhered to in presentations.
• Creating visual elements for presentation design inside and outside of presentation tools.
• Supporting content such as:
• MarketingSherpa webinar presentations
• Live events (i.e., MECLABS Summits)
• MarketingSherpa Benchmark Reports (BMR)
• Staying informed and up to date on presentation technology and current trends.
• Providing logistical support for webinars.
• Managing and owning the MECLABS presentation library.
We’re ready for you if you have this experience and education:
• Bachelor’s degree in Journalism, Marketing, or a related field.
• Demonstrated ability to handle multiple tasks and extremely detail oriented.
• Demonstrated proficiency in the MS Office Suite.
• Advanced proficiency in MS Power point and Word.
• Exceptional communication skills, both verbal and written.
It would be a bonus if you had:
•Working knowledge or proficiency in graphic design software: InDesign, Photoshop, etc.
In addition to building your brightest future at MECLABS, you'll receive benefits like:
• A starting salary commensurate with overall qualifications including experience, education and meeting identified job profile
• A creative, fun work environment just five minutes from the beach
• Continuous professional development through mentorships and training courses
• Comprehensive health and dental insurance plans
• Company-paid short-term and long-term disability plans
• A generous Paid Time Off plan (PTO)
• Advancement opportunities
• Employee referral bonus program
Apply at http://www.meclabs.com/careers
How a Tech Company Increased Briefing Calls 50% by Combining Physical Mail an...MarketingSherpa
In our next MarketingSherpa webinar, you'll learn how an enterprise software solutions startup was able to develop a marketing campaign that repeatedly generated impressions from influential buyers and decision-makers at a fraction of the cost of traditional direct mail campaigns.
Join Daniel Burstein, Director of Editorial Content, MECLABS, and Bob Birge, Marketing Director, Blue Pillar, as they discuss how to:
• Create and design physical, dimensional mailers to coincide with email campaigns
• Stand out in a typically red ocean environment
• Create real brand awareness at a cost that would make even the most frugal companies blush
• Conduct a campaign that delivers high-level qualified lead opportunities into the sales pipeline
• Make a serious impact for your company with minimal time and financial investment
• Raise your batting average significantly by using proven, age-old traditional marketing practices in today’s crowded, tech-driven environment
This presentation is provided courtesy of Oracle Eloqua
Social Media Marketing: How a retailer increased Facebook reach 366%MarketingSherpa
In our next MarketingSherpa webinar, you'll learn how a global sporting goods company developed a successful strategy to engage a social audience for a new product launch.
Join Courtney Eckerle, Manager of Editorial Content, MECLABS, and Evin Catlett, Digital Marketing Manager, Amer Sports Americas, for a look at a strategy that sought to increase overall social media engagement and attract more U.S.-based fans.
What resulted was a campaign that surpassed what Catlett was expecting to see.
Email Summit 2014: Top takeaways from this year's award winning campaignsMarketingSherpa
You give us 30 minutes, and we'll give you all of the greatest takeaways from two days of MarketingSherpa Email Summit 2014 sessions.
In this MarketingSherpa webinar, sponsored by ExactTarget, we present the most valuable content from more than 20 sessions presented by marketers with transferable and inspirational insights into what works, and what doesn't, in email marketing today.
Daniel Burstein, Director of Editorial Content, and Courtney Eckerle, Manager of Editorial Content, both of MECLABS, present an in-depth recap of Email Summit 2014 to get ahead of your competition this year.
Marketing Automation: Key insights from a Best in Show lead generation campai...MarketingSherpa
In marketing, generating leads is only as good as the process that caters to them. The complex decision making process can easily turn traditional batch and blast techniques into a clumsy and inefficient strategy.
In this webinar, join Daniel Burstein, Director of Editorial Content, MECLABS, and Byron O'Dell, Senior Director of Demand Management, IHS, as they show you:
• How to overcome three key challenges to craft campaigns that are targeted and triggered
• How the IHS team generated a 1,112% higher clickthrough rate
• A culture change toward a true content flow
• An inside look at how IHS customized the campaign to accommodate up to seven buyer personas for a more personal messaging strategy
This campaign earned a Best in Show award for Lead Generation in MarketingSherpa Email Awards 2014, presented by ExactTarget.
Multichannel Marketing: How to leverage the zombie apocalypse for an award wi...MarketingSherpa
In this MarketingSherpa webinar, you’ll discover how SunGard Availability Services took a popular media and cultural theme and turned it into a campaign that increased engagement with a target audience meeting very specific criteria, and even included a successful retargeting element in the campaign as well.
Join Daniel Burstein, Director of Editorial Content, MECLABS, and Christine Nurnberger, Vice President of Marketing, SunGard Availability Services, as they share a campaign that earned a Connect and Integrate award for Lead Generation in MarketingSherpa Email Awards 2014, presented by ExactTarget.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
4. “I'm willing to put up with them [marketing] in exchange for
compensation, (e.g., free email, free content) but they should not
override what I'm trying to do or make it take much longer.”
“I only like to receive marketing that has coupons, and I prefer only
email.”
#AAEM16
Source: MarketingSherpa survey of 2,400 consumers
5. #AAEM16
One of the biggest ways to
alienate customers is to not
put their needs first in your
marketing…
6. #AAEM16
1,200 consumers 1,200 consumers
In early Oct. 2016, we sampled 2,400 consumers, weighted
to reflect the U.S. population, to help you
get a better understanding of customer-first marketing.
Source: MarketingSherpa survey of 2,400 consumers
8. I consistently have good experiences with it 56%
It is easy to conduct business with the company
whether online, in person or on the phone. 43%
It doesn’t always try to sell to me but tries to provide
value 35%
Its marketing is not intrusive 34%
It is respectful of my privacy 33%
It makes me feel like I have a relationship with the
company 31%
Its marketing is engaging and interesting to me 25%
It knows what I like and don’t like 23%
It puts my needs and wants above its own business
goals 18%
Other 0.4%
1
2
9
4
5
6
7
8
3
10
Satisfied
The company does not put my needs and wants above its
own business goals 35%
The company doesn't make me feel like I have a relationship
with them 34%
The company always tries to sell to me instead of providing
value 27%
It is not easy to conduct business with the company whether
online, in person or on the phone 26%
I've heard negative things about the company from people I
know (friends, family, coworkers, etc.) 25%
The company's brand isn't a good fit with who I am 17%
The company doesn't know what I like and don’t like 16%
I've heard negative things about the company on social
media from people that I don't know personally 16%
I've heard negative things about the company in the press 14%
Its marketing is boring and irrelevant to me 12%
The company 's marketing is intrusive 11%
Other 10%
The company is not respectful of my privacy 9%
1
2
3
4
5
6
7
8
9
10
11
12
13
Dissatisfied
9. I consistently have good experiences with it 56%
It is easy to conduct business with the company
whether online, in person or on the phone. 43%
It doesn’t always try to sell to me but tries to provide
value 35%
Its marketing is not intrusive 34%
It is respectful of my privacy 33%
It makes me feel like I have a relationship with the
company 31%
Its marketing is engaging and interesting to me 25%
It knows what I like and don’t like 23%
It puts my needs and wants above its own business
goals 18%
Other 0.4%
1
2
9
4
5
6
7
8
3
10
Satisfied
The company does not put my needs and wants above its
own business goals 35%
The company doesn't make me feel like I have a relationship
with them 34%
The company always tries to sell to me instead of providing
value 27%
It is not easy to conduct business the company whether
online, in person or on the phone 26%
I've heard negative things about the company from people I
know (friends, family, coworkers, etc.) 25%
The company's brand isn't a good fit to who I am 17%
The company doesn't know what I like and don’t like 16%
I've heard negative things about the company on social
media from people that I don't know personally 16%
I've heard negative things about the company in the press 14%
Its marketing is boring and irrelevant to me 12%
The company 's marketing is intrusive 11%
Other 10%
The company is not respectful of my privacy 9%
1
2
3
4
5
6
7
8
9
10
11
12
13
Dissatisfied
10. I consistently have good experiences with it 56%
It is easy to conduct business with the company
whether online, in person or on the phone. 43%
It doesn’t always try to sell to me but tries to provide
value 35%
Its marketing is not intrusive 34%
It is respectful of my privacy 33%
It makes me feel like I have a relationship with the
company 31%
Its marketing is engaging and interesting to me 25%
It knows what I like and don’t like 23%
It puts my needs and wants above its own business
goals 18%
Other 0.4%
1
2
9
4
5
6
7
8
3
10
Satisfied
The company does not put my needs and wants above its
own business goals 35%
The company doesn't make me feel like I have a relationship
with them 34%
The company always tries to sell to me instead of providing
value 27%
It is not easy to conduct business the company whether
online, in person or on the phone 26%
I've heard negative things about the company from people I
know (friends, family, coworkers, etc.) 25%
The company's brand isn't a good fit to who I am 17%
The company doesn't know what I like and don’t like 16%
I've heard negative things about the company on social
media from people that I don't know personally 16%
I've heard negative things about the company in the press 14%
Its marketing is boring and irrelevant to me 12%
The company 's marketing is intrusive 11%
Other 10%
The company is not respectful of my privacy 9%
1
2
3
4
5
6
7
8
9
10
11
12
13
Dissatisfied
11. #AAEM16
“Only when the tide goes out do you
discover who's been swimming naked.”
- Warren Buffett
14. Of the companies with which you are generally dissatisfied, how often do you disengage
with their marketing by doing the following?
Of the companies with which you are generally [satisfied or unsatisfied] , how often do you
disengage with their marketing by doing the following?
15. 30% of satisfied customers
unsubscribe from emails
50% of dissatisfied customers
unsubscribe from emails
16. Based in Jacksonville, Florida, MarketingSherpa — a subsidiary of MECLABS Institute — is a publication
specializing in reporting on what works in all aspects of marketing (and what does not). These
interviews, case studies and data analyses are published for the entire marketing industry to benefit
from. MarketingSherpa, currently in its 17th year, has published more than 7,000 articles on
MarketingSherpa.com and hosts the MarketingSherpa Summit.
#AAEM16
26. “
“If you put out a newsletter or email, make it worthwhile to
view.”
“Relate to more every day experiences in a new light but with truth in it.”
“Stop sending too many emails, like don't do it every day or more than once or
twice a week. Send stuff when there are good coupons or promotions.”
#AAEM16
Source: MarketingSherpa survey of 2,400 consumers
35. 2015
• Open rate of 12.2%
• Clickthrough rate of 1.7%
• Conversion rate of 11.7%
2014
• Open rate of 16.5%
• Clickthrough rate of 2.3%
• Conversion rate of 10.3%
Source: https://www.youtube.com/watch?v=oMxWkQENcqM
36.
37.
38. “
“The emails are obviously pushing sales without regard for what
would be helpful to me in making a responsible decision on a
purchase.”
“Why the [expletive deleted] would I want to get emails from a company
that doesn’t care about me?”
“To relate to the customers more than just trying to sell their
product”
#AAEM16
Source: MarketingSherpa survey of 2,400 consumers
41. Does the
consumption
of content
require a
second step,
email,
calendaring?
Ask for minimum info,
set expectation on use,
and add value wherever
possible.
Don’t get in the way of
the content.
YES
NO
Lead form capture criteria
#AAEM16
Source: http://marketingsherpa.com/video/healthcare-it-content-strategy
42. Does the
consumption
of content
require a
second step,
email,
calendaring?
Ask for minimum info,
set expectation on use,
and add value wherever
possible.
Don’t get in the way of
the content.
YES
NO
Lead form capture criteria
#AAEM16
Source: http://marketingsherpa.com/video/healthcare-it-content-strategy
43. • Each chapter was delivered as it was
written
• Only asked for an email address; the
value to the prospect was a notification
when the next chapter was complete
• The book’s author was the email
sender; prospects were delightfully
surprised to go deeper with the author
• Freely available today
#AAEM16
Source: http://marketingsherpa.com/video/healthcare-it-content-strategy
46. “Be more focused! I want companies to learn about me and
use big data to give me what I want.”
“Make it relevant to me.”
“If they are really relevant to me, you can send me all you
want.”
#AAEM16
Source: MarketingSherpa survey of 2,400 consumers
52. Control
Added
staff
curation
Winner
• Control had better clicks (45%
decrease in clicks for curated email)
• Stronger conversion rate (31%
decrease in conversion rate for
curated)
• Email revenue decreased from
$160K to $87K
Make sure customers see
what they care about first
Source: http://marketingsherpa.com/video/donorschoose-triggered-email-marketing
53.
54. you put out a newsletter or email, make it worthwhile to
“Don't contact customers too frequently. I have one company which I love —
EXCEPT that they send me an email EVERY day! I am not exaggerating. They
literally do this every day. I have contacted them, and my choice is to
receive the every day email or nothing, when all I want is maybe once a
month, but not to cut them off entirely. It is very irritating and is the one
black mark against them.”
“Not sending emails to people that don’t open them”
“Don't send me an email EVERY time I visit your website. I know that
I've been there, and if I want to buy something, I'll return on my own
without an email reminding me to do so.”
#AAEM16
Source: MarketingSherpa survey of 2,400 consumers
57. Nurturing
(unknown)
Nurturing
(influencers)
Email: CFO Infographic
PNM VideoEmail: “Got
Referral Probs?”
All
NGHS Vid
Baptist Vid
(lite-TBd)
Click
Open
No
Webinars
Email: Case Study
Archive
No
Email: Webinar
Archive
No
Email: Get a Demo? No
Assign to Sales
Open
Email: Webinar
Invites
Click
Click
+5
+15
+20
+5
+5
+20
+5
Yes
Submit
Form?
+50
+25
+5
No
Email
Email
+5
Score Role in Rating System:
Hot: Score >=50, Task Email to Sales
Warm: Score >=15 and active within 25
days, assign to sales
Cold: Score >5, eligible for reporting
Email: “Becker’s
Webinar Archive”
Open
+5
Pause: 10 days
Pause: 6 days
Pause: 4 days
Pause: 2 days
Pause: 3 days
Pause: 3 days
Pause: 7 days
Pause: 16 days
Pause: 2 days
Email: Toolkit
No
Onslow PDF
+5
Email
Pause: 3 days
All
#AAEM16 Source: https://www.youtube.com/watch?v=cuhTrYwwCXs
58. Nurturing
(unknown)
Nurturing
(influencers)
Email: CFO Infographic
PNM VideoEmail: “Got
Referral Probs?”
All
NGHS Vid
Baptist Vid
(lite-TBd)
Click
Open
No
Webinars
Email: Case Study
Archive
No
Email: Webinar
Archive
No
Email: Get a Demo? No
Assign to Sales
Open
Email: Webinar
Invites
Click
Click
+5
+15
+20
+5
+5
+20
+5
Yes
Submit
Form?
+50
+25
+5
No
Email
Email
+5
Score Role in Rating System:
Hot: Score >=50, Task Email to Sales
Warm: Score >=15 and active within 25
days, assign to sales
Cold: Score >5, eligible for reporting
Email: “Becker’s
Webinar Archive”
Open
+5
Pause: 10 days
Pause: 6 days
Pause: 4 days
Pause: 2 days
Pause: 3 days
Pause: 3 days
Pause: 7 days
Pause: 16 days
Pause: 2 days
Email: Toolkit
No
Onslow PDF
+5
Email
Pause: 3 days
All
#AAEM16
Nurturing
(unknown)
Nurturing
(influencers)
Email: CFO Infographic
PNM VideoEmail: “Got
Referral Probs?”
All
Click
No
+5
+15
+5
Email
Score Role in Rating System:
Hot: Score >=50, Task Email to Sales
Warm: Score >=15 and active within 25
days, assign to sales
Cold: Score >5, eligible for reporting
Email: “Becker’s
Webinar Archive”
Open
+5
Pause: 4 days
Pause: 2 days
Pause: 3 days
Pause: 3 days
Pause: 3 days
Source: https://www.youtube.com/watch?v=cuhTrYwwCXs
59. Nurturing
(unknown)
Nurturing
(influencers)
Email: CFO Infographic
PNM VideoEmail: “Got
Referral Probs?”
All
NGHS Vid
Baptist Vid
(lite-TBd)
Click
Open
No
Webinars
Email: Case Study
Archive
No
Email: Webinar
Archive
No
Email: Get a Demo? No
Assign to Sales
Open
Email: Webinar
Invites
Click
Click
+5
+15
+20
+5
+5
+20
+5
Yes
Submit
Form?
+50
+25
+5
No
Email
Email
+5
Score Role in Rating System:
Hot: Score >=50, Task Email to Sales
Warm: Score >=15 and active within 25
days, assign to sales
Cold: Score >5, eligible for reporting
Email: “Becker’s
Webinar Archive”
Open
+5
Pause: 10 days
Pause: 6 days
Pause: 4 days
Pause: 2 days
Pause: 3 days
Pause: 3 days
Pause: 7 days
Pause: 16 days
Pause: 2 days
Email: Toolkit
No
Onslow PDF
+5
Email
Pause: 3 days
All
#AAEM16
Nurturing
(unknown)
Nurturing
(influencers)
Email: CFO Infographic
PNM VideoEmail: “Got
Referral Probs?”
All
NGHS Vid
Click
Open
No
Email: Get a Demo? No
Open
+5
+15
+20+5
+5
Email
Score Role in Rating System:
Hot: Score >=50, Task Email to Sales
Warm: Score >=15 and active within 25
days, assign to sales
Cold: Score >5, eligible for reporting
Email: “Becker’s
Webinar Archive”
Open
+5
Pause: 10 days
Pause: 4 days
Pause: 2 days
Pause: 3 days
Pause: 3 days
Pause: 7 days Email: Toolkit
Pause: 3 days
Source: https://www.youtube.com/watch?v=cuhTrYwwCXs
60. Nurturing
(unknown)
Nurturing
(influencers)
Email: CFO Infographic
PNM VideoEmail: “Got
Referral Probs?”
All
NGHS Vid
Baptist Vid
(lite-TBd)
Click
Open
No
Webinars
Email: Case Study
Archive
No
Email: Webinar
Archive
No
Email: Get a Demo? No
Assign to Sales
Open
Email: Webinar
Invites
Click
Click
+5
+15
+20
+5
+5
+20
+5
Yes
Submit
Form?
+50
+25
+5
No
Email
Email
+5
Score Role in Rating System:
Hot: Score >=50, Task Email to Sales
Warm: Score >=15 and active within 25
days, assign to sales
Cold: Score >5, eligible for reporting
Email: “Becker’s
Webinar Archive”
Open
+5
Pause: 10 days
Pause: 6 days
Pause: 4 days
Pause: 2 days
Pause: 3 days
Pause: 3 days
Pause: 7 days
Pause: 16 days
Pause: 2 days
Email: Toolkit
No
Onslow PDF
+5
Email
Pause: 3 days
All
#AAEM16
(unknown) (influencers)
Email: CFO Infographic
PNM VideoEmail: “Got
Referral Probs?”
All
NGHS Vid
Click
Open
No
Email: Get a Demo? No
+5
+15
+20+5
+5
Email
Score Role in Rating System:
Hot: Score >=50, Task Email to Sales
Warm: Score >=15 and active within 25
days, assign to sales
Cold: Score >5, eligible for reporting
Email: “Becker’s
Webinar Archive”
Open
+5
Pause: 10 days
Pause: 4 days
Pause: 2 days
Pause: 3 days
Pause: 3 days
Pause: 7 days Email: Toolkit
Pause: 3 days
Source: https://www.youtube.com/watch?v=cuhTrYwwCXs
61. Nurturing
(unknown)
Nurturing
(influencers)
Email: CFO Infographic
PNM VideoEmail: “Got
Referral Probs?”
All
NGHS Vid
Baptist Vid
(lite-TBd)
Click
Open
No
Webinars
Email: Case Study
Archive
No
Email: Webinar
Archive
No
Email: Get a Demo? No
Assign to Sales
Open
Email: Webinar
Invites
Click
Click
+5
+15
+20
+5
+5
+20
+5
Yes
Submit
Form?
+50
+25
+5
No
Email
Email
+5
Score Role in Rating System:
Hot: Score >=50, Task Email to Sales
Warm: Score >=15 and active within 25
days, assign to sales
Cold: Score >5, eligible for reporting
Email: “Becker’s
Webinar Archive”
Open
+5
Pause: 10 days
Pause: 6 days
Pause: 4 days
Pause: 2 days
Pause: 3 days
Pause: 3 days
Pause: 7 days
Pause: 16 days
Pause: 2 days
Email: Toolkit
No
Onslow PDF
+5
Email
Pause: 3 days
All
#AAEM16
Nurturing
(unknown)
Nurturing
(influencers)
Email: CFO Infographic
PNM VideoEmail: “Got
Referral Probs?”
All
NGHS Vid
Baptist Vid
(lite-TBd)
Click
Open
No
Email: Case Study
Archive
No
Email: Get a Demo? No
Open
Click
+5
+15
+20
+5
+5
Yes
Submit
Form?
+5
No
Email
Email
Score Role in Rating System:
Hot: Score >=50, Task Email to Sales
Warm: Score >=15 and active within 25
days, assign to sales
Cold: Score >5, eligible for reporting
Email: “Becker’s
Webinar Archive”
Open
+5
Pause: 10 days
Pause: 6 days
Pause: 4 days
Pause: 2 days
Pause: 3 days
Pause: 3 days
Pause: 7 days
Pause: 2 days
Email: Toolkit
No
Pause: 3 days
Source: https://www.youtube.com/watch?v=cuhTrYwwCXs
62. • 35% growth in opportunities attributed to
electronic marketing programs
• Open rates increase from 0.4% to 4% after second
drip
• Automatically validated email for 130,000 records
• First time email was as significant as an
“attributable” campaign type (0% to 40%)
724
PNM Video Opens
288
Sent to Sales
#AAEM16 Source: https://www.youtube.com/watch?v=cuhTrYwwCXs
894
Infographic Opens
63.
64. “Make things very clear.”
“To fix your sloppy emails”
“Deliver more clear information.”
#AAEM16
Source: MarketingSherpa survey of 2,400 consumers
65.
66. Jessica Vogel
Global Marketing Consultant
Dell Inc.
“We have a very high mix of desktop and
mobile, as well as the increasing use of multi-
device. So, you can’t just optimize for mobile,
you can’t just optimize for desktop; every
single email we do actually has to be
optimized for both.”
67. Animated .gifs Live email Video Adaptive Content Carousel Social Feed
#AAEM16
Source: http://marketingsherpa.com/video/dell-event-email-marketing
68. Animated .gifs Live Email Video Adaptive Content Carousel Social Feed
Transformational moment:
Simple changes drive results, too.
#AAEM16
Source: http://marketingsherpa.com/video/dell-event-email-marketing
72. Double digit increase in revenue per email
#AAEM16
Source: http://marketingsherpa.com/video/dell-event-email-marketing
73. #AAEM16
Engage your audience in cool, new ways1
2 Give your audience what they want, how they want, when
they want
3 Simple changes drive results, too